Entertainment

Hundreds of K-Pop songs by KakaoM removed from Spotify

Including songs from IU, LOONA, Dreamcatcher, GFRIEND, SEVENTEEN, MAMAMOO, and more

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Image by GadgetMatch

K-Pop has been making waves both in South Korea and outside their homeland. And with the recent launch of Spotify Korea, international fans are expecting it to be recognized by major Korean music shows as an additional attempt in making more underrated artists and groups succeed without totally relying on Korean streaming platforms and Korean fans alone. But the recent feud between KakaoM and Spotify put everything to a screeching halt.

What is KakaoM?

KakaoM is a large co-publisher of K-Pop albums by Korean artists. Other than being a music publishing house, they’re also a music and concert production house, events management agency, talent agency, and even a record label. This basically means they can handle everything from handling K-Pop trainees and talents, up to pre-production, production, and post-production phases of a single, EP, mini album, or even a full album.

Image by GadgetMatch

Other than KakaoM’s in-house artists like IU (under EDAM Entertainment), Apink, VICTON, and Weeekly (under PlayM Entertainment), as well as non-KakaoM talents such as LOONA, Dreamcatcher, MAMAMOO, GFRIEND, SEVENTEEN, HyunA, and (G)-IDLE, this long Twitter thread shows the full list of K-Pop groups, duos, and soloists that are handled and/or whose albums were published by KakaoM:

Explaining the fiasco

Image by GadgetMatch

In an article published by the Korean site NAVER, Spotify has informed that KakaoM was unable to extend the validity of the agreement. Thus, effectively ending the contract today, March 1, 2021. Spotify also reported that they’ve been keeping in touch with KakaoM for a year but to no avail. They even said that KakaoM never informed the artists nor their respective agencies prior to the cancellation.

KakaoM isn’t totally a stranger in such issues. This already happened in 2019 when KakaoM failed to mass produce LOONA’s “[X X]” albums despite the large volumes of album pre-orders. That hindered LOONA from getting their first win in a music show. It even came to a point where they failed to renew LOONA’s songs listed under them in Spotify.

This also has a massive effect among international K-Pop artists and fans in general. With the large number of groups and artists alone, Spotify not only helps them get on a larger scale outside Korea, but it also contributes records to music charts such as Billboard.

Streaming charts have always been a big deal among K-Pop fans. With Spotify’s recent entry in the Korean music industry, fans have speculated that this unsettled agreement between Spotify and KakaoM was due to the fact that they don’t want to lose Melon, which is Korea’s top and largest music streaming platform with 28 million subscribers.

Other than the reliance of chartings and rankings by music shows such as Mnet’s M Countdown, KBS’s Music Core, SBS’s Inkigayo, MBC’s Music Core, and more, the streaming platform is owned by none other than KakaoM. This is a speculation all along but the fact that Spotify has 345+ million subscribers in 170 markets dwarfs Melon alone.

Stan Twitter memes everywhere

Some fans were able to make humor out of this controversy.

With KakaoM’s Melon ownership, international fans have joked around that signing up to Melon will never happen.

The fury of the K-Pop international fanbase might have made KakaoM realize their wrong action.

Orbits aren’t late to the meme party

It seems like every K-Pop fan is transferring to YouTube Music (not even Apple Music)

KakaoM as Thanos, anyone?

Memes aside, Spotify has re-assured fans that this issue is temporary and can still be resolved once KakaoM reaches a new global deal. Fans (like me) are hoping that KakaoM will settle this as soon as possible or this might be a huge loss not just to them, but for fans, artists, and their respective agencies as well.

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Courtesy: Marvel

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Marvel’s VisionQuest to premiere this October

Series to offer deeper dive into both Vision, Ultron

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TV series to expand the Kingdom Hearts universe with brand-new story

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