News broke out on Monday that Verizon, one of the giants of the U.S. telecom industry, is acquiring Yahoo for a small fraction of what it was worth during the dot-com boom glory days. Reports said the agreement was worth five billion dollars in cash — which is a lot but still nowhere near Yahoo’s $125-billion valuation in 2000, when it had enough in the coffers to buy Google.
And although the deal has yet to be fully ironed out — it will be completed sometime in 2017 — the death knell has sounded, the fate of an internet pioneer has been decided, and it looks like its next chapter will involve mobile video.
Yahoo, as you and I know it, is no more, even if it retains its name.
(Time for a disclosure: I wrote tech stories for Yahoo Philippines. My partner worked as an editor for the company.)
This isn’t a eulogy for Yahoo; it has historically done well on the stock market. People far smarter than I am said its stock outperformed its contemporaries from a bygone era. Unfortunately, its accomplishments on Wall Street didn’t mean as much to the people in Silicon Valley and to the rest of the world.
We should’t shed a tear for the company, or its investors. We could instead take a nice, casual walk on memory lane.
My early exposure to the web started with Yahoo services: the Yahoo landing page was my Facebook News Feed; the email and chat clients were my Gmail and Messenger and Slack apps; Yahoo Music on the desktop messenger app was my Spotify; Yahoo Groups was my Reddit; and all my searches were done on the Yahoo homepage.
If I wanted to get things done online in the late ’90s, Yahoo was my first click. For the vast majority of the population, including myself, Yahoo wasn’t on the internet, it was the internet.
And I wasn’t alone; my brother, all my friends — we were on the same page. These were innocent times, before hackers and malware coders and trolls and cyberbullies and mean-spirited armchair critics.
I’d be lying to you if I said at that time I thought the status quo would never change, but it did irrevocably. My social circle stopped using Yahoo for anything except to tell the people around them to use Google or Friendster or Napster instead. Being the impressionable youth I was, I gave in and signed out.
Your story is probably different than mine. But the ending is nevertheless familiar: We signed out.
Over the next few months, pundits will argue why Yahoo’s empire crumbled; why Marissa Mayer, the ex-Google executive tasked to lead the company’s comeback efforts, couldn’t keep the roofs and pillars from collapsing; and what could have been done to stop the cracks from showing.
I share the sentiment that it didn’t pivot fast enough to take full advantage of the digital ad market, and that Yahoo couldn’t decide what it wanted to be, even as Google was attempting to usurp its dominance in search. Most damning of all is its failure to act on shifting consumer preferences, the shift from desktop to mobile computing and from websites to apps.
I still have two active Yahoo Mail accounts: There’s one I check less frequently than my Google inbox; the other, I couldn’t care less about — it’s probably full of spam, anyway. That’s about the extent of Yahoo’s influence on my life today, its role reduced to housing possibly malicious emails.
How times have changed.
[irp posts=”8688" name=”16 biggest hits and misses of 2016"]
Google is under investigation for abusing Android
Dominating the market comes with a price
Google has often been accused of monopolizing the smartphone market with the use of Android. While Android as an operating system is open source and anyone is free to make or use the system however they wish, Google’s push of its apps is a bigger problem.
Android is maintained by the search engine giant and the code is available for everyone’s use. But, Google pushes its range of apps in stock Android like Gmail, Maps, Play Music, YouTube, and more. Many accuse the company of forcing itself upon users and blocking the competition from a fair chance.
India’s Competition Commission of India (CCI) has been reviewing Google’s case for the last six months. The enforcement agency is currently at a preliminary stage and no official release has been made. Google, as well as CCI, have declined to comment.
The European Commission found Google guilty of dominating the market since 2011 and it’s abusing its standard practice of installing Google apps. The investigation led to a US$ 5 billion fine from the antitrust agency.
Google and CCI have met in recent months and the complaint was filled by a “group of individuals.” The agency has a track record of taking years to finish or conclude a case and we never know when a verdict might actually come.
Although, the CCI did impose a US$ 19 million fine on Google for “search bias” and abuse of its dominant position.
Android has a massive 85 percent market share and almost every Android phone ships with Google’s suite of apps. These apps, in return, help the search engine push ads to the user and generate revenue for the company.
EA is looking into making a mobile version of Apex Legends
To battle with Fortnite
EA‘s battle royale game is a certified hit. Apex Legends, which was developed by Titanfall makers Respawn, has no fewer than 25 million registered players in just one week. The game is playable for free on multiple platforms (PC, PS4, and Xbox One), but why not make it available on mobile as well?
Early reports don’t indicate mobile plans for the game, although during the Electronic Arts Q3 2019 earnings call, EA Games CEO said that they are looking into bringing Apex Legends to mobile devices.
Fortnite‘s userbase ballooned when it became available on Android and iOS, so it’s a no brainer than EA also wants mobile gamers to join the fun.
“We are looking at how to take the game to mobile and cross-play over time, and I also expect that this game will have tremendous value in Asia, and we’re in conversations about that,” EA Games CEO Andrew Wilson said during the conference call.
There’s no definite timeline for the release of Apex Legends on mobile, but it’s certainly on the drawing board. For now, EA plans to introduce direct purchase options for players to buy items and new legends or heroes. They will also offer the so-called Apex Packs or simply loot boxes for more random items.
Apex Legends is not a pay-to-win game, so these items are purely cosmetic and can be used to customize your hero’s looks in the game.
Introducing Bumble’s Spotlight: Pay to get to the top of the page
For just two Bumble coins!
You can’t buy your way to true love but you can now buy a top spot on Bumble’s swipe page.
You heard that right. Bumble just announced their new feature and they’re calling it Spotlight. For two Bumble coins, which is around US$ 2, you can get your own profile to the top of the swipe page — the most conducive spot for swiping. Your profile stays there for 30 minutes and people won’t even know you paid for the extra airtime.
Hi Martin! Spotlight is designed to advance your profile to the top for the stack to be viewable by more people instantly. When you use two Bumble Coins to activate Spotlight, for 30 minutes we will shuffle your profile to the top without anyone knowing. 💛
— Bumble (@bumble) February 6, 2019
Similar to Tinder Boost, this new feature allows for a bigger shot at better swiping results. It basically bumps you up in the queue. Remember, though, that you can only pay for being more visible on the app, but the swiping is still left to the other party.
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