How well did your favorite smartphone brand grow in 2017?
Here are some interesting insights form IHS Markit, a renowned market research firm, that recently published its findings on the leading global smartphone brands of 2017.
Gold and Silver go to…
Samsung was the leading Smartphone brand of 2017 by shipped unit volume. Its dominance is unchallenged with a total market share of 22% or 316.2 million. Samsung shipments grew 2% last year.
Apple is a distant second at 15% or 215.8 million units — this despite an amazing fourth quarter, where the iPhone X was the bestselling smartphone. Apple, however, flatlined this year with zero growth rate.
A Chinese brand takes Bronze
Huawei in third is creeping up on Apple with an 11% market share or 153.1 million shipped units, a plus of 10% compared to the previous year, but ran into speed bumps breaking into the US market. The company only sold around 200,000 units in the fourth quarter of 2017, despite the promising showing of the Huawei Mate 10 Pro in other parts of the globe.
In January, AT&T pulled out from negotiations, days before a partnership was scheduled to be announced at CES 2018. In addition, a proposed bill seeking to ban Huawei from doing business in the US might further hurt the company’s chances of securing all important carrier partnerships for its flagship devices.
Better together
Sister companies OPPO and Vivo took fourth and fifth, respectively. Both companies posted double-digit year-on-year growth rates, 23% and 18%, respectively. Together, both brands shipped 212.8 million units, enough to get dangerously close to Apple and well ahead of Huawei. Both brands opened flagship stores in China allowing them to boost brand recognition and drive home an image of value for money.
The growth winners are
But when it comes to growth numbers, the clear winners are Xiaomi at sixth and Motorola at ninth. The two brands saw growth rates well beyond any other brand, both enjoying a 58% year-over-year growth.
Motorola now controls 3% of the market while Lenovo, as the owner of the Motorola Mobility name, reached only a 1% market share. This is a clear validation of Lenovo’s go-to-market strategy to focus on the beloved Motorola brand. In 2018, expect Lenovo to continue to shift away from Lenovo-branded smartphones in favor of Motorola-branded handsets.
What about the other South Korean player?
While LG maintained almost the same unit volume as in 2016 with a growth of just 1%, they climbed up one spot to number seven due to the weak performance of ZTE. LG is struggling to get market recognition for its high-end devices, and with a limited marketing budget compared to other brands, this might not change in the foreseeable future.
And the losers
ZTE and Gionee are the biggest losers of 2017. ZTE declined by 20%, dropping to the eighth spot. Ginoee also declined by 14%.
The overall market
The global smartphone market grew only slightly by 3% equaling a total unit volume of 1.44 billion shipped phones compared to 1.4 billion in 2016. The fourth quarter of 2017 saw a decline of 4.5%, ringing in trouble ahead and laying the foundation for more changes to come in 2018.
Apps
Disney+ launches a TikTok-coded vertical feed called Verts
TikTok has changed how we consume media. Everything is now vertical. Even the most established streaming services, often a bastion for traditionally horizontal content, is adopting the different format. Now, Disney+ is getting a vertical feed called Verts.
Like its contemporaries, Verts presents a continuous feed of content but tailored to show the plethora of titles from the Disney+ library. This might include the first scenes of shows or notable highlights. The hope, of course, is to direct users to the longform content.
Directly from the Verts feed, users can easily add the respective title to their watchlist or go straight to the title’s page. In turn, the feed is accessible from the homepage since it has its own tab.
According to Disney, early experiments with the feature have driven engagement to available content. Right now, the feed is mostly for clipping enticing content from shows. However, the platform will experiment further with the format for new ways to tell stories.
Though Verts surely stands for “verticals” in this case, “adverts” might fit better as its full government name. Still, it might be a useful tool if you’re figuring out what to watch for the night.
Currently, Verts is available for Disney+ subscribers in the United States. Disney also has plans to expand the feature to ESPN for sports-related content.
SEE ALSO: Live NBA action on Disney Plus now available in the Philippines
Some of today’s navigation apps are living in the future. Instead of a two-dimensional map, these apps render the user’s surroundings in 3D. It’s a nifty upgrade that helps drivers more accurately visualize directions on the fly. Finally, Google Maps is getting a much-needed upgrade and will take navigation to the third dimension.
In a new update rolling out today, the new Immersive Navigation feature will bring your surroundings to life. The 3D view creates a render of the surrounding buildings, overpasses, and terrain around the car. It takes the guesswork out of navigation by showing precisely where to turn and what landmarks to look out for.
In the same vein, you can now use Street View to preview your destination before you arrive. Google Maps will also highlight your destination’s entrance, side of the street, and nearby parking.
Outside of how the map is visualized, Google Maps is also infusing its service with Gemini. The new Ask Maps feature will let you engage with the app in a conversational manner. For example, if you’re in the middle of a long drive, you can now ask Maps where the best place is to stop over and have a coffee break. Ask Maps will provide directions, a potential itinerary, and even helpful links to book a reservation ahead of time.
Now, availability for both of these features is still a bit limited. Immersive View is rolling out today to compatible devices and vehicles in the United States. Further, availability will expand over the coming months.
Meanwhile, Ask Maps is available now in the United States and India for Android and iOS. A desktop version is coming soon.
SEE ALSO: Google Maps is finally getting a power saving mode
Entertainment
KPop Demon Hunters is officially getting a sequel
Maggie Kang and Chris Applehans will return to write and direct.
This feels like a formality at this point. Netflix and Sony have officially confirmed that KPop Demon Hunters is getting a sequel.
If you feel like you’ve read this exact title before, then you’re not alone. Since its massive success last year, the hit animated film constantly spawned talks of a potential franchise. It probably helped that the title quickly became Netflix’s most-watched film of all time. From the last we’ve heard of the rumors, Netflix was reportedly eyeing a 2029 premiere for the sequel.
Now, it’s official. As posted by Netflix itself, KPop Demon Hunters will get a sequel soon. Even better, the follow-up will be written and directed by the same duo, Maggie Kang and Chris Applehans.
Kang, who celebrated the first movie’s ability to tell a Korean story, says that there’s a lot more to explore in the film’s universe. “There’s so much more to this world we have built and I’m excited to show you. This is only the beginning,” she said.
Right now, the plot’s sequel is still unknown, especially since the Saja Boys were defeated in the first film.
Given how big the original movie got, the sequel is no surprise. Besides bagging the top spot on Netflix’s charts, the film also got an eventual release in theaters. KPop Demon Hunters is up for a potential Oscars win after it was nominated for Best Animated Feature. Its hit song, “Golden,” is also nominated for Best Original Song.
SEE ALSO: KPop Demon Hunters is now Netflix’s most-watched movie
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