News
Cherry Mobile, Samsung remain on top of the Philippine smartphone market
Vivo, OPPO, and Huawei are also on the list
The Philippine smartphone market continues to be competitive and lively with the presence of multiple local and international brands. After having a decline in smartphone shipments last year, the market managed to bounce back.
According to the latest report from the International Data Corporation (IDC), smartphone shipments in the Philippines reached 7.8 million units during the first half of 2018 which is a 5.6 percent growth year-over-year.
The low-end smartphones still had the biggest share of the market. Although, the average selling price grew to US$ 192 or around PhP 10,000 from US$ 127 (≈PhP 6,000) last year.

This shows the willingness of Filipinos to invest in a phone with better specifications and features. In addition, phone usage became heavier. Aside from using the phone for video streaming and as a point-and-shoot camera, consumers were also engaged in mobile gaming.
Flexible financing options played a part in the increase of customer’s purchasing decisions. Card-free installments such as Home Credit allowed Filipinos to purchase more expensive phones with lighter monthly payments.
In the end, Filipinos remain to be price-conscious and want to get the best value. The smartphone trend nowadays not only includes quality cameras, but also bezel-less displays, high-speed processors, AI features, and long battery life.
Among all the smartphone manufacturers present in the Philippines, home-grown brand Cherry Mobile continues to lead the local market. There’s a slight decline year-on-year though, because of price competition and strong marketing of international brands.
In second place is Samsung. The South Korean company remains on top with various offerings from low-end to premium. Celebrity endorsements and maybe even brand loyalty from fans are also factors that keep Samsung strong.
Vivo climbed to third place from fifth in just a year thanks to aggressive marketing efforts and numerous celebrity endorsements. The best-selling models from Vivo include the V9, Y71, and Y85.
OPPO slips into fourth place, but the popular Chinese brand maintains a strong presence with mall ads and active promodisers. The use of popular celebrities also has a high reach among the youth and masses.
Lastly, we have Huawei in fifth place which proves them as a growing name in the industry. The brand’s significant growth is attributed to the similar approach of other Chinese brands: celebrity endorsements, online ads, and in-store retail displays.
SEE ALSO: Huawei and Vivo are fastest-growing smartphone brands in the Philippines
News
nubia to launch new Neo 5 series gaming phones on March 28
Head to SM Megamall for activities, guest appearances, surprises
nubia Philippines will officially launch the nubia Neo 5 series gaming smartphone on March 28 at their “Enter The NEOVerse: Born To Win” event. It will be held at the SM Megamall Fashion Hall in Metro Manila.
The nubia Neo 5 series’ design and details will be unveiled during the event. It is inspired by the REDMAGIC Gaming Lab, which is behind the REDMAGIC’s high-performance gaming ecosystem.
The nubia Neo 5 series will introduce a bold gaming-centric aesthetic, paired with performance-driven specs.
Customers can expect a sleek, futuristic styling, as well as powerful hardware engineered to elevate everyday mobile gameplay.
Across the lineup, users can expect high refresh rate displays, powerful processors, advanced cooling systems, and the familiar gaming triggers from the previous series.
It does look like nubia is adding AI-powered gaming optimization to give players an extra edge for every competitive match.
All these, of course, minus the flagship price tag.
Enter the NEOverse
At nubia’s launch event, the activity area will be transformed into a gaming-inspired universe.
Guests can explore interactive zones, participate in challenges, and experience the nubia Neo 5 series firsthand. They can also unlock exclusive rewards and prizes.
Moreover, the event will feature appearances from nubia ambassadors Sanya Lopez and ONIC Philippines.
From there, there will be 1v1 gaming sessions with ONIC PH players, as well as a special “Play” segment featuring a yet-to-be-revealed cosplayer.
nubia will also offer event-exclusive deals for early shoppers during the launch. Customers can enjoy up to seven premium freebies per nubia Neo 5 model. This is available for the first 100 customers.
Furthermore, nubia will officially announce its TikTok Super Brand Week, as well as partnerships with Yanlala and Geely.
News
REDMI Note 15 Series named Presenting Partner for Spartan Race Philippines 2026 season
Titan Toughness takes center stage!
Being a Spartan athlete for five years has taught me that endurance isn’t just about physical strength; it’s about the mental grit to keep moving when your body begs you to stop.
In this world, “toughness” becomes more than just a marketing buzzword. Now, it’s a requirement for survival. That’s why the partnership between Spartan Race Philippines and the REDMI Note 15 Series feels like a shared philosophy.
Partner for a tough course
Starting March 21, 2026, at Parklinks, Pasig City, the REDMI Note 15 Series officially joins the Spartan circuit.
For someone who has navigated these obstacles for years, I know that technology usually doesn’t belong in the mud. But the “Titan Tough” promise of the REDMI Note 15 is built for this exact routine.
It’s designed to be there for the moments that matter. For capturing the raw, unpolished triumph of the finish line; for surviving the grit of the course so you can focus on the next hurdle; and for finding the device at the heart of the festival area and the winner’s circle, mirroring the resilience of the athletes themselves.
Join the journey
Whether you are a seasoned elite racer or stepping into your first Open heat, this season is about testing your limits.
To help you get to that starting line, you can use the discount code REDMINOTE15 to get 10% OFF on all Spartan Race OCR, Spartan Kids Race, and Hurricane Heat events.
See you at the starting line. AROO!
HONOR Philippines has launched its latest mass-market smartphone entry that caters to students and the youthful market in general: the HONOR X8d.
The budget smartphone is priced at PhP 15,999 and is available in Blue, Velvet Black, and Velvet Grey colors.
As part of launch offers, those who pre-order until March 27 can get a free accessory and can also avail of 0% installment plans via credit cards and Home Credit.
Customers can get the device through Lazada, Shopee, and HONOR stores.
REVIEW: The HONOR X8d is serviceable
The HONOR X8d is powered by a Snapdragon 6s 4G Gen 2 processor and comes with 8GB of RAM (plus 8GB expansion) and 256GB of storage.
It has a large 7,000mAh battery which supports 45W charging, making it a very long-lasting daily value companion.
The device features a 6.77-inch 120Hz display which has up to 3,000 nits of brightness, making it useful for practical situations.
The handset comes with usual display certifications and protections, including 3840Hz PWM dimming, E-Book mode, SGS drop resistance, and an IP65 rating.
For its cameras, the X8d has a 108MP main camera, plus a 16MP front camera. The main shooter can capture decent quality at 1x, 2x, and 3x zoom ranges.
There are also handy AI editing tools like AI Eraser, AI Cutout, and AI Upscale.
Out of the box, the HONOR X8d runs on MagicOS 10 based on Android 16. It also has staple productivity tools like AI Translate, AI Writing, AI Notes, and AI Recorder, alongside features such as Magic Portal and Circle to Search.
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