Vivo has a new smartphone to offer to customers in its most important overseas market. The China-based phone maker today launched the Vivo Y55L in India, the rather poorly named successor to a phone it announced in the country in January this year.
October sounds too early a month to be rolling out a replacement model of a phone that hasn’t spent much time on shelves, but that’s how some smartphone companies roll these days. Xiaomi has been extra busy lately, pushing out devices left and right; LeEco, another Chinese company, has been keeping tech writers busy all year. Both companies are expected to make a strong push for the fickle U.S. market over the coming years.
Vivo, meanwhile, has cast its eyes over the Far East where it is doing incredibly well. It has already shipped one million phones in India in the quarter of June 2016. It is reportedly targeting a 10 percent market share in the country by next year.
Vivo currently has a solid portfolio of “value for money” devices. And the Y55L seems to already have a foot in that space. The handset looks a bit like the Vivo V3 (a good thing), except it has visible antenna bands that run along the top and bottom of the rear cover. It runs Android 6.0 Marshmallow on Qualcomm’s Snapdragon 430 system-on-a-chip with 2GB of RAM, 16GB of expandable storage, and support for both LTE data and voice services.
It also features a split-screen mode, like the one Google employs in Android Nougat, though users might not be too keen to try it on a 5.2-inch display.
The Vivo Y55L will retail for 11,980 rupees, or around $180, and will be available online and offline across India.
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Apple is preparing to open its first stores in India
Based on new job listings
For one of the largest smartphone markets in the world, India is one of the rarer countries where Apple does not outright dominate. Undoubtedly, the company is trying to change that. Ongoing job listings in India are suggesting that Apple is ready to open its first brick-and-mortar store in the country.
First reported by Financial Times, Apple has posted job openings in India for several retail roles including for the iconic Genius Bar. Another clue even indicates that some spots have already been filled ahead of time. A few employees in the country have reportedly posted about their new jobs on LinkedIn.
Unfortunately, none of the job listings show how many stores are planned and where they will be. Narrowing things down by a bit, a few of the confirmed employees are from Mumbai and New Delhi. The report also does not indicate when the stores will open. However, since a few have already been hired, a grand opening might be coming soon.
Apple has a lot to gain by strengthening its foothold in India. The country is an important stronghold for smartphone companies. However, the company might find things harder as time goes by. The country recently dictated that brands must switch to USB-C if they want to sell their devices in India. All over the world, Apple remains the last stalwart against adopting the more universal standard.
India to enforce USB-C on all phones by 2024
Smartphones and wearables affected
Last year, the European Union made a lot of waves by announcing the impending enforcement of USB-C across all devices sold in the region. Other countries, such as Brazil, joined in by pondering its own version of the same policy. Then, as 2022 wound to a definitive close, India, skipping a more deliberative phase, has announced a sweeping enforcement of USB-C coming in 2025.
In approximately two years’ time, most devices sold within India must use USB-C ports (via Business Standard). More specifically, Indian lawmakers have included smartphones and wearables as part of the new policy. Like policies in other countries, India’s policy revolves around the drive to reduce e-waste from devices.
Naturally, as is the case in other countries, Apple is the brand most affected by the ruling. While most Android-based smartphones already use USB-C across the board, Apple’s device still rely on the proprietary Lightning cable, severing a significant chunk of the populating from the more universal standard.
The country is nothing to shrug off, either. India is one of the largest smartphone markets in the world. Though Android is much more prevalent than Apple, India’s new policy is certainly a significant speed bump for the iPhone maker.
Though Apple has publicly protested against the new policies, the company has also confirmed that it will comply with the new rules. While it has a slightly lengthier timeframe in India, the brand has to comply in the European Union by the end of 2024.
India might force Apple to adopt USB-C soon
Exploratory talks have started
It’s the world versus Apple. After years and years of proprietary hardware, Apple is finally facing a deluge of pressure to abandon the Lightning cable. The entire European Union have already decided to force device markers, particularly Apple, to adopt the universal standard, USB-C. Now, another country is joining in: India.
As reported by Mint, the Indian government has started holding exploratory talks with manufacturers to discuss the possibility of a common charging standard. While the talks aren’t decisive yet, it’s the first step towards legislation moving in favor of a standard.
Though the wording remains vague, a lot of pressure is on Apple. The iPhone maker is still one of the biggest opponents against adopting USB-C worldwide. Amid the company’s growing gallery of USB-C devices, the Lightning cable is still alive and well. A lot of other manufacturers have already moved on to the standard for its their ports.
Soon, the company might not have a choice. If a decisive law is passed, India will join the European Union and Brazil in potentially forcing Apple into the standard. It’s not an insignificant ally for the pro-USB-C camp, either. India is one of the biggest smartphone markets in the world.
Apple is unlikely to launch a USB-C iPhone series this year. The company is already expected to launch the next series in a few weeks’ time. If such a phone is coming, it might debut as soon as next year.
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