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Xiaomi vows to keep its profits low for its customers

Low profits = lower costs = happier customers

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Why are Chinese phones so cheap? While other brands share truistic corporate lingo, Xiaomi remains crystal clear as to why their phones are so affordable — they don’t want your money.

Rather, they don’t want all of it.

Just a few days ago, Xiaomi introduced the new Xiaomi Mi 6X during an exclusive event at Wuhan University. Besides the new phone, the company also revealed its promise to keep its overall net profit margin at just five percent.

Following the event, Xiaomi founder Lei Jun released a company-wide memo to all the company’s employees. The memo uncovers deeper details into Xiaomi’s five percent promise.

In the memo, Jun argues that most of consumer culture today focuses on maximizing profits. Often, brands would price their products with a huge markup. The conventional pricing strategy takes away the value from the consumer and puts it in the pockets of companies.

Instead, Xiaomi marks their phones near cost. Since their debut in the smartphone biz, Xiaomi’s phones have earned the reputation as a truly affordable phone. According to the company, this strategy brings the value back to where it belongs — the consumers.

Further, if the company’s profit exceeds their five percent promise, they will find a way to return the surplus back to the consumers.

Across the boards, Xiaomi has always fulfilled this promise. Their continued reputation as the most bang-for-buck Chinese smartphone tells the tale for them.

As you might assume, the Chinese company does this through massive cost-cutting. However, it’s not as you might think.

Instead of short-changing their consumers with inferior products, Xiaomi reduces its costs on marketing, advertising, and distribution.

You’ve probably noticed that the company is not as aggressive as other brands. Xiaomi doesn’t dress its branding with NBA athletes, local superstars, or pestering salespeople. Instead, they rely heavily on word of mouth to get their phones across.

Additionally, Xiaomi rarely opens their own brick-and-mortar stores. In fact, their rare store expansion efforts began only recently.

Using their cost-cutting methods, Xiaomi manages to keep their products and pricing in tip-top shape. The company realizes that better products equal happier customers and more sales. Even until now, consumers are still voting yes with their wallets.

Whether you believe in Xiaomi’s corporate promises is irrelevant. Xiaomi remains one of the top dogs in the value for money department.

SEE ALSO: Xiaomi Redmi 5 Plus (Redmi Note 5) Review

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OnePlus 6T McLaren Edition: Price and availability in the Philippines

The most expensive OnePlus phone, yet

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Shortly after its international debut, the most expensive OnePlus phone is (surprisingly) already on its way to the Philippines.

The OnePlus 6T McLaren Edition is now available for pre-order online through Argomall. It’s priced at PhP 39,990, which is slightly higher than its US$ 699 retail price in the US.

Compared to the regular OnePlus 6T, the McLaren Edition comes with 10GB of memory, 256GB of storage, and the latest Warp Charge technology that can fill up half of the phone’s battery in just 20 minutes.

Also, the special edition phone features a carbon fiber pattern, orange accents, and the McLaren logo on the back.

There’s no exact shipping date for the phone, but it’s already listed on Argomall’s website.

SEE ALSO: OnePlus 6T McLaren Edition introduces Warp Charge, 10GB RAM

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Philippine telcos are now required to unlock phones after lock-in period

Finally, a pro-consumer measure

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The Philippines’ Department of Information and Communications Technology (DICT) has ordered the National Telecommunications Commission (NTC) and telcos for the mandatory unlocking of phones and devices after the subscriber’s lock-in period.

The policy is based on the Memorandum Order 004, Series of 2018 issued by DICT on December 14.

According to the memo, subscribers who have completed their contract and have no outstanding obligations can demand telcos to unlock their phones or devices. The process must also be done conveniently and should be shouldered by the service providers.

The NTC is now tasked to draft the Memorandum Circular for the memo’s appropriate rules and regulations and conduct consultations and hearings with affected parties.

There’s no exact date of implementation, but with order already announced to the public, Filipinos will soon have freedom for their network-locked phones given that they have already fulfilled their contract.

Source: DICT

SEE ALSO: Mislatel confirmed as Philippines’ new telco

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Huawei Nova 4 press renders leak before official announcement

It’s the era of holed phones

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Samsung already announced their new midrange phone that has a hole in the screen. This is the newest display trend after the notch, and Huawei is next in line to present their own. The launch of the Nova 4 is scheduled for next week, but official-looking renders have already leaked online.

The renders further confirm some of the early reports about the Nova 4. The most obvious one is the position of the hole in the display for the front camera, which is expected to be a 25-megapixel sensor. This approach is supposedly less intrusive than having a notch. The Nova 4 will also have a triple-camera setup on the rear that’s strikingly similar to the P20 Pro’s; however, the sensors will not be same.

Rumors suggest that Huawei will have two Nova 4 variants. Both will have the Kirin 970 processor (same on the Nova 3), 8GB of memory, and 128GB of storage. They will also feature the same 16-megapixel monochrome and 2-megapixel depth sensors.

The difference between the two variants is in the main camera. The more expensive one will have a 48-megapixel Sony sensor, while the cheaper variant is stuck with a 20-megapixel sensor. Aside from that, the two variants will be practically identical.

Huawei will announce the Nova 4 on December 17 in China. Based on the leaked renders, it’ll come in a basic black color with red, blue, and white-pink gradient options.

Source: DroidShout

SEE ALSO: Huawei P30 will have a notch and curved display

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