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Xiaomi vows to keep its profits low for its customers

Low profits = lower costs = happier customers

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Why are Chinese phones so cheap? While other brands share truistic corporate lingo, Xiaomi remains crystal clear as to why their phones are so affordable — they don’t want your money.

Rather, they don’t want all of it.

Just a few days ago, Xiaomi introduced the new Xiaomi Mi 6X during an exclusive event at Wuhan University. Besides the new phone, the company also revealed its promise to keep its overall net profit margin at just five percent.

Following the event, Xiaomi founder Lei Jun released a company-wide memo to all the company’s employees. The memo uncovers deeper details into Xiaomi’s five percent promise.

In the memo, Jun argues that most of consumer culture today focuses on maximizing profits. Often, brands would price their products with a huge markup. The conventional pricing strategy takes away the value from the consumer and puts it in the pockets of companies.

Instead, Xiaomi marks their phones near cost. Since their debut in the smartphone biz, Xiaomi’s phones have earned the reputation as a truly affordable phone. According to the company, this strategy brings the value back to where it belongs — the consumers.

Further, if the company’s profit exceeds their five percent promise, they will find a way to return the surplus back to the consumers.

Across the boards, Xiaomi has always fulfilled this promise. Their continued reputation as the most bang-for-buck Chinese smartphone tells the tale for them.

As you might assume, the Chinese company does this through massive cost-cutting. However, it’s not as you might think.

Instead of short-changing their consumers with inferior products, Xiaomi reduces its costs on marketing, advertising, and distribution.

You’ve probably noticed that the company is not as aggressive as other brands. Xiaomi doesn’t dress its branding with NBA athletes, local superstars, or pestering salespeople. Instead, they rely heavily on word of mouth to get their phones across.

Additionally, Xiaomi rarely opens their own brick-and-mortar stores. In fact, their rare store expansion efforts began only recently.

Using their cost-cutting methods, Xiaomi manages to keep their products and pricing in tip-top shape. The company realizes that better products equal happier customers and more sales. Even until now, consumers are still voting yes with their wallets.

Whether you believe in Xiaomi’s corporate promises is irrelevant. Xiaomi remains one of the top dogs in the value for money department.

SEE ALSO: Xiaomi Redmi 5 Plus (Redmi Note 5) Review

News

Xiaomi partners up with Alita: Battle Angel for a transparent Mi 9

This used to be the ‘Pro’ variant

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Image credit: Xiaomi

The launch of the Mi 9 from Xiaomi is around the corner, but that doesn’t mean we’ll just wait for the official announcement. We’ve heard rumors about a Mi 9 model with a transparent back like the Mi 8 Pro from last year. Well, the rumors are true and it’s more special than before.

An official teaser for the special edition Mi 9 appeared online today and it brings the blockbuster film Alita: Battle Angel to the picture. Xiaomi partnered up with the film to present the Mi 9: Battle Angel.

Check out the action-packed promotional video below:

The teaser shows the main features of the transparent Mi 9: triple rear cameras, a Snapdragon processor (which is already confirmed), and wireless charging.

Since the Mi 9: Battle Angel will have a transparent back like the Mi 8 Pro’s, it also has a window to its awesome-looking circuit board, but it’s likely not the actual thing. What’s more interesting is the visible wireless charging coil right in the middle of the battery.

The phone will be launched alongside the other Mi 9 variants on February 20. Essentially, the Mi 9: Battle Angel model will be a marketing ploy in China since the movie will hit the theaters in the region two days after the launch.

Price-wise, the phone is rumored to cost CNY 5,999 or roughly US$ 885.

SEE ALSO: What could the new unicorn Xiaomi Mi 9 be called?

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Gaming

TNC Predator, Afreeca Freecs Fatal win Predator League APAC 2019

For Dota 2 and PUBG, respectively

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After three long days of battle in Bangkok, Thailand from February 15 to 17, two champions have emerged from the two featured games of the Predator League in Asia Pacific 2019.

For Dota 2, it’s TNC Predator from the Philippines; and for PUBG, the champ is none other than Afreeca Freecs Fatal from South Korea.

Their winnings come from a prize pool worth US$ 250,000. Each champion receives US$ 75,000 for their efforts, while the runners-up split the remaining pot.

The grand event concluded after over 3,500 competing teams from 16 countries were eventually reduced to only 26 groups in Bangkok for the finals.

This was the Predator League’s second event in the APAC region. In 2018, it was held in Indonesia. Next year’s event will take place in the Philippines.

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Cameras

Fujifilm X-T30 is a lightweight 4K mirrorless camera

Cheaper version of the X-T3

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Image credit: Fujifilm

After Canon‘s announcement of the new EOS RP, it’s now Fujifilm‘s turn to present their latest offering: the X-T30. Fuji’s new mirrorless interchangeable camera is the successor to 2017’s X-T20.

The X-T30 is positioned to be a cheaper variant of the flagship X-T3 camera, but they actually share many common features and specs. It’s got a compact and lightweight body at just 383g which looks similar to the premium model, but with some minor changes at the back. It’s got a focus joystick instead of a d-pad, but retains the touchscreen.

Speaking of, it’s a 2-way tilting LCD panel with 1.04 million dots. The EVF, on the other hand, is a 2.36-million-dot OLED color viewfinder with a near 100 percent coverage area.

Image credit: Fujifilm

Inside the camera is a 26.1-megapixel APS-C X-Trans CMOS sensor with an ISO range of 160 to 12800, which is expandable up to 51200, and backed by an X-Processor 4. With this, the X-T30 can shoot 30fps at 1.25x crop and 20fps without a crop using the electronic shutter. If you wish to use the mechanical shutter, the speed will be reduced to 8fps.

It has a hybrid AF system with 100 percent phase-detect AF, face detection, and eye tracking. Autofocus is also improved even in low-light. Focusing can be selected either through the touchscreen or joystick.

When it comes to video, the camera can shoot 4K at 30fps and up to 120fps when downscaled to 1080p. It’s capable of 10-bit recording and 4:2:2 DCI 4K video through the HDMI port. Fujifilm’s Film Simulation modes are also available.

The Fujifilm X-T30 will be available in March starting at US$ 899 for the body only. It’ll go up to US$ 999 when bundled with an XC 15-45mm f/3.5-5.6 OIS lens, or US$ 1,299 when bundled with an 18-55mm f/2.8-4 lens.

SEE ALSO: Fujifilm Instax SQ20 hands-on: How good is it?

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