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Xiaomi vows to keep its profits low for its customers

Low profits = lower costs = happier customers

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Why are Chinese phones so cheap? While other brands share truistic corporate lingo, Xiaomi remains crystal clear as to why their phones are so affordable — they don’t want your money.

Rather, they don’t want all of it.

Just a few days ago, Xiaomi introduced the new Xiaomi Mi 6X during an exclusive event at Wuhan University. Besides the new phone, the company also revealed its promise to keep its overall net profit margin at just five percent.

Following the event, Xiaomi founder Lei Jun released a company-wide memo to all the company’s employees. The memo uncovers deeper details into Xiaomi’s five percent promise.

In the memo, Jun argues that most of consumer culture today focuses on maximizing profits. Often, brands would price their products with a huge markup. The conventional pricing strategy takes away the value from the consumer and puts it in the pockets of companies.

Instead, Xiaomi marks their phones near cost. Since their debut in the smartphone biz, Xiaomi’s phones have earned the reputation as a truly affordable phone. According to the company, this strategy brings the value back to where it belongs — the consumers.

Further, if the company’s profit exceeds their five percent promise, they will find a way to return the surplus back to the consumers.

Across the boards, Xiaomi has always fulfilled this promise. Their continued reputation as the most bang-for-buck Chinese smartphone tells the tale for them.

As you might assume, the Chinese company does this through massive cost-cutting. However, it’s not as you might think.

Instead of short-changing their consumers with inferior products, Xiaomi reduces its costs on marketing, advertising, and distribution.

You’ve probably noticed that the company is not as aggressive as other brands. Xiaomi doesn’t dress its branding with NBA athletes, local superstars, or pestering salespeople. Instead, they rely heavily on word of mouth to get their phones across.

Additionally, Xiaomi rarely opens their own brick-and-mortar stores. In fact, their rare store expansion efforts began only recently.

Using their cost-cutting methods, Xiaomi manages to keep their products and pricing in tip-top shape. The company realizes that better products equal happier customers and more sales. Even until now, consumers are still voting yes with their wallets.

Whether you believe in Xiaomi’s corporate promises is irrelevant. Xiaomi remains one of the top dogs in the value for money department.

SEE ALSO: Xiaomi Redmi 5 Plus (Redmi Note 5) Review

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Does the Google Pixel 3 XL scratch too easily?

Here’s how to remove them

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Within the past month, Google has consistently made headlines. Everyone is talking about Google’s new smartphones — the Pixel 3 and Pixel 3 XL. At the time, the media’s speculative talk painted an optimistic picture of the eventual launch. True to the hype, the Pixel 3 duo opened to much fanfare.

Now, with the launch in the rear-view mirror, the Pixel 3 is finally getting its fair share of criticism. Naturally, critics are putting the smartphone through all sorts of stress tests. Besides performance benchmarks, these include hardware durability tests. More famously, YouTube channel JerryRigEverything specializes in destroying smartphones.

As per his usual regimen, the YouTuber tried to damage the Pixel 3 XL’s front and rear panels. The results are both surprising and disappointing.

On a positive note, the smartphone’s Gorilla Glass 5 withstood all damage. The scratch test proved Corning’s ironclad claims in the past. At the very least, the Pixel 3 XL is safe from substantial damage.

However, JerryRigEverything discovered a more surprising revelation. The Pixel 3 XL’s back is remarkably prone to scratches. Upon scratching the surface, a sturdy key left clearly visible marks on the smooth exterior. Unlike the Gorilla Glass front, the rear is partially made with just frosted glass. Sadly, the video concluded without offering any solutions. Seemingly, the scars came with permanence.

Fortunately, another YouTuber, Erica Griffin, debunked JerryRigEverything’s claims. After confirming the aesthetic flaw, Griffin showed what the scratches really are and how to remove them. Instead of deep scratches, the scarring is actually just residue of the key. Afterwards, Griffin washed the blemishes with water, soap, and a toothbrush. The method completely erased all traces of the scars.

Indeed, the rear is more prone to scratches. However, if you find yourself with a horridly scratched rear, there is an easy way to clean your phone without taking it in for repairs. Just don’t try scratching your phone deliberately.

SEE ALSO: Google Pixel 3 XL Unboxing

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Huawei Mate 20 Pro’s face unlock is not as secure as it’s supposed to be

It’s easy to fool

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The recent buzz in the smartphone realm is all about the Mate 20 series from Huawei. When the company officially announced the new flagship phones, we were in awe at what they can do. Although, no phone is perfect and early releases come with flaws. Take the Mate 20 Pro’s face unlock feature for example. It’s supposed to be more secure than the usual security measure, but it turns out it’s not.

With two biometric unlocking methods, the Mate 20 Pro should be one of the most secure and convenient phones. You can unlock using the in-display fingerprint reader or use the 3D face recognition with all the complex sensors like Apple’s Face ID. Unfortunately, the latter is not working right for the guys over at AndroidPit in Germany.

The video is in German but you’ll get the context. Check out the video below:

According to the Steffen Herget of AndroidPit, the Mate 20 Pro they have for review quickly unlocks with his face and also his colleague’s. It didn’t happen one time, and it’s not done intentionally.

Steffen and his colleague do look alike, though. They both have a full beard and similar short hair. But, they’re neither twins nor related to each other. This is where the security features of 3D face unlock should come into play, but things aren’t working as expected.

Huawei does claim that their 3D face unlock feature has a failure rate of 1:1,000,000, which is the same as Apple’s Face ID, so it shouldn’t be that easy to be fooled.

This issue could be fixed by a firmware update, especially since the software of review units are pre-final. The retail version might have newer firmware, but this is not looking good for Huawei.

You may head over to the source link (it’s also in German) below to read more about the Mate 20 Pro’s 3D face unlock fail. Huawei has yet to issue a statement or a quick fix.

Source: AndroidPit

SEE ALSO: Huawei Mate 20 vs Mate 20 Pro: What are the differences?

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Honor Watch to launch alongside Magic 2

Coming October 31

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Honor will be launching its flagship Magic 2 with its manual sliding camera mechanism by the end of the month, and coming along for the ride is the Honor Watch.

Based on a teaser shared by Honor on Chinese website Weibo, the Honor Watch is set to be unveiled on October 31.

Other than that, not much else is known about Honor’s first truly smart watch.

There’s speculation that it’ll resemble the recently launched Huawei Watch GT, but will be sold at a cheaper price, which Honor has been doing with its smartphones.

Whatever the case, it’ll simply add to the numerous tech launches we’ve been experiencing this month. Before this event, we’ll still see new products from Xiaomi, Apple, and OnePlus, to name a few.

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