India

Xiaomi has become an undisputed leader by market share

Can Samsung turn the tides this year?

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For more than a year, Xiaomi has been leading the Indian smartphone market in terms of market share and there’s no stopping them. The brand has single-handedly managed to oust local brands like Micromax, and even experienced players like Samsung have taken a hit.

According to IDC, in Q4 2018, Xiaomi managed to grab an astounding 28.9 percent of the market, followed by Samsung at 18.7 percent. While Vivo and OPPO have managed to grab a decent 9.7 percent and 7.1 percent respectively, their rate of growth has slowed down considerably.

If we consider the complete year of 2018 against 2017, Vivo has managed to grow just 0.6 percent year-over-year and OPPO actually dipped by 0.3 percent. The report also says that online-focused brands drove the online channel share to an all-time high of 38.4 percent. On the other hand, offline sales registered a meager 6.7 percent growth.

During the last quarter of 2018, Realme managed to grab quite a huge chunk of the market with a share of 7.5 percent. The sub-brand of OPPO was launched just half a year back and has already released a wide array of phones.

The average selling price of phones continued to be in the budget segment at roughly US$ 158 (INR 11,000). More than half of the shipments belong in the US$ 100 to US$ 200 segment, and that’s where brands intend to lead.

In the end, Xiaomi shipped more than 40 million units in 2018, followed by Samsung with almost 32 million. Samsung had been relatively silent last year, but has now changed strategy with the M-series launch. The South Korean giant is focused on taking back the budget and midrange segments by reportedly launching a plethora of phones in the coming months.

Lastly, OnePlus has once again emerged as the leader in the premium segment, followed by Samsung and Apple in the super-premium segment.

India

realme launches narzo 20 Pro with Helio G95, 65W fast charging

Xiaomi should be worried

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realme started the narzo series earlier this year and it’s all set to launch a successor. The narzo 20 series consists of the narzo 20A, narzo 20, and narzo 20 Pro. These phones are made for the affordable segment and will be directly competing against the Redmi Note 9 series and POCO X2.

The phone features a reflective design that creates a multi-layer downward arrow pattern. Continuing realme’s design language, it features a vertical quad-camera setup with the narzo branding in focus. The fingerprint scanner is located on the side.

On the front is a 6.5-inch LCD display with Full HD+ resolution, 90Hz refresh rate, Gorilla Glass protection, and a punch-hole cut-out for the front camera.

Powering the phone is an octa-core MediaTek Helio G95 processor with Mali-G76 MC4 GPU. Storage is expandable via a dedicated microSD card slot. It has a new carbon fiber cooling system that ensures consistent performance during extended usage.

The rear features a quad-camera setup consisting of a 48-megapixel primary sensor, an 8-megapixel wide-angle lens, a 2-megapixel macro lens, and a 2-megapixel depth sensor. On the front is a 16-megapixel camera for selfies. The software supports night filters, AI enhancement, and improved low-light performance.

Backing these internal is a 4500mAh battery that supports 65W fast charging. realme claims it can fully charge the battery in 38 minutes. Lastly, the phone ships with realme IU out-of-the-box.

The narzo 20 Pro costs INR 14,999 for 6GB+64GB and INR 16,999 for 8GB+128GB. It’ll be available in Black Ninja and White Knight color options and shall go on sale from September 25 via Flipkart, realme.com, and offline stores.

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Apps

Google removes one of India’s top payments app for violating policy

But there’s nothing to worry about

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Google removed one of India’s top payments app Paytm from the Play Store for allegedly violating guidelines. To be more precise, the app violated the app store’s policy by promoting gambling. The app is still available on Apple’s App Store though.

In response, Google said, “The app was blocked for violation of play policies – a clarification of our policy was released earlier today ahead of the IPL tournament.” It further clarified that users aren’t affected and only the app’s availability from the Play Store has changed.

Google strictly prohibits digital casinos or ungoverned gambling apps on its Play Store in India and Paytm’s app was found in violation of this policy. Recently, it launched a fantasy sports service called Paytm First Games and embedded links to this service within the Paytm app.

The standalone Paytm First Games app has also been removed. However, other apps like Paytm Mall, Paytm Money, and Paytm Business are still available and remain untouched. Google said the developer is always notified and the app shall remain unavailable till it complies with the norms.

Paytm has also assured all users that their accounts, wallets, and bank accounts are safe and there’s nothing to worry about. When the news broke, there was some initial panic because the memories of India’s app ban are still fresh and people are worried about their favorite apps going off the shelf instantaneously.

Fantasy sports games and other gambling apps have radically risen in India. The country loves cricket and the Indian Premier League is scheduled to start from tomorrow. Making the coming weeks a very lucrative period for these apps.

All these apps do not depend on Google’s Play Store for distribution and have to be downloaded externally via the developer’s website.

Paytm is hugely credited for encouraging India’s digital economy and has transformed itself into a super app. Besides bill payments and peer-to-peer fund transfer, the app can also be used for tickets, shopping, and entertainment.

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India

Redmi 9i launches with Helio G25, 5000mAh battery

Designed for everyday tasks

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Xiaomi has consistently launched a new phone in the last few weeks. After the Redmi 9 Prime and Redmi 9, the brand has launched a slightly more affordable option — the Redmi 9i.

The body of the phone looks similar to the Redmi 9 Prime but doesn’t have a textured back. On the front is a 6.5-inch LCD display with HD+ resolution and TÜV Rheinland Low Blue Light certification.

Powering the phone is an octa-core MediaTek Helio G25 chipset along with MG PowerVR GE8320 GPU. It doesn’t have a fingerprint scanner and solely relies on face unlock for faster authentication.

On the rear is a single 13-megapixel camera with AI-powered portrait mode, in-built document scanner, and beauty mode. For selfies, a 5-megapixel camera is located on the front in a water-drop notch. The storage is expandable via a microSD card.

Backing these internals is a 5000mAh battery with a 10W charger. Although, this one skips the usual USB-C port in favor of microUSB. It ships with MIUI 12 out-of-the-box.

The Redmi 9i comes in two variants. The 4GB+64GB option costs INR 8,299 while the 4GB+128GB variant is priced at INR 9,299. Sale starts from September 18 via mi.com, Flipkart, Mi Homes, and Mi Studios.

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