India

Xiaomi has become an undisputed leader by market share

Can Samsung turn the tides this year?

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For more than a year, Xiaomi has been leading the Indian smartphone market in terms of market share and there’s no stopping them. The brand has single-handedly managed to oust local brands like Micromax, and even experienced players like Samsung have taken a hit.

According to IDC, in Q4 2018, Xiaomi managed to grab an astounding 28.9 percent of the market, followed by Samsung at 18.7 percent. While Vivo and OPPO have managed to grab a decent 9.7 percent and 7.1 percent respectively, their rate of growth has slowed down considerably.

If we consider the complete year of 2018 against 2017, Vivo has managed to grow just 0.6 percent year-over-year and OPPO actually dipped by 0.3 percent. The report also says that online-focused brands drove the online channel share to an all-time high of 38.4 percent. On the other hand, offline sales registered a meager 6.7 percent growth.

During the last quarter of 2018, Realme managed to grab quite a huge chunk of the market with a share of 7.5 percent. The sub-brand of OPPO was launched just half a year back and has already released a wide array of phones.

The average selling price of phones continued to be in the budget segment at roughly US$ 158 (INR 11,000). More than half of the shipments belong in the US$ 100 to US$ 200 segment, and that’s where brands intend to lead.

In the end, Xiaomi shipped more than 40 million units in 2018, followed by Samsung with almost 32 million. Samsung had been relatively silent last year, but has now changed strategy with the M-series launch. The South Korean giant is focused on taking back the budget and midrange segments by reportedly launching a plethora of phones in the coming months.

Lastly, OnePlus has once again emerged as the leader in the premium segment, followed by Samsung and Apple in the super-premium segment.

India

Samsung Galaxy F22 goes official with 48MP camera, 6000mAh battery

Also gets an AMOLED display with 90Hz refresh rate

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Galaxy F22

The affordable segment has been a very competitive price segment for the last few years, and its demand is never-ending in the developing markets. Samsung has launched the Galaxy F22 in India, and its unique selling point is a massive battery, quad cameras, and an AMOLED display.

It has a signature Samsung design that we’ve seen on a lot of other F-branded phones. While the looks are conventional, it aims to cover up by offering as many features as possible. Despite intense competition from players like Xiaomi, realme, and vivo, Samsung has managed to hold onto its fort, unbudged.

On the front is a 6.4-inch AMOLED screen with HD+ resolution, a 90Hz refresh rate, and a waterdrop notch. The Galaxy F22 is powered by a MediaTek Helio G80 SoC with up to 6GB RAM and 128GB internal storage. There’s a microSD card slot for storage expansion.

The rear sports a 48-megapixel primary camera, an 8-megapixel wide-angle lens, a 2-megapixel macro sensor, and a 2-megapixel depth sensor. The front features a 13-megapixel selfie camera.

Backing these internals is a 6000mAh battery with 25W fast charging. Although the charging brick included with the phone is rated for 15W only, so you’ll have to buy a faster charger adapter separately. The fingerprint scanner is located on the side for authentication. It ships with Android 11-based One UI 3.1 out-of-the-box.

The Samsung Galaxy F22 is priced at INR 12,499 (US$ 167) for the 64GB+4GB storage and INR 14,499 (US$ 195) for the 128GB+6GB option. It’ll be available in Denim Blue and Denim Black color options, and sales start from July 13. Online sale partner includes Flipkart and Samsung’s in-house online website.

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India

Mi Watch Revolve Active is a premium fitness tracker with 14 days battery

Has more than 100 workout modes

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Mi Watch Revolve Active A

The Mi Watch Revolve was launched last year, and it sits in a comfortable spot — not too expensive, but loaded. Now, the brand’s expanding its offering and bringing in a much more fitness-oriented product dubbed the Mi Watch Revolve Active.

As the name suggests, the watch is designed to keep you outdoors as much as possible. Or in the new normal, as active and fit as possible. It has a far more sturdy build and continues the premium design language.

It has a 1.4-inch AMOLED display with an always-on display, eliminating the need to touch the screen just to view the time or other essential details. In addition, the screen is protected by Gorilla Glass 3 and weighs just 32 grams.

The fitness front comes equipped with LifeQ Health algorithm, which analyzes more than 30 key data points like blood oxygen, stress, heart rate, sleep quality, energy levels, calories burned, and more. All these data points are leveraged to process your lifestyle, fitness regime, and overall performance.

Together, these data points deliver more accurate blood oxygen levels (SpO2), sleep cycles, real-time heart rate, stress levels, body’s oxygen consumption (Vo2 Max), and calories burned. In addition, more than 117 workout modes are supported, including triathlons, swimming, HIIT, Boxing, Water sports, and Yoga.

GPS tracking features an Airoha GPS chip that supports GPS, GLONASS, Galileo, and BDS navigation systems.  Simple operations will be far simpler when you summon Alexa, as the watch supports the voice assistant for reminders, alarms, and other instructions.

The Mi Watch Revolve Active is water-resistant up to 50 meters and comes pre-installed with basic apps like alarm, timer, stopwatch, weather, find my phone, flashlight. It connects to the phone via Xiaomi’s Wear App and has a mini-store for watch faces, which has more than 100 options right now.

Lastly, Xiaomi says the watch can deliver up to 14 days of battery life on a single charge. If you toggle the long battery mode, it can stretch up to 22 days. While these numbers may seem inflated, Xiaomi has an irrefutable history of delivering solid numbers in the real world.

Price and availability:

The Mi Watch Revolve Active is priced at INR 9,999, and sales start from June 25. It’ll be up for purchase via Amazon, Mi.com, and other partner stores. It comes in Beige, Black, and Navy Blue watch case options, with six strap color options, including Black, Blue, Green, White, and Purple.

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India

Mi 11 Lite launches with Snapdragon 732G, triple-rear cameras

The lightest phone to launch in 2021 so far

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The second wave of Coronavirus has eased in India, and the country is gradually opening up. A few brands decided to avoid any new launches amid the raging pandemic, creating a vacuum in an otherwise fast-paced industry. Thankfully, Xiaomi has returned with a new offering, and it’s called the Mi 11 Lite.

The Mi 11 series is designed to offer a more premium experience without making a huge dent in your pocket. It follows the same design language as the Mi 11X but is far more thinner and light. At just 6.8mm thickness and 157g weight, it’s touted to be the lightest phone of 2021 so far.

On the front, its got a 6.5-inch AMOLED screen with Full HD+ resolution, a 90Hz refresh rate, and Gorilla Glass 5 protection. In addition, to make the phone lighter, Xiaomi incorporated a “flat flexible OLED” and a redesigned circuit board that is 35 percent smaller than conventional ones.

Powering the Mi 11 Lite is a Snapdragon 732G processor with up to 8GB RAM and expandable storage. A side-mounted physical fingerprint scanner is included for authentication, and there are dual speakers with Hi-Res Audio support.

The rear sports a triple camera setup consisting of a 64-megapixel primary sensor, an 8-megapixel wide-angle lens, and a 5-megapixel telephoto sensor. There’s a 16-megapixel selfie camera that is housed in a punch-hole cut-out. The software supports AI Beautify, Night mode, Time burst, and much more.

Backing these internals is a 4250mAh battery with 33W fast charging. The brand claims the battery has an endurance rating of more than 100 hours, and the compatible fast charger is bundled along. The Mi 11 Lite is IP53-certified for minor dust and water splashes.

The Mi 11 Lite is priced at INR 21,999 (US$ 300) for the 6GB+128GB option and INR 23,999 (US$ 325) for 8GB+256GB. It’s available in three color options — Jazz Blue, Tuscany Coral, and Vinyl Black. Pre-orders start from June 25, and the sale starts from June 28 via Flipkart, Mi.com, and partner physical stores.

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