In 2017, shopping looks different. With a few swipes and taps on your smartphone, you can have anything delivered to your doorstep.
Zalora, a company of Global Fashion Group, is pushing the envelope and blurring the lines between online and offline shopping.
Presenting: The Zalora pop-up store
Found at Bonifacio High Street Central in BGC, the store houses Zalora favorites.
But, it’s not just any store.
Zalora recognizes that this first-hand experience can be an integral part of shopping for a number of people, hence a pop-up that allows shoppers that leeway was set up.
In an effort to bridge online and offline shopping and create a seamless customer experience, the digital fashion platform allows shoppers an opportunity to see products for themselves — products they’d otherwise only see on the Zalora app.
All you need to do is pick out what you want to try out, do the fitting, and click away on your Zalora app to buy.
Aside from this, Zalora has also been putting their “Click-and-Connect” concept to work. Online shoppers can redirect their orders to Ayala Malls for pick up whenever convenient for the shoppers — this also means free shipping and 30-day returns and exchanges!
Shopping and interactive fun
Aside from all the shopping that may be had in the pop-up, Zalora also offers cool interactive activities. This may look like a normal photo wall…
… but it’s not just that! You can scan these photos to unlock cute animations.
The whole area is very, very Instagrammable.
Trust me, I tried it. In fact, you’re encouraged to shoot away here!
More Zalora app options
Of course, there are also in-app improvements.
Zalora has just recently launched their visual search. You can now snap a photo through the app and it will search for similar products on sale.
For example: Like that floral dress? All it takes is one photo…
… and voila! Think of all the shopping possibilities!
Parker Gundersen, CEO of the Zalora group, explains that the “platform is the value [they] add.” He tells me in an interview that Zalora is constantly growing and trying to find ways to make their site more relevant to their consumers. Today, that means constant personalization of content for each app user through algorithms, machine learning, and real-life/online integration such as this.
Who knows what Zalora will bring us next? In the meantime, the brand has paved way for an interesting shopping experience.
[irp posts=”24332″ name=”OPPO Beauty Box is the perfect place to take Instagram photos”]
Mediacorp shows are now on Huawei Video
A mutually beneficial partnership
Content is king. No matter how good your video service is, if it doesn’t offer the shows that people want to watch, then no one will use your app. Huawei recognizes this and has swung a deal with Singapore’s Mediacorp.
The deal will see more than 1,500 hours of drama series and lifestyle content being offered to Huawei Video App users in multiple markets across the world outside Mainland China.
This underscores Mediacorp’s continued commitment to ramping up the recognition of its shows beyond Singapore. Making their shows available on Huawei Video means they can potentially reach 26 different territories including the UK, UAE, and Mexico among others.
The deal is effective immediately. Paying subscribers can stream a variety of genres on Huawei Video, with complimentary access for the first few episodes of all lifestyle shows, dramas and longform series.
Some of the more notable shows that will be available are as follows: recent romance megahits My One In A Million《我的万里挑一》and The Distance Between 《下个路口遇见你》, supernatural suspense series Hello From The Other Side 《阴错阳差》and the popular police procedural saga C.L.I.F. 《警徽天职》; plus vivacious variety and food-focused fare Deluxe-Licious《有何贵食》, Food Notes 《上食堂》and Markets In Asia 《游市集》.
English entertainment comes courtesy of long-running domestic dramas KIN and Tanglin; as well as Super Octogenarians, an investigative infotainment series on active ageing amongst spunky seniors in Asia, and light-hearted lifestyle travelogue shows like This Weekend, Remarkable Living and Refugee Chef.
Huawei audiences can also catch the premiere of Mediacorp’s latest Mandarin blockbuster, the pugilistic period drama A Quest to Heal《我的女侠罗明依》, in a simulcast with Mediacorp’s Channel Me8 on July 20, 2020. The first five episodes will be available for free on the HUAWEI Video App outside Mainland China.
Watch & Win
To celebrate the new partnership, Huawei Video is also launching the ‘Huawei Video — Watch & Win’ campaign exclusively to all Huawei Video users in Singapore.
Starting from June 26 to July 16, 2020 and July 22 to 7 August 7, 2020, users will stand a chance to win daily by watching any video content available in the app for at least one minute.
What you need to know about the new Starbucks Rewards
Collect more stars with a few sips
Out with the old, in with the new! Starbucks Philippines freshened up its existing Rewards program to make it even more delightful to its customers.
With the new Starbucks Rewards, you can get one star with every PhP 25 spent on everything you buy — food, beverages, merchandise — in stores using your registered card or app.
When you accumulate 100 stars, it will be converted to a reward voucher. You can then choose to redeem a reward befitting your taste: a handcrafted beverage, any pastry, or even a slice of cake!
More benefits await
Starbucks’ new Rewards program brims with exciting benefits that anyone can enjoy. For starters, there’s a Double Star Registration Treat where new members can collect two stars for every PhP 25 spent on all eligible purchases for the first seven days upon successful registration.
The Double Star Days benefit is also back, but it’s not limited to the frantic holiday season. Moreover, Starbucks will offer Bonus Stars so you can collect two stars on their featured and promotional drinks.
Lastly, the Free Birthday Reward is still here and you can now choose between redeeming a food from their bakery/cafe or a complimentary handcrafted beverage.
How to be a member
The new Rewards program is exclusive for registered members only, so you have to join if you want to enjoy this exciting loyalty program. All you need to do is activate and register a Starbucks Card to Starbucks Rewards.
For existing members of My Starbucks Rewards, simply update your old password and add a new Starbucks Card to your account through the website or the updated Starbucks app, which is available on Google Play Store and the App Store.
Unlike before, you can now enjoy cashless payments and new features like automatic reloading through the Starbucks app. No more lining up to load your Starbucks card!
Say goodbye to your old Starbucks cards
FYI! Your previous Starbucks cards will stop working after July 15, 2020. This is to pave the way to the new Starbucks cards linked to the new program.
If you have an existing balance of PhP 100 or more, you can have it transferred to a free, new card. If it’s less than PhP 100, you can get a cash refund. Simply present your cards or your account on your mobile app to display the remaining balance.
The new Starbucks Rewards and Starbucks cards will be available starting July 17, 2020.
Amazon bans TikTok for employees, reverses decision in a few hours
Everyone’s worried about using TikTok now
Amazon sent an internal memo to its employees, asking them to remove the TikTok from any mobile device that can access their company email. The memo was picked up by the mainstream media almost immediately and it served as an indication of how American companies are losing trust in the Chinese-backed app.
However, the company soon backtracked and an Amazon spokesperson said the request had been sent out in error and that there was no change to the company’s policies at the moment.
Company spokeswoman Jaci Anderson declined to answer questions about what caused the confounding turnaround or error. The original memo cited “security risks” as the reason for avoiding TikTok.
In response, TikTok failed to understand Amazon’s concerns. It did not receive any communication from Amazon before the email went out.
However, the social media app has received a lot of backlash from authorities due to its poor data privacy history. TikTok is banned in India and recently, the US suggested it’s considering a similar ban on the app.
Furthermore, US lawmakers have been concerned about the app for months now. The US army and navy instructed soldiers to delete the app from military devices in December. The biggest concern regarding TikTok is that its parent company, based in China, is required to share information collected on users with the Chinese government.
“We still do not understand their concerns, we welcome a dialogue so we can address any issues they may have and enable their team to continue participating in our community,” TikTok said.
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