Apps

Zalora pop-up store is a shopping and Instagram haven

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In 2017, shopping looks different. With a few swipes and taps on your smartphone, you can have anything delivered to your doorstep.

Zalora, a company of Global Fashion Group, is pushing the envelope and blurring the lines between online and offline shopping.

Presenting: The Zalora pop-up store

Found at Bonifacio High Street Central in BGC, the store houses Zalora favorites.

But, it’s not just any store.

Zalora recognizes that this first-hand experience can be an integral part of shopping for a number of people, hence a pop-up that allows shoppers that leeway was set up.

In an effort to bridge online and offline shopping and create a seamless customer experience, the digital fashion platform allows shoppers an opportunity to see products for themselves — products they’d otherwise only see on the Zalora app.

All you need to do is pick out what you want to try out, do the fitting, and click away on your Zalora app to buy.

Aside from this, Zalora has also been putting their “Click-and-Connect” concept to work. Online shoppers can redirect their orders to Ayala Malls for pick up whenever convenient for the shoppers — this also means free shipping and 30-day returns and exchanges!

Shopping and interactive fun

Aside from all the shopping that may be had in the pop-up, Zalora also offers cool interactive activities. This may look like a normal photo wall…

… but it’s not just that! You can scan these photos to unlock cute animations.

The whole area is very, very Instagrammable.

Trust me, I tried it. In fact, you’re encouraged to shoot away here!

More Zalora app options

Of course, there are also in-app improvements.

Zalora has just recently launched their visual search. You can now snap a photo through the app and it will search for similar products on sale.

For example: Like that floral dress? All it takes is one photo…

… and voila! Think of all the shopping possibilities!

Parker Gundersen, CEO of the Zalora group, explains that the “platform is the value [they] add.” He tells me in an interview that Zalora is constantly growing and trying to find ways to make their site more relevant to their consumers. Today, that means constant personalization of content for each app user through algorithms, machine learning, and real-life/online integration such as this.

Who knows what Zalora will bring us next? In the meantime, the brand has paved way for an interesting shopping experience.

SEE ALSO: The Playground: An Instagrammable pop-up

[irp posts=”24332″ name=”OPPO Beauty Box is the perfect place to take Instagram photos”]

Apps

Twitter is probing its AI’s racial bias in picture previews

They’re working on improving it

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Twitter uses a neural network to show you relevant previews of all the pictures that are posted on the microblogging platform. If the image contains text, the area is prioritized for a preview. Similarly, human faces are also given preference.

The preview makes it easier for the viewer to get a gist of the tweet without the compulsion of opening the entire picture. Although, the feature isn’t up-to mark since a lot of users have complained about the AI’s racial bias.

Several users posted a picture that has both, a white man and a black man’s face. But the preview often shows the white man’s face only. Users noticed the difference after a similar anomaly was observed on Zoom, where the facial recognition technology failed to identify a black man’s face, but had no trouble when the skin tone was changed.

 

Liz Kelley from Twitter’s communication team said they had tested the neural system for bias, but didn’t come across gender or racial bias during testing. She also confirmed that they’ve got more analysis to do and shall be open-sourcing all the work for others to review and replicate.

Twitter’s Chief Design Officer Dantley Davis and Chief Technology Officer Parag Agrawal were quick to acknowledge the shortcoming and said they’re “investigating” the neural network.

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Apps

TikTok and WeChat will be banned from app stores in the US

So, did the Oracle deal go through?

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After months of escalating, the US Commerce Department has announced it’ll ban business transactions with TikTok and WeChat. The two apps are owned by Chinese giants ByteDance and Tencent, respectively.

Practically, you won’t be able to directly download the app via stores like Play Store and App Store. Furthermore, companies are also barred from hosting these apps in the US. Essentially, the user won’t be able to download the app from third-party websites that are hosted in the US.

It also blocks US companies from providing services through WeChat “for the purpose of transferring funds or processing payments within the U.S.”

However, it remains unclear whether the announcement means the Oracle-TikTok deal won’t be going through. The Trump administration wanted ByteDance to sell its local TikTok operations to an American company.

In the last few months, multiple American giants like Walmart, Twitter, and Microsoft were interested in getting their piece of TikTok. But things haven’t moved smoothly and the Chinese government isn’t keen on handing over TikTok’s algorithm to an American company.

While Oracle has been chosen for a deal with ByteDance, the latter continues to maintain that the ongoing process isn’t an acquisition and Oracle shall be a technology partner. This is in stark contrast to what President Trump envisions as a business takeover.

The app ban could be a tactic to pressure the Chinese, but we can’t be certain of that right now. Going by the latest statements, it’s clear that the administration wants to completely block user’s access to these apps and is willing to go the extra mile.

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Google removes one of India’s top payments app for violating policy

But there’s nothing to worry about

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Google removed one of India’s top payments app Paytm from the Play Store for allegedly violating guidelines. To be more precise, the app violated the app store’s policy by promoting gambling. The app is still available on Apple’s App Store though.

In response, Google said, “The app was blocked for violation of play policies – a clarification of our policy was released earlier today ahead of the IPL tournament.” It further clarified that users aren’t affected and only the app’s availability from the Play Store has changed.

Google strictly prohibits digital casinos or ungoverned gambling apps on its Play Store in India and Paytm’s app was found in violation of this policy. Recently, it launched a fantasy sports service called Paytm First Games and embedded links to this service within the Paytm app.

The standalone Paytm First Games app has also been removed. However, other apps like Paytm Mall, Paytm Money, and Paytm Business are still available and remain untouched. Google said the developer is always notified and the app shall remain unavailable till it complies with the norms.

Paytm has also assured all users that their accounts, wallets, and bank accounts are safe and there’s nothing to worry about. When the news broke, there was some initial panic because the memories of India’s app ban are still fresh and people are worried about their favorite apps going off the shelf instantaneously.

Fantasy sports games and other gambling apps have radically risen in India. The country loves cricket and the Indian Premier League is scheduled to start from tomorrow. Making the coming weeks a very lucrative period for these apps.

All these apps do not depend on Google’s Play Store for distribution and have to be downloaded externally via the developer’s website.

Paytm is hugely credited for encouraging India’s digital economy and has transformed itself into a super app. Besides bill payments and peer-to-peer fund transfer, the app can also be used for tickets, shopping, and entertainment.

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