Apps

Zalora pop-up store is a shopping and Instagram haven

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In 2017, shopping looks different. With a few swipes and taps on your smartphone, you can have anything delivered to your doorstep.

Zalora, a company of Global Fashion Group, is pushing the envelope and blurring the lines between online and offline shopping.

Presenting: The Zalora pop-up store

Found at Bonifacio High Street Central in BGC, the store houses Zalora favorites.

But, it’s not just any store.

Zalora recognizes that this first-hand experience can be an integral part of shopping for a number of people, hence a pop-up that allows shoppers that leeway was set up.

In an effort to bridge online and offline shopping and create a seamless customer experience, the digital fashion platform allows shoppers an opportunity to see products for themselves — products they’d otherwise only see on the Zalora app.

All you need to do is pick out what you want to try out, do the fitting, and click away on your Zalora app to buy.

Aside from this, Zalora has also been putting their “Click-and-Connect” concept to work. Online shoppers can redirect their orders to Ayala Malls for pick up whenever convenient for the shoppers — this also means free shipping and 30-day returns and exchanges!

Shopping and interactive fun

Aside from all the shopping that may be had in the pop-up, Zalora also offers cool interactive activities. This may look like a normal photo wall…

… but it’s not just that! You can scan these photos to unlock cute animations.

The whole area is very, very Instagrammable.

Trust me, I tried it. In fact, you’re encouraged to shoot away here!

More Zalora app options

Of course, there are also in-app improvements.

Zalora has just recently launched their visual search. You can now snap a photo through the app and it will search for similar products on sale.

For example: Like that floral dress? All it takes is one photo…

… and voila! Think of all the shopping possibilities!

Parker Gundersen, CEO of the Zalora group, explains that the “platform is the value [they] add.” He tells me in an interview that Zalora is constantly growing and trying to find ways to make their site more relevant to their consumers. Today, that means constant personalization of content for each app user through algorithms, machine learning, and real-life/online integration such as this.

Who knows what Zalora will bring us next? In the meantime, the brand has paved way for an interesting shopping experience.

SEE ALSO: The Playground: An Instagrammable pop-up

[irp posts=”24332" name=”OPPO Beauty Box is the perfect place to take Instagram photos”]

Apps

Google is under investigation for abusing Android

Dominating the market comes with a price

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Google has often been accused of monopolizing the smartphone market with the use of Android. While Android as an operating system is open source and anyone is free to make or use the system however they wish, Google’s push of its apps is a bigger problem.

Android is maintained by the search engine giant and the code is available for everyone’s use. But, Google pushes its range of apps in stock Android like Gmail, Maps, Play Music, YouTube, and more. Many accuse the company of forcing itself upon users and blocking the competition from a fair chance.

India’s Competition Commission of India (CCI) has been reviewing Google’s case for the last six months. The enforcement agency is currently at a preliminary stage and no official release has been made. Google, as well as CCI, have declined to comment.

The European Commission found Google guilty of dominating the market since 2011 and it’s abusing its standard practice of installing Google apps. The investigation led to a US$ 5 billion fine from the antitrust agency.

Google and CCI have met in recent months and the complaint was filled by a “group of individuals.” The agency has a track record of taking years to finish or conclude a case and we never know when a verdict might actually come.

Although, the CCI did impose a US$ 19 million fine on Google for “search bias” and abuse of its dominant position.

Android has a massive 85 percent market share and almost every Android phone ships with Google’s suite of apps. These apps, in return, help the search engine push ads to the user and generate revenue for the company.

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EA is looking into making a mobile version of Apex Legends

To battle with Fortnite

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Image credit: EA

EA‘s battle royale game is a certified hit. Apex Legends, which was developed by Titanfall makers Respawn, has no fewer than 25 million registered players in just one week. The game is playable for free on multiple platforms (PC, PS4, and Xbox One), but why not make it available on mobile as well?

Early reports don’t indicate mobile plans for the game, although during the Electronic Arts Q3 2019 earnings call, EA Games CEO said that they are looking into bringing Apex Legends to mobile devices.

Fortnite‘s userbase ballooned when it became available on Android and iOS, so it’s a no brainer than EA also wants mobile gamers to join the fun.

“We are looking at how to take the game to mobile and cross-play over time, and I also expect that this game will have tremendous value in Asia, and we’re in conversations about that,” EA Games CEO Andrew Wilson said during the conference call.

There’s no definite timeline for the release of Apex Legends on mobile, but it’s certainly on the drawing board. For now, EA plans to introduce direct purchase options for players to buy items and new legends or heroes. They will also offer the so-called Apex Packs or simply loot boxes for more random items.

Apex Legends is not a pay-to-win game, so these items are purely cosmetic and can be used to customize your hero’s looks in the game.

SEE ALSO: Apex Legends hits 25 million players after one week

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Apps

Introducing Bumble’s Spotlight: Pay to get to the top of the page

For just two Bumble coins!

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You can’t buy your way to true love but you can now buy a top spot on Bumble’s swipe page.

You heard that right. Bumble just announced their new feature and they’re calling it Spotlight. For two Bumble coins, which is around US$ 2, you can get your own profile to the top of the swipe page — the most conducive spot for swiping. Your profile stays there for 30 minutes and people won’t even know you paid for the extra airtime.

Similar to Tinder Boost, this new feature allows for a bigger shot at better swiping results. It basically bumps you up in the queue. Remember, though, that you can only pay for being more visible on the app, but the swiping is still left to the other party.

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