In 2017, shopping looks different. With a few swipes and taps on your smartphone, you can have anything delivered to your doorstep.
Zalora, a company of Global Fashion Group, is pushing the envelope and blurring the lines between online and offline shopping.
Presenting: The Zalora pop-up store
Found at Bonifacio High Street Central in BGC, the store houses Zalora favorites.
But, it’s not just any store.
Zalora recognizes that this first-hand experience can be an integral part of shopping for a number of people, hence a pop-up that allows shoppers that leeway was set up.
In an effort to bridge online and offline shopping and create a seamless customer experience, the digital fashion platform allows shoppers an opportunity to see products for themselves — products they’d otherwise only see on the Zalora app.
All you need to do is pick out what you want to try out, do the fitting, and click away on your Zalora app to buy.
Aside from this, Zalora has also been putting their “Click-and-Connect” concept to work. Online shoppers can redirect their orders to Ayala Malls for pick up whenever convenient for the shoppers — this also means free shipping and 30-day returns and exchanges!
Shopping and interactive fun
Aside from all the shopping that may be had in the pop-up, Zalora also offers cool interactive activities. This may look like a normal photo wall…
… but it’s not just that! You can scan these photos to unlock cute animations.
The whole area is very, very Instagrammable.
Trust me, I tried it. In fact, you’re encouraged to shoot away here!
More Zalora app options
Of course, there are also in-app improvements.
Zalora has just recently launched their visual search. You can now snap a photo through the app and it will search for similar products on sale.
For example: Like that floral dress? All it takes is one photo…
… and voila! Think of all the shopping possibilities!
Parker Gundersen, CEO of the Zalora group, explains that the “platform is the value [they] add.” He tells me in an interview that Zalora is constantly growing and trying to find ways to make their site more relevant to their consumers. Today, that means constant personalization of content for each app user through algorithms, machine learning, and real-life/online integration such as this.
Who knows what Zalora will bring us next? In the meantime, the brand has paved way for an interesting shopping experience.
[irp posts=”24332″ name=”OPPO Beauty Box is the perfect place to take Instagram photos”]
Google asks smartphone makers to pay for Play Store
In response to EU’s ruling
Months ago, Google landed in a scalding pool of Europe’s hot water. The European Competition Commission accused the company of anti-competition practices. Among other things, Google forced smartphone makers to bundle Chrome and Google Search as a requirement. According to the commission, the stipulation gives the company an unfair advantage over its rivals.
Eventually, the Commission hammered down a guilty verdict. From this, Google paid a record-breaking fine to the European Union. Besides this, the company had to stop the indicted practice.
Now, Google is finally implementing a resolution for the guilty verdict. Starting this month, the company will change its offered bundles for smartphone makers in the EU.
As opposed to enforcing the bundle, Google will offer Android’s apps for a price. Instead of a strong-arm strategy, Google’s new strategy aims for the best of both worlds. Smartphone companies can opt out of the program. Historically, some companies have already opted out of Android’s app ecosystem. For example, Chinese smartphones often implement their own variants because of China’s prohibitions.
Additionally, Google will loosen its regulations against forked versions of its Android operating system. Some smartphone makers alter Android’s inner workings for their own uses. Most notoriously, Xiaomi uses its own MIUI software. Previously, the bundling scheme swayed the deal towards Google’s favor, despite any proprietary changes. With looser regulations, companies can fork all they want.
Now, companies can sell smartphones running forked Androids. That is, if they also sell a separate smartphone with Google’s untouched software.
Amid all these changes, Android remains as free software for smartphones. Android can maintain its status as the world’s most ubiquitous operating system. However, if this issue elicits any questions, it’s this: How will Google’s new schema affect the casual consumer? Right now, we’ll have to wait and see.
6 iPhone apps for your well-being
Mental health is important!
World Mental Health Day may have come and gone but that shouldn’t mean that your well-being should be pushed aside. In fact, a healthy disposition should always be practiced. How does one do that in today’s fast-paced world?
We’ve got apps for you!
Omvana is a meditation app that measures stress levels and even your state of mind; it’s your personal mindfulness coach! The app also automatically connects to HealthKit.
With guided meditations, breathing exercises, sleep stories, and relaxing music, this app will help make sure you’re always in a relaxed mood.
Don’t know how to meditate? This app allows for guided meditations from the industry’s best practitioners!
Another guided meditation app which allows you to manage stress and even apply meditative practice to your every day. There’s also a sleep experience feature which promises better rest and calmness.
Aura’s three-minute meditations will bring more positivity to your life. The app also does life coaching, relaxing music, and even personalized meditations.
Better sleep means a better disposition! This app tracks sleep automatically with Advanced Heuristics AutoSleep so you’ll always have the info at hand.
What are you waiting for? Get to downloading and happy meditating!
Facebook Lite comes to iPhones at less than 5MB
It consumes less power, too!
After being enjoyed by Android users for years, the slimmed down version of Facebook’s main app finally arrived on iOS. Although, it’s only available to a select few — for now.
The Facebook Lite app was originally designed for developing countries where mobile data can be unreliable and Android phones are pretty basic. But, it also gained popularity among users with better phones because it uses way less data than the main Facebook app.
On iOS, the lite version is available for download through the Apple App Store for less than 5MB. Apart from being an easy download, it also uses less battery power and occupies minimal storage space.
This is going to be ideal for iPhones and even iPod Touch devices that are already showing signs of slowing down. The app is compatible with devices running iOS 9.0 and later.
For now, the app is only available in Turkey. As the testing phase expands to other regions, Facebook Lite will eventually be open for everyone.
Via: Business Insider
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