The numbers are out! The International Data Corporation (IDC) published their preliminary results for the second quarter of 2017, and it seems like Chinese smartphone brands are inching closer to the top.
Still at the number one spot is Samsung with a 23.3 percent market share and 79.8 million shipments. Playing a major role in the success are the Galaxy S8 and Galaxy S8+. The victory of the South Korean company is not solely dependent on their flagships, as the mid-range Galaxy A and budget Galaxy J series are also doing well for other markets. With the Galaxy Note 8 announcement later this month, Samsung could look forward to greater numbers for the third quarter.
Second in line is Apple with a 12 percent market share and 41 million shipments. While the Cupertino company has yet to unveil its new smartphone, the iPhone 7 and iPhone 7 Plus are doing well in the high-end market. Compared to last year, the new iPhones are doing better than the iPhone 6s and 6s Plus, but with just a marginal growth of 1.5 percent year-over-year.
Not far behind is Huawei with a 11.3 percent market share and shipment posting at 38.5 million. Huawei is currently the top Chinese smartphone brand worldwide with a growing grasp of the European market. With a year-over-year change of a positive 19.6 percent, Huawei is on its way to overthrow Apple’s place. Driving the sales of the company is its flagship P10 series, Mate 9 phablet, and the more affordable Honor series.
OPPO remains in the fourth position with a 8.1 percent market share and 27.8 million shipments. Just like with Huawei, OPPO has gained a positive 22.4 percent growth as it expands outside of China. OPPO is already doing well in Southeast Asia thanks to its marketing stand on camera performance — with a big focus on selfies.
Back in the top five is Xiaomi with a modest 6.2 percent market share and 21.2 million shipments. Compared to the same period last year, Xiaomi has the biggest growth among smartphone brands with a 58.9 percent year-over-year change. Even in China, the company made a big jump due to their bang-for-buck devices. It shouldn’t be a surprise; we all know that Xiaomi offers the best hardware for every price segment.
While these five brands enjoy growth, overall smartphone shipments declined by 1.3 percent compared to the same quarter of 2016 and also down by 0.8 percent from the first quarter of this year. Have people started to crawl away from smartphones? Well, that’s highly unlikely, unlike the descending trend of consumer tablets.