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Facebook is blaming Apple for lost ad revenue

It’s all iOS 14’s fault

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Facebook is not happy with Apple. Over the past few weeks, the popular social media network has persistently voiced its distaste against the company. In fact, two weeks ago, Facebook blamed Apple for harming the revenues of small businesses — a blatant dig against the App Store’s ongoing controversies. Today, however, the platform has another target: iOS 14. Now, Facebook is blaming Apple for lost ad revenue.

In two separate blog posts, Facebook detailed the upcoming changes brought on by the impending iOS 14 launch. Highlighting all of these changes is an updated iOS 14 app which adapts to Apple’s new policies.

In the upcoming update, Apple will force third-party apps to seek the user’s permission before they can collect any information from the device. Data collection is, of course, integral to today’s advertising models. Most advertisers will tailor their ad’s reach to target certain individuals more likely to buy their product. However, data collection is a privacy issue in itself. Apple wants to curb it entirely to promote the iPhone’s privacy tools.

As a result, Facebook’s upcoming iOS 14 app will no longer collect a device’s identifier inherently. According to the post, “this is not a change that [they] want to make.” The company already foresees most consumers to opt out of data collection entirely.

“Some iOS 14 users may not see any ads from Audience Network [its advertising tool], while others may still see ads from us, but they’ll be less relevant,” the post reads.

Once again, Facebook wants to emotionally focus the conversation on the decision’s effects on smaller businesses — who supposedly use Facebook exclusively for marketing. However, the loss of advertising also affects Facebook’s bottom line.

Currently, Facebook is facing several issues regarding its advertising models. In the past months, several companies have boycotted the platform for their advertising, citing Facebook’s lack of hate speech moderation. Responding to this, Facebook’s Mark Zuckerberg assured investors that advertisers “will be back.” However, the platform might have finally met its match in the pro-privacy policies of iOS 14.

SEE ALSO: These are the iPhones that will work with iOS 14

Enterprise

realme is reportedly going back to being an OPPO sub-brand

All scheduled phones will still launch on time, though.

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A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.

If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.

Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.

However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.

Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.

SEE ALSO: realme C85 with 7000mAh battery, 5G connectivity officially launches

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Samsung warns that tech prices might increase this year

And it’s all because of AI.

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The big story late last year was the skyrocketing prices of chips. Analysts are predicting that the demand for RAM will cause the entire industry to experience hikes this year. Some users, especially in the PC building scene, are already feeling the burn. PCs won’t be the only victims, though. Xiaomi is already expecting hikes across the board. Now, Samsung is adding its voice to the growing list of warnings about price increases.

During CES 2026, Wonjiun Lee, Samsung’s global marketing chief, confirmed that the memory shortages are, in fact, real (via Bloomberg). Moreover, the company is now evaluating whether more price hikes are needed this year for its products. Though Lee expressed regret over pushing the prices to consumers, the state of the industry might force the company’s hand.

Samsung’s opinion has a lot of weight. While other brands have also voiced out their opinions lately, Samsung itself is a producer of chips. If a chip supplier is already warning users of prices affecting them, the effect will likely cascade even more when it comes to device manufacturers.

The ongoing shortage of chips is a result of the overwhelming demand from companies looking to build and bolster AI-based servers. The business-to-business demand is notably different from how regular consumers, who will soon find it hard to buy their own devices, see it.

At the very least, Samsung has not confirmed any price increases yet. However, all eyes are on the next Galaxy Unpacked, when Samsung will launch its newest Galaxy products. Will prices increase or stay the same?

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TikTok finally gets a buyer in the United States

The deal targets a closing date in late January.

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iKKO Mind One

The year started with a ban. A day before Donald Trump started his second term, TikTok went dark, in anticipation of an impending ban. The platform quickly went back online, leading to an ultimatum that saw TikTok hunt for an American buyer to full stave off a definitive ban in the United States. Now, as the year ends, a buyer is finally here.

Via CNBC, TikTok has reportedly inked a deal to finalize a deal in the United States, as stated in an internal memo from CEO Shou Zi Chew. The memo, which was sent just this week, details a plan that will see the deal close by January 26, 2026.

Fifty percent of TikTok’s newly restructured U.S. arm will be held by a collection of American investors including Oracle, Silver Lake, and MGX. Meanwhile, already existing investors of TikTok will hold 30.1 percent. Finally, ByteDance will retain 19.9 percent.

Additionally, TikTok’s algorithm in the United States will be retrained with American data. The American arm will also handle the country’s “data protection, algorithm security, content moderation, and software assurance.” Oracle will be the “trusted security partner” in charge of making sure the company keeps within regulations in the country.

With a deal pushing through, the long-running TikTok saga in the United States might finally come to a close.

SEE ALSO: US, China have supposedly agreed on a TikTok deal

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