After taking the MacBook Pro to Super Saiyan levels, Apple is now doing the same for the display it pairs with.

With its latest Studio Display family, Apple is splitting the lineup into two clear tiers. The regular Studio Display already feels powered up. The all-new Studio Display XDR transforms.

If this were Dragon Ball Z logic, the Studio Display is Super Saiyan. The Studio Display XDR is Super Saiyan Blue — calmer, more controlled, and operating on an entirely different plane.

A strong base form

The new Studio Display sticks to what already worked: a 27-inch 5K Retina panel with over 14 million pixels, 600 nits of brightness, and P3 wide color. It’s sharp, bright, and more than capable for photo editing, design work, music production, and daily tasks.

Apple upgrades the experience around the screen, too. There’s now a 12MP Center Stage camera with improved image quality and Desk View support. The three-mic array and six-speaker system return, this time with deeper bass and Spatial Audio support.

Connectivity jumps to Thunderbolt 5, allowing users to daisy-chain up to four Studio Displays for nearly 60 million combined pixels. It also delivers up to 96W of charging power for a connected MacBook Pro.

It’s the dependable powered-up form. Strong. Confident. Already more than enough for most creators.

The controlled transformation

Then there’s Studio Display XDR.

This is where Apple goes full Super Saiyan Blue.

The 27-inch 5K Retina XDR panel uses a mini-LED backlight with over 2,000 local dimming zones. It pushes up to 1000 nits of SDR brightness and 2000 nits of peak HDR brightness, alongside a 1,000,000:1 contrast ratio. Highlights hit harder. Blacks stay deep. Blooming stays minimal.

The display also adds Adobe RGB support on top of P3, covering more than 80 percent of Rec. 2020 for HDR workflows. For video editors, colorists, and print professionals, this shifts the XDR from “great display” to “reference-grade tool.”

Motion gets smoother, too. A 120Hz refresh rate with Adaptive Sync dynamically adjusts between 47Hz and 120Hz, reducing latency and making everything from scrubbing timelines to gaming feel more fluid.

Apple even introduces DICOM medical imaging presets and a Medical Imaging Calibrator for diagnostic radiology use in the U.S., pending FDA clearance. It’s a reminder that this panel isn’t just about aesthetics. It’s about precision.

Built for the pro desk

Both displays share the same upgraded 12MP Center Stage camera, studio-quality microphones, six-speaker Spatial Audio system, and Thunderbolt 5 connectivity. The XDR model goes further with up to 140W charging power and additional downstream ports, effectively acting as a high-speed hub.

Pricing and availability

In the U.S.

The new Studio Display starts at $1,599 (U.S.) and $1,499 for education, while the Studio Display XDR begins at $3,299 (U.S.) and $3,199 for education. Both models can be pre-ordered starting tomorrow, March 4, with availability beginning March 11 in select Apple Store locations and authorized resellers.

In Singapore

Pre-orders open on March 9 via apple.com/sg/store and the Apple Store app. Pricing starts at S$2,199 for the Studio Display (S$2,059 for education). The Studio Display XDR begins at S$4,499 (S$4,359 for education).

Optional accessories such as the Magic Keyboard, Magic Trackpad, and Magic Mouse remain available in white and black color options. Apple also offers nano-texture glass and adjustable stand configurations for professional setups.

The message from Apple is consistent: the base Studio Display remains a strong professional companion, while the Studio Display XDR targets workflows demanding reference-grade performance and HDR capability. Pre-orders go live soon, with deliveries and in-store availability following in mid-March.

In the Philippines

Customers can pre-order starting March 4 at apple.com/ph/store.

Studio Display starts at ₱104,999, and ₱97,990 for education. Studio Display XDR replaces Pro Display XDR and starts at ₱219,999, and ₱212,990 for education.

Additional technical specifications, including nano-texture glass and a choice of stand options, are available at apple.com/ph/store.

Magic Keyboard with Touch ID and Numeric Keypad (from ₱10,490), Magic Trackpad (₱6,990), and Magic Mouse (₱5,490) in black or white color options are available at apple.com/ph/store.

Apple has introduced the new 14- and 16-inch MacBook Pro powered by the all-new M5 Pro and M5 Max chips — bringing what feels like a full Super Saiyan moment to its pro lineup.

If M5 Pro is Super Saiyan, then M5 Max is Super Saiyan 2.

Both chips are built using Apple’s new Fusion Architecture, combining two dies into a single system on a chip. The result: massive gains in CPU, GPU, memory bandwidth, and on-device AI performance.

Apple says the new CPU includes the world’s fastest CPU core, with up to 18 cores total — 6 “super cores” and 12 performance cores — delivering up to 30% faster performance. The next-generation GPU now includes a Neural Accelerator in every core, pushing AI workloads significantly further.

Compared to M1 models, the new MacBook Pro delivers:

• Up to 8x faster AI image generation
• Up to 6.9x faster LLM prompt processing
• Up to 5.4x faster video effects rendering

Compared to the previous M4 Pro and M4 Max generation, AI workloads see up to 4x gains, while graphics performance improves by as much as 50%.

This isn’t just about benchmarks. Apple is positioning this as a serious local AI machine. Developers can run advanced LLMs directly on device. Creators can train models, render 3D scenes, process massive photo libraries, and edit complex 8K timelines without leaning on the cloud.

And unlike many performance laptops, it does this with up to 24 hours of battery life.

Storage, bandwidth, and wireless get upgrades too

The performance bump isn’t limited to silicon.

The new MacBook Pro delivers up to 2x faster SSD speeds, reaching up to 14.5GB/s read and write performance. Starting storage also gets a major upgrade:

• M5 Pro models now start at 1TB
• M5 Max models now start at 2TB
• The base 14-inch M5 model also now starts at 1TB

Memory bandwidth scales aggressively depending on configuration:

• M5 Pro supports up to 64GB unified memory and 307GB/s bandwidth
• M5 Max supports up to 128GB unified memory and 614GB/s bandwidth

Connectivity gets a boost as well. Apple introduces its new N1 wireless chip with support for Wi-Fi 7 and Bluetooth 6. Thunderbolt 5 ports come standard, alongside HDMI with up to 8K support, SDXC, and MagSafe 3 with fast charging.

The laptop retains its Liquid Retina XDR display with up to 1600 nits peak HDR brightness, now with a nano-texture option. It also features a 12MP Center Stage camera, studio-quality microphones, and a six-speaker system with Spatial Audio support.

All models run on macOS Tahoe, which deepens integration with Apple Intelligence and introduces updated Spotlight, Live Translation, and more customizable UI elements.

Pricing and availability

In the U.S., pre-orders begin March 4, with availability starting March 11.

U.S. pricing starts at:

• 14-inch MacBook Pro with M5 Pro: US$2,199 (US$2,049 education)
• 16-inch MacBook Pro with M5 Pro: US$2,699 (US$2,499 education)
• 14-inch MacBook Pro with M5 Max: US$3,599 (US$3,299 education)
• 16-inch MacBook Pro with M5 Max: US$3,899 (US$3,599 education)

The 14-inch MacBook Pro with base M5 starts at US$1,699 (US$1,599 education), now with 1TB standard storage.

In Singapore, pre-orders also begin March 4 via apple.com/sg/store, with availability starting March 11.

Singapore pricing starts at:

• 14-inch MacBook Pro with M5 Pro: S$2,999 (S$2,789 education)
• 16-inch MacBook Pro with M5 Pro: S$3,649 (S$3,379 education)
• 14-inch MacBook Pro with M5 Max: S$5,099 (S$4,669 education)
• 16-inch MacBook Pro with M5 Max: S$5,449 (S$5,029 education)

The 14-inch MacBook Pro with base M5 starts at S$2,299 (S$2,159 education).

In the Philippines, customers can order the new 14- and 16-inch MacBook Pro models with M5 Pro and M5 Max soon on apple.com/ph/store and Apple Authorized Resellers.

Philippine pricing starts at: 

• 14-inch MacBook Pro with M5 Pro starts at ₱149,990 (₱139,990 for education)
• 16-inch MacBook Pro with M5 Pro starts at ₱179,990 (₱166,990 for education)
• 14-inch MacBook Pro with M5 Max starts at ₱239,990 (₱219,990 for education)
• 16-inch MacBook Pro with M5 Max starts at ₱259,990 (₱239,990 for education)

All models are available in space black and silver.

Shoppers in Singapore can get a chance to win a brand new iPhone 17 Pro by simply participating in ECOVACS’ 11.11 sale promotion.

Known for their smart home robotic cleaners, ECOVACS is offering up to 76% off on flagship models this 11.11. On top of that, there are free gifts, as well as the Spend & Win raffle.

Just spend SG$ 1,000 and above from 8:00 PM on November 10 to 13 to qualify for the raffle. Up for grabs is a brand-new iPhone 17 Pro with 256GB storage.

Two lucky winners will be selected, turning their big shopping moments into even bigger rewards.

ECOVACS 11.11 sale

Headlining ECOVACS 11.11 sale is the DEEBOT X11 OmniCyclone, the brand’s latest flagship robotic vacuum cleaner.

It is the first to be equipped with PowerBoost technology, enabling a perpetual run while maintaining consistent performance.

The system also conquers obstacles easily with its TruePass Adaptive 4 wheel Drive Climbing System. Meanwhile, the OmniCyclone Station brings a bagless, sustainable design.

For 11.11, the product will be available at a limited-time discount of 67% off. In addition, the first 50 buyers will receive a free WINBOT mini and 1.5-year accessories pack worth SG$ 809.90.

On the other hand, the DEEBOT X8 Pro Omni and Ozmo Roller are available at 70% off. The first 50 customers also get a Tineco handheld vacuum and accessories pack worth SG$ 396.90.

For budget-conscious consumers, here are ECOVACS’ other 11.11 exclusive deals:

• DEEBOT mini: SG$ 399
• DEEBOT T80 Omni with Ozmo Roller: SG$ 999 with one-year accessories pack
• DEEBOT N30 Pro Omni: SG$ 649 with accessory set and 18x solid floor cleaner
• DEEBOT N30 Pro Omni: SG$ 649 with accessory set and 18x solid floor cleaner
• DEEBOT T50 Pro Omni: 76% discount plus 1.5-year accessories pack
• WINBOT mini: SG$ 349 plus complimentary 1L cleaning solution

All aforementioned deals and promotions are available across the ECOVACS website, as well as their Lazada, Shopee, and TikTok Shop stores.