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Apple is expected to become top brand in smartphone shipments

The brand might hold on to the title until 2029, at least.

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The crown for the top smartphone brand in the world is a fickle mistress. A single year can see the title seesaw between different brands, especially if you tailor the criteria enough. However, one headline that’s been rare for the past few years is Apple regaining the top spot. Most of the time, it’s been about other brands overtaking Apple. Now, the iPhone maker might finally get a win.

According to Counterpoint Research, Apple is currently on track to overtake Samsung for the top spot in smartphone shipments by the end of the year. The statistics firm estimates that Apple’s share will reach 19.4 percent of the market because of a strong third quarter. In comparison, Samsung will likely top out at 18.7 percent, despite growing for the quarter.

For the first time in over a decade, Samsung will drop to second place. Even crazier, Apple is expected to keep its spot until 2029.

Despite the misgivings of the iPhone Air, Apple is seemingly thriving after the recently launched iPhone 17 series. Judging by the rumors coming out, the company isn’t done either. They are slated to launch the iPhone 17e and the first foldable iPhone next year.  Adding to this, Counterpoint Research says that the surge of users who bought an iPhone during the COVID-19 pandemic are now due for upgrades.

SEE ALSO: An analyst has revealed the iPhone Fold’s price, and it’s insane

Apps

EU wages war against doomscrolling

Brussels is asking TikTok to change its addictive design.

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Doomscrolling is the greatest enemy to everyone’s productivity today. The temptation to keep on scrolling for hours is an ever-present temptation. Taking a very strong stance against the phenomenon, the European Commission is now investigating TikTok for having an addictive interface.

Via Politico, Brussels is now prodding TikTok to change its interface. Very technically, the European Commission is not out to get doomscrolling, specifically. However, the major changes that they want to introduce “disabling infinite scrolling, setting strict screen time breaks, and changing its recommender systems.”

App addiction is a persistent problem today. Besides concerned parents, governments around the world have been trying to regulate addiction, especially when it comes to children. The European Commission, as is apparent from this new initiative, is at the forefront of preventing addiction.

Though the target is explicitly TikTok right now, changing addictive interfaces will also affect other social media platforms including Facebook, Instagram, and X. Most platforms nowadays thrive on encouraging users to keep scrolling through more content.

Right now, TikTok isn’t set to change just yet. However, the report states that the European Commission is willing to work with platforms for a better, non-addictive interface. It’s less abrasive than the region’s recent privacy initiatives, which requires users to verify their age before accessing mature content.

SEE ALSO: TikTok finally gets a buyer in the United States

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Laptops

Are you ready for a more colorful MacBook?

Apple is experimenting with quirkier colorway options for the MacBook.

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In recent years, Apple has relented on limiting the colors of its devices to only the more premium-looking options. Users can now pick quirkier colors for their iPhones, highlighted currently by the Cosmic Orange iPhone 17 Pro Max. Soon, the same splashes of color might make its way to the MacBook lineup.

According to Bloomberg’s Mark Gurman, Apple has been testing different colorway options for its upcoming entry-level MacBook. The unannounced lineup might come in pink, light yellow, light green, and blue.

It’s a big change for MacBooks. Currently, the only “quirky” option that users can get is the MacBook Air’s Sky Blue, which honestly looks more silvery than blue. Other than that, the MacBook simply seesaws from different shades of gold, silver, and black.

To be fair, the upcoming MacBook will still have the traditional colorways of the current lineup. Additionally, it’s unclear whether Apple will ultimately include all its experimental colors into the final lineup.

Reportedly, the new lineup will cost somewhere between US$ 699 to US$ 799. Of course, the lower price tag will come at the expense of some specs. Although, it should still be good if we’re talking about an entry-level laptop.

It’s even more interesting if it’s hinting at the return of truly colorful options but for the notebook. The iMac already got a similar renaissance back in 2024, which mimics the classic computer’s colorful history.

SEE ALSO: M5 MacBook Pro review

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Laptops

ASUS, Acer PCs are banned in Germany

And it’s all because of Nokia.

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Zenbook S 14

Brands getting banned are commonplace in today’s tech landscape. These usually happen because of geopolitical reasons, especially if it’s in the United States. In Europe, brands sometimes get banned for anticompetition reasons. Today, however, a commonly used codec, HEVC, is at the center of a controversy that has led to the banning of ASUS and Acer in Germany. Even crazier, Nokia is involved.

For context, Nokia owns several patents for video codecs. One of those codecs, HEVC (or High-Efficiency Video Coding) is ubiquitous in every PC, which means that every PC maker must purchase a license to include the codec in their machines. It’s an essential these days, so it’s unusual for ASUS and Acer to miss it.

In Germany, where licensing is stricter, both companies were found guilty of infringing the patent, as reported by German outlet Hardwareluxx. As a result, ASUS and Acer must stop selling PC and laptop sales until they obtain a license from Nokia.

To be clear, this doesn’t mean that the two brands have disappeared from the country. Third-party retailers can still sell their remaining stock. However, the companies cannot import or sell any new stock, pending a conclusion to the issue.

Naturally, the easiest fix is to just buy the license. Hisense, another company that found itself in the same mire, bought a license last month. Either ASUS and Acer are running into more technical issues, or they just didn’t feel the license was worth it for a single market.

SEE ALSO: ASUS is leaving the smartphone industry

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