Editors' Choice
Best Premium Smartphones of 2025
Is yours in here?
Last year, we grumbled about how smartphone technology seemingly plateaued and obsessively relied on pushing AI onto hapless consumers. When it comes to AI, this year felt no different. Then again, we also saw a lot of breakthroughs for smartphone hardware.
From tri-fold phones to ultra-thin profiles to snazzy rear designs, 2025 marks a return to what we loved about the smartphone space in the first place: those oh-so-subtle design differences that make us go “my smartphone is better than yours.”
Now, it’s fair to say that everyone here at GadgetMatch has experienced their share of premium and flagship phones this year. Though you might not agree with everything here, these are what we consider as the Best Premium Smartphones of 2025.
Samsung Galaxy S25 Edge
As with every year, Samsung is one of the first ones out with a competitive flagship series. The Galaxy S25 series is a lineup that needs no introduction. And while we can go on and on about how the flagship remains a solid choice this year, we need to give the Galaxy S25 Edge its flowers.
The ultra-thin model, released later in May, kickstarted a trend for thinner form factors. Despite how thin the phone is, it still packed hardware worthy of the Galaxy S25 name.
Unfortunately, the ultra-thin phone trend is seemingly short-lived. The Galaxy S25, and its similarly slim compatriots, have supposedly canned future iterations because of poor sales. Still, Samsung’s spirited attempt is impressive enough to make it on this list.
Apple iPhone 17 Pro / Pro Max
Every year, this list always has the latest iPhone generation, specifically from the more premium Pro duo. This year is no different, but it’s for an even better reason.
For the first time in a while, the two Pro models feature a substantial redesign. It comes with a large camera island that packs three 48-megapixel lenses together to give off the equivalent of eight pro lenses. It also supports up to 8x optical zoom on 200mm.
Oh, and of course, who can forget that beautiful orange color?
ROG Phone 9 Pro
Hands down, the ROG Phone 9 Pro was the best gaming smartphone we’ve tried this year. It was a near-perfect experience. Every time we put it through the ringer, the phone came out looking stronger than ever. Inside, it’s got the purest smartphone experience with a high-performance chipset, an impressive array of cameras, and a superior battery.
On the surface, though, the ROG Phone 9 Pro also comes with AniMe Vision. It’s a unique feature that makes the phone stand out. Though it’s not a perfect feature, it’s still a bold addition that adds some flair to an already perfect phone.
Nothing Phone (3)
Still technically the new kid on the block, Nothing came out with the Phone (3) this year. Like the previous two generations, the Phone (3) features a unique rear design with the new Glyph Matrix. It’s a circular dot-matrix screen on the rear of the phone, which can show notifications or a number of Glyph Toys.
Inside, it’s still an impressive Android experience bolstered by a clean custom skin. Even better, Nothing consistently keeps the phone updated with substantial fixes and new features. It’s well supported, even if it’s a relatively new brand. The only things that mar its spotless records is its bigger price tag and an Essential Key that’s still struggling to find its niche.
vivo X300 Pro
2025 has already reached the pinnacle of smartphones: superior camera system, gargantuan battery capacities with long-lasting endurance, faster than ever performance, displays and speakers that truly satisfy one’s audiovisual cravings.
The vivo X300 Pro is a great embodiment of that. Not only do you get the best in class cameras, but the smartphone itself is just a refined version of a smartphone that was already superior to begin with.
Some “refinements” might look iterative such as a slight battery bump and support for 4K/120fps with Dolby Vision, but they make the X300 Pro heaps better than its predecessor.
Best of all, vivo is listening to its community by finally bringing in the OriginOS 6 to the international units – bringing in a more seamless software experience and unlocking the smartphone’s full potential.
Samsung Galaxy Z Flip7
The Samsung Galaxy Z Flip7 is the most refined and capable Flip yet, bringing subtle but meaningful upgrades that make it feel stronger, smoother, and more practical in daily use.
It’s an easy step-up for older Flip users or anyone wanting a fresh alternative to traditional slab phones, delivering flagship power, reliable cameras, and a distinctive personality that fits a wide range of lifestyles.
OPPO Find X9
The OPPO Find X9 delivers outstanding performance with excellent cameras, reliable zoom, smart AI tools, smooth sharing, and a huge battery that lasts through long days.
It’s dependable, versatile, and consistently produces beautiful photos and videos anywhere you go.
OPPO Find N5
OPPO came right out the gate this year and set the standard for thin but extremely capable book-style foldables. It had everything from smart implementations of multi-tasking, performance to keep up, and cameras that won’t leave you wanting.
There’s the minor issue of the volume buttons being placed too high but it is just a tiny setback in what set the tone for what 2025 book-style foldables should be like.
Samsung Galaxy Z Fold7
The Galaxy Z Fold7 is the biggest change in design of Samsung’s prime book-style fold line. It finally captured the right balance of proper smartphone when folded and mini-tablet while unfolded. And they did it while keeping the device’s footprint as thin as possible. One of their influencers/ambassadors has even started calling it “Skinny Legend” which is very fitting.
On top of that, One UI is better than ever, the AI features are improved, and they even added the same main 200MP camera on the thing.
It’s just a joy to use and hold and was definitely tough to put down despite the emergence of arguably better foldables from OPPO and HONOR.
Samsung Galaxy S25 Ultra
Concerts. We went to a handful of K-Pop concerts in 2025 and, without fail, we had to have the Galaxy S25 Ultra with us. Samsung still has a firm hold for this specific use-case, but they have to significantly level-up to keep the crown. Other brands are starting to include a Stage Mode, most notably vivo, in their flagship offerings and are bound to catch up if not zoom past what Samsung has to offer.
Elsewhere, it’s an excellent flagship that has also figured out the right ratio of weight and overall footprint. The Samsung Galaxy S25 Ultra is another offering from Samsung that was hard to put down. Here’s to hoping they can build on the momentum they built in 2025 for their upcoming releases.
HONOR Magic V5
This is HONOR’s most incremental release of the Magic V line to date. But that’s because they have long figured out the form factor side of things. The Magic V5 maintains the look of its predecessors while making improvements to performance and camera.
What it lacked in “headline-grabbing”’features, it more than made up for with consistency and a steady device offering much of the same excellent overall foldable experience.
Honorable Mentions
POCO F8 Ultra. The POCO F8 Ultra made waves last month by offering a denim-fitted rear panel. Inside, it’s a capable flagship that comes with a more affordable price.
Xiaomi 15. Bigger isn’t always better. The Xiaomi 15 makes the case for a flagship that can still fit in your jeans pocket.
vivo X300. While some flagships tout professional-level photography, sometimes all you need is a point-and-shoot that gets the job done. That’s the vivo X300.
HONOR Magic7 Pro. Released early this year, the HONOR Magic7 Pro is a vestige of 2024’s “AI + camera” trend.
Editors' Choice
GadgetMatch Awards: Best of IFA 2026
Xiaomi 18 Fold, Govee, XGIMI, ARZOPA, Cuktech and more!
We’re back at IFA 2026 in Berlin, checking out some of the coolest and most interesting tech on the show floor.
From smart home lighting and portable displays to projectors, power solutions, foldables, and more, these are some of the products and brands that caught our attention this year.
In this video, we take a look at:
- AI Lighting https://bit.ly/4xmY342
- Z3FC Portable Monitor https://bit.ly/4gRk7wD
- D14 Digital Photo Frame https://bit.ly/4qYlRJ6
- 30 Ultra Desktop Charging Station https://s.whaee.com/tXBornw
- 10 Ultra Charger https://s.whaee.com/UsWT4U2
** Use code CUKTECH09, valid until September 30
XGIMI
ASUS x NVIDIA RTX SPARK
- ProArt P16: https://asus.click/h7607_gm
- ProArt P14: https://asus.click/h7407_gm
- ProArt GR1X
Watch until the end for our favorite finds from IFA 2026!
AI, displays of many different kinds, and a whole bunch of cool gadgets — that’s what CES is all about.
And just like we do every year, we’re in Las Vegas to check them out.
Head over to our Best of CES 2026 video to find out which gadgets made the cut.
MemoMind https://bit.ly/4qOJ9jq
XGIMI at CES https://bit.ly/49zE4oa
Euhomy https://bit.ly/3N89T01
Pre-order IceLeopard: https://bit.ly/3Nd1cl2
Govee’s new products in 2026 https://bit.ly/goveeces2026
UGREEN NAS iDX! Reserve with $30 and save up to $1040: https://nas.us.ugreen.com/CLeXc6
UGREEN’s new products in 2026: https://official.ugreen.com/PPcJvF
Editors' Choice
2025 GadgetMatch Approved Smartphones
Smartphones that truly deserve GadgetMatch’s Seal of Approval
It’s that time of the year again!
With the barrage of smartphones announcements here and there, it’s always been our good habit to round-up the greatest of ’em all.
Without much fuss, here are our GadgetMatch Approved Smartphones for 2025.
* This listicle has been arranged in a descending order — from the latest to oldest article published.
OPPO Find X9 by MJ
The OPPO Find X9 is like that teammate who shows up consistently and performs under pressure.
Its performance is nothing short of flagship‑level, and it’s ready to handle anything you throw at it. It’s not perfect. No other smartphone is. But the minor flaws do not outweigh its endurance, consistency, design, and flagship performance.
For anyone who wants a smartphone that keeps pace with your life, performs without complaint, and quietly gets the job done, this is your GadgetMatch. It also does more than look good and deliver excellent captures.
Samsung Galaxy Z Flip7 by MJ
The Samsung Galaxy Z Flip7 is the strongest version of the Flip so far. It feels like a phone that has gone through its own version of strength training, carrying subtle upgrades that form a noticeable transformation when you live with it every day.
It’s an easy recommendation if you are coming from older Flip models or switching from other Android devices. It even feels refreshing if you want to try something different from a slate phone like an iPhone.
People often assume that my lifestyle is better suited for the Galaxy Z Fold7 because of the volume of work that I handle. I thought the same.
Yet the Galaxy Z Flip7 surprised me by fitting my routines and the life I am building as I continue to grow into this new chapter.
It has the power of a flagship smartphone, cameras that let me document milestones, and a personality that blends effortlessly with mine.
vivo X300 Pro by Vincenz
It seems like 2025 has already reached the pinnacle of smartphones: superior camera system, gargantuan battery capacities with long-lasting endurance, faster than ever performance, displays and speakers that truly satisfy one’s audiovisual cravings.
The vivo X300 Pro is a great embodiment of that. Not only you get the best in class cameras, the smartphone itself is just a refined version of a smartphone that was already superior to begin with.
And if you’d ask me, the asking price of EUR 1099 / MYR 4699 / PhP 77,999 is more than justified — unlike how some brands aggressively slap overpriced tags on their barely flagship offerings
POCO F8 Ultra by Rodneil
The POCO F8 Ultra sits in a tight spot. It wants to be the phone for users who want flagship performance without paying flagship prices — and it largely achieves that.
The F8 Ultra is what I’d call an achievable aspirational flagship: the kind you can actually buy without feeling like you’re stretching too far, while still enjoying the feeling of owning something premium.
For a lot of people, that’s exactly the sweet spot.
vivo X300 by Rodneil
The vivo X300 isn’t trying to be the best multimedia phone or the best gaming phone. It doesn’t have the biggest screen or the loudest speakers. But none of that overshadows what it does so well.
It captures life with accuracy, confidence, and a sense of honesty that I value more than numbers on a spec sheet. The smartphone’s cameras handled a tech event, a bowling alley, a dim cinema, and the small moments in between with equal reliability. It became the phone I trusted to document my day — even on shoots where I normally rely on a mirrorless camera.
The vivo X300 is the point-and-shoot I’ll always carry. It is a compact flagship that simply shows up and captures the moments that matter.
vivo X200 Pro by Vincenz
Not only do you get a fully capable and THE BETTER camera system with a monstrous periscope zoom, you get the best in pretty much all aspects you want in a modern-day smartphone: premium design, durable build quality, captivating display, powerful speakers, snappy performance, consistently speedy charging, and a long-lasting battery.
Thus, it’s also safe to say that this is still one of 2025’s best and most underrated flagship smartphones out there. This also means you can buy the vivo X200 Pro now at a slashed price than what it was initially offered during the start of 2025.
iPhone Air by Michael Josh
I used the iPhone mini for the rest of 2021. And back then, I thought it was a pocket-sized phone that I wanted. Perhaps, what I really needed, was to be unencumbered by phones that just seem to be getting bigger and heavier.
The iPhone Air is the phone I didn’t think I needed until I first picked it up. I actually do love the iPhone Air very much and planning it to use for the rest of the year.
Samsung Galaxy Z Fold7 by Michael Josh
Let’s face it! Samsung has a winner on its hands. They’ve made a super-slim foldable that weighs less than an iPhone 16 Pro Max. But, opens up into an 8-inch tablet. It’s got an excellent main camera, superb battery life, and is backed up by a close partnership with Google.
If you’re in the market for a foldable smartphone, the Samsung Galaxy Z Fold7 is your GadgetMatch.
HONOR 400 by MJ
The HONOR 400 isn’t trying to be a flagship killer. It’s trying to be your favorite everyday phone and honestly, it might just succeed.
If you love taking real, emotional, and unfiltered portraits of people, then, this phone is worth your attention. With an exceptional camera, and emotionally-driven AI features, it’s like having a portable portrait lens in your pocket.
Add to that a sleek design, reliable performance, a battery that goes the distance, and HONOR’s fast 66W charging, and you’ve got a midrange phone that does more than it should, for less than you’d expect.
It’s more than just a solid, midrange smartphone we’ve always known. It’s also a smart, creative companion for everyday storytellers and sentimental souls.
TECNO CAMON 40 Premier by Vincenz

At this point, “flagship killer” is an overstatement. Other phone brands should fear that such a “midrange destroyer” exists. It’s just hard to resist this marvelous midranger for all the compelling package it offers.
Although its plastic back and slightly downsized display size might be an issue to some, that “compromise” actually contributed to a better handfeel. Couple that with a chip upgrade, excellent imaging system, and even crazier dual IP rating, what more can you ask for?
And unlike the CAMON 40 Pro 5G with a bunch of questionable downgrades, the Premier model didn’t compromise a lot.
With a competitive price of just PhP 21,999 (around US$ 395) in the Philippines, the CAMON 40 Premier is a true blue midranger. And it’s worth more than its total value.
Infinix NOTE 50 Pro 4G by Vincenz

The Infinix NOTE 50 Pro, despite what it lacks, it’s still a very compelling and competitively-priced phone just for everyone to resist.
Although Infinix did skip an older Dimensity chip in favor of a newer Helio SoC, you still get notable performance improvements more than what entry-level 4G smartphones did from the yesteryears.
With its performance prowess, speedy charging and reliable battery, host of upgraded software + AI feats, an overall solid and sturdy phone, and a complete package including a supplied wireless charging pad, it’s simply one of the best budget phones you can buy right now.
nubia Neo 3 GT 5G by Levi

All things considered, the nubia Neo 3 GT 5G delivers on solid and steady gaming on an incredibly competitive price of PhP 12,999 (~ US$ 228), as its company intended it to be. Plus, all of its other features can make you say you’re getting your money’s worth on the device.
If gaming is all you’re going to do on a smartphone, then this option is worthy of a look. And even for non-gaming functions, this phone is an upgrade from basic utility phones. You can do a bit more multi-tasking on this device if you’re going to make this your daily carry.
OPPO Find X8 Ultra by Michael Josh
The OPPO Find X8 Ultra stands as a testament to what companies outside of our Western bubble have to offer. A showcase of how amazing a phone company OPPO is, and what it’s capable of.
Although it has one big and unfortunate caveat of being a China-exclusive phone, it still has got the best of everything you could ever want in a smartphone — including some of the best smartphone cameras ever made.
It’s just a shame that most people, apart from those who watch review videos, won’t even know that.
Infinix NOTE 50 Pro+ 5G by Levi
If you’re going to spend a huge chunk of your time with the Infinix NOTE 50 Pro+ 5G for gaming, there’s no doubt it will perform well.
It’s an easy Super Swipe especially for gaming regulars who want to upgrade from budget and lower-midrange devices, as well as those who have been using Infinix devices before.
And even if you’re just a casual user, for its price and all the gravy you’re getting, like AI enhancements, 4.5G technology, and charging tech that’s not present on other manufacturers’ offerings.
TECNO CAMON 40 Pro 5G by Vincenz

The downgrades of the TECNO CAMON 40 Pro 5G I’ve mentioned are quite debatable: from charging speeds to the chipset, even the ultra-wide lens used. The removal of the bundled tempered glass? Not so much.
Personally, those downgrades aren’t shortcomings. There are honestly more things to rejoice such as a sexier design, dual IP rating, grippier bundled case, bigger battery, brighter and even smoother display, One-Tap button, FlashSnap feature, better Sony LYT-700C main sensor, and even a greater OS with AI features that make more sense than before.
With an already teased MSRP, backed by the combination of a reliable hardware and revamped software, together with TECNO’s continuous persistence in delivering smexy phones for the masses makes the CAMON 40 Pro 5G a worthy recipient of GadgetMatch’s Seal of Approval.
vivo V50 by Vincenz

For all the special feats the V50 possesses, it’s simply a unique phone. It’s understandable how vivo wanted to deliver this type of phone to niche users in such a vast and saturated market.
vivo bringing the ZEISS treatment to the midrange class isn’t something we should brush off lightly. It’s a bold move to bring all the imaging mastery in such a midranger — which barely felt mid at all.
Pair that with its one of a kind Aura Light feature, it’s a smartphone you just cannot ignore.
POCO F7 Ultra by Rodneil
The POCO F7 Ultra is a true blue flagship device. You get excellent value for what you’re paying and that has usually been the case for POCO.
It also has all the makings of a legitimate flagship device. It’s powered by the same chip as the likes of the Samsung Galaxy S25 Series, HONOR Magic7 Pro, OnePlus 13 Series, OPPO Find N5, and many others. Performance-wise, POCO’s latest and greatest sits alongside these heavy hitters.
As an overall package, you get a decent-sized slate smartphone that works and plays as best as any other flagship, with improved cameras, and a lightweight body that’s easy to carry around.
realme 14 Pro+ 5G by Levi
The improvements may seem just incremental if you’re coming off the realme 13 Pro+ or even the realme 12 Pro+. Ditto if you’ve already been using a GT series device, or any other competing brand in the upper or premium midrange category.
But if you’re coming from the realme 11 series or even below, then it’s a Super Swipe. As I’ve mentioned, This is as good a midrange device can get in March of 2025.
It also has a strong case for Swipe Right for those coming from the lower midrange segment. You can enjoy a ton of useful features on this handset, beyond it being a camera-centric offering.
It’s a capable and reliable midrange smartphone offering that’s timely for how manufacturers want to position their products nowadays.
ROG Phone 9 Pro by Luigi
The ROG Phone 9 Pro is proof that you don’t need AI to create an impressive flagship. The phone packs in an absurd amount of technology, punctuated even further by a creative dot matrix screen. Even without a fold or an aggressively pushed AI, this gaming phone can wow both the general user and the hardcore mobile gamer.
Personally, the ROG Phone 9 Pro is still a Super Swipe for me. If you’re looking for the best specs in a smartphone today, this new gaming phone has all of that and more. Though the price might turn away most users, it’s still worth the price of admission.
Nothing Phone (3a) + (3a) Pro by Michael Josh
There’s plenty to love about Nothing as a company. And a lot of it has to do with its brand’s ethos — rooted in thoughtfulness and how it values good design.
The Nothing Phone (3a) series is just that. A well-rounded midranger that punches above its price point. Both in terms of looks and the overall experience.
Apple iPhone 16e by Michael Josh
The iPhone 16e is more than just a phone for texting or calling. It’s packed with enough power to see you through many, many years of upgrades. And with enough battery life to see you through a full day of use.
Whereas in the past, the iPhone SE did feel like a phone with some compromises, the iPhone 16e definitely feels like a phone that delivers on the e-ssentials. Hits the sweet spot everywhere it matters. And like they said in their launch videos, it brings the iPhone 16 e-xperience to even more people.
OnePlus 13 by Michael Josh
I’ve long been a fan of OnePlus dating back to their early days — and a lot of that has to do with their commitment to offer a flagship experience for less.
While the Samsung Galaxy S25 Ultra has better cameras, better sound, and an S-Pen, the OnePlus 13 has the same powerful processor, an even brighter display, and super-fast wired and wireless charging. Plus, an ecosystem of accessories, from power banks to magnetic chargers.
You’d be hard pressed to find a better deal than what the OnePlus 13 offers.
HONOR Magic7 Pro by Rodneil
The HONOR Magic7 Pro is a well-rounded flagship smartphone. It takes the best parts of its predecessors and learns from the other smartphones in HONOR’s lineup that came before it. What you get is a finely-tuned companion that finally delivers on its AI promise while making remarkable improvements in mobile photography.
The only reason to Swipe Left is if you have absolute loyalty to competing brands. Otherwise, it’s a confident Swipe Right. Especially for anyone willing to take a risk on something new.
All told, the HONOR Magic7 Pro kicks-off 2025 with a flagship smartphone that has a design identity while still making notable improvements.
vivo X200 by Vincenz
The vivo X200 seems like the “sweet spot” for those looking for a very capable camera in your pocket without going overboard in one’s budget. That while still keeping the flagship-grade hardware and better than ever software features that the V40 Pro lacks.
Even without the “Pro” branding, the vivo X200 is still Pro-grade in most aspects. It deserves a spotlight of its own and shouldn’t just be hiding in the shadow of its bigger brother. It’s a beast that needs to be unleashed in the wild.
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