More Android users are switching to iOS, survey says

The reasons are just as surprising



If you’re reading this article now, you almost definitely own a smartphone. If you own a smartphone today, probability dictates that you own either an Android or iOS phone. For years, both mobile operating systems have dominated the phone industry.

With that, you will likely have a friend who owns a phone with the competing OS. Anyone who’s ever had those friends knows how difficult it is to convert them to your own system. Both Android and Apple users are notoriously hard to convert to the other.

Yet, the converting market does exist. From a recent PC Mag survey, 29 percent of consumers have switched between Android and iOS. More specifically, 18 percent have converted from Android to iOS. Meanwhile, the remaining 11 percent switched from iOS to Android. Surprisingly, more converters prefer Apple over Android, contrary to a previous study.

Image source: PC Mag

Besides the actual numbers, the survey also tallied why these users converted.

For those who switched to iOS, Apple’s more streamlined user experience played a huge part in the conversion. Forty-seven percent of converters cited the reason as their main motivator. Meanwhile, a smaller 25 percent cited Apple’s better features. Not surprisingly, only 11 percent switched because they thought Apple is a cheaper alternative.

On the other hand, switchers to Android are much more varied. Thirty percent still cited a better user experience as a motivator. However, an almost equal portion — 29 percent — cited the system’s often cheaper offerings. Finally, a smaller 24 percent prefers Android’s better features. (However, this final portion is debatable since Android phones often source their hardware without Google’s say-so.)

The survey proves that brand loyalty isn’t an ironclad deterrent in the phone industry. If you’ve been thinking about switching phones, always consider the other side. Regardless of your leanings, the market will have what you’re looking for.

SEE ALSO: Android Oreo users are still too few, even as Android Pie launches


Amazon to invest $1 billion in India’s small businesses

Jeff Bezos is convinced it’s time to double down



Jeff Bezos is visiting India and Amazon has organized a conference to announce their plans and goals for the regional market. Dubbed “Smbhav”, it’s a collaborative event for small and medium businesses and will see the participation of senior industry executives.

Bezos said the global online retailer will invest US$ 1 billion in digitising India’s small and medium businesses. He also said the company is eyeing scaling locally produced products from India — in line with the Make in India program — to be of US$ 10 billion size on Amazon platform by 2025.

“We are doing this now because it is working. And when something works you should double down on it,” Bezos said.

The news comes just after the Competition Commission of India (CCI), started an investigation into anti-competitive practices of Amazon and its Walmart-owned rival Flipkart earlier this week.

An Amazon executive said the company has amassed over 500,000 sellers in India and thousands of merchants in the country who are selling on 12 Amazon marketplaces around the world.

India is a lucrative market for internet companies because of extremely cheap data rates and easy availability of affordable smartphones. With a population of 1.3 billion people, the potential is unmatchable. Especially because China’s markets are closed by an internal firewall and the developed markets are highly saturated.

The country is Amazon’s largest bet outside its home market and currently at the cutting edge of digital payments. In India, Amazon is able to set up a highly scaled operations unit, ensuring lower costs and better reach.

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POCO is now officially an independent brand

No longer affiliated with Xiaomi



Xiaomi has announced it’s spinning off POCO as an independent brand. This means the brand will now operate on its own. POCO started in 2018 as a sub-brand of Xiaomi and the parent company has decided to bring in structural changes.

POCO branding is active in India while all other markets get Pocophone. The brand is famous for its POCO F1, an affordable phone that packs a flagship-grade processor. The phone’s arrival created a completely new category of smartphones that are built to be inexpensive, yet offer unmatchable speed.

However, POCO took the backseat in 2019 while Xiaomi rained the markets with Redmi branded phones. Fans have been asking about POCO F1’s successor ever since and the parent company consistently stayed silent about the sub-brand’s future.

Rival brand Realme was also formed as an independent company but is able to leverage OPPO’s infrastructure as “partners”. Having complete independence, the company can operate on its own and decide its own strategy. This structural divide let Realme form a new identity and within no time, it reckoned with Xiaomi as India’s leading mobile vendor.

There were reports in the second half of 2019 that suggested Xiaomi might ditch the POCO brand completely. It’s safe to say that isn’t happening anymore. POCO’s social media handles have been actively announcing discounts and deals on the POCO F1, suggesting a new product could be on the way soon.

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Hisense partners with NBA icon Dwyane Wade

It’s a multi-year deal



Image: Dario | GadgetMatch

Hisense has been one of the fast rising brands especially in the television department. The company is now partnering with three-time NBA Champion Dwyane Wade to attract the sports-consuming market.

Wade will serve the as the company’s US Ambassador and will be prominently featured in premium product launches, in-person event appearances, and other upcoming marketing campaigns. He will be joining Hisense’s list of sports partners that include NASCAR, FIFA (2018) and UEFA (2016 and 2020).

The retired NBA star says he sees the company’s dedication to producing quality products and he’s excited for the partnership.

Hisense offers several value-for-money products especially with televisions. In CES 2020, the company launched the L5 laser TV and XD9G — the first dual-cell technology TV on the market. They also offer various other products like home appliances including refrigerators, wine coolers, portable air conditioners, and more

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