iPhone 7

Apple iPhone 7 launch scheduled for September 7th

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Now it’s official: Apple will hold a press event on September 7th in San Francisco, where the consensus is that the American tech giant will unveil the iPhone 7 and the next Apple Watch. Previous reports suggest that the iPhone 7 will hit stores on September 16.

The announcement will coincide with Sony’s PlayStation press conference in New York two hours later, which will see the debut of the PS4 Slim and a more powerful console codenamed “Neo” that is capable of pushing 4K graphics. So yeah, we’re in for a launch event stand-off that could be hell for the tech media. And for either Apple or Sony once the dust settles.

Apple iPhone 7 event

Apple iPhone 7 event invite

Just like last year, the iPhone 7 is heavily rumored to come in two variants: a 4.7-inch standard version and a 5.5-incher for those who want more viewing space. Both are said to feature the same dimensions and design language as last year’s models, but with a few key differences here and there. Chief of which is the absence of a headphone jack on either model.

But if Apple’s iPhone upgrade history has taught us anything, it’s that the most notable improvements are more than skin deep. In any case, we’ll find out soon enough if Apple can pull ahead of the competition this year. The current iPhones have a lot of catching up to do.

As for the second-gen Apple Watch, sources claim the new models will look the same but pack a GPS radio and better internals that should boost battery life. A location-savvy Watch would mean a more attractive wearable option for tracking activities such as running and cycling.

We will be liveblogging the event as it happens so stay tuned for that, and keep your eyes glued to the site next week for all the news and analysis from the iPhone 7 launch.

Image credit: Martin Hajek

iPhone 7

Apple iPhone 7 and iPhone 7 Plus Review

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If the last three iPhones lay face up on a table in front of you, you’d find it difficult to tell the new Apple iPhone 7 apart from the iPhone 6S or the iPhone 6.

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iPhone 7

IPhone 7 Plus owners can finally use Portrait mode

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Hey, remember when Apple announced the iPhone 7, and people were really excited about the bigger iPhone’s Portrait mode — aka the thing that allows you to lace close-up shots with creamy bokeh, like how an SLR camera would — only for them to find out the feature would be added later as a free software update? (more…)

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Accessories

Apple’s hideous $99 battery case is back

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IPhones, as Apple fans — even the most zealous ones — will tell you, have the unfortunate reputation of having a short battery life. And while the new iPhone 7 should last at least an hour longer than its immediate predecessor, Apple still thinks users could use a bit of help getting through a full work day. (more…)

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