News

Apple, OPPO most popular brands in Singapore, Philippines – study

Huawei hovers in the top 3 for both countries

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A recent study by online shopping aggregator site iPrice reveals that OPPO is the most searched brand in the Philippines while Apple leads the way in Singapore making the two the most popular brands in the mentioned countries. The study used two factors that determine a brand’s popularity — the retail price of a smartphone and the annual household income.

OPPO leads the way in the Philippines

OPPO, which is currently launched the Find X2 Pro and has been marketing its Reno series, leads the way as the most popular brand in the Philippines. Its most expensive smartphone — OPPO Find X2 Pro —  retails for PhP 65,990. Meanwhile, its cheapest is OPPO A5s which retails for PhP 6,990. The brand had been known to cater to the budget and midrange segment more but has recently been trying to make waves in the more premium pricing segment.

In a country with an annual income of PhP 460,000, brands that offer plenty of midrange smartphones appear to be really popular. This is the case for Vivo which ranks third in popularity.

Photo by iPrice

Apple dominates Singapore

This one’s not so surprising. Singapore has a much higher annual household income than the Philippines. Thus, Singaporeans are much inclined to search for expensive brands like Apple and Samsung. Apple came out on top, followed closely by Samsung. These brands offer expensive flagships that anyone with a higher income can afford.

Interestingly, a Google Trends search on the terms Apple, iPhone, and OPPO both in Singapore and the Philippines over the last 12 months reveal that the iPhone dominates the search by a wide margin. This could mean that while people consider the price when it comes to actual purchase, they still religiously follow news about Apple’s iPhone.

Huawei ranks consistently among the top 3

Huawei fared consistently on both countries’ most popular smartphone brands. It ranked second in the Philippines, while it ranked third in Singapore. There are many factors to Huawei ranking among the top 3 for both countries. Huawei has offerings across all price ranges and has been a consistent force in the premium segment in recent years.

Huawei offers flagship with prices comparable to Apple and Samsung. However, it remains competitive in the budget segment by offering budget-friendly and reliable smartphones. The Huawei Y5 Lite sells for PhP 3,990 in the Philippines, while Y6s retails for SG$ 178 in Singapore.

Huawei also churns out many midrange smartphones that can compete with offerings from midrange brands too. Combined with an established presence in both countries, it’s no wonder the company is popular in both the Philippines and Singapore.

Photo by iPrice

Xiaomi makes significant progress

Xiaomi’s push in the Southeast Asian market is paying off, and the study supports that. In Singapore, where Xiaomi has long established its presence, the company snagged the fourth place, edging out the likes of OPPO and Vivo. The company has been aggressive in pushing out smartphones at an affordable and competitive price, and it shows.

In the Philippines, however, Xiaomi lands at the fifth spot still behind Apple. The company continues to gain popularity as it expands its stores beyond major urban areas in the country.

The study shows how brands with compelling midrange phones have become successful by offering near flagship smartphones at an affordable price. However, flagship smartphones still occupy a place in society. People with deep pockets will sway towards buying a flagship. After all, they just want the best smartphone their money can buy.

News

iPhone 13 pre-orders in Singapore begin today

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Are you ready? Pre-orders for the iPhone 13 lineup begin today in Singapore! Specifically, it starts at 8PM.

Apple’s latest and greatest set of iPhones are coming to Singapore and you can secure one for yourself by heading to the Apple Singapore website. This year’s lineup is pretty much an iteration of last year’s. That means we get upgrades for all four models: iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max.

iPhone 13 and iPhone 13 mini

New to this pair of iPhones is the A15 Bionic chip which, you already know, boosts the performance of the iPhone. You’re also getting Cinematic Mode which automatically adds background blur to your videos. It does this through an algorithm. It’s the first of its kind on smartphones.

Read more on the iPhone 13 and iPhone 13 mini.

iPhone 13 Pro and iPhone 13 Pro Max

This year’s pair of Pro iPhones are even more Pro than ever. It shares the same A15 Bionic chip as the other iPhone 13s, but it boosts performance thanks to a different, more powerful GPU. You also get the ability to shoot in Apple ProRes format. A boon for professional mobile filmmakers.

Read more on the iPhone 13 and iPhone 13 Pro Max.

Pricing

The iPhone 13 starts at SG$ 1,299. Meanwhile, the iPhone 13 mini starts at SG $ 1,149.

The iPhone 13 Pro starts at SG$ 1649 (SG$ 69 a month for 24 months) and SG$ 1799 (SG$ 75 a month/24 months) for the iPhone 13 Pro Max variant. The base storage still starts at 128GB but goes all the way to 1TB — also a first on any iPhone.

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Accessories

The Pulse 3D Wireless Headset now sports Midnight Black

Nicely paired with the DualSense controller and your “Midnight Black” PS5

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Pulse 3D Wireless

Back in June, Sony announced two additional colorways for its next-generation DualSense controller. Apart from the classic white, the PlayStation 5’s newest controller also received a Midnight Black and Cosmic Red. This time around, they’ve extended the invitation to another PS5 peripheral, the Pulse 3D Wireless Headset.

Much like the DualSense controller, the headset will also come in Midnight Black. Other than this, everything else is pretty much the same for the Pulse 3D Headset. In essence, it still gives you deeper, more immersive 3D sounds to games that fully take advantage of this. It’s just that now, you have other color options to choose from. Whether or not this also comes in Cosmic Red, Sony has yet to announce that.

It’s worth noting that included in the PS5’s second major update is an equalizer for the 3D Pulse. It adds another layer of control for players. This lets them enjoy the game precisely the way they want to. But if tweaking isn’t your thing, there are also three presets: Standard, Bass Boost, or Shooter.

The Pulse 3D Wireless Headset in Midnight Black will be available on October 29 for PhP 5,590/ SG$ 149 / MYR 469/ DR1,699,000 / THB3,490 / VND2,699,000.

SEE ALSO: How to use the DualSense controller with PC, Mac

 

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Entertainment

Shopee’s 10.10 K-Pop performer is ITZY

Following sister group TWICE’s footsteps

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ITZY
Image from @ITZYofficial on Twitter

Shopee is on a roll. After securing performances from K-Pop supergroup TWICE, the online shopping company has also secured performances from K-Pop 4th Gen superstars ITZY. The group is set to perform on their 10.10 Brand Festival Shopee live.

Shopee has yet to reveal what else they have in store for 10.10. But what we can expect for sure is another generous round of vouchers and giveaways.

ITZY is a five-member girl group featuring Yeji, Lia, Ryujin, Chaeryeong, and Yuna. The group debuted with the song “Dalla Dalla”. In 2020, they launched the shoulder dance craze with their comeback “Wannabe”. On September 24, the group will release their first full album called Crazy In-Love with the title track “Loco”.

Early Shopee Christmas

In the Philippines, Shopee is already kickstarting its Christmas campaign. They are welcoming the holidays essentially the voice and face of Christmas in the country — Jose Mari Chan.  Shoppers can catch the singer-songwriter on holiday-themed in-app games such as Shopee Catch and Shopee Collectibles from  September to December.

The singer-songwriter will also give out treats via ShopeePay come December. He’s doing it along with other celebrities and influencers. Look for ShopeePay Celebrity Pamasko on your homepage and play the game to receive ShopeePay credits.

You can activate your ShopeePay wallet by clicking on the ShopeePay wallet bar, entering your personal information and OTP, and creating and confirming your ShopeePay PIN.

SEE ALSO: ShopeePay: 6 reasons why you need to switch now

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