News
Apple, OPPO most popular brands in Singapore, Philippines – study
Huawei hovers in the top 3 for both countries
A recent study by online shopping aggregator site iPrice reveals that OPPO is the most searched brand in the Philippines while Apple leads the way in Singapore making the two the most popular brands in the mentioned countries. The study used two factors that determine a brand’s popularity — the retail price of a smartphone and the annual household income.
OPPO leads the way in the Philippines
OPPO, which is currently launched the Find X2 Pro and has been marketing its Reno series, leads the way as the most popular brand in the Philippines. Its most expensive smartphone — OPPO Find X2 Pro — retails for PhP 65,990. Meanwhile, its cheapest is OPPO A5s which retails for PhP 6,990. The brand had been known to cater to the budget and midrange segment more but has recently been trying to make waves in the more premium pricing segment.
In a country with an annual income of PhP 460,000, brands that offer plenty of midrange smartphones appear to be really popular. This is the case for Vivo which ranks third in popularity.
Apple dominates Singapore
This one’s not so surprising. Singapore has a much higher annual household income than the Philippines. Thus, Singaporeans are much inclined to search for expensive brands like Apple and Samsung. Apple came out on top, followed closely by Samsung. These brands offer expensive flagships that anyone with a higher income can afford.
Interestingly, a Google Trends search on the terms Apple, iPhone, and OPPO both in Singapore and the Philippines over the last 12 months reveal that the iPhone dominates the search by a wide margin. This could mean that while people consider the price when it comes to actual purchase, they still religiously follow news about Apple’s iPhone.
Huawei ranks consistently among the top 3
Huawei fared consistently on both countries’ most popular smartphone brands. It ranked second in the Philippines, while it ranked third in Singapore. There are many factors to Huawei ranking among the top 3 for both countries. Huawei has offerings across all price ranges and has been a consistent force in the premium segment in recent years.
Huawei offers flagship with prices comparable to Apple and Samsung. However, it remains competitive in the budget segment by offering budget-friendly and reliable smartphones. The Huawei Y5 Lite sells for PhP 3,990 in the Philippines, while Y6s retails for SG$ 178 in Singapore.
Huawei also churns out many midrange smartphones that can compete with offerings from midrange brands too. Combined with an established presence in both countries, it’s no wonder the company is popular in both the Philippines and Singapore.
Xiaomi makes significant progress
Xiaomi’s push in the Southeast Asian market is paying off, and the study supports that. In Singapore, where Xiaomi has long established its presence, the company snagged the fourth place, edging out the likes of OPPO and Vivo. The company has been aggressive in pushing out smartphones at an affordable and competitive price, and it shows.
In the Philippines, however, Xiaomi lands at the fifth spot still behind Apple. The company continues to gain popularity as it expands its stores beyond major urban areas in the country.
The study shows how brands with compelling midrange phones have become successful by offering near flagship smartphones at an affordable price. However, flagship smartphones still occupy a place in society. People with deep pockets will sway towards buying a flagship. After all, they just want the best smartphone their money can buy.
Enterprise
Google illegally destroys 250,000 trees for a single AI data center
This is what we stand to lose with data centers.
In the Philippines, it’s illegal to cut down a single tree without a permit. It’s a constant reminder that the preservation of nature should be a civil, besides being a moral, obligation. And yet, corporations are seemingly immune from obligations and morals. Google, the company that used to stand for “Don’t be evil,” shows off its true colors by illegally cutting down 250,000 trees in Finland for a datacenter.
As first reported by The Guardian, Finland is now staring at 330 hectares of land suddenly denuded of around 250,000 valuable trees, all thanks to Google. A local ecologist has also said that the company killed a further 150,000 trees at a separate site.
The environmental desecration is part of Google’s multibillion-dollar push to build data centers all over the world for artificial intelligence. Google has since been ordered to stop the development in the country after Finland found that the company acted without securing the needed assessments and permits to clear the area.
Google brushed away the report by saying that they acted “on the best understanding we had of the legislation at the time.” The company also said that they are protecting the water quality at the affected sites and committed to replanting trees across 130 hectares, a pale comparison to the total area affected.
Other AI companies are also trying to weasel their way into other countries to build data centers. An example is the controversial Pax Silica in the Philippines. Finland now stands as a cautionary tale against the unimpeded and unsupervised growth of data centers for a service that no one asked for.
Don’t be evil, my ass.
As one of the wisest sages of the 2000s once said, “He was a punk, she did ballet. What more can I say?” Sometimes, opposites attract. Now, two of those opposites in the audio space are coming together: the punk Skullcandy and the ballet-loving Bose.
Today, Bose has announced its acquisition of Skullcandy. The latter will continue to operate as a separate brand but now officially under the Bose umbrella. Although, it’s not a new collaboration as the two brands have previously worked together on devices before. Skullcandy will just have more access to Bose’s technologies moving forward.
Alternatively, Bose will now have access to Skullcandy’s more varied audience. Compared to Bose’s focus on premium products, Skullcandy caters to more alternative lifestyles. Though the brand has since mellowed from its more radical roots, it is still known as one of the alternative brands.
Bose, on the other hand, is still a household name for home audio and noise-cancelling headphones. The new relationship between two polar opposites might be seen as a weird one, but it’s ultimately beneficial to both parties. Besides, both brands were very strong in the 2010s. Keeping both brands going is a boon to audiophiles of the past decade.
Gaming
Next Xbox might cost double the price of an Xbox today
The most expensive Xbox Series X costs $900. The next Xbox’s price might double that.
Buying a new gaming setup must be one of the most torturous things you can purchase these days. The rising price of chips has hampered the buying ability of many a consumer today. Sadly, that trend isn’t changing anytime soon. According to new reports, the next Xbox might cost double of what an Xbox costs these days.
The next console is currently codenamed Project Helix. Spearheaded by relatively new Xbox CEO Asha Sherma, Project Helix has hopes of being an all-around gaming machine capable of playing PC games besides console exclusives. Sharma obviously wants the platform to come back as a worthy destination for gamers.
That’s a monumental task, though, especially after the rising prices of chips are constantly threatening the prices of new devices. Now, according to a profile of Sharma published by Fortune, the next Xbox might cost as high as US$ 1,800. For reference, the limited 25th anniversary edition of the Xbox Series X currently costs US$ 899.
Should Fortune’s estimate hold true, a new console in the coming years is double the cost of the most expensive Xbox Series X variant available today. The next generation of gaming might be even more of a luxury than it already is.
Unfortunately, things aren’t getting better across the board. Gaming on PC and on PlayStation aren’t going to be much cheaper as the RAM crisis continues.
SEE ALSO: Xbox might get rid of physical discs too
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