Under the partnership, Flipkart will be the primary sales channel for ASUS ZenFones and both companies will collaborate in the co-creation of new products for the Indian market based on consumer insights.
Alongside this, the company has also announced the upcoming launch of its first product under this partnership, the ASUS ZenFone Max Pro, scheduled for April 23, 2018. Flipkart has confirmed that the device will be powered by the Snapdragon 636 SoC. However, all other important specifications like display, camera, and memory haven’t been announced yet.
It is interesting to note that the existing listing by ASUS on its website, the ZenFone 4 Max Pro, is powered by a Qualcomm Snapdragon 430 SoC. This naturally indicates that the upcoming ASUS smartphone will be a different variant or another smartphone altogether.
Flipkart says that it plans to be part of at least 40 percent of the smartphone market, both offline and online, by 2020 and also add 100 million smartphone users to the country. Flipkart said that this new partnership with ASUS will be the stepping stone to achieve this dream.
Moving forward, as an ASUS premier partner and seller for smartphones, Flipkart will be the primary sales channel for ASUS ZenFones in India. While both companies will collaborate in the co-creation of new products for the Indian market based on consumer insights, they will also support each other in marketing activities.
“Flipkart’s unparalleled distribution reach and marketing strengths will help ASUS build strong awareness for our innovative high-value products and reach consumers across India,” said ASUS CEO Jerry Shen.
Samsung Galaxy F22 goes official with 48MP camera, 6000mAh battery
Also gets an AMOLED display with 90Hz refresh rate
The affordable segment has been a very competitive price segment for the last few years, and its demand is never-ending in the developing markets. Samsung has launched the Galaxy F22 in India, and its unique selling point is a massive battery, quad cameras, and an AMOLED display.
It has a signature Samsung design that we’ve seen on a lot of other F-branded phones. While the looks are conventional, it aims to cover up by offering as many features as possible. Despite intense competition from players like Xiaomi, realme, and vivo, Samsung has managed to hold onto its fort, unbudged.
On the front is a 6.4-inch AMOLED screen with HD+ resolution, a 90Hz refresh rate, and a waterdrop notch. The Galaxy F22 is powered by a MediaTek Helio G80 SoC with up to 6GB RAM and 128GB internal storage. There’s a microSD card slot for storage expansion.
The rear sports a 48-megapixel primary camera, an 8-megapixel wide-angle lens, a 2-megapixel macro sensor, and a 2-megapixel depth sensor. The front features a 13-megapixel selfie camera.
Backing these internals is a 6000mAh battery with 25W fast charging. Although the charging brick included with the phone is rated for 15W only, so you’ll have to buy a faster charger adapter separately. The fingerprint scanner is located on the side for authentication. It ships with Android 11-based One UI 3.1 out-of-the-box.
The Samsung Galaxy F22 is priced at INR 12,499 (US$ 167) for the 64GB+4GB storage and INR 14,499 (US$ 195) for the 128GB+6GB option. It’ll be available in Denim Blue and Denim Black color options, and sales start from July 13. Online sale partner includes Flipkart and Samsung’s in-house online website.
Mi Watch Revolve Active is a premium fitness tracker with 14 days battery
Has more than 100 workout modes
The Mi Watch Revolve was launched last year, and it sits in a comfortable spot — not too expensive, but loaded. Now, the brand’s expanding its offering and bringing in a much more fitness-oriented product dubbed the Mi Watch Revolve Active.
As the name suggests, the watch is designed to keep you outdoors as much as possible. Or in the new normal, as active and fit as possible. It has a far more sturdy build and continues the premium design language.
It has a 1.4-inch AMOLED display with an always-on display, eliminating the need to touch the screen just to view the time or other essential details. In addition, the screen is protected by Gorilla Glass 3 and weighs just 32 grams.
The fitness front comes equipped with LifeQ Health algorithm, which analyzes more than 30 key data points like blood oxygen, stress, heart rate, sleep quality, energy levels, calories burned, and more. All these data points are leveraged to process your lifestyle, fitness regime, and overall performance.
Together, these data points deliver more accurate blood oxygen levels (SpO2), sleep cycles, real-time heart rate, stress levels, body’s oxygen consumption (Vo2 Max), and calories burned. In addition, more than 117 workout modes are supported, including triathlons, swimming, HIIT, Boxing, Water sports, and Yoga.
GPS tracking features an Airoha GPS chip that supports GPS, GLONASS, Galileo, and BDS navigation systems. Simple operations will be far simpler when you summon Alexa, as the watch supports the voice assistant for reminders, alarms, and other instructions.
The Mi Watch Revolve Active is water-resistant up to 50 meters and comes pre-installed with basic apps like alarm, timer, stopwatch, weather, find my phone, flashlight. It connects to the phone via Xiaomi’s Wear App and has a mini-store for watch faces, which has more than 100 options right now.
Lastly, Xiaomi says the watch can deliver up to 14 days of battery life on a single charge. If you toggle the long battery mode, it can stretch up to 22 days. While these numbers may seem inflated, Xiaomi has an irrefutable history of delivering solid numbers in the real world.
Price and availability:
The Mi Watch Revolve Active is priced at INR 9,999, and sales start from June 25. It’ll be up for purchase via Amazon, Mi.com, and other partner stores. It comes in Beige, Black, and Navy Blue watch case options, with six strap color options, including Black, Blue, Green, White, and Purple.
Mi 11 Lite launches with Snapdragon 732G, triple-rear cameras
The lightest phone to launch in 2021 so far
The second wave of Coronavirus has eased in India, and the country is gradually opening up. A few brands decided to avoid any new launches amid the raging pandemic, creating a vacuum in an otherwise fast-paced industry. Thankfully, Xiaomi has returned with a new offering, and it’s called the Mi 11 Lite.
The Mi 11 series is designed to offer a more premium experience without making a huge dent in your pocket. It follows the same design language as the Mi 11X but is far more thinner and light. At just 6.8mm thickness and 157g weight, it’s touted to be the lightest phone of 2021 so far.
On the front, its got a 6.5-inch AMOLED screen with Full HD+ resolution, a 90Hz refresh rate, and Gorilla Glass 5 protection. In addition, to make the phone lighter, Xiaomi incorporated a “flat flexible OLED” and a redesigned circuit board that is 35 percent smaller than conventional ones.
Powering the Mi 11 Lite is a Snapdragon 732G processor with up to 8GB RAM and expandable storage. A side-mounted physical fingerprint scanner is included for authentication, and there are dual speakers with Hi-Res Audio support.
The rear sports a triple camera setup consisting of a 64-megapixel primary sensor, an 8-megapixel wide-angle lens, and a 5-megapixel telephoto sensor. There’s a 16-megapixel selfie camera that is housed in a punch-hole cut-out. The software supports AI Beautify, Night mode, Time burst, and much more.
Backing these internals is a 4250mAh battery with 33W fast charging. The brand claims the battery has an endurance rating of more than 100 hours, and the compatible fast charger is bundled along. The Mi 11 Lite is IP53-certified for minor dust and water splashes.
The Mi 11 Lite is priced at INR 21,999 (US$ 300) for the 6GB+128GB option and INR 23,999 (US$ 325) for 8GB+256GB. It’s available in three color options — Jazz Blue, Tuscany Coral, and Vinyl Black. Pre-orders start from June 25, and the sale starts from June 28 via Flipkart, Mi.com, and partner physical stores.
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