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ASUS ZenFone 5 First Impressions

Back and better than before

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It was only six months ago when the ASUS ZenFone 4 series launched, but here were are, trying out a radically different successor in the ZenFone 5.

Not to be confused with the original ZenFone 5 that came out in 2014, the model we have here is not an entry-level handset by any means. In fact, it has the makings of a series-defining product.

ZenFone 4 (left), ZenFone 5 (right)

For this generation, ASUS chose to focus on artificial intelligence to optimize every aspect of the phone from the battery usage to the cameras. But why only make AI a big deal now? According to ASUS, it’s because the technology is now ready for it, and it’s more practical in everyday gadgets.

And while there are multiple variants to take note of — ZenFone 5, higher-end ZenFone 5Z, and ZenFone 5 Lite to start — they all share the same mantra ASUS has been pushing for years: empowering luxury.

ASUS gave us a preview of a pre-production unit of the main ZenFone 5, and these are my initial impressions.

A trendy design

There’s no doubt the ZenFone 5 takes inspiration from its competition, from the chunk bitten off the top of the near-borderless display to the placement of the dual rear cameras. ASUS claims this design is essential to providing a large screen without compromise.

What really stands out is the edge-to-edge IPS LCD up front. It’s 6.2 inches in diameter and has an unusual 19:9 screen ratio, but this combination feels natural in my big hands. The chin was kept a little thick so the navigation buttons at the bottom are more accessible.

The panel itself has a 2246 X 1080-pixel resolution and 90 percent screen-to-body ratio. That puts the ZenFone 5 near the top of the most bezel-free phones available today.

Although very light when held, the phone’s curved edges make gripping the body comfy. The signature circular design on the glass back also makes a return, and the fingerprint sensor can be found near the center.

Intelligent software

ASUS calls the ZenFone 5 an intelligent phone beyond anything else. There’s artificial intelligence throughout the handset, from the display and ringtone, to the camera and overall performance.

For the ringtone, the volume dynamically adjusts depending on the room’s ambiance, and there’s this feature called AI Boost, which lets you choose between optimizing your Android experience for faster performance or longer battery life (whichever you find more important).

We weren’t able to truly test all these features and how they enhance the user experience, but we can tell the ZenFone 5 is much more intuitive than previous generations.

This is also credited to the new and improved Android interface, ZenUI 5.0, on top of Android Oreo. It’s cleaner and less cluttered by duplicate apps from third-party companies, but we’ll have to wait for a retail unit to say just how much smoother the software is.

Smartest hardware yet

The brains behind all these AI tricks is in the new Snapdragon 636 chipset and its neural processing engine (NPE). This part of the processor performs tasks in a more efficient and dynamic way that gets better through time, and it comes with up to 6GB of memory and 64GB of expandable storage to boot.

One of the best AI implementations within the ZenFone 5 is on the cameras. Using the 12-megapixel main camera and 8-megapixel wide-angle secondary shooter, the camera app can automatically detect what type of scene you’re looking at and intelligently adjust settings accordingly. There are 16 preset types in total.

Up front, we have an 8-megapixel selfie camera that uses AI once again to help beautify your portraits. And since there’s no longer a fingerprint reader in front, the front camera can also handle face recognition duties for quick logins.

Other useful features are stereo speakers (making good use of the notch on top) which are quite loud, a large 3300mAh battery with smart charging, and the inclusion of a physical audio port for headphones and external speakers.

Impressions so far

It’s difficult to provide a solid verdict given the short time we had with the pre-production model, but I’d say the package has promise with its greater focus on optimization and user experience.

We’ll have a full review once a retail unit lands in our office. Till then, be sure to follow us on social media and visit GadgetMatch.com daily to catch every update.

Hands-On

Hands-on: Samsung Galaxy Z Fold8, Flip8, Ultra

Samsung’s freshest foldables come out of the oven

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Three foldables. Three very different people.

Samsung’s Galaxy Z Fold8 Ultra — the productivity maximizer. Heritage form factor, everything cranked to the max.

The Galaxy Z Flip8, pure style. The smallest, loudest, most you one of the bunch.

And finally, the Samsung Galaxy Z Fold8 — the new beginning.

Built for the way most of us actually use our phones: watching, reading, scrolling. The one I keep reaching for and have a feeling THE Michael Josh will be using a lot.

Same family. Three ways to experience it.

Head over to our hands-on video on the latest and greatest Galaxy Z8 family for you to know your best bet.

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The Xiaomi Watch S5 proves you don’t have to take it off

Elegant enough for dinner. Tough enough for Spartan.

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Picture this: one night, I’m dressed for a sophisticated gala in a carefully curated look. The following morning, less than twelve hours later, I’m standing at the starting line of a Spartan Trail 10K in Arden Botanical Estate with dirt on my shoes.

I’ve always struggled with smartwatches (or other timepieces) because they tend to ask you to choose a side. For instance, a classic timepiece looks right with tailoring, dinner jackets, and occasions where dress codes actually matter.

Meanwhile, a sports watch belongs in training kits, race bibs, and muddy obstacle courses. I’ve spent years switching between both, often leaving my smartwatch behind whenever the outfit called for something more refined.

Then, the Xiaomi Watch S5 arrived and challenged that whole routine. For once, I didn’t feel like I had to pick between looking polished and being athletic. I didn’t feel like I had to separate one part of my life from another.

A wardrobe investment

The Xiaomi Watch S5 immediately felt sleek. The upgraded stainless steel frame gives it the weight and polish of a traditional luxury watch. It looks expensive in the way a great accessory does.

It slips easily under a cuff, works with tailoring, and doesn’t compete with the rest of what you’re wearing. That mattered to me because I wore it to an evening event, styled like any proper watch would be.

Then the next morning, I wore it at a Spartan Race — at 6:00 AM, I was running the Spartan Trail 10K during a sudden downpour. Heavy rain poured over the course. Mud thickened under every step.

A few hours later at 9:30 AM, I was back on the course for the Spartan Sprint Open under the complete opposite conditions. Bright sun, harsh heat, and definitely no shade. By the time I crossed the finish line, I had visible sunburn.

I wore the Watch S5 across back-to-back races in completely different conditions. When it rained, the 5ATM water resistance handled it and allowed me to finish the Spartan Trail 10K with 350m elevation gain in 1 hour, 20 minutes.

And even in full sun, the 2500-nit AMOLED display was bright enough for me to check my pace and metrics without squinting through sweat.

In a way, that is the whole point of versatility. You don’t have to look good in one setting. You just survive all of it.

High-fashion navigation on a sample sale budget

I love gear that performs. I love it even more when it doesn’t cost as much as a plane ticket.

My Garmin epix Pro (Gen 2) — which I had since 2023 — remains my benchmark for race-day navigation. It’s dependable and incredibly capable. It also costs enough to make me stare at my credit card statement in silence.

The Xiaomi Watch S5 gave me a surprisingly similar sense of confidence with built-in offline maps at a much more approachable price.

For trail races where routes are usually marked, that feature becomes less about finding your way and more about peace of mind.

Knowing you can navigate technical terrain without reaching for your phone feels reassuring, especially when weather conditions change fast — and on race day, mine certainly did.

One moment I was climbing through rain. A few hours later I was baking under direct sunlight wondering how my shoulders had already turned red.

The Watch S5 handled both like it was no big deal.

Keeping pace with a social butterfly’s calendar

A wearable becomes part of your wardrobe when you stop thinking about it. That’s where battery life matters.

The Xiaomi Watch S5 runs up to 14 days on normal use, which means I wore it across workdays, training sessions, events, recovery days, and race weekend without needing to obsess over charging it overnight.

It outlasted my phone, my laptop, and possibly my emotional stability somewhere between the last aid station and the fire jump.

Once I finally got home, showered off layers of mud and sunscreen, and collapsed into bed with sore legs and sunburn, the Watch S5 kept doing its job in the background.

Sleep tracking, recovery insights, and wellness metrics all quietly continued while I did absolutely nothing.

Is the Xiaomi Watch S5 your GadgetMatch?

What I like most about the Xiaomi Watch S5 is that it doesn’t force a choice. It doesn’t ask you to pick between being sporty or polished. There’s no need to separate performance from style.

It looks elegant enough for formalwear, and tough enough for weathering the elements. For me, it went from chic events to an action-packed Spartan Race day without feeling out of place. And maybe, that’s the best way to describe it.

Swipe Right if you want a smartwatch that can keep up with both your calendar and your training schedule. The Xiaomi Watch S5 feels right at home with tailored looks, yet it’s durable enough for muddy race courses, sudden downpours, and long hours under the sun.

This is for the people who go from dinner reservations to race day without warning.

Swipe Left if you want highly advanced training analytics or a deeply specialized multi-sport watch for serious race preparations. Athletes who rely heavily on performance metrics may still prefer something more purpose-built.

For PhP 10,999, the Xiaomi Watch S5 46mm feels more like a wardrobe investment. One that happens to track your sleep, navigate a trail course and survive the elements, and still look good at dinner.


The Xiaomi Watch S5 46mm comes with an early-bird price of PhP 10,229 and a free strap. The Special Edition retails for PhP 11,999, with an early-bird price of PhP 11,159 and a free strap.

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HONOR Earbuds 4: A practical everyday companion

Strong features, average sound

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HONOR Earbuds 4

The HONOR Earbuds 4 deliver useful everyday features, though the sound quality may not impress audio enthusiasts.

The HONOR Earbuds 4 arrived alongside the HONOR MagicPad4, naturally becoming the audio companion for much of my testing.

That meant hours of music while working, videos during breaks, and plenty of movie watching once the workday was done.

After spending some time with them, I’ve come away with a fairly simple conclusion: the HONOR Earbuds 4 are practical everyday earbuds. They get a lot of things right. Unfortunately, the one thing I care about most in a pair of earbuds leaves me wanting more.

Comfortable and easy to live with

HONOR Earbuds 4

First impressions are generally positive.

The earbuds feature a lightweight design, weighing just 5.3g per earbud. They’re comfortable enough for extended listening sessions and never felt fatiguing during long workdays. The fit felt secure, whether I was sitting at my desk, moving around the house, or watching videos in bed.

HONOR also gave them an IP54 rating for dust and water resistance, which adds some peace of mind for daily use.

The charging case is compact enough to slip into a pocket, and the overall design feels clean and understated. Nothing flashy, but nothing offensive either.

ANC does the heavy lifting

If there’s one feature that stands out immediately, it’s the active noise cancellation.

The HONOR Earbuds 4 feature up to 50dB Tri-Mic Hybrid Active Noise Cancellation, along with multiple ANC modes and an Awareness Mode that lets outside sounds pass through when needed.

While working, I found myself relying on ANC more than anything else.

Whether I was answering emails, drafting notes, or simply trying to focus, the earbuds did a good job reducing background distractions. They’re particularly useful for creating a small bubble of concentration when you’re working in a busy environment.

Call quality is another area where the earbuds perform well. HONOR’s Tri-Mic AI Call Noise Cancellation helps keep voices clear during calls, even when there are competing sounds in the background.

HONOR Earbuds 4

The sound never quite clicked

The HONOR Earbuds 4 feature a dual-driver setup consisting of an 11mm low-frequency driver and a 6mm high-frequency driver. HONOR says the arrangement is designed to deliver better separation between lows and highs while maintaining clarity across the frequency range.

On paper, that sounds promising.

In practice, however, the audio experience never really wowed me.

To be fair, I may not be the target audience.

Most of the earbuds I use regularly sit well above the US$200 mark. My daily rotation includes products like the Galaxy Buds4 Pro, which admittedly sets a fairly high bar.

Switching between the HONOR Earbuds 4 and the Galaxy Buds4 Pro while listening to the exact same track on the same music app made the difference immediately obvious.

It wasn’t subtle.

The HONOR Earbuds 4 sound fine. Music remains enjoyable, vocals come through clearly enough, and casual listeners will probably find little to complain about.

But compared to more premium options, the presentation lacks some of the detail, depth, and refinement I’ve grown accustomed to.

And if sound quality is your top priority, there are other options I’d personally explore first.

Strong battery life rounds things out

Thankfully, the Earbuds 4 do well in areas that matter for everyday convenience.

Battery life reaches up to 46 hours when combined with the charging case, while a quick 10-minute charge can provide up to three hours of playback.

Features like pop-up pairing, touch controls, and wear detection also help make the experience feel seamless. They’re the kinds of conveniences you don’t think about until they’re missing.

A practical everyday companion

The HONOR Earbuds 4 do a lot of things right.

They’re comfortable, offer useful ANC, provide solid battery life, and include the features most people expect from a modern pair of wireless earbuds.

For everyday listening, commuting, work calls, and casual entertainment, they’ll get the job done.

The problem is that sound quality remains the biggest reason I reach for a pair of earbuds. And in that department, the HONOR Earbuds 4 never managed to stand out.

They’re easy to recommend as a practical companion for daily use.

Just don’t expect them to become your next favorite pair of earbuds.

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