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Cherry Mobile’s smartphone empire is targeting Europe next

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Cherry Mobile, the Philippines’ leading smartphone brand, is expanding to European markets later this year, a Cherry Mobile executive told GadgetMatch in a phone conversation. Germany will be the first country to sell Cherry Mobile devices and accessories, starting as early as the third quarter. If all goes according to plan, we might see Cherry Mobiles in retail stores in Spain and Italy by the end of the year.

We’re also told that the company’s initial offering for German consumers will include a good number of feature phones, smartphones, and action cameras, though the lineup is subject to change depending on which models sell quicker. Our money goes to the sub-Php5,000 LTE handsets from the Flare series.

Android One phones, unfortunately, are off the list for the time being, as exporting them overseas requires Google’s approval. Google is — after all — the architect of the Android One program.

Of course, news about Cherry Mobile’s global efforts shouldn’t come as a surprise; the company has extended its reach to Malaysia, Thailand, Laos, Papua New Guinea, and Tunisia in hopes of eventually becoming more like Samsung and Huawei and less like its homegrown rivals.

Germany is about as good a place to build an empire as any other, with smartphone usage climbing rapidly in recent years. Bitkom, a trade association for the technology industry in Germany, said handset shipments in the country rose to 26.2 million units in 2015, up 7.4 percent from the previous year, and that an estimated 74 percent of Germans 14 years old and older — the equivalent of 51 million people — own a smartphone.

Another important thing to note about the German market: Last year’s average price for a smartphone was 395 euros, or roughly 20,000 Philippine pesos. By contrast, Cherry Mobile’s devices retail for a fraction of that cost.

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OnePlus 6 officially gets stable Android Pie update

The update is rolling out in stages

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OnePlus 6

Earlier this month, OnePlus announced the open beta version of Android Pie for its latest smartphone. Thankfully, it didn’t take them long to have the final and stable version available. If you own a OnePlus 6, turn your update notification on because Android Pie is coming to your phone.

OxygenOS 9.0 brings Android Pie features to OnePlus devices, starting with the OnePlus 6. The version number of OxygenOS jumped from 5.x to 9.0 to match Google’s latest version number.

OnePlus also adopted the Android Pie user interface and gestures, but the support for custom accent colors is still present. There’s also the Adaptive Battery feature, new Do Not Disturb settings, and updated Gaming Mode v3.0. The September 2018 security patch is also in tow.

The update is rolling out in stages. Only a few users are getting it first, so they can report any missed bugs before the wider roll out in the next few days.

Source: OnePlus

SEE ALSO: OnePlus 3 and 3T will surely get Android P

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ASUS unveils prices of new ZenBook and VivoBook laptops

From the cheapest one to the most premium

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After showing off the new notebooks during Computex 2018 in Taipei and IFA 2018 in Berlin, ASUS has now brought all of them to the Philippines. Check out the prices of the new ZenBook and VivoBook laptops.

VivoBook S330 — starts at PhP 45,995
VivoBook S430 — starts at PhP 47,995
VivoBook S530 — starts at PhP 56,995

ZenBook S (Core i7/8GB/256GB) — PhP 74,995
ZenBook S (Core i7/4K/16GB/512GB) — PhP 99,995

ZenBook Pro 14 — starts at PhP 99,995
ZenBook Pro 15 (Core i7/16GB/1TB/GTX 1050Ti) — PhP 119,995

ZenBook 13 (UX333) — starts at PhP 54,995
ZenBook 14 (UX433) — starts at PhP 62,995
ZenBook 15 (UX533) — starts at PhP 74,995

All the new VivoBook and ZenBook notebooks will be available nationwide starting October.

Check out our hands-on videos here:

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Huawei serves “juice” to Apple fans

It’s apparently “apple-free”

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Huawei has this trolling thing down to a T. While Huawei Singapore pulled off a “power move” of a stunt, Huawei UK was out on the streets handing out apple-free juice to Apple fans waiting in line for the iPhone XS and iPhone XS Max.

The company sent out a van loaded with “Huawei JU%CE that lasts” and equipped with charging stations for the battery-depleted phones of those who queued up for the new iPhones. It wasn’t exactly free though. People who wanted the “JU%CE” needed to post on social media using #HigherIntelligence to get their fix.

While the stunt is a clear dig at the iPhones’ battery life struggles, Huawei’s Director of Marketing in the UK and Ireland Justin Costello made it clear that this is a sign of things to come on October 16 when the company is set to unveil the Mate 20.

“We want people to know that there is an alternative to having a phone that lacks juice and lets you down when you most need it,” said Costello.

It’s quite a brilliant stunt that both hijacked the launch day of the iPhone XS and iPhone XS Max while also promoting Huawei’s own launch of their upcoming flagship. If that’s not hitting two birds with one stone, I don’t know what is.

Huawei threw the first jab when they thanked Apple for “keeping things the same” during the launch event of the iPhone XS and XS Max. The company effectively threw more punches with these stunts which begs the question: Should we expect a haymaker once the Mate 20’s launch comes around?

SEE ALSO: Huawei Mate 20: What to expect

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