Technology company Dyson — the one behind those revolutionary hair styling tools and vacuums — is opening a new software lab in the Philippines. The company plans to hire 400 Filipino engineers with aims to develop embedded software for a new generation of intelligent machines.
“The Philippines is home to bright, young engineers who share Dyson’s ambition to develop technologies for the future,” Dyson Chief Operating Officer Scott Maguire said.
“Dyson has been growing in the Philippines for this reason and it is a nation that clearly celebrates both engineers and technology,” Maguire added, noting the existence of good technical universities in the country.
“We hire a lot of people straight from university. I came from university into Dyson,” admitted Maguire. “Our culture is very much about young, bright engineers filled with energy,” he added. “We’re confident that the talent pool is there.”
In 2016, Dyson opened its Philippines Advanced Manufacturing (PAM) facility in Laguna. The facility, which is responsible for producing the company’s Hyperdymium motor, spans ten thousand square meters and employs 600 people. This particular motor is at the heart of the company’s vacuums, the Supersonic Hairdryer, and the AirWrap.
The new software lab will be located in Alabang and is part of Dyson’s GBP 2.75 billion investment in future technology. The company is hoping to double its product portfolio by 2025. It’s also expected to accelerate the development of new Dyson machines that are often tasked with solving everyday problems intelligently.
It will also form part of Dyson’s global Research, Design and Development team, which spans, USA, UK, Shanghai, Singapore, and Malaysia.
Dyson recognizes Filipino talent
The announcement of the new software lab comes at the heels of a Filipino being the first ever sustainability winner of the James Dyson Award (JDA).
Called the AuREUS system, it’s invented by Filipino electrical engineering student Carvey Ehren Maigue from Mapua University. AuREUS is a material derived from rotting fruits and vegertables and can be attached to a pre-existing structure or surface to harvest UV light. It then converts it to visible light to generate electricity in a way that traditional solar panels can’t. Carvey’s ingenuity impressed James Dyson himself and received a prize of PhP 1,900,000.
Beyond the Philippines
The major investment in R&D also brings interesting developments in two other countries.
In Singapore, Dyson is progressing plans to open its new global head office complex. Its R&D facilities will also be expanded to cover a growing number of fields including machine learning and robotics.
A new University research program is also set to be established to drive product development. Plans are also being made for a new advanced manufacturing hub in the country.
Meanwhile, in the UK, the company is delving deeper into robotics research and AI, investing in the Dyson UK Innovation Campuses both Malmesbury and Hullavington. Both campuses employ over 4,000 people and are expected to drive new research in fields of study including products for sustainable healthy indoor environments and well-being.
Roles in the Philippines software lab will include embedded software engineers, automation test engineers, program managers, release train engineers, and more.
Google: Digitizing businesses key to P5 trillion value by 2030
Google to play big part in PH economy
The digital transformation of businesses could create up to PhP5 trillion in annual economic value by 2030, a new Google Philippines-commissioned report finds.
Of this value, PhP3.5 trillion could come from technologies that help businesses mitigate the economic impacts of the COVID-19 pandemic and future similar events.
Key findings from the report include:
- Businesses derive 363.4 billion pesos in annual benefits from Google tools and services, through increased revenues, millions of connections with customers and greater efficiencies, saving time and money;
- App developers in the Philippines earn 384 million pesos in annual revenue through Google Play, reaching over one billion users globally;
- Consumers receive 214.5 billion pesos in annual benefits by experiencing greater convenience, access to information, and enhanced productivity. Search saves users almost five days a year; and
- By enabling businesses to unlock new revenue streams and expand their businesses through the use of Google Ads, AdSense, and YouTube, Google indirectly supports over 110,000 jobs in the Philippines
This could be a game-changer for the Philippine economy, as the country is still hard-struck by the global health situation and has lagged far behind other nations.
Prepared by economists at AlphaBeta, the report explores eight transformative technologies and the robust economic potential they bring to Philippine industries.
This includes Artificial Intelligence (AI) which can be used to drive data-based public health interventions, mobile internet to help digitize retail distribution channels, and the Internet of Things (IoT) for use in supply chain tracking.
To fully realize and unlock the opportunities presented by digital transformation, the report has identified three main pillars of action the Philippines could take: enhancing digital skills training and education, accelerating digital adoption and innovation, and promoting digital trade opportunities.
There exists a huge potential for the Philippines, and a lot of positive work has already been done in this area within the last year.
The Department of Trade and Industry (DTI), through its secretary Ramon Lopez is wary of the important role digital transformation plays when it comes to the country’s economic recovery post-pandemic.
Which is why Google and the DTI have been digitizing small businesses through its Micro, Small and Medium Enterprises (MSME) Caravan campaign for the past two years, being able to train more than 46,000 MSME business owners and employees.
In fact, Google’s tools and services are already helping the Philippine digital economy, as local business, consumers and the wider society derive over 578 billion pesos in annual benefits through increased revenues and millions of connections online.
One of the businesses that benefited from the digital training workshop is Germano’s Chilli which continues to thrive until today.
Germano’s Chilli started in 2008 to recreate the experience of eating chili garlic from restaurants to people’s homes. The concept was fairly new at that time and the business struggled with brand awareness.
Owner Gerome Panlilio then took a Google Philippines-hosted seminar in 2018 to get himself acquainted with features such as Business Profile (formerly Google My Business) on Google Search and Maps, as well as vital knowledge and tools.
This enabled his products to be searchable online, which led to more revenue. Before the pandemic, Germano’s Chilli’s online sales only peaked at 3 percent, but in the past year and a half, it increased to 15 percent.
Digitizing is the way to go
Google Philippines is aiming to aid more businesses like Germano’s Chilli, creating a world that supports digital freelancing and accelerates the shift towards digital payments to let go of disruptions to business operations.
Providing business such access to global markets and equipping them with the necessary digital capabilities to expand reach, business will be able to manage the long-term economic implications of the COVID-19 pandemic.
Facebook reportedly planning to change its company name
To focus more on the metaverse
Facebook really doesn’t want to be Facebook right now. Amid the wave of situations plaguing the company now, Facebook is reportedly changing its company name later this month.
Reported by The Verge, Facebook is changing its company name to focus more on other products in its lineup. Currently, Facebook’s name comes from its huge social media network. Since the start of its network, the company already expanded into different industries including the virtual and augmented reality markets.
Facebook’s new name will reportedly focus on these new products which they have collectively named the metaverse. Even outside of its new peripherals, they also own other networks like WhatsApp and Instagram.
However, a paradigm shift might not be the only reason for a name change.
A tough whistleblower situation has recently revealed a lot of controversies going on behind the scenes of the social media platform. And it’s not their first controversy either. Prior to the ongoing situation, the company was already facing anti-competition controversies last year. A rebrand can potentially save the company from further damage.
Facebook isn’t the first among its contemporaries to create a new company outside of what it is known for. Google, arguably the most popular example of such, founded its current umbrella company called Alphabet. Though Google still exists, Alphabet deals with the brand’s other endeavors.
For its part, Facebook will reportedly announce its new name during its Connect conference on October 28.
Converge commits to 100% renewable energy
Its main office now runs in clean energy
Converge finally switches to 100 percent renewable energy to power its main office in Pasig City. The company committed to a total of 2.5 megawatts of geothermal energy up to 2023.
First Gen, a clean energy corporation, will be the energy provider for the Internet company. Converge is serious about reducing its carbon footprint and marching its sustainability commitment.
“The Philippines is especially vulnerable to the impacts of climate change, and this has direct implications on the future of our business too. We have chosen to take decisive action now. This is the first major step in our journey to becoming carbon neutral,” said Benjamin Azada, Converge’s Chief Strategy Officer.
The clean energy will be sourced from the Tongonan geothermal power plant in the province of Leyte. During the first year, the energy firm will provide a maximum of 1.5 megawatts, and will increase to 2.5 megawatts through its second year.
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