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HONOR at IFA 2022: Everything you need to be excited about

Better devices and technology, coming soon!

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HONOR has just hosted its keynote at IFA 2022. Entitled “Embracing the Connected Future,” HONOR laid out its plans. A Dual Flagship Strategy, a preview of MagicOS 7.0, an intelligent collaboration OS, and more.

Dual flagship strategy

For the first time, HONOR is introducing its foldable smartphones to international markets. Together with an all-around flagship smartphone, the foldable will also make its way to Europe and other regions around the world.

Joining the announcement is the unveiling of MagicOS 7.0, a new OS designed to provide a seamless experience. It’s based on Android as well as PC and IoT operating systems, allowing devices running a different OS to connect to MagicOS devices at a system level.

The OS will also allow users to control an HONOR laptop, smartphone, and tablet with just a single keyboard and a mouse. Moreover, it will come with functional features that will make your connected experience efficient. MagicOS 7.0 will be officially announced later in 2022.

Commitment to cross-device functionality

HONOR is expanding its partnership with Microsoft, bringing Phone Link to international HONOR device users. The feature was previously available to HONOR device users in China alone.

In case you’re unfamiliar with Phone Link, it connects select HONOR smartphones to Windows PCs, enabling the ability to view notifications, make and receive calls, and use mobile apps on Windows.

Currently, the HONOR Magic4 Pro is the first international HONOR smartphone to support the feature. The HONOR 70 will support Phone Link as well, after an OTA update.

A vlogging smartphone

Taking the lead in bolstering HONOR’s product portfolio is the HONOR 70. The latest addition to HONOR’s high-end N series, which is also the successor of the HONOR 50, debuts as a masterpiece device for vlogging enthusiasts.

It’s a stylish device with video-centric features such as Solo Cut mode, Person Re-identification technology, and Dual Video streaming. It also takes pride in its 54-megapixel Sony IMX800 Super Sensing camera with a large 1/1.49-inch sensor.

The HONOR 70 will be available in select European markets. It will retail for EUR 549 for the 8GB/128GB variant, and EUR 599 for the 8GB/256GB variant.

Powerhouse notebook

Joining HONOR’s expanding product portfolio is the all-new HONOR MagicBook 14. It’s the first HONOR laptop that features an OS Turbo, delivering significant upgrades in battery life and power efficiency.

It runs on a 12th-gen Intel Core i5-12500H processor, with an NVIDIA GeForce RTX 2050 dedicated graphics card, and supports a 75Wh battery that promises up to 17 hours of battery life.

It’s slated to arrive in select European markets by September 18, 2022, with pre-orders starting September 2, 2022. The Honor MagicBook 14 without the dedicated graphics card retails for EUR 1099, while the RTX-infused ones cost EUR 1299.

Premium-looking tablet

Completing the brand’s global product portfolio is the HONOR Pad 8. It’s an affordable, well-rounded tablet that caters to productivity and entertainment needs of students and young professionals.

It sports a 12-inch 2K FullView display, with eight built-in loudspeakers for a promise of an immersive multimedia experience. It also runs on Magic UI 6.1 with Google Play services.

The HONOR Pad 8 is also arriving in select European markets, retailing for EUR 329 [4GB/128GB] and EUR 349 [6GB/128GB].

The next digital revolution

HONOR is preparing for the next digital revolution, unlocking immersive experiences and harnessing the technology through Spatial Audio, Artificial Intelligence (AI), and Augmented Reality (AR).

Gateway to the Future

Unveiled during HONOR’s IFA keynote session, “Gateway to the Future” is HONOR Talents’ initiative to enrich cultural heritage through the power of technology.

The company collaborated with ARLOOPA to challenge two renowned artists — Yunuene and Timo Helgert — to reimagine the iconic Wasserschloss building located in Hamburg’s Speicherstadt, a UNESCO World Heritage site.

The AR experience is now live on-location in Speicherstadt and will be available for viewing via the ARLOOPA app.

Spatial Audio

HONOR comes with a Spatial Audio solution to allow headphones to produce wide, cinematic 3D sound effects. It aims to create the sense of immersion required for AR and VR experiences.

The solution delivers surround sound by using the accelerometer and gyroscopes in earbuds to track the motion of the user’s head, ultimately remapping the sound field.

Applications for Interactive AR artwork category

HONOR has also introduced a dedicated Interactive AR Artwork category as part of its HONOR Talents global design competition.

The contestants are invited to produce digital AR artworks, aiming to transform their neighborhoods including digital overlays for buildings, walls, parks, and other public spaces. For artists interested in the contest, get more information here.

Watch the Keynote here.

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IFA 2026

Xiaomi makes IFA debut, showcasing ‘Human x Car x Home’ ecosystem

Xiaomi continues to invest in AI for everyday experiences

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September 5, 2026

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Xiaomi officially made its debut at IFA 2026 in Berlin, Germany with over 3,300 square meters of exhibition space.

The company brought together more than 380 products, forward-looking technologies, and real-world demonstrations.

The exhibition was organized around three major areas: AI Tomorrow, AI Today, and “Human x Car x Home”. Together, these areas took visitors from future-facing concepts to intelligent experiences that are readily available.

The entire showcase also demonstrates how AI can coordinate devices and services across different environments to create more intuitive everyday life experiences.

AI Tomorrow, for instance, explores the future of intelligent mobility through Xiaomi Vision Gran Turismo. This highlighted new possibilities at the intersection of automotive design, performance technology, and digital experiences.

AI Today, meanwhile, showcased the Xiaomi SU7 Max and home environments. These included the kitchen, living room, bedroom, and study areas. The section demonstrated how AI can coordinate personal devices, cars, and smart home products around everyday scenarios.

Moreover, Xiaomi’s “Human x Car x Home” portfolio brings together more than 380 products across seven categories:

  • cooking and food storage
  • home cleaning
  • air management
  • audiovisual entertainment
  • safety and security
  • personal devices
  • smart mobility

The smart ecosystem is a user-centered intelligent ecosystem that connects such products. They use AI and Xiaomi HyperOS to enable devices and services to work together across the entire ecosystem.

Mijia expands in Europe

At IFA 2026, Xiaomi also announced the large-scale expansion of its smart home brand, Mijia, in Europe.

The brand brings together human-centric intelligence, proven quality, and essential design to create smart home experiences that feel more natural, intuitive, and dependable.

Mijia currently covers over 2,000 products across more than 130 product categories, all connected through a shared ecosystem.

Advancing AI, investing in long-term R&D

As AI continues to evolve, Xiaomi believes AI should go beyond just answering questions on the screen and understand real-world context better.

The aforementioned ecosystem provides an important foundation for this transition. By connecting multiple devices around the same user, the ecosystem provides a foundation for AI to understand context across different scenarios and coordinate multiple devices to complete tasks.

This core concept was showcased in detail at IFA through real-world scenarios involving simple tasks.

Furthermore, Xiaomi is investing more than EUR 24 billion for global R&D from 2026 to 2030, recognizing the importance of the European market.

This investment spans AI, OS, in-house semiconductor capabilities, smart vehicles, robotics, and smart manufacturing.

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IFA 2026

TCL showcases expanding AI technologies at IFA 2026

For a more connected living environment

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September 5, 2026

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TCL showcased its expanding lineup of AI technologies at IFA 2026. These offerings span the home entertainment, mobile devices, smart appliances, and connected living solutions areas.

TCL also showcased its TCL NXTHOME vision of bringing smart displays, home appliances, and intelligent design into a complete living environment.

Included in the showcase is the flagship TCL X11L SQD-Mini LED TV. This TV is powered by a Super Mini LED Backlight, Super QLED layer, and the WHVA 2.0 Ultra Panel. It is also paired with Audio by Bang & Olufsen.

Alongside this is the TCL X3A OLED+ Gaming Monitor which brings high-contrast and dual-mode ultra-high refresh rates to gaming.

For audio, there’s the TCL Q95K Soundbar which creates a more immersive environment with an 11.1.4-channel audio.

Onto smaller screens, TCL presented the TCL P80 Series smartphone for the first time. This series is headlined by the TCL P80 Ultra, which combines a 50MP 3x periscope telephoto camera, 1.5K display, and a slim, lightweight design for everyday use.

Devices under the series feature TCL’s NXTPAPER technology. It is also used on the TCL TAB A1 Plus NXTPAPER, which brings a paper-like viewing experience to a 12.2-inch display.

When it comes to smart appliances, TCL also brought the TCL FreshIN 3.0 Ultra air conditioner for a closer look.

This AC delivers efficient performance, Smart Voice Control, and real-time air-quality monitoring.

There’s also the TCL AI SuperDrum Laundry Tower P9 Ultra which uses Generative AI Wash to sense load size, fabric type, and dirt level before automatically adjusting water temperature, detergent dosage, and cycle time. This makes the wash session more optimal.

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IFA 2026

XGIMI announces AURA 3 Series 4K 120Hz UST projectors

Featuring Dynamic Dual Iris technology for contrast, depth, and detail

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September 5, 2026

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XGIMI has announced the debut of the AURA 3 Series at IFA 2026. Coming in the AURA 3 Max and AURA 3 Pro variants, these are the first 4K 120Hz UST projectors in the world.

The series’ flagship, the AURA 3 Max, brings together advanced picture performance, immersive sound, and flexible entertainment capabilities.

Its ultra-short-throw design projects a 120-inch image just eight inches away from the wall. This way, it can sit neatly on a media console while delivering an immersive big-screen experience, without taking over the room.

At IFA 2026, the AURA 3 Max was paired with the XGIMI Ascend floor-rising screen to demonstrate a full-scale cinema setup.

The series is powered by the world’s first Dynamic Dual Iris technology in a UST projector lineup. It uses two dynamically controlled optical apertures to precisely regulate light, delivering deeper blacks and higher contrast.

Combined with an RGB Triple Laser light engine and XGIMI’s new X-VISION AI Image Processor, it delivers exceptional picture quality in a furniture-inspired design.

Highlights:

  • RGB Triple Laser light engine
  • Up to 5700 ISO lumens
  • Up to 8000:1 native contrast
  • True 4K 120Hz gaming with VRR and ALLM
  • Built-in Google TV
  • Dolby Vision, HDR10+, HLG, IMAX Enhanced and Filmmaker Mode
  • Anti-RBE technology for reduced rainbow effect in both 2D and 3D
  • Cinematic 3D with two pairs of 3D glasses included
  • 80W Harman Kardon speakers with Dolby Atmos

Price, availability

The XGIMI AURA 3 Series will launch on Kickstarter on October 20 for the following prices:

  • AURA 3 Max: US$ 2,399
  • AURA 3 Pro: US$ 2,199

Exclusive pre-orders are now open at xgimi.com.

By placing a US$ 50 deposit, customers can unlock an extra US$ 200 off. They will receive a launch link via email on October 20th to complete their transaction.

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