Computer company HP on Wednesday announced the opening of the HP Experience Hub (X-Hub) flagship store in Kuala Lumpur, Malaysia.
The X-Hub is a seamless online-to-offline (O2O) experiential retail experience for tech consumers.
The physical store in Malaysia is combined with an integrated O2O platform to create a seamless omnichannel commerce journey across six Southeast Asian countries.
More immersive retail experience
The Experience Hub unifies the retail experience across the Southeast Asia region, connecting the Kuala Lumpur flagship store to 82 online stores spread across Malaysia, Indonesia, the Philippines, Singapore, with Thailand and Vietnam to follow in March 2022.
Online consumers may be able to personally interact with HP Live Advisors, a team of dedicated experts based on the X-Hub via real-time video calls and chat functions.
These will be made available in preferred local languages, while live streams on the latest HP products is also made possible via the HP Virtual Showroom.
This way, consumers will be able to continue shopping without having to be in Malaysia physically.
Interactive ‘Test Drive’ stations
As for customers who want to visit the physical store in Malaysia, there are interactive ‘Test Drive’ stations to experience all of HP’s technology.
These stations include:
- Premium (High-end consumer devices)
- Gaming (Laptops, desktops, and monitors)
- Commercial (Business-grade devices)
- Print (Home and office printing)
Visitors can also access personalization services such as custom engraving and printing, or connect to in-store or online HP Live Advisors for real-time inquiries.
The HP X-Hub flagship store in Malaysia is located at Pavilion Bukit Jalil (level 4) in Kuala Lumpur.
The flagship store was created in partnership with Thunder Match Technology Sdn Bhd, Malaysia’s largest tech retailer. HP also partnered with Shopee and Lazada. Both of which support the online experience.
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ZTE announces 5 new G5 series servers
ZTE has released its latest G5 series servers which run on the 4th-generation Intel Xeon scalable processors to deliver more powerful computing abilities.
There are a total of five new server types announced, which will all support liquid cooling heat dissipation, high-density computing power, mass storage, and better flexibility and reliability:
- 5200 G5 high-density server
- R5300 G5 full-scenario universal server
- R5500 G5 mass storage server
- R6500 G5 heterogenous computing power server
- R8500 G5 high-performance server
The G5 series servers have the latest Intel Xeon 4th gen scalable processors which have up to 120 cores in 2 sockets. They will also support Intel Optane persistent memory 300 series (Crow Pass).
The R6500, in particular, has a built-in 10-to-20 computing intelligent acceleration engine which tries to achieve the best combination of computing power for various scenarios.
The servers may also be flexibly expanded. The R5300, for instance, provides many disk positions and high-speed I/O interfaces.
Additionally, the servers have a bandwidth design of 32 DDR5 memory slots. PCIe 5.0 improves bandwidth by 150% while bandwidth performance is also boosted by 50%.
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New Dragonfly and Elite series too
Both these gaming powerhouses are powered by up to 13th Gen Intel Core i9-13900K series processors. They also have NVIDIA GeForce RTX graphics for 4K visuals.
All new OMEN devices also utilize HP’s OMEN Tempest Cooling Technology. Meanwhile, the OMEN 17 will be the first to feature optical mechanical keys. These are 25 times faster than traditional laptop keyboards.
HP has also introduced cloud gaming through the OMEN Gaming Hub. It offers gamers access to over 1,450 titles.
HP E-series G5 monitors: More immersive experience
Meanwhile, the visual experience is about to be taken to new heights further, with HP’s new E-series G5 monitors which range from the 21.5 to 44.5-inch sizes and are all capable of displaying 4K seamlessly.
The HP E45c G5, in particular, is the world’s first QHD dual curved monitor which showcases a super ultrawide Virtual Dual Display feature.
Essentially, there is just one extra-long monitor instead of two monitors which need to be combined side-by-side to create the ultimate gaming setup.
The M24h and M27h FHD monitors also provide upgraded experiences while coming with improved ergonomics to tailor fit users’ postures and viewing angles.
Poly Voyager Free 60 series
When it comes to accessories, headlining the list is the Poly Voyager Free 60 series wireless earbuds.
This wearable comes with 10mm drivers for hi-fi sound and adaptive hybrid ANC. It has a smart charge case with 3.5mm OLED display, a three-mic array, and Bluetooth 5.3 connectivity.
It supports up to 24 hours of total playtime on a full charge. Everything is made a breeze too through the Poly Lens mobile app for customizing settings.
For other accessories, there’s the HP 620/625 FHD webcam for Zoom-ready looks on a 1080p camera. It has built-in dual noise-reduction microphones and video features like auto-focus and AI face framing.
The HP 710 rechargeable silent mouse also allows users to work seamlessly. Its compact design features six programmable buttons for 20 custom shortcuts.
Hybrid-fit laptops: Dragonfly, Elite series
Lastly, HP has unveiled the new Dragonfly G4, EliteBook 1040 G10, and Elite x360 1040 G10. These productivity laptops shall benefit users who work in remote setups, physical office spaces, or a combination of both.
All powered by the latest gen processors in the market, here are some of the distinct new features:
- Multi-Camera Experience: The laptops support dual video streams and camera switching. With it, users can easily show both themselves and an object or keyboard at the same time, picture-in-picture or side-by-side.
- Auto Camera Select: Since there are two cameras on each device, this feature uses intelligent face tracking to recognize which camera a user is facing for uninterrupted virtual eye contact.
- HP Be Right Back: This will enable users to change their video feed to a still feature when taking a break, without having to steal the attention from meetings
- Intelligent Hibernate, Smart Sense: As users begin to work on their PCs regularly, these study their patterns to optimize performance and even predict what’s next.
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