Computer company HP on Wednesday announced the opening of the HP Experience Hub (X-Hub) flagship store in Kuala Lumpur, Malaysia.

The X-Hub is a seamless online-to-offline (O2O) experiential retail experience for tech consumers.

The physical store in Malaysia is combined with an integrated O2O platform to create a seamless omnichannel commerce journey across six Southeast Asian countries.

More immersive retail experience

The Experience Hub unifies the retail experience across the Southeast Asia region, connecting the Kuala Lumpur flagship store to 82 online stores spread across Malaysia, Indonesia, the Philippines, Singapore, with Thailand and Vietnam to follow in March 2022.

Online consumers may be able to personally interact with HP Live Advisors, a team of dedicated experts based on the X-Hub via real-time video calls and chat functions.

These will be made available in preferred local languages, while live streams on the latest HP products is also made possible via the HP Virtual Showroom.

This way, consumers will be able to continue shopping without having to be in Malaysia physically.

Interactive ‘Test Drive’ stations

As for customers who want to visit the physical store in Malaysia, there are interactive ‘Test Drive’ stations to experience all of HP’s technology.

These stations include:

• Premium (High-end consumer devices)
• Gaming (Laptops, desktops, and monitors)
• Commercial (Business-grade devices)
• Print (Home and office printing)

Visitors can also access personalization services such as custom engraving and printing, or connect to in-store or online HP Live Advisors for real-time inquiries.

Location

The HP X-Hub flagship store in Malaysia is located at Pavilion Bukit Jalil (level 4) in Kuala Lumpur.

The flagship store was created in partnership with Thunder Match Technology Sdn Bhd, Malaysia’s largest tech retailer. HP also partnered with Shopee and Lazada. Both of which support the online experience.