To generate awareness for International Peace Day on September 21st, Burger King reached out to rival McDonald’s to create a burger that represents the best of their respective iconic burgers, the Whopper and Big Mac respectively. Unfortunately McDonald’s is unwilling to play.
Still want that McWhopper?
In this video we’ll show to make a McWhopper and how any of this is related to technology and gadgets.
Netflix launches AR Trailer with Stranger Things 3
It’s the first of its kind
Augmented reality is literally everywhere; from games such as Pokémon Go, Minecraft Earth and Harry Potter: Wizards Unite, as wells as apps that will make you try out the newest sneakers and Gucci goods before buying them.
The latest season of Stranger Things is the talk of the town — and Netflix jumped on the hype by launching their first ever AR trailer for YouTube. Setting it up is as easy as slicing a cake.
You just need to head over this link. It will then bring you to the YouTube app.
Once clicked, the AR trailer will prompt (together with Eleven’s striking photo). It will then display the camera view. Click “Launch Camera”.
Finally! The AR camera works like a charm. Just like what Eleven said, “friends don’t lie”.
I was hoping to at least see the entire gang or get a glimpse of Hawkins Lab through my camera lens, but it’s more of a selfie filter that features a Stranger Things frame with an animated fireworks on loop.
If you want to try it out make sure your iPhone or iPad is running iOS 8.0 or above.
Gucci lets you virtually try their products through your smartphone
A game-changer for the high fashion industry
Gucci is changing the game for the high fashion industry! Recently, the Italian fashion house announced a new feature on its mobile app. Fans can now virtually try Gucci’s products just by using their mobile smartphone.
The brand was able to pull this off by partnering with Wannaby, an augmented reality technology company which is also the one behind Wanna Kicks, an AR app that lets you virtually try any sneakers.
To try it, download the app first. If you love Gucci, I’m pretty sure you already have the app so skip this step. Once in, you’ll be greeted with a plethora of stuff to try but don’t be distracted! The very first thing you’ll see is the page that allows you to try the sneakers of your dreams.
You’ll then get a prompt to frame your shoes so point your camera downwards and try those Ace sneakers!
Of course, you can take a snap to post it on social media and brag how these Gucci sneakers look good on you. Pretty dope app, right? On the bright side, Gucci’s integration of AR technology on their app decreases the time spent trying on shoes while shopping.
Can fashion and technology coexist?
This isn’t the first time that a fashion house incorporated technology to amp up their brands. Louis Vuitton recently put tacky screens on their handbags, while streetwear Off-white used Instagram Story filters to bring in new glasses launched during Paris Fashion Week SS19.
Other examples are seen on events such as when celebrities graced the Met Gala in 3D printed pieces and Dolce & Gabbana used drones instead of models on their runways. Even Maison Margiela’s couture fashion show is iPhone inspired!
Some tech brands even collaborate with designer labels to produce a more premium product. For example, Apple has partnered with Hermès for a designer smartwatch, and Moschino collaborated with Honor to design a limited edition version with a matching case and accessory. However, not every partnership goes well as seen when Swarovski partnered with Huawei and it caused an uproar in social media.
More and more fashion houses are utilizing technology, but Gucci is already one step ahead. After all, putting on a show doesn’t actually bring in sales, unique customer experience does.
Gucci’s app is available on both iOS and Android, however, its AR technology can only be accessed through iPhones.
Smartphone photography 101: Foreground element
Add depth to your photos without portrait mode
It’s been years since the first smartphone with portrait mode came out — you know, our smartphone camera’s ability to distinguish between the subject and background, and blur the latter. The feature, if done right, makes photos look like they were taken with a professional camera.
While die-hards would argue that Google’s Pixel phones have perfected this technology thanks to a combination of hardware, software, and AI magic, my experience says otherwise. No phone, no matter the number of lenses, price, brand, or specs, has been able to accurately cut my hair out against any background the way a real camera does.
So what’s a girl got to do to get great-looking photos even if she doesn’t have a DSLR? I’ll let you in on my secret: I add a foreground element.
Forget portrait mode
If you want to add depth to your photos, forget portrait mode. The trial and error you have to endure is really not worth it especially when you’re traveling and would rather just live in the moment. By simply bringing any object closer to your smartphone lens, you can add depth even to an otherwise flat or boring photo.
This also works really well when you have a background that’s too beautiful to be blurred out — you’re going to want to use a wide angle lens if your phone has one. When the background has so much character, it’s a shame not to show it off.
Frame your subject in between objects
The great thing about adding a foreground element is you don’t need an expensive lens to achieve the image and narrative you’re going for.
Even if your smartphone only has a single camera, you’ll only ever need another object to frame your shot — this can be a wall, a fence, a drinking glass, leaves, or flowers.
It works with food and other subjects
Portrait mode, most often than not, works only with human subjects. Even if it does work with your cute pupper, it’s still going to be a hit or miss. The beauty of a foreground element is it works consistently no matter your subject — a friend, a building, or even your lunch.
Add a narrative to your photo
When you use an appropriate foreground, you get to add another layer to your photo’s story. Adding palm leaves to an indoor shot for example, adds a dramatic summer vibe to it.
Use it sparingly
As with anything, do this in moderation. Some photos are better off without a foreground element — the same way not all photos should be taken with portrait mode on.
Try this simple trick on your next trip and share with us your favorite shots with a foreground element by leaving a comment below.
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