Government warning: Cigarette smoking is dangerous to your health.
The following is intended for readers 18+
Over the past decade, we’ve seen various changes in the smoking and tobacco industry. Technology played a key role in developing new ways of smoking that, surprisingly, people are adopting. From traditional cigarettes, e-cigarettes, vape pens, and other vaping devices emerged.
The revolution doesn’t stop, seeing how Heat-not-Burn (HnB) devices arrived. This innovation is setting the stage for a smoke-free smoking experience. Such an example is MOK — which is now conquering Asia and Europe.
A bit of history, MOK arrived last 2019 in the Philippines. With a disturbing issue in second-hand smoking, the arrival of this HnB device was promising for the archipelago. I’ve always wanted to test it, but it was only a year later when I got my hands on MOK’s revolutionary devices: MOK and MOK Mini.
The first HnB device MOK offers… is named MOK. It’s a split device comprised of a holder (which I call a heating stick for sticks) and a pocket-sized charger where you can insert the holder for charging and safekeeping.
The unit I have came in Navy Blue with gold accents. However, its shade of Navy Blue looks like Onyx in most circumstances. Nonetheless, it came in a matte finish for an easy grip.
The combination of gold accents and matte finish made it look fancy, allowing MOK to evoke a classy and luxurious appeal. It complemented my accessories and didn’t look out-of-place when placed together with my Playboy Clutch bag.
Using MOK is pretty straightforward. Simply insert its specially-designed COO sticks in the holder, then press the button for two seconds to turn it on. The light will turn blue and blink to tell you it’s turned on.
Once the blue light stopped blinking, it will start the heating process. Afterward, the light indicator will turn from blue to red to signify that it’s safe for you to start using the device. MOK makes it easy for you by vibrating every time the mode changes, so you don’t have to count or wonder when it’s ready to use.
When the light indicator is gone, that’s when you know the holder needs to recharge. The holder can last up to four minutes. This is where the pocketable charger comes in handy — to allow you to consume up to 20 sticks if it’s at 100% capacity, which can last for one hour and 40 minutes. That is if you’re a heavy smoker.
From my own and my smoker friends’ experience, we got lazy to charge the holder every time we need to consume a new stick. The laziness that comes can make or break the smoker’s experience: either we learn how to reduce consuming more than one stick, or we go back to using traditional cigarettes.
What’s in the box?
MOK comes in a fancy box. Inside is a pocket charger, a holder, 10 cleaning sticks, a cleaning brush, a micro USB charging cable, an instruction manual, and a quick how-to guide.
MOK Mini is the smaller version of MOK, which makes it more pocketable than its sibling. It can easily slide to pretty much anything, which makes it perfect for my girl friend who doesn’t like carrying anything that won’t fit in her compact sling bag.
It’s currently the smallest HnB device available, working smartly to deliver the same satisfying flavorful experience. It preheats faster at just 12 seconds while allowing you to consume up to 12 sticks at 100 percent battery capacity. Every stick can be experienced for at least 4 minutes, so you can do the math.
Just kidding, we don’t like to do the math. The MOK Mini lasts for less than an hour in continuous usage. It doesn’t come with a separate charger so its battery life can be easily depleted. Although, it charges fairly quickly for an hour and a half using its USB-C cable.
What’s in the box?
MOK Mini comes in a smaller box. Inside, you can find MOK Mini, a MOK cleaning brush, a USB-C charging cable, and a quick how-to guide.
Heat, not burn! What’s the process like?
Both devices use MOK’s proprietary Heatmaster system — a cutting-edge technology designed to heat specially-designed tobacco, instead of burning it. It’s a flavorful experience similar to traditional cigarette smoking, only without the smoke produced.
When there’s no smoke, you get to puff the nicotine to yourself without inhaling harmful chemicals passing toxins (created by smoke) into an innocent individual near you. In essence, the non-combustible process made MOK’s promise true: a smoke-free, enjoyable experience.
The future of tobacco?
MOK is exclusively enjoyed with COO — specially-designed Heat-Not-Burn sticks that offer the same tobacco experience. It uses real tobacco leaves and comes in three variants: Golden Hue for a balanced, classic tobacco taste; Blue Hue for a refreshing hit of menthol; and New Wave Capsule, mint with a bit of lime.
If you’re wondering if you can use existing cigarettes in the market, no, they won’t fit. I tried it first-hand out of curiosity. Although, having MOK and using exclusive sticks made it feel like I’m part of an exclusive community — of casual and heavy smokers switching to an alternative with lesser risks.
In some countries, HnB devices are being used to swing heavy smokers into consuming less. For MOK, they aim to capture the existing smokers as their market, to help make the world smoke-free, one smoker at a time. They don’t even sell to consumers who aren’t smokers.
The goal is simple: reduce smoke and then hopefully quit someday. Slowly, but surely. If this is the future of tobacco, then it’s a future worth considering.
Maybe one day, second-hand smoke will be a thing of the past and all we have are battered lungs of smokers who really don’t have it in them to quit. Just kidding. Or maybe not.
Is the Mok Mini your GadgetMatch?
MOK and MOK Mini offers an alternative to smokers wanting to reduce their tobacco consumption and hopefully quit one day. For others, these HnB devices allow them to enjoy a guilt-free tobacco experience: no more second-hand smoke for other people. Yay?
For the right reason, MOK and MOK Mini makes for a revolutionizing accessory. The two HnB devices’ differences in size, battery capacity, and design can surely fit any smoker’s lifestyle. Here’s to hoping it can pave the way to a better future.
MOK and MOK Mini is available in Japan, Korea, Maldives, and European Countries.
In the Philippines, MOK and MOK Mini retails for PhP 3,490 and PhP 2,490 respectively. Its COO HnB sticks are priced at PhP 120 for a pack and PhP 1,200 for a ream. It is currently available at MOK specialty kiosks in Eastwood Mall, MetL!ve, SM North EDSA, SM Manila, and SM Sta Mesa.
You can get it online through MOK’s official stores in LazMall and Shopee Mall, as well as from 60 major vape shops within Metro Manila. Nearly 500 branches of 7-11, Family Mart, and Lawson offers MOK’s HnB devices, too.
It’s also conveniently available in selected GrabMart hubs. Delivery of orders is guaranteed within 90 minutes or less, that is if the hub is near you. Purchasing from official retail partners promises a twelve-month warranty.
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Shopee’s 10.10 K-Pop performer is ITZY
Following sister group TWICE’s footsteps
Shopee is on a roll. After securing performances from K-Pop supergroup TWICE, the online shopping company has also secured performances from K-Pop 4th Gen superstars ITZY. The group is set to perform on their 10.10 Brand Festival Shopee live.
Shopee has yet to reveal what else they have in store for 10.10. But what we can expect for sure is another generous round of vouchers and giveaways.
ITZY is a five-member girl group featuring Yeji, Lia, Ryujin, Chaeryeong, and Yuna. The group debuted with the song “Dalla Dalla”. In 2020, they launched the shoulder dance craze with their comeback “Wannabe”. On September 24, the group will release their first full album called Crazy In-Love with the title track “Loco”.
Early Shopee Christmas
In the Philippines, Shopee is already kickstarting its Christmas campaign. They are welcoming the holidays essentially the voice and face of Christmas in the country — Jose Mari Chan. Shoppers can catch the singer-songwriter on holiday-themed in-app games such as Shopee Catch and Shopee Collectibles from September to December.
The singer-songwriter will also give out treats via ShopeePay come December. He’s doing it along with other celebrities and influencers. Look for ShopeePay Celebrity Pamasko on your homepage and play the game to receive ShopeePay credits.
You can activate your ShopeePay wallet by clicking on the ShopeePay wallet bar, entering your personal information and OTP, and creating and confirming your ShopeePay PIN.
Louvre at home? It’s possible with Samsung’s The Frame
Match made in art heaven
This news could be thrilling for art enthusiasts and lovers of anything premium. Samsung is teaming up with the iconic Musée du Louvre in Paris, France for an exclusive artwork partnership.
With this collaboration, artworks from the Louvre will join the collection that you can display on Samsung’s The Frame. This brings The Frame’s catalogue to over 1,500 works of art from 42 different countries that you can bask in at stunning 4K resolution.
The overall collection also includes the following:
- Prado Museum in Madrid
- Albertina Museum in Vienna
- Tate Modern in London
- Van Gogh Museum in Amsterdam
- Hermitage State Museum in Saint Petersburg and LUMAS
Louvre at home
Some collection you might want to enjoy at home are must-see masterpieces, such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture, and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.
Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.
Take The Frame home
The Frame is part of Samsung’s lifestyle TV lineup. It’s aim is to offer an elevated TV experience. And nothing feels as elevated as blessing your eyes with luxurious art pieces right in your living room.
The 2021 version of the lifestyle TV offers new custom options to complement every space and style, with two frame designs: modern (available in white, teak, beige, and brown) and beveled (available in white and brick red).
The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect box via a single translucent cable that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand.
Mujjo’s leather wallet cases refined for iPhone 13 series
Leather lovers, lo and behold!
Mujjo’s lineup of leather iPhone cases has just got a refresh for the iPhone 13 series. Following Apple’s ethos in designing its products, Mujjo subtly refined, polished, and improved its cases.
The new smartphone cases got their bottom neatly covered while still keeping the charging port and speakers open. And it now has a raised bezel around the rear camera that keeps the iPhone’s protruding lenses protected against scratches and other abrasive surfaces.
Like its previous cases, the new lineup still carries Mujjo’s defining features. Its leather still rises 1mm above the edge of the glass, and it’s still made from high-quality, full-grain, vegetable-tanned leather.
Its insides are lined by a Japanese microfiber with a sophisticated satin-like finish, and essential buttons are fully covered. More importantly, it still comes with a wallet that stores up to three bank or identification cards.
Price and availability
Mujjo’s leather cases for the iPhone 13 come in three colors: Signature Tan, Monaco Blue, and Low-key Black. Cases retail starting from USD 45 ranging up to USD 55, and EUR 45 to EUR 55 for European customers. And it will be available for purchase on Mujjo’s website.
All cases are compatible with iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max.
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