Quality is one of those words we hear all the time, especially in tech. It sounds simple and reassuring, yet no one ever explains what it really means.
Every brand has its own definition, which leaves people unsure about which phone can honestly stay reliable for the next three or four years.
OPPO believes the answer should be clearer, and Apex Guard is their way of creating that clarity.
It’s a full technology suite that looks at quality from every angle. It starts with research and production, continues through hardware and software, and ends with service that actually feels present and dependable.
The idea is simple: a smartphone should not be great only on day one, but it should stay great in every season of your life.
This belief comes from the way people use their phones today. We take them everywhere. We use them for work, stories, memories, habits, and routines. Our smartphones have become part of the way we move through the world.
OPPO built Apex Guard with that in mind. It’s a commitment to protect the moments that matter and to keep them steady and reliable.
Guarding every moment
People often decide how they feel about a phone the first time they hold it.
That first impression is important, although it is not always the full story. A phone meets the real world soon enough. It gets dropped, rained on, tossed into bags, pockets, gym lockers, or car seats. This is where quality becomes visible.
OPPO designs its phones to keep going through these everyday situations. The Find X series has Armour Shield; the A series has Military-Grade Shock Resistance.
Water protection reaches IPX8, IPX9, and even IP69. More than twenty vulnerable points are reinforced. This protection goes across the lineup, which gives people confidence that their phone can handle busy days and unpredictable moments.
OPPO also tests devices with extreme heat, intense humidity, and freezing temperatures to make sure they perform in environments far beyond the usual.
Performance and experience are part of this protection too. ColorOS focuses on how a phone feels with every tap and swipe. ColorOS 15 introduced Parallel Animations.
ColorOS 16 refines the entire interaction layer. The All-New Luminous Rendering Engine processes animations through a unified pipeline that keeps everything fluid from the home screen to the deepest menu.
Heavy tasks do not break this flow. The All-New Trinity Engine keeps performance stable when notifications appear during a game or when someone records long 4K 60fps videos.
Dynamic Frame Sync adjusts rendering in real time, while Sensor-Offload moves key tasks to the SoC for better heat control. Project Breeze brings this polished experience to more entry-level devices and ensures that smoothness is not exclusive to high-end models.
Guarding over time
A phone is at its most exciting on the first day, but the real test happens later. OPPO wants that excitement to last, which is why the Find X9 Series is built with materials and engineering that slow down the aging process.
The display resists peeling through a temperature-resistant ink layer. Corning Gorilla Glass 7i adds more drop protection. OPPO’s chemical ion exchange strengthens the surface even further.
These efforts helped the Find X9 display earn a Five-Star Overall Drop Resistance certification from SGS.
The work continues inside the phone. A silicon-carbon battery holds more energy in less space and maintains a longer lifespan. Foldables benefit from the same focus.
For instance, the Find N5 Series uses high-strength steel in its hinge and aircraft-grade glass fiber for flexibility and stability.
The Reno14 Series has an aerospace-grade aluminum frame, while the A6 Pro uses AM04 high-strength aluminum alloy tested to survive more than a thousand bends.
Smoothness also lasts longer. Instant Refresh in ColorOS 16 cleans memory deeply with a single tap and keeps apps running like day one.
Guarding above and beyond
Standards and certifications are important, although they are only one way to measure quality. OPPO follows these standards while also creating higher benchmarks for itself.
Devices are tested using TÜV Rheinland, TÜV SÜD, and SGS validation. More than 180 lab tests examine durability, accuracy, and long-term behavior.
Precision matters at a microscopic level. The Find X9 Series uses a fully automated assembly line that fits more than 1,900 components onto a compact motherboard. Multiple optical inspections verify accuracy down to the micrometer. Software is examined across hundreds of scenarios that go beyond typical third-party checks.
OPPO also simulates 48-, 60-, and 72-month usage cycles through its Endurance Simulation Suite. These tests mimic how people actually use their phones.
Even after years of simulated wear, OPPO devices maintain an aging rate that remains lower than the industry average. OPPO also developed its own 6-Zero smoothness standard, which checks for zero lag, latency, flicker, crashes, mislaunches, and freezes.
Quality continues through after-sales support. OPPO has more than 3,300 service centers across 75 countries with one-hour flash fixes. Strong cloud warehouse systems and direct service operations keep parts and repairs accessible so users always have reliable support.
OPPO wants quality to be a clear promise, and Apex Guard represents this promise in every detail. From that first moment of unboxing to the years that follow, Apex Guard elevates the experience and gives people devices they can trust in all the ways they live.
Enterprise
Sony teams up with 13 companies for sustainable global supply chain
Sustainability through introduction of renewable plastics
Sony, along with several companies, have established the world’s first global supply chain for the production of renewable plastics that can be used in Sony’s high-performance audiovisual products.
The supply chain consists of 14 companies across five countries and regions. The various plastic materials manufacture through this supply are slated for use in Sony’s products that will launch worldwide.
High-performance products such as audiovisual equipment involve a wide variety of plastics. The result is a complex supply chain that makes it difficult to visualize and manage the entire flow.
Additionally, plastic components that require high performance in terms of flame resistance and optical properties cannot be fully replaced with plastics from material recycling.
To address these challenges, these 14 companies have collaborated to visualize the existing supply chain for Sony’s products:
- Sony Corporation
- Mitsubishi Corporation
- ADEKA CORPORATION
- CHIMEI Corporation
- ENEOS Corporation
- Formosa Chemicals & Fibre Corporation
- Hanwha Impact Corporation
- Idemitsu Kosan Co., Ltd.
- Mitsui Chemicals, Inc.
- Neste Corporation
- Qingdao Haier New Material Development Co.
- Ltd., SK Geo Centric Co., Ltd.
- Toray Industries, Inc.
- Toray Advanced Materials Korea Inc.
Sustainability through renewable plastics
The new supply chain created will enable the production of multiple types of renewable plastics from biomass resources with a mass balance approach.
This allows Sony to proactively source raw materials for its products with quality, as well as properties equivalent to virgin fossil-based plastics.
Defining the supply chain also helps the companies track and document GHG (Greenhouse Gas) emissions data in a verifiable way.
This allows participating companies to leverage the data to advance efforts to reduce their carbon footprint going forward.
Sony’s initiative with a wide range of global partners is part of the “Creating NEW from reNEWable materials” jointly launched by the electronics giant and Mitsubishi.
It aims to achieve zero usage of virgin fossil-based plastics through the introduction of renewable plastics.
Enterprise
realme is reportedly going back to being an OPPO sub-brand
All scheduled phones will still launch on time, though.
A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.
If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.
Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.
However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.
Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.
SEE ALSO: realme C85 with 7000mAh battery, 5G connectivity officially launches
The big story late last year was the skyrocketing prices of chips. Analysts are predicting that the demand for RAM will cause the entire industry to experience hikes this year. Some users, especially in the PC building scene, are already feeling the burn. PCs won’t be the only victims, though. Xiaomi is already expecting hikes across the board. Now, Samsung is adding its voice to the growing list of warnings about price increases.
During CES 2026, Wonjiun Lee, Samsung’s global marketing chief, confirmed that the memory shortages are, in fact, real (via Bloomberg). Moreover, the company is now evaluating whether more price hikes are needed this year for its products. Though Lee expressed regret over pushing the prices to consumers, the state of the industry might force the company’s hand.
Samsung’s opinion has a lot of weight. While other brands have also voiced out their opinions lately, Samsung itself is a producer of chips. If a chip supplier is already warning users of prices affecting them, the effect will likely cascade even more when it comes to device manufacturers.
The ongoing shortage of chips is a result of the overwhelming demand from companies looking to build and bolster AI-based servers. The business-to-business demand is notably different from how regular consumers, who will soon find it hard to buy their own devices, see it.
At the very least, Samsung has not confirmed any price increases yet. However, all eyes are on the next Galaxy Unpacked, when Samsung will launch its newest Galaxy products. Will prices increase or stay the same?
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