Apps
Indian developers unite, launch a local app store to bypass Google
Avoiding the 30% tax
Paytm, one of India’s largest payments apps has launched a new offering called the Paytm Mini App Store. As the name suggests, it’s supposed to be an Indian alternative of the Google Play Store and already has a host of top apps. The company intends to list 300 services in the coming days.
However, it isn’t a full-fledged app store yet. You won’t be downloading and installing any package and instead, it’ll load a small window within the app and use HTML and JavaScript. Furthermore, Paytm will provide developers access to its payment services including the wallet, payments bank account, and UPI. Right now these services are free and only credit card payments shall incur a 2 percent fee.
When compared to Google or Apple’s 30 percent cut, this sounds like a too good to be true deal. Indian companies have been extremely vocal about Google’s dominance in the country and are in talks with the government to launch an Indian alternative.
For now, the app repository offers brands like Decathlon, Domino’s Pizza, FreshMenu, Netmeds, NoBroker, Ola, and more. The app store is available within the Paytm app and has been under development for the last few months.
A few weeks ago, Paytm’s app was removed from the Play Store because it violated an agreement on gambling restrictions. Paytm says it did not break the agreement and started its vocal campaign against Google. Due to the backlash, Google has postponed its recent announcement that enforced a 30 percent commission on all in-app purchases.
Experts in the industry say that Paytm’s claim of opening an app store is technically false. Currently, you’re simply opening a new app within an existing app. This doesn’t constitute a store because there is no independent and uniform distribution. In a hurry, the company has simply rebranded its Paytm Mini Programs division to Mini App Store.
Apps
Netflix expands its cheaper ad-supported tier to Southeast Asia
This also includes more countries in Europe and South America.
If you don’t care about seeing a deluge of ads on your platforms, you’re an incredibly rare breed these days. That same skill will come in handy for those nicely priced subscription tiers that comes with ads. Netflix, for one, has one of those tiers, and it’s now coming out in more countries.
As is prevalent in other platforms today, an ad-supported subscription tier lowers the price you have to pay every month. The catch, however, is that there will be an occasional sprinkling of ads here and there.
Netflix offers this service, which allows subscribers to get the service for cheap at the expense of their time. Currently, it is limited to only a few major markets in the world. However, the platform is expanding the tier’s reach to more countries in Europe, South America, and Southeast Asia.
Starting in 2027, Netflix’s ad-supported tier will expand to 15 countries: Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand.
Netflix says that the ad-supported tier is a popular option for subscribers. Currently, the tier has around 250 million subscribers worldwide. Since some of the new countries have a more budget-conscious attitude when it comes to purchasing services, this number will likely go up after the expansion in 2027.
SEE ALSO: Netflix does the unthinkable: Mayweather-Pacquiao II set for September
Google One is a monthly subscription that gives you at least 200GB of cloud storage for your files and photos. For most people, a Google One subscription starts when Google inevitably tells them that their free storage space is running out and will soon stop backing up files. Starting today, new users might get that warning sooner rather than later as Google tests a lower limit to free storage.
Historically, Google offers users 15GB of free storage as a start. However, especially these days, 15GB can run out rapidly, prompting a Google One upgrade. Still, despite how “little” it is, Google’s free storage is generous compared to its contemporaries.
Now, Google is reportedly going to be more at par with the rest. As spotted on Reddit (via 9to5Google), new users will receive only 5GB of free storage. Based on Wayback Machine, the company changed its policy sometime between February to March.
Notably, 15GB is still available as an option, but users have to link their phone numbers to their accounts first.
According to Google, the policy change is meant to encourage users to upgrade their security. However, critics will point out that it just enables the company to collect more data about their users. Of note, the platform is already pushy about linking phone numbers before the change, but this adds another layer to entice people.
Also, Google confirms that the new policy is only a regional test for now. They have not announced when (or if) the change comes out for real.
SEE ALSO: Gmail now makes it easy to unsubscribe from all marketing emails
Apps
Instagram takes on Snapchat yet again with new Instants feature
Posts disappear after they’re viewed once.
The popularity of Snapchat’s competitors is as fleeting as their disappearing messages. However, despite how volatile the market is, Instagram wants to try again with a new feature (and app) called Instants.
Pardon me if you’ve heard this premise before. Instants is a feature that lets users share disappearing photos. However, unlike the 24 hours allotted for Stories, Instants will disappear right after a friend views them, but they can still react and reply to them.
The idea of Instants is to trim the excess fat from what Instagram is these days. Instagram’s Adam Mosseri admits as much when he said users want as easier way to shoot content.
As such, users won’t have access to Instagram’s editing tools. They also can’t upload pre-shot content from their camera roll. Like its contemporaries like BeReal, the new Instants feature is about living in the moment and sharing exactly what users see.
Despite disappearing after a single view, Instants will be automatically archived, so they can be reuploaded as normal Stories later on.
It isn’t the Wild West, though. Even if it pares down all the extra features, Instants will still use the safety features available to all of Instagram. Users, especially young ones, can mute and block others’ Instants. Likewise, parents will have control over when and how their young children interact with the feature.
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