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Qualcomm announced Snapdragon Sound for hi-fi wireless audio

Certified products coming in the future

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Despite recent audio technology, wireless audio still can’t go up against the quality of wired audio. Wired listening is just better — at least, for now. However, wireless limitations won’t stop tech makers from developing the latest in audio tech. Today, Qualcomm has announced Snapdragon Sound, a new initiative to deliver hi-fi listening to Bluetooth technology.

Though the company has not announced any new processors or devices, Snapdragon Sound will optimize wireless audio listening through its wide array of already available processors. For example, the company’s aptX Adaptive can already deliver audio at a high 24-bit 96kHz clip. Further, Qualcomm Aqstic will ensure driver durability even when playing music at a loud volume.

Besides hi-fi listening, the new initiative will also improve wireless call quality and latency. Though the focus is on audio listening, an improvement in call quality is a welcome addition to the current slew of audio products.

For now, Snapdragon Sound has revealed only its plan to certify products which will fly under its banner. Any future devices will come with a Snapdragon Sound badge on the box. That said, devices out in the market today will not come with the certification. For now, Audio Technica and Xiaomi will launch products under the new banner in the future.

Qualcomm has not announced when the new products will launch. However, the initiative promises to dish out massive improvements for the still-underdeveloped wireless audio market in the future.

SEE ALSO: Sophos and Qualcomm are teaming up to secure 5G PCs

Enterprise

How Technology Helps Feed the World

Harnessing the power of AI

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Artificial Intelligence and self-driving vehicles are not trends we usually associate with farming. But John Deere is revolutionizing the industry and using tech to help feed the world.

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Microsoft plans to buy Discord for US$ 10 million

Still in early talks

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Throughout the pandemic and post-pandemic world, telecommuting and communications apps have risen in popularity throughout the online world. Though most workers have turned to Zoom or Google Meets, Discord has also gotten quite a boost between gamers and more casual users. Unfortunately, the boost might not be enough. According to a new source, Microsoft is planning to purchase Discord for US$ 10 billion.

Earlier today, VentureBeat reported that the communications platform is already exploring a sale to other companies. However, at the time, the report did not reveal who is in the lead to purchase the company. A frontrunner didn’t take long, though.

According to Bloomberg, Microsoft is the likeliest candidate for a purchase. The company will likely buy the platform out for over US$ 10 billion. The deal is still in its early stages, though.

Based on the same report, Discord can still choose to go public, rather than sell the company outright. Given how early the discussions still are, it might take time before we get a conclusion to the deal.

Despite how the world is starting to treat the pandemic, telecommuting will still be an essential part of the post-pandemic world.

SEE ALSO: How you can relieve lockdown stress with video games

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Nokia and Sony have pulled out from MWC 2021

Joining Ericsson

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This year, the world is trying to go back to normal. With an impending return to normalcy, formerly delayed tech events are testing the waters for an actual in-person event this year. For example, MWC 2021 has confirmed such an event his year. Unfortunately, the traditional exhibitors have doubts. Nokia and Sony have pulled out from MWC 2021.

Reported by CNet, both companies are participating in the event virtually, as opposed to their usual physical exhibitions. According to both statements, Sony and Nokia are prioritizing the health of both their employees and the event’s attendees.

Though the threat of COVID-19 is slowly waning as the vaccine rolls out all over the world, in-person events are still keeping things safe. For one, MWC 2021 is reportedly limiting attendance and maintaining proper social distancing rules. Of course, doing so isn’t enough to completely stave off the virus without full vaccination rates yet.

Further, tech companies are slowly realizing the economic brilliance of launching their products online. Last year, various brands have upped the ante on how to release products digitally. Apple, for example, created incredibly cinematic launch experiences throughout the year.

Sony and Nokia are joining Ericsson in the online-only party. As the months roll on, who can tell if other brands will follow suit? Last year, more and more tech companies eventually followed suit when a few brands initially pulled out of events.

SEE ALSO: MWC 2021 confirms an in-person event this year

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