India

India’s $4 smartphone is shipping on June 30

Published

June 27, 2016

Monch Lopez

The continued advances in technology have transformed smartphones into commodities, and as companies continue to wage the price war, the market is coming dangerously close to a point where a company might do the unthinkable to stand out: sell products at lower than cost price and pray the gamble pays off with astronomical sales figures.

That is the situation a startup from India will find itself in when it begins shipping the world’s cheapest smartphone for $4 (251 rupees) this week. At that price, you’re basically just paying for the cardboard box that will presumably house the device.

Unveiled in February as a preorder without a definite ship date, the aptly named Ringing Bells Freedom 251 will be sent out to customers starting June 30, the Indian Express reports. Ringing Bells founder and chief executive Mohit Goel described it as a “true testimony of success” for the government’s Make in India campaign, which aims to transform one of the world’s biggest economies into a global manufacturing hub. Certainly, a lot has been said about the smartphone, and some of them have been deeply critical of its unprecedented pricing.

Ringing Bells Freedom 251

How can any company compete with a $4 smartphone? And why would anyone consider selling anything way lower than the market’s expectation? There has to be a catch, right?

Sure, there might be a thing or two that will stick out like a sore thumb, but given the cost, we’d be more worried about the phone’s availability than anything else at this point.

Ringing Bell’s preorder site has attracted over 70 million buyers, causing the website to crash. The company promises to ship 200,000 units each month from here on out, so we probably don’t need to say how long customers will have to wait to receive their deliveries. Let’s just say the math is overwhelmingly against Goel and his people.

Specs-wise, you’re staring at a 4-inch, 960 x 540 screen, a quad-core processor with 1GB of RAM and 8GB of storage, 3- and 8-megapixel front and rear cameras, a 1,800mAh battery, and Android 5.1 Lollipop — all of which are impressive for a phone that’s cheaper than the average movie ticket.

[irp posts=”10125″ name=”Confirmed: Apple will start making iPhones in India”]

Source: The Indian Express

Image credit: The Next Web, The Economic Times

Related Topics:Freedom 251 Make in India Ringing Bells

India

India imposes a ban on imported laptops, tablets, and PCs

Personal orders are still allowed

Published

August 4, 2023

Luigi Leonardo

There’s no doubt that India is a major market for technology. While the country has its own brand preferences outside of the world’s usual, everyone still wants to get a piece of the market. To the dismay of global companies, the country is realizing the potential of its own market. Effective immediately, India has started restricting imports for new laptops, tablets, and PCs.

Recently, India made some headlines in the smartphone industry. A few companies, including Apple, have poured funds into building factories in India. Locally produced devices will allow these companies to attract the Indian market better. With the new regulations out today, it looks like these brands are going to enjoy a head start over others who aren’t in the country yet.

The Indian government introduced a new restriction (via Reuters) against the importation of “laptops, tablets, all-in-one personal computers, and ultra-small form factor computers and servers” made from other countries. Customers, however, will get an exemption. Airline passengers can still bring in these devices in their luggage. Additionally, a single imported device is allowable when bought through e-commerce platforms. Companies can import their products only by applying for a special license.

In a nutshell, bulk orders without a license are out. The government is instead encouraging users to buy locally produced products as part of its “Make in India” program. At the very least, it’s not a total ban on foreign brands. For example, Dell, HP, and Lenovo are exempt from the regulations since they already have production facilities built in the country.

India

Samsung overtakes Xiaomi as top phone brand in India

As of Q4 2022

Published

March 17, 2023

Luigi Leonardo

Attacking a huge smartphone market is difficult. With preferences constantly evolving, it can get tricky to figure out the best lineup to capture most of a market. Samsung, however, has just done it. In the last quarter of 2022, Samsung has taken the crown from Xiaomi as the bestselling smartphone brand in India.

India is an important market for most smartphone brands. It’s one of the largest markets in the world. However, despite its size, the biggest players are often those who offer more affordable devices for consumers. Budget is the name of the game if a brand wants to make it big in the country.

Things are changing, though. According to new market data (via Reuters), Samsung has nabbed the throne from the former leader, Xiaomi. In the last quarter of 2022, the Korean brand grabbed 20 percent of the market, while the latter only got 18 percent.

In a trend dubbed as premiumization, Indian consumers are reportedly enjoying more disposable income, resulting in more willingness to buy pricier products. Additionally, the report hints that consumers have started equating lower prices with inferior quality.

With the market trending towards more premium products, Samsung took the lead with a lineup that consists more of midrange to premium devices. It will also be interesting to see if Apple, an even more premium brand, can also make a dent in the Indian market.

Enterprise

Apple is preparing to open its first stores in India

Based on new job listings

Published

January 10, 2023

Luigi Leonardo

For one of the largest smartphone markets in the world, India is one of the rarer countries where Apple does not outright dominate. Undoubtedly, the company is trying to change that. Ongoing job listings in India are suggesting that Apple is ready to open its first brick-and-mortar store in the country.

First reported by Financial Times, Apple has posted job openings in India for several retail roles including for the iconic Genius Bar. Another clue even indicates that some spots have already been filled ahead of time. A few employees in the country have reportedly posted about their new jobs on LinkedIn.

Unfortunately, none of the job listings show how many stores are planned and where they will be. Narrowing things down by a bit, a few of the confirmed employees are from Mumbai and New Delhi. The report also does not indicate when the stores will open. However, since a few have already been hired, a grand opening might be coming soon.

Apple has a lot to gain by strengthening its foothold in India. The country is an important stronghold for smartphone companies. However, the company might find things harder as time goes by. The country recently dictated that brands must switch to USB-C if they want to sell their devices in India. All over the world, Apple remains the last stalwart against adopting the more universal standard.