Cameras

Sony A7 III First Impressions

When ‘basic’ is more than what you’d think

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While Sony calls the new A7 III its “basic” model, there’s nothing basic about its latest full-frame mirrorless camera. Announced last February, and launched in Singapore this week, this US$ 2,000 / SG$ 2,899 (body only) camera is poised to give competitors a run for their money.

It’s half the price of Sony’s high-end A9, US$ 1,000 cheaper than the excellent A7R III, and costs just as much as Panasonic’s popular GH5 which has a much smaller Micro Four Thirds sensor.

Not just an incremental update, this year’s base model sports a brand new backside illuminated (BSI) 24.2-megapixel sensor with 5-axis image stabilization. Like the higher-end A9, it features 693 phase-detection autofocus points. It can shoot still images continuously at up to 10 frames per second and video at 4K resolution. 

While it can’t shoot as fast as the A9 and doesn’t have the resolution of the A7R III, the A7 III is meant for those who want a solid all-around performer, at an affordable price tag (relative to its feature set) and with the best technology Sony currently has to offer.

In fact, among its similarities with its more specialized, and also more expensive brothers, apart from the same BSI technology on its sensor, it’s also got other features we enjoyed when we reviewed the A7R III, including the autofocus joystick and larger capacity “Z” battery which Sony promises should deliver up to 710 shots on a single charge.

I would have loved to also see an OLED viewfinder and full weather-proofing but for its price tag, it’s hard to find reason to complain.  

The Sony A7 III goes on sale in Singapore starting March 22. It retails for SG$ 2,899 (body only) or SG$ 3,299 with a FE 28-70mm f/3.5-5.6 kit lens.

Sample images below:

Cameras

The Polaroid Go is the smallest analog instant camera in the world

With this camera, the sky’s the limit and not the size

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Polaroid Go

Polaroid has a new, cute camera and we want it. There, I said it.

Polaroid Go is the newest, tiniest member of the Polaroid family. Dubbed as the smallest analog instant camera in the world, it only measures 4.1-inches long, 3.3-inches wide, and 2.4-inches tall. What an exciting change to Polaroid’s decade-old form factor, right?

Polaroid Go

Designed as a creative companion, the Polaroid Go sports a portable, wearable look and feel. The newest camera is available in a classic white colorway, following Polaroid’s iconic design retained in a new format apt for the new generation.

The Polaroid Go, despite its tiny size, packs mighty features. This includes a newly-developed selfie mirror, self-timer, longer-lasting battery, dynamic flash, double exposure, and travel-friendly accessories.

There’s also a Go film that reimagines Polaroid’s classic square format, to suit the newest and smallest analog instant camera.

Polaroid Go

Price and availability

Polaroid Go retails for US$ 100 while the Polaroid Go Film Double Pack costs US$ 20. The Polaroid Go will be available for purchase on April 27 at polaroid.com/go.

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Cameras

Fujifilm’s retro-style Instax Mini 40 comes with Selfie Mode

And a new instant film sheet!

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Instax Mini 40

Fujifilm decks out its newest, classic-looking instant camera, the instax mini 40. Amplifying its retro style, the instant camera comes with a high-quality texture cover adorned with premium silver accents.

Instax Mini 40

Additionally, its small figure lets you fit it into a pouch, a fanny pack, or a small bag. On another note, it has an uncanny resemblance to the instax Mini 90 Neo Classic, albeit packed with modern features.

Instax Mini 40

The instax Mini 40 hosts a plethora of features that instant-camera lovers will adore. There’s an automatic exposure function that casually adjusts the camera’s shutter speed and flashes, depending on the surrounding brightness.

There’s also a selfie mode, making it easier to take solo and group photos. All you have to do is press the power button to extend the lens, then pull out the lens to switch to Selfie Mode, with a “Selfie On” mark to signify that the camera is ready to take your selfie. Lastly, don’t forget to check your framing using the mirror.

The Fujifilm instax Mini 40 has a suggested retail price of US$ 100.

Contact sheet

Furthermore, Fujifilm introduces Contact Sheet — a mini-format instax film featuring orange text printed over a black frame. This design simulates the contact sheet — through bromide sheets — of the past used in films that let you check individual images.

The Instax Mini Contact Sheet instant film will retail for US$ 15. It will be globally released on April 21, 2021, alongside the Fujifilm instax Mini 40.

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Cameras

Razer’s new webcam: the Kiyo Pro

For work and play

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With Razer showing off their dedication to workers and gamers staying safe and indoors, they’ve announced the new Razer Kiyo Pro.

The Kiyo Pro is a USB camera with a high-performance Adaptive Light Sensor to deliver sharp video quality even in low-light conditions. Combined with an ultra-sensitive Type 1/2.8 CMOS sensor with STARVIS technology, the Kiyo Pro boasts professional-level image quality to video conferencing and streaming.

In this day and age, it’s no surprise that Razer is bringing new webcams especially with work-from-home and new digital communications. Working from home has really become an integral part of professional life today.

However, sometimes built-in laptop cameras lack the resolution and framerates for professional-looking conference calls or streams. They often struggle to cope with low-light and deliver blurry images and that’s where the Kiyo Pro comes in.

The Kiyo Pro is capable of uncompressed full HD 1080p 60FPS. Razer says this will not only ramp up dynamic range but also, correct under- or overexposed areas on the fly, eliminating silhouetting if the subject is lit from behind.

Making sure it’s ideal for video conferencing or streaming, the wide-angle lens on the Kiyo Pro gives you a choice of three fields of view: 103°, 90° or 80°. The 103° view lets everyone fit in a group video call or allow streamers viewers to show off their set up. But, if you’re just looking for a perfect headshot view for meetings or streams, the 80° view will suffice.

Other features

The Kiyo Pro has a range of extra features with flexible mounting options to perfectly set it up. And, its omnidirectional stereo microphone array ensures your voice is properly picked up wherever you’ve mounted it. A separate cover is included to protect the lens and assure your privacy when not in use. 

Razer Kiyo Pro Specs:

Camera Specifications

  • Connection type: USB3.0
  • Image resolution: 2.1 Megapixels
  • Video Resolution: 1080p @ 60/30/24FPS / 720p @ 60FPS / 480p @ 30FPS / 360p @ 30FPS
  • Video encoding: H.264 codec
  • Still Image Resolution: 1920×1080
  • Image Quality Settings Customization: Yes
  • Diagonal Field of View (FOV): 103°, 90°, 80°
  • Focus Type: Auto
  • Mounting Options: L-shape joint and Tripod (Not included)
  • Cable Length: 1.5 meters braided cable

Microphone Specifications

  • Channels: Stereo
  • Audio Codec: 16bit 48KHz
  • Polar patterns: Omni-directional
  • Sensitivity: -38dB

System Requirements

  • PC with a free USB port
  • Windows® 8 (or higher)
  • Internet connection
  • 500 MB of free hard disk space
  • Compatible with Open Broadcaster Software and Xsplit

The Razer Kiyo Pro is already available on Razer’s website with the price tag of USD$199.99 or EUR€ 209.99

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