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Sony launches Bravia A8F OLED flagship TV in Southeast Asia

Go big or go home

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When Sony unveiled its first Bravia OLED TV at the Consumer Electronics Show last year, it was a show stopper — a breathtaking ultra-thin, 4K HDR panel with audio emanating from underneath its display.

Heralded by many reviewers as the best television of 2017, the Bravia A1E OLED had one little problem: Its angled kickstand took up a lot of space, so much so that you couldn’t prop up the TV against a wall. Not good if you don’t have a large enough living room.

This year, Sony is addressing that one quirk. Its new Bravia A8F OLED is basically the A1E with a more conventional stand, and a second subwoofer. We spent some time checking out Sony’s new flagship TV at its regional launch in Singapore, and are just as impressed.

At the heart of the Bravia A8F OLED is an X1 Extreme processor which Sony says is the secret sauce for an “extraordinary” 4K HDR experience. The TV now supports three different HDR formats including Dolby Vision which guarantees that when you’re watching supported content, like on Netflix for example, your TV is automatically tuned to the exact settings the filmmaker intended.

Available in two sizes, 65 and 55 inches, the A8F has an OLED panel with eight million self-illuminating pixels. OLED is the gold standard when it comes to television displays, giving you great picture quality with the darkest blacks and rich colors no matter the viewing angle.

It’s also got the same Acoustic Surface that sends sound waves through the display instead of built-in speakers. It runs on Android TV and has integrated Google Assistant, so from your TV, you can among other things, turn off the lights or turn on your Roomba robot vacuum. Sony says they’ve improved voice recognition, so searching for your favorite video content with voice commands shouldn’t be that much of a chore.

X9000F LCD TV goes big

Sony is also pushing new screen sizes of its 4K HDR LCD televisions in response to a growing demand for even larger displays.

Its top of the line X9000F Series now come in 85 and 75-inch models apart from the usual 65, 55, and 49 inches. Sony’s flagship LCD TVs are also powered by the same X1 Extreme processor and run Android TV with Google Assistant.

Expect pricing and availability for these new flagship TV models in the second quarter of 2018.

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Apple announces new special event for iPads

Scheduled for May 7

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The next Apple event is coming! Two weeks ahead of the big launch, the iPad maker has announced an upcoming event dedicated to the tablet.

As always, Apple has added a tagline to tease what’s coming for the brand. This time, it’s “Let loose.”

Now, you won’t get a lot of clues from something so vague. Thankfully, the graphic is much more telling. It features a hand clearly grasping an Apple Pencil. For sure, the event will focus on new iPads.

The special event will start on May 7, 10AM ET. Interested viewers can watch the event live.

There’s no confirmation what models are getting new faces for the event. However, rumors are swirling that we’re getting a new iPad Pro. We can likely expect a new Apple Pencil too, especially since the stylus is a main focus for the invite.

New iPhones are likely out, though. Apple usually holds the event for those later in the year. That leaves the Macs and the Vision Pro in the less-likely-but-still-possible realm.

That said, if you’re looking for new tablets, it’s time to wait a bit.

SEE ALSO: Apple might update its iPad lineup this week

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MediaTek eyes video generative AI for mobile, next-gen sat broadband, more

MediaTek sets its eyes on the future

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Without question, AI-powered features have been integral for smartphones nowadays. And although it’s still “limited” what users can do with AI on their phones, MediaTek is trying to bring more advanced capabilities to mobile devices. This, as the semiconductor company is eyeing video generative AI for mobile, as part of its goals for the near future.

A few months ago at MWC 2024, MediaTek showcased on-device generative AI video diffusion powered entirely by its Dimensity 9300 processor. This leading smartphone chip incorporates the world’s first hardware-based generative AI Engine with secure, personalized AI. It is capable of bandwidth reduction, LoRA Fusion, and 8X faster generative AI performance, compared to MediaTek’s preceding AI processor.

Sooner rather than later, users can perhaps elevate the short video-editing experience on their smartphones by leveraging video generative AI, something reserved for heavyweight devices and software programs for now.

World’s first 5G-advanced satellite broadband

Aside from video generative AI on mobile devices, MediaTek is working on improving connectivity across various technologies. For instance, the company is working on a 5G-NR-NTN satellite chip that can deliver broadband speeds of up to 100mbps. They are working with Rohde & Schwarz for this innovation. One industry that will surely benefit from this is the automotive industry, with MediaTek utilizing advanced LEO satellite support over the Ku-band.

New platforms for 5G IoT, wearables

Meanwhile, the newly-announced MediaTek T300 platform will make it easy for IoT designers to transition to 5G-NR especially for applications requiring ultra-efficient connectivity and long-lasting battery life. This includes wearables, lightweight AR devices, and always-connected IoT devices. MediaTek likewise demonstrated at MWC 2024 how it can achieve consistent low latency for AR and IoT devices. This was made possible by the company’s new RedCap RFSoC using the Keysight UXM5G Wireless Test Platform.

5G CPE for better performance

Moreover, MediaTek showcased its latest 5G CPE devices powered by the T830 platform. Using three transmission antennae (3TX) applicable across 5G NR band combinations, MediaTek eyes performance enhancements for Wi-Fi routers, promising low latency, low loss, and a significant reduction in network delay.

Auto industry collaborations

Earlier in the year, MediaTek also released AI-driven chipsets specifically for smart cars. This is another aspect the company wants to build on. Using OpenSynergy Hypervisor technology, MediaTek wants advanced safety-first features through a virtualized OS within the vehicle. Additionally, MediaTek and ACCESS Twine4Car are working together to develop richer multiscreen entertainment and interactive services. Of course, the former already has the Dimensity Auto smart cockpit and infotainment platforms working to provide highly capable processing.

These platforms can handle demanding processes. These include multiple operating systems, wireless connectivity feeds, and multiple concurrent video playbacks. It can even support advanced 3D graphics and generative AI for the driver and passengers in the vehicle, elevating the overall smart car experience.

Smart home IoT connectivity

Lastly, MediaTek is envisioning a “home gateway” concept which it calls “Ambient Computing.” This will allow users to manage their network of IoT devices in a better, faster, and more direct manner. This will be done by having the technology solve the indoor-outdoor network barrier through bypassing third-party networks.

In other words, users will be able to control everything from their mobile device, minus third-party services. And because multiple devices are working together, a user may technically use a PC to accelerate tasks on the smartphone — beyond what’s possible on a mobile chip. That extends the phone’s life considerably, too.

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Xiaomi Redmi A3 Philippine pricing, availability

Budget smartphone with high refresh rate display

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Redmi A3

Xiaomi is bringing high refresh rate displays to its budget line with the announcement of the Redmi A3. The latest addition to the entry-level Redmi line boasts of an expansive 6.71-inch HD+ display with up to a 90Hz refresh rate.

The Redmi A3 is available in Midnight Black, Star Blue, and Forest Green. The smartphone is priced at PhP 3,399 (3GB+64GB) and PhP 3,999 (4GB+128GB) respectively for its two configurations.

Customers may preorder the phone until April 27 via Lazada, Shopee, and TikTok. General sale begins April 26th in all Xiaomi stores nationwide. Freebies are a Basic Piston Earphone for online purchases and a 3-month Viu Premium subscription for in-store purchases.

The Redmi A3’s immersive screen allows users to consume various content in high-definition with better smoothness, a boost for a phone of its price point. The screen has Corning Gorilla Glass 3 protection as well, and DC dimming to reduce blue light exposure.

The phone also sports a refined design that lets go of the iPhone-looking camera arrangement. Instead, the main camera is now in the middle as part of a watch face-looking setup similar to other Android phone offerings.

Speaking of, an 8MP main shooter highlights the back of the Redmi A3. In front is a 5MP front camera. The phone is powered by a MediaTek Helio G36 processor and runs on an Android 14-based OS. Furthermore, it has a 5,000mAh battery with 10W of USB-C charging.

Other handy Redmi A3 features for users to utilize include a 3.5mm jack, Face Unlock, and Fingerprint Unlock.

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