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Tech brands celebrating Pride month

LGBTQ+ rights are human rights

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This year marks the 50th anniversary of the Stonewall uprising, a series of protests widely regarded as the historic event that ignited the gay liberation movement and the first Pride parade in 1970.

A lot of companies are joining in this year’s celebration by changing their logos or selling limited edition merchandise to show their support for the LGBTQ+ community, but being an ally doesn’t stop at plastering a rainbow on everything and using #Pride online for the month of June. Here, we have compiled a list of tech brands who have taken concrete steps in creating equal opportunities for everyone and a more inclusive culture, not just this month but all year round:

Apple

Apple released a new watch band and watch face for the Apple Watch at the Worldwide Developer Conference (WWDC) this year in celebration of Pride. A portion of its proceeds will be donated to LGBTQ+ advocacy organizations including Encircle, Gender Spectrum, and the National Center for Transgender Equality.

Apart from Pride merch, Apple has long supported inclusion and diversity by hiring and advocating on behalf of underrepresented minorities, including LGBTQ+ people. For this, the company has been receiving a perfect score on the Human Rights Campaign’s (HRC) Corporate Equality Index for 16 years now — a benchmarking tool on corporate policies and practices pertinent to lesbian, gay, bisexual, transgender, and queer employees.

Dell

 

Since 2002 Dell has been actively participating in and leading initiatives that support the LGBTQ+ community that the HRC’s Corporate Equality Index also deems the company as one of the best places to work for LGBT equality. The company provides healthcare benefits to its LGBTQ+ employees including parental leave, adoption assistance, and gender transition toolkit.

Dell is an active sponsor of Out & Equal Workplace Advocates, a nonprofit organization that partners with Top Fortune 500 companies in building resources and hosting events to help other companies around the globe in achieving lesbian, gay, bisexual, and transgender workplace equality. This year, Dell also hosted a Pride month training for its Nashville office to help its employees become better allies to the community.

Google

June 4 Google Doodle is a celebration of 50 years of Pride, created by Doodler Nate Swinehart who says, “working on this Doodle was a very personal project for me. As a member of the LBGTQ+ community, I am very familiar with the struggle of feeling included, accepted, and that I am a ‘part’ of this world.” Google also put up Pride Forever, which aims to preserve LGBTQ+ history for future generations by extending the Stonewall National Monument from its physical location in New York City to a digital experience that anyone can access on pride.google.com.

Apart from programs that support minorities, Google has Employee Resource Groups (ERGs) comprised of LGBT Googlers and their allies called Gayglers, as well as Trans at Google that seeks to ensure that the company’s products and policy stances are inclusive of all gender identities and expressions.

Instagram

Instagram recognizes that many of its users are members of the LGBTQ+ community. To celebrate Pride this year, the platform will display relevant hashtags in a rainbow gradient including #lgbtq, #bornperfect, and #pride2019 for a month. Using the hashtags in Stories will also turn the story ring into rainbow instead of Instagram’s gradient.

Instagram is updating gender options for users as well, “to be more inclusive and reflective of how people self-identify today.” There is also an LGBTQ+ teen guide on online well-being and self-care that Instagram created with The Trevor Project.

Lyft

Like Instagram, Lyft now offers a range of pronoun options to support transgender and non-binary riders. For transitioning drivers, Lyft provides them assistance with changing the name and gender designation on their driver’s license together with the National Center for Transgender Equality. Through its Round Up & Donate feature has donated over $5 million to HRC and the American Civil Liberties Union (ACLU). Lyft also has a Gender Inclusion & Affirmation policy created by members of the company’s LGBTQ+ employee resource group, LyftOUT, that lays out comprehensive protections and benefits for its employees.

Microsoft

Later this month Microsoft is releasing a Surface Pro Pride Type Cover designed with and for the LGBTQ+ community, and donating US$ 100,000 to nonprofits in celebration of Pride. For its employees Microsoft has implemented anti-discrimination policies and benefits since 1989. In 1993, they were one of the first companies in the world to offer employee benefits to same-sex partners. Microsoft is also one of the companies that’s received a perfect score from HRC’s Corporate Equality Index.

To quote Microsoft, “we’ve come far in the last 50 years after Stonewall, but we haven’t gone far enough.” In many countries where tech companies operate, being queer is still a crime and LGBTQ+ rights are still not recognized.

It takes more than just hearing voices of the community to make the world more inclusive and non-discriminatory — individual allies and corporations play a big role in amplifying the movement. Let’s celebrate Pride not just by buying rainbow products that donate to a good cause or using hashtags this month, but also by eliminating bias in everything that we do and pushing for equal rights in the workplace and local communities until we no longer have to.

Happy Pride!

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foodpanda relaunches cult-favorite roast chicken brand after 8 years of persistent search queries

Heritage chain Andok’s returns to the platform, driven entirely by long-term user analytics.

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June 19, 2026

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In the world of e-commerce and food delivery, platform algorithms usually dictate what consumers see. But occasionally, consumer behavior is so relentless that it shapes the platform’s strategy.

In a move driven entirely by long-term user analytics, foodpanda has officially relaunched Andok’s, one of the Philippines’ most iconic heritage rotisserie chains, back onto its platform after an eight-year absence.

The search bar as a digital wishlist

The decision to ink the partnership wasn’t just a marketing play. It was a response to an ongoing data anomaly. Despite being offline from the foodpanda platform for eight years, Andok’s consistently ranked as one of the most-searched merchants on the app.

Year after year, users treated the empty search results page as an unofficial wishlist. This persistent search intent gave foodpanda a clear, data-backed signal of pent-up demand.

Prior to the official digital rollout, teaser campaigns on social media validated this demand, generating thousands of organic interactions from users anticipating the return.

Bridging heritage flavor with digital infrastructure

For foodpanda, onboarding a merchant with this level of built-in demand fits its broader strategy of marketplace optimization and hyper-local network expansion, turning a heritage brand into another data point for how legacy retail plugs into delivery infrastructure.

For Andok’s, the integration works as a fast track to digital scale. A legacy quick-service chain skips years of independent app development and reaches customers already using foodpanda’s existing logistics network, on a platform they already check daily.

Andok’s built its following on charcoal spit-roasted chicken, a slow-cooked technique that’s stayed largely unchanged since the brand’s early days, alongside seasoned grilled pork belly.

More recently, the Dokito line extended that following into crispy fried chicken and chicken burgers, broadening the brand’s appeal beyond its original rotisserie format and giving foodpanda a menu with both heritage pull and everyday fast-food convenience.

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Enterprise

Global Connect Show Shenzhen empowers Chinese enterprises

Opportune time for new Chinese enterprises to go global

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June 2, 2026

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The Global Connect Show Shenzhen 2026 (GCS SZ 2026) was successfully held on June 1 at China’s innovation hub.

More than 100 Chinese enterprises joined the event, encouraged to expand into international markets.

The program focused on three core pillars:

  • Chinese brand going global
  • Global channel connection
  • Dedicated “Into the Enterprise” series

China has developed a new generation of internationally competitive companies across various sectors, including:

  • consumer electronics
  • smart hardware
  • artificial intelligence
  • robotics

As these companies enter a new phase of going global, demand is growing for global communications, brand building, market trust, and localized business networks.

As such, the Global Connect Show is one of the platforms to be able to strengthen the relationship across enterprises, partners, business associations, and even media and influencers.

It is a significant window for innovative brands to enter global retail channels by building compelling brand narratives and developing strong localized operations.

This year’s GCS is the third staging of the show, which consistently aims to match Chinese brands with partners through a results-first approach. Such an approach includes hands-on product experiences, presentations, and one-on-one meetings.

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Enterprise

New US-China ban might affect 75% of phones, laptops

Companies can no longer use Chinese labs to test their products.

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May 5, 2026

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The United States is continuing its crusade against Chinese technology today. However, the target now isn’t a company from China but a method important to a lot of non-Chinese brands.

Today, via Reuters, the Federal Communications Commission (or FCC) has unanimously voted to prohibit companies from using Chinese labs to test their electronic devices if they are to be sold for use in the United States. Naturally, this includes smartphones and computers.

Notably, the prohibition doesn’t directly target Chinese brands. However, it will still affect a huge swath of the industry. The FCC estimates that around 75 percent of the entire market are devices tested in labs based in China.

This means that companies who wish to sell future products in the country must move their testing to labs in the United States or other countries that it deems secure. At its current iteration, the prohibition will not affect devices that already earned their certification prior. However, it might prevent them from getting recertified once their current one expires.

Now, the prohibition isn’t an absolute lock just yet. The FCC will allow the industry to submit comments about the proposal. But, with a unanimous vote from the FCC, companies might have to start looking for alternative testing sites if they want to stay operation in the United States.

SEE ALSO: TikTok finally gets a buyer in the United States

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