2018 will be the year of the notched, bezel-less display. Along with it comes a new number that not everyone knows what to make of yet — the 18:9 aspect ratio.
Smartphones are quickly adapting the new 18:9 standard. However, since the ratio is still in its relative infancy, you might have heard more about its smaller variant, 16:9. Since the invention of widescreen TVs, everyone took in 16:9 as the industry standard. With 18:9 just on the horizon, should we care that our phones are getting taller?
What is aspect ratio?
First, let’s define what an aspect ratio is. The two numbers describe how big a device’s screen or a piece of media is. Specifically, it compares how wide your screen is relative to its height. The larger number is its height, while the smaller is its width.
For example, the square photos on Instagram have an aspect ratio of 1:1. As it gets taller or wider, its corresponding number on the ratio increases. It can vary from the old 4:3 to the ubiquitous 16:9 to the new 18:9.
Where did it come from?
The history of aspect ratios has always been intimately linked to the movie industry. The art of experimenting with aspect ratios began as cinematographers trying to perfect their film’s vision. With every new experiment, a new aspect ratio is born. Sometimes, their experiments become popular enough to become an industry standard.
The world’s first documented aspect ratio, 4:3, is also one of the world’s most popular ones. Remember those bulky CRT monitors you used to have? Those used the 4:3 ratio, which was adapted from old-school cinema. The first films used the film negative’s perforations (or holes) to measure their screens. In 4:3’s case, the screen was three perforations tall and four perforations wide.
When television was invented, the world of cinema faced tremendous competition. At the time, TVs also started off with a 4:3 display. Naturally, the homely convenience of a TV placed it at an advantage over the inconvenience of driving to a movie theater. The film industry had to compete.
Going head-to-head with the TV, cinematographers invented wider and taller aspect ratios. From this era, we saw the invention of the 70mm film. These huge ratios could fit more content on the screen. They became so popular that 70mm is still a standard that’s used today.
Our old friend, 16:9, arrived shortly after this boom. With aspect ratios popping out of nowhere, there came a need for a standard that everyone could follow. For this, Dr. Kern Powers, an expert at the craft, proposed the 16:9 format, a compromise between the industry’s most used ratios. With this format, you can watch either a TV show or a movie with minimal letterboxing (or the black rectangles on the edges of your screen).
Its flexibility skyrocketed the ratio into ubiquity. A lot of screens adapted the ratio as a result. Years later, almost every device prior to 2017 used a 16:9 display. Even now, the ratio that we’re most familiar with is 16:9.
Now, if 16:9 so effective, where did 18:9 come from?
The birth of 18:9
Because of the massive popularity of 16:9, 4:3 displays became obsolete. Today, finding a 4:3 device involves a trip to the nostalgia store. 16:9 began as a compromise. Since everyone adapted the compromise, it became a norm. The feud now was between HDTVs and cinemas.
Hence, the gap between portable 16:9 screens and cinema’s 70mm still exists. The next logical step is to create a compromise between 16:9 and the current 70mm cinema standard.
In 1998, cinematographer Vittorio Storaro solved this by inventing the Univisium film format, or what we know now as 18:9. Seeing the need for a new standard, he saw 18:9 as a standard that can make both cinemas and TVs happy.
At the time of his invention, only a handful of films used his new standard. In fact, most of them like Exorcist: The Beginning were his own films. Univisium would lay low for over a decade.
The rise of 18:9
In 2013, Univisium entered a renaissance with hit streaming show House of Cards, which was shot in the format. Having found a new home, Univisium crawled its way into other shows like Stranger Things and Star Trek: Discovery. In some circles, 18:9 was already known as the “streaming ratio.”
With the effectiveness of 18:9 proven, devices started adopting the new ratio. In 2017, the LG G6 and the Samsung Galaxy S8 launched with 18:9 in tow. (The S8 would use a slightly adjusted 18.5:9.)
After the trendsetters, more phones started getting into the trend. Google, OnePlus, and Huawei would soon adapt the new ratio. Even the Apple iPhone X uses a taller ratio: 19.5:9.
Should you get an 18:9 phone?
As it’s still in its infancy, the usefulness of 18:9 isn’t as apparent. However, the ratio already carries a flurry of benefits for early adopters.
Firstly, getting an 18:9 phone ensures future-proofing for a standard that’s quickly gaining traction. More shows are using 18:9. Even Hollywood is already testing the waters. 2015 film Jurassic World used the ratio.
Secondly, Univisium optimizes existing smartphone features like split-screen view. With more real estate, two apps can easily share the screen for a true multitasking experience. Even without the feature, phones can display more content in one screen without scrolling.
It’s likely that you won’t see the benefits until further down the line. The shows that use 18:9 are still too few to call it a true standard. When you watch a contemporary video on an 18:9 screen, you’ll still notice letterboxing. Despite their flexibility, some apps might even have trouble stretching to 18:9.
The vision of 18:9 is still in the future. It will have its growing pains. Critics will even put it down as a fad. However, the new ratio shows a lot of promise in uniting content under one pleasing ratio.
The industry’s next big thing: Cloud gaming explained
It’s gaming on the go, but for internet that’s not slow
Everybody’s getting into gaming these days, and you can’t blame them. With the pandemic continuing its ravaging ways in the world, people turn to their consoles or PCs for some action. However, not everyone can afford all the expensive PCs and the next-gen consoles when they come out.
Instead, a new player comes into the fray with a pretty great idea. What would happen if you can just play your favorite games from any device? Also, what if we told you that this won’t take up space on your device at all? This is basically what cloud gaming offers to you: a way to play games from any device at any time!
So, how does that actually work? What do you need to ensure quality gameplay, and should you even consider it?
The basics of playing on a cloud
On paper, it’s pretty easy to understand how cloud gaming works. Basically, you have access to a library of games from a cloud storage service. When you subscribe to the service, you can virtually play your library from any device regardless of the specs. Also, you don’t have to worry about storage problems since these games are stored on a server.
It’s no joke when these companies tell you that you can play your games on any device. With their dedicated data servers, they make sure that the games run smoothly once you access them from the cloud. On your end, you will need a strong and consistent internet connection to play the games smoothly.
Several companies already have cloud gaming software available for people to subscribe to. Some examples include NVIDIA’s GeForce Now, Microsoft’s xCloud, and Google Stadia — all of which store PC games on a server. These companies even take the time to update their server hardware every so often to bring the best possible quality.
System requirements for cloud gaming
Much like your ordinary PC or gaming console, companies that run cloud gaming servers need certain equipment to run smoothly. First, these companies must set up active data centers and server farms that run the games. These data centers ensure that games are up and running, while reducing latency. In other words, these serve as the powerhouse of cloud gaming.
Next on the list is the network infrastructure necessary to send these to the users. To ensure that people don’t experience lags when they play their games, companies also invest in acquiring proper data connections. However, in most cases, this isn’t something these companies have control over; it’s mostly coming from their available internet service providers.
On the front-end, companies also provide dedicated hardware and software to house the cloud. For example, NVIDIA integrated GeForce Now into their own cloud streaming device, the NVIDIA Shield back in 2013. Meanwhile, Google Stadia relies heavily on using pre-existing Google software like Google Chrome and the Stadia App.
Something great to offer, for the most part
Cloud gaming services offer something unique in the industry. Essentially, it eliminates the user from investing so much into buying expensive PCs as it allows people to play from virtually any device. Whether it’s on a smartphone, laptop, or even a smart TV, people get access to games at high frame rates without an RTX 3080.
Furthermore, the game and save files are stored on the cloud, and don’t take up any storage on your devices. This is greatly beneficial for people who are already running on limited storage space, especially if they play Call of Duty: Warzone. With everything stored on the cloud, you don’t need most of the 512GB of SSD storage.
However, one of the biggest issues with cloud gaming revolves around the thing it’s based on: the internet. Specifically, it’s on the user’s internet connection as these services require the fastest internet to run smoothly on any device. Basically, you will need either an Ethernet or a 5G wireless connection to ensure the lowest latency possible.
That infrastructure isn’t readily available in most markets, which is a prominent issue among several third-world countries. Furthermore, even if there are companies that have 5G in their pipeline, these same providers also put data caps on it. Even if the user can play at an optimal frame rate, they’re doing so with a restriction in place.
Does this new player have any place?
With the world continuously opening its arms to the gaming industry, innovation becomes the forefront of success. Companies come up with a variety of gaming technologies that seek to cater to a wide variety of people. From individual hardware to pre-built systems, gaming often revolved around these things.
With cloud gaming, it gives people not just another option within the mix. Rather, it seeks to challenge the notion of availability and accessibility, and give it a viable solution. Essentially, it takes away the physical hardware limitations on the user’s end, and makes it available for everyone.
But like most gaming technologies, everything is still limited somehow. These systems still experience bottlenecks both on the manufacturer and the user’s end. In the end, it will depend on how much you’re willing to shell out for them, and how willing you are to accept the risks.
Your MagSafe Questions Answered
Do you really need it?
If you’ve ever owned an old MacBook before, you’ll know that those chargers magnetically snap onto place. That particular technology is called the ‘MagSafe’.
The MagSafe technology might not be new but the implementation for the latest iPhones makes the technology even more usable. Other than the securely-placed phone for wireless charging, there are a plethora of case manufacturers who continuously work on future accessories that support MagSafe existing ecosystem.
But is the Apple MagSafe more than just a gimmick? And do you really need it?
Watch our in-depth Apple MagSafe explainer here.
Here’s how India is trying to be China in the smartphone game
The world’s second-largest smartphone market has more to offer
China is practically the world’s production powerhouse. And India wants to follow the same path. India’s Central government has approved three schemes to enable large scale electronics manufacturing and attract fresh investments worth almost INR 50,000 crore (US$ 6.3 billion) in the sector.
The government aims to provide companies a production-linked incentive of 4 percent to 6 percent on incremental sales for locally made goods over a period of five years. This not only includes mobile phone manufacturing but also assembly, testing, marking and packaging.
The other policy offers a 25 percent financial incentive for capital expenditure that goes towards “the manufacturing of goods that constitute the supply chain of an electronic product”. With these incentives, the government is optimistic that companies will come to India, contribute to progressing infrastructure, and make export-quality goods.
According to their estimates, domestic value addition for mobile phones is expected to witness 35 to 40 percent jump by 2025, from the current 20-25 percent.
So far, companies have focused on assembling equipment like smartphones in India. A huge chunk of the components are still imported. These policy changes could act as a stimulant to locally source electrical components, semiconductors, as well as develop production clusters.
Bangalore and Hyderabad are infamous for their IT Tech Parks that house thousands of employees from IT service firms like TCS, Infosys, Accenture, and many more. Similarly, the government wants to create production clusters that can develop an eco-system of their own. These clusters can create a seamless supply chain when paired with proper land, air, and shipment infrastructure.
The timing of the announcement is what matters the most. China is embroiled in a trade war with the US for quite some time and we’ve seen how a giant like Huawei got caught in the cross-fire. Companies are skeptical about depending too much on China for production and sourcing. Hence, countries like Vietnam have witnessed a huge inflow of foreign investment from the likes of Nintendo, Foxconn, and even Samsung.
India is very much like Vietnam. A developing economy that’s on the look-out for foreign investment and enhances local production capabilities. This not only helps the government increase its tax revenue via taxation, but also provides employment. Considering the current Coronavirus crisis, it’s obvious that these plans may not materialize soon. But, as soon as the storm is gone, companies would want to find an alternative to China.
It’s reported that the alleged low-cost iPhone from Apple has been delayed due to the pandemic. Irrespective of the current health crisis, Apple has been trying to ramp up its local production in India and has done so, cautiously. India is the world’s second-largest smartphone market and every brand wants a piece of the cake. Realme and Xiaomi have been intensely fighting for supremacy, Samsung continues to lead via the offline market, and OPPO and Vivo have flooded all commercial banners with their products.
Xiaomi currently has seven plants in India, major ones being at Sri City and Sriperumbedur. It also makes its televisions in Tirupathi. Manu Kumar Jain, Vice President, Xiaomi, and Managing Director, Xiaomi India said that 95 percent of Xiaomi’s phones are made in India with 65 percent of a phone’s value being sourced locally. The government has been successful in compelling companies to make in India because it consistently kept on raising import duty on smartphones.
Samsung already has the world’s largest mobile phone factory in India that assembles top-tier variants, ready for export. We don’t know the volume it churns out right now, but their long-term investment is a precedent for other brands to take the market seriously. OnePlus has a research facility in Hyderabad where it makes software products intended for the Indian market.
According to industry ICEA, the NOIDA region (a part of Delhi NCR) has close to 80 mobile manufacturing factories that provide employment to approximately 50,000 people. It’s normal today to see companies release press notes announcing new facilities across the country that’ll employ thousands of people.
Prime Minister Narendra Modi kickstarted the “Make in India” campaign five years ago to encourage foreign companies to invest and build in India. While its effects are debatable in a few industries, there’s no doubt that the mobile industry has picked up exponentially. State governments of Karnataka, Andhra Pradesh, Telangana, Uttar Pradesh, and Tamil Nadu have played a major role in establishing these clusters that symbolize progress.
Engineers are widely available in India, the country has developed multiple ports under the private-public model, and numerous airports are under construction. India is already the world’s second-largest smartphone maker, but the gap is huge. It’s about briding this. Obviously, the scale at which China produces is unmatchable. But that cannot undermine India’s efforts to be more relevant on the global stage. From a purely consumption-based economy, it’s slowly trying to turning into a production backed state.
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