Xiaomi will launch a new non-Xiaomi phone soon

What a weird name, though.



Throughout its entire existence, Xiaomi has subsisted on two simple, easy-to-remember families — the Mi and the Redmi lineups. To the company’s credit, Xiaomi’s simplicity has contributed to its success for being easily distinguishable.

However, after all this time, Xiaomi is seemingly on the cusp of birthing a new member of its product lineup. Or even, a new brand.

Spotted on America’s Federal Communications Commission (FCC), Xiaomi has successfully trademarked and tested a phone labeled under a new brand called the POCOPHONE. Also, the phone has made an appearance on Taiwan’s NCC. It also rumored to launch in Europe.

According to the FCC, the phone has complied with “applicable test standards,” indicating that it’s technically ready for launch.

Additionally, diagrams and specifications reveal that the phone belongs around the flagship segment. Based on the diagram below, the phone’s 163mm screen translates into a 6.4-inch display. This can also result in an 18:9 display, depending on how much bezels the phone has.

Inside the machine, the phone will tout 6GB of RAM and 64GB/128GB of internal storage. Accordingly, this suggests that the phone will also come with the industry-leading Snapdragon 845 chipset. Currently, Xiaomi’s flagship, the Mi 8, already rocks this chip.

Finally, the diagrams also depict a phone with dual cameras tacked onto its rear panel.

While not unheard of, Xiaomi’s split branding offers a unique opportunity for the Chinese phone maker. Recently, Chinese brands have earned the ire of the US government, citing cybersecurity issues. Already, Huawei and ZTE are feeling the full brunt of tense Sino-US relations. This bodes ill for Xiaomi’s eventual plans to expand to the US.

Establishing a separate brand might alleviate some of the anti-Chinese pressure. Notably, Huawei’s Honor brand is surviving happily amid all the political mire, despite openly operating under Huawei.

Regardless, the POCOPHONE brand creates a new entrant into an already crowded smartphone industry. Whether it survives or not, only time will tell.

SEE ALSO: Xiaomi’s IPO performs poorly in stock market on first day [Update: It’s doing better now]


The instax Mini 9 comes with a retro craft bundle for the holiday season

For all your scrapbooking dreams



The holiday season is here!

If you’re still struggling in coming up with a gift idea, Team Instax might have just curated one for you. Fujifilm partnered with Craft Easy to create the instax Mini 9 Craft Kit.

The craft kit comes with a unique, retro tin box that comes in five colors — each with an accompanying message and particular design. Inside you get a Mini 9 camera, a pack of film, as well as crafting materials including wooden clips, washi tapes, and a set of fun stickers. This special bundle could be a great gift for only PhP 4,499 (US$ 89).

instax Mini 9

The instax Mini 9 is an instant camera that lets you take better selfies that you can print thanks to the built-in selfie mirror placed next to its lens. There’s also a close-up lens attachment if you want to photograph your subjects closer. Lighting can easily be adjusted, too, with its brightness adjustment dial. To operate the camera, you only need two AA size alkaline batteries. Happiness is just one click away!

The Mini 9 is available in Flamingo Pink, Ice Blue, Lime Green, Cobalt Blue, and Smoky White. The camera retails for PhP 3,999. It’s available at Fujifilm authorized dealers nationwide.

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OPPO Reno2 F now available in Nebula Green

More color options for the discerning buyer



OPPO is investing more and more on its Reno lineup. Last October, it unveiled the Reno2 F in the Philippines, essentially replacing the F series. Now, the phone is available in a new color option: Nebula Green.

Still priced at PhP 19,990 for the 8GB + 128GB configuration, OPPO is offering a PhP 500 discount for its Enco Q1 earphones when you buy this color option. To get the new variant, visit any OPPO stores nationwide or their online stores on Lazada, Shopee, Akulaku, Argomall, Abenson, and MemoXpress.

Pay Day Treats promo

To entice more customers, OPPO is also rolling out their Pay Day Treat promo from November 16 to 17. Buyers of any Reno models or the A9 2020 receive free vouchers from Zomato, Grab, Viu, and iWant.

To know more about the promo, visit their Facebook page or their website.

The OPPO Reno 2F is a more affordable variant of the Reno 2 with a focus on great camera experience. It has a quad-camera setup, a nice 6.5-inch AMOLED display, and a Helio P70 processor. Powering the device is a 4,000 mAh battery with support for VOOC Flash Charge 3.0. Additionally, it has a headphone jack and a MicroSD card slot which are rare finds these days.

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Xiaomi and Realme are Lazada’s best tech brands in 11.11 sale

The competition is getting intense



The competition between Xiaomi and Realme is heating up. Realme, a relatively new brand in the market, is going toe-to-toe with Xiaomi for value smartphones in the Philippines. And if Lazada’s 11.11 sale is an indicator, the two are competing for the best in the country.

Xiaomi is still king

In the recently held 11.11 sale on Lazada, Xiaomi reigned supreme as the best-selling tech brand in the mobile phone and tablet category. The company’s best-selling products are the Mi Smart Scale and the recently launched Redmi Note 8 and Note 8 Pro.

Both midrange phones are priced competitively while offering quad cameras, decent performance, and huge battery life. In particular, the Redmi Note 8 has a Snapdragon 665 processor, 6.5″ HD display, a 4,500mAh battery, and a quad-camera setup. It is priced at PhP 7,990 for the base 3 + 32GB model.

…but Realme is catching up

However, Xiaomi’s reign might be short-lived if Realme continues its strong, fast growth in the country. It placed no. 2 under the mobile phone and tablet category during its first Lazada 11.11 sale. The company witnessed a 966% growth from its September 9 sale.

Realme 5 took the spot for the best-selling smartphone, with competitive specifications of a Snapdragon 665 Processor, 6.5” HD display, 5,000mAh battery, quad-camera setup, and a price of PhP 7,990.

The Realme 5 makes a good alternative to the Redmi Note 8, which has almost the same specs and pricing. However, Realme 5 takes the edge slightly with bigger battery capacity and higher storage for the base variant at 64GB.

It is no wonder that Xiaomi’s intention behind the Redmi Note 8 and Note 8 Pro is to offer competitive phones that match Realme’s offering. Surely, their rivalry is in full swing in the country. But Realme has a lot to go before beating Xiaomi globally — it’s the “sales volume king” in China’s Singles’ Day sales event.

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