Yahoo has a new logo

Bigger and better?



Do you still remember your embarrassing Yahoo Mail account? If you’re like me, you’ve probably shoved it into the deepest recesses of your memory already. Unfortunately for you, it’s time to dig those memories back up again.

Yahoo has just revealed a new logo. The new identity is a thicker redesign of its old logo introduced in 2013. It now uses a bolder typeface that evokes the same feeling as most internet companies today. Further, the whole word is more cohesive as each letter now uses the same font size. To compensate, the iconic exclamation mark is tilted at a wilder angle.

With this new logo, the company now has had three different brand identities within the last ten years. Its most iconic iteration used a serif font in mismatched alignments and sizes. It was emblematic of the internet in the 90s and the early 00s.

Meanwhile, the 2013 redesign used a sans serif font in a much more cohesive format. The new logo hoped to bring the company to the new decade. Unfortunately, the logo did not spark the evolution it wanted to inspire. Shortly after the redesign, Yahoo suffered one of the worst data breaches in recent history. Every Yahoo Mail account was supposedly hacked. The catastrophic event plunged the company deeper into oblivion.

The 2019 redesign aims for both a resurrection and a belated push for yesteryear’s flat design. Yahoo is in its most cohesive format, touting a completely new typeface. The design was created by Pentagram, the firm behind OPPO’s and Windows’ logo.

In line with this redesign, Yahoo has also released a new Yahoo Mail app. The app’s new interface is smoother and more seamless with everything reachable with just a few taps. The new features include a one-button unsubscribe option for annoying ad emails.

However, is everything a little too late for the aging media company? Currently, Yahoo subsists through its niche services like Yahoo Finance and Yahoo Sports. Unfortunately, its larger identity has since faltered under stronger competitors and multiple controversies. The company’s former properties, Tumblr and Flickr, have also found new homes away from Yahoo’s offices. The company itself was acquired by Verizon not too long ago.

SEE ALSO: Yahoo Messenger service will be discontinued after July 17


South Korea investigating Apple and Google for app payments

In hot water



Both Apple and Google are endlessly circulating in a maelstrom of controversy surrounding their respective app stores. Last year, app developers went up against the two giants for enforcing unfair payment systems against smaller developers. Since then, the issue has raged on. Now, South Korea is going after the two companies for the same problem.

As reported by Reuters, South Korean authorities, specifically the Korea Communications Commission, have decided to investigate Apple and Google for reportedly forcing developers into adopting payment systems inside App Store and Play Store.

Unfortunately, the report does not indicate what the companies exactly did to warrant an investigation. While one can easily cast it off as forcing the system unto others, it can also encompass a failure to meet the requirements on time. Google, for example, has stated that it has (and is still willing to) cooperate with authorities to resolve the issue.

Apple, on the other hand, has not commented on the issue.

Back in 2020, Fortnite, one of the most controversial instances of the issue, was expelled from the App Store and the Play Store for going against the margins demanded by Apple and Google. Since then, other apps, like Tinder, have also seesawed their way in and out of the issue.

SEE ALSO: Google is potentially banning Tinder from Play Store

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Snapdragon partners with Manchester United

Qualcomm gets into more sports



Technology is quietly merging with sports. For a while now, a few of the world’s biggest companies have partnered with teams in various sports. Just this year, we’ve seen logos in the NBA and in Formula One. Now, it’s time to see the same in the Premier League. In another surprising move, Qualcomm and Snapdragon have partnered with Manchester United.

Manchester United is one of the most recognizable teams in the world, even outside of football. Because of the team’s popularity, the agreement is a big grab for Qualcomm. The company, especially the Snapdragon brand, will likely feature prominently around the team’s events. However, the bigger question is what the tech brand can bring to the world of football.

According to Qualcomm’s announcement, Snapdragon will help the team “create unique events and experiences for Manchester United fans at Old Trafford [the team’s home stadium] and around the world.” At the same time, the company will also improve connectivity at Old Trafford. Given what the company has done before, it’s also likely that it will provide the team with any tech needs the latter might have.

Surprisingly, this isn’t Qualcomm’s first sports partnership this year. Earlier, the company also announced a partnership with Ferrari’s Formula One team. Similarly, Google partnered with a competing Formula One team, McLaren. And, speaking of Google, the company also made the Pixel 6 series a major presence in the NBA last season.

Sports is one of the world’s most popular pastimes. Partnerships like these can work wonders in terms of a company’s presence, albeit to surprising results.

SEE ALSO: Qualcomm announces surprising partnership with Ferrari

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Xiaomi now No. 266 in Fortune Global 500 List

Improving for the 4th straight year



For the fourth consecutive year, Xiaomi Group improved their position in the Fortune Global 500 List.

The Chinese smartphone manufacturer is now ranked No. 266, the company’s best spot in the list since making its debut in 2019 and 72 spots better than their last year’s ranking of No. 338.

The milestone is a fitting icing on the cake as Xiaomi Group set records in 2021 in terms of revenue and net profit.

The company’s total revenue increased by 33.5 percent last year, generating RMB 328.3 billion while their net profit improved by 69.5 percent, earning RMB 22 billion. 

Global shipments also hit a high last year, thanks to their Smartphone x AIoT strategy. According to Canalys, Xiaomi also ranks third in global smartphone market share at 14.1 percent.

Other highlights of Xiaomi’s record-breaking 2021 include:

  • Brand ranked first in 14 markets, was in the Top 5 of 62 markets
  • Global MIUI monthly active users reached 509 million (28.4 percent increase)
  • High-end smartphone shipments increased to about 13 percent

Not letting up just as accomplishments continue to pile, Xiaomi also increased its budget for research and development, tallying a 42.3 percent increase in total R&D expenditure.

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