Enterprise

Yahoo has a new logo

Bigger and better?

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Do you still remember your embarrassing Yahoo Mail account? If you’re like me, you’ve probably shoved it into the deepest recesses of your memory already. Unfortunately for you, it’s time to dig those memories back up again.

Yahoo has just revealed a new logo. The new identity is a thicker redesign of its old logo introduced in 2013. It now uses a bolder typeface that evokes the same feeling as most internet companies today. Further, the whole word is more cohesive as each letter now uses the same font size. To compensate, the iconic exclamation mark is tilted at a wilder angle.

With this new logo, the company now has had three different brand identities within the last ten years. Its most iconic iteration used a serif font in mismatched alignments and sizes. It was emblematic of the internet in the 90s and the early 00s.

Meanwhile, the 2013 redesign used a sans serif font in a much more cohesive format. The new logo hoped to bring the company to the new decade. Unfortunately, the logo did not spark the evolution it wanted to inspire. Shortly after the redesign, Yahoo suffered one of the worst data breaches in recent history. Every Yahoo Mail account was supposedly hacked. The catastrophic event plunged the company deeper into oblivion.

The 2019 redesign aims for both a resurrection and a belated push for yesteryear’s flat design. Yahoo is in its most cohesive format, touting a completely new typeface. The design was created by Pentagram, the firm behind OPPO’s and Windows’ logo.

In line with this redesign, Yahoo has also released a new Yahoo Mail app. The app’s new interface is smoother and more seamless with everything reachable with just a few taps. The new features include a one-button unsubscribe option for annoying ad emails.

However, is everything a little too late for the aging media company? Currently, Yahoo subsists through its niche services like Yahoo Finance and Yahoo Sports. Unfortunately, its larger identity has since faltered under stronger competitors and multiple controversies. The company’s former properties, Tumblr and Flickr, have also found new homes away from Yahoo’s offices. The company itself was acquired by Verizon not too long ago.

SEE ALSO: Yahoo Messenger service will be discontinued after July 17

Enterprise

Qualcomm isn’t scared of Google’s in-house processor

Will continue to work with Google

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Earlier today, Google unveiled its first-ever in-house chipset, the Tensor. Naturally, the announcement holds a lot of promise for the company’s upcoming flagship series. The Pixel 6 series looks amazing even from teases. However, the announcement is likely a blow for the company that Google previously depended on chips: Qualcomm. For its part though, Qualcomm isn’t scared of the Tensor.

According to a tweet from Walter Bloomberg, globally renowned chipmaker Qualcomm isn’t backing down from Tensor’s huge promise for the upcoming Pixel phones. A spokesperson is still reportedly working with Google for existing and future Qualcomm-based devices.

Unfortunately, the report does not indicate which devices that Qualcomm is pertaining to. Currently, we already know that the upcoming Pixel 6 series will sport the Tensor. Whatever it is pertaining to isn’t the upcoming flagship series.

Currently, it is reaping the fruits from the Snapdragon 888 chipset unveiled late last year. The company is likely preparing for the Snapdragon 888 Plus soon. Honor has already promised a smartphone with the upgraded chipset coming later this year.

In general, the company has no real reason to be scared of Google’s latest chipset. Currently, Google has not revealed any plans to market the chipset towards other smartphone makers. The Tensor will likely be a Pixel exclusive for now.

SEE ALSO: Qualcomm launches a phone for Snapdragon Insiders, costs $1500

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OnePlus shipments grew by a whopping 257 percent

Fastest growing phone brand in the US

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OnePlus Nord CE

Last year, OnePlus started an experiment: Can it reinvigorate its midrange lineup with the new Nord series? The Nord series promised a new identity for the company to delineate its flagship offerings from its midrange ones. It was a hip refresh. And, according to new data, it looks like the new series is paying off.

Compared to this time last year, OnePlus’ global shipments grew by a whopping 257 percent for the first half of the year (via AndroidCentral). The impressive growth can only point to the success of the Nord series. Since the series’ first announcement, OnePlus has added more and more devices for the lineup, ultimately leading to the Nord 2 today. The company says that they shipped over 1 million Nord phones since the start of the year.

Besides the shipment growth, OnePlus is also touting sales growth all over the world including territories like the United States, Europe, and India. Most notably, OnePlus grew its shipments in the United States by an astronomical 428 percent, effectively making it the fastest-growing smartphone brand in the country for the first half of 2021.

Additionally, OnePlus’ Europe numbers grew by 304 percent. China saw a 124 percent increase. Finally, the company supposedly grabbed 48 percent of the market share in India.

Of course, the YoY increase shouldn’t be a huge surprise. Taking out any new series that came out last year, the entire smartphone industry crashed under the COVID-19 pandemic. The industry is bouncing back.

SEE ALSO: No OnePlus 9T or 9T Pro, rumor says

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Xiaomi leaps forward in Fortune Global 500 list

Now at number 338

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Since Huawei’s rapid fall from the smartphone rankings, Chinese smartphone makers have rushed to fill in the hole left behind by the former leader of the Chinese smartphone race. According to the latest rankings, Xiaomi has already done well for itself in the standings. The tech company is already the second largest smartphone maker in terms of sales. Xiaomi is already making strides in another leaderboard: the Fortune Global 500 list.

As always, Fortune has released the list of companies that are worth more than the rest this year. Of note, Xiaomi is number 338 — a huge jump from its place last year at 422. It’s Xiaomi’s third year on the list. The jump reflects the company’s success following its removal from the U.S. blacklist.

Another thing to note is that 135 of the companies on the list are of Chinese origin. Chinese companies are on the rise after the 2020 pandemic.

Xiaomi’s position is impressive but not entirely a surprise. Besides smartphones, the company also has its hands on different industries like wearables and lifestyle products. Most recently, Xiaomi was reportedly working on a revolutionary smart band with a 360-degree display.

For reference, Xiaomi’s rivals Apple and Samsung are at a higher position on the Fortune Global 500 list. Apple is currently sitting at number 6. Samsung is at number 15. The Chinese company still has a lot of ground to cover, but it’s on the right path.

SEE ALSO: Xiaomi’s 200W charger is coming next year

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