Launched in London today, the new Nokia 8 is the first phone from HMD Global following its partnership with optics expert Zeiss, and the first to come with top-of-the-line specs.

Just as it was during Nokia’s golden age in the early 2000s, the 5.3-inch Nokia 8 is headlined by a Zeiss-branded camera. This time around, there are three on one phone.

The Zeiss partnership couldn’t have come at a better time. Nokia says it hopes to target what it calls a new generation of users that are first and foremost content creators.

Speaking to GadgetMatch via teleconference, HMD CEO Florian Seiche said, “We believe that all of us are storytellers. With the first Nokia flagship, we want to deliver the ultimate device for telling stories.”

Unlike other dual-camera phones such as the iPhone 7 Plus or LG G6, the Nokia 8 has neither a zoom nor wide-angle lens. Instead, it has a pair of identical 13-megapixel cameras on its rear.

One is equipped with a color sensor, while the other is black and white. Using a process called “Image Fusion,” both the black-and-white and color images are combined to theoretically produce better photos.

The selfie camera is also equipped with the same 13-megapixel sensor, and Nokia hopes users will get into the habit of using both at the same time using a split screen mode called Dual Side. They’ve even come up with a hashtag for it, #Bothie.

Other camera features include the ability to livestream to YouTube or Facebook from the camera app, and HiFi surround sound capture while shooting videos.

Unlike previous Nokia models — the 3, 5, and 6 — the Nokia 8 comes with the most high end of specs including a Snapdragon 835 processor, 4GB of RAM, and 64GB of storage. A 3090mAh battery provides energy for the Quad HD LCD.

The phone closely resembles its mid-range brother the Nokia 5, but is significantly thinner and with a slightly rounded back. The chassis is caved from a single slab of aluminum, with antenna bands marking its top and bottom edges not darting across its back side.

Nokia 8 on the left; Nokia 5 to the right

According to Juho Sarvikas, HMD Chief Product Officer, this antenna design is not only artistically pleasing but also ensures that, “You will not drop a call where others might.”

The Nokia 8 runs on a pure version of Android 7.1.1 out of the box, but Nokia promises that it will to be one of the first to roll out an update once Google releases Android O.

The phone is available in copper, blue, black, and steel — and will retail for EUR 599. Nokia is planning a global launch beginning early next month and promises to “light up all markets this September.”

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