Lifestyle
Nike Air Max 720 Review: Wearing the tallest Air Max ever
A shoe that’s ultra thicc and chonky
The new Air Max 720 may not be as futuristic-looking as the recently-announced Air Max 2090, but Nike still hopes that their 2018-launched sneaker would appeal more to regular sneakerheads and casual wearers alike.
Aside from the fact that they launched more than a handful of colorways for this sneaker line, Nike is also slashing prices for most of these pairs. But what makes the Air Max 720 phenomenal like the rest of the Air Max line? Is it a sneaker you should cop or drop?
Inspiration

Image by GadgetMatch
For a non-sneakerhead (or for those who aren’t aware), Nike’s Air Max 720 was heavily-inspired by nature. The OG colorway was based from the Northern Lights (or also known as Aurora Borealis), thus a visual explanation on how they combined violet/purple, and iridescent streaks around the shoe.
Also, the “720” naming scheme was derived from the 360-degree visibility of the Air Max cushioning — both horizontally and vertically.

Image by GadgetMatch
It looks like somebody had fun playing with colors in Nike’s design lab. Other pairs even depict lava flows, sunset, sunrise, eclipse, and even the Milky Way — plus more in Nike’s Air Max 720 silhouette portfolio.
Packaging

Let’s start by doing a quick unboxing. Unlike other Air Max 720 colorways, my pair comes in this nifty black box — just with shiny, embossed logos and a big “Air 720” text that reveals the subtlety of the glitters when hit by light.

Again, nothing fancy inside. Instead of the iridescent foil wrap, it comes with a white paper wrap with black logos that covers the pair.

Finally, this one reveals the Air Max 720 in Anthracite Black colorway. My first choice was actually the Metallic Silver but it’s not available in the size I prefer. Unlike other loud color options, I picked this one for its stealthy look that goes well with most (if not all) of the outfits I wear.

Image Credit: David Cabrera via Sole Collector
Just for comparison purposes, here’s how the usual packaging looks like when you buy another color option that showcases complete gradience or iridescence.

Image by GadgetMatch
Design and Build Quality

Getting closer to the sneaker itself, the legendary Nike swoosh comes first on the wave-like layer just below the boomerang silhouette (more like an inverted Nike swoosh).
Unlike other Air Max 720 pairs with a smooth mesh fabric and synthetic upper, this colorway comes in a mesh with series of perforations around it. Don’t be confused, it’s still a legit Air Max 720. Nike just loves playing around with their shoe materials.

Another Nike swoosh can be found at the front part, just inside the flipped boomerang outline. Those series of lines really imitate a lava flowing — which Nike has thought about when they’re first making the shoe.
Finally, here’s the star of the show! This is the unique cushioning unit with the ‘720’ monicker on it. It may look like it will explode when you step on it, but it’s durable enough to withstand heavy steps and stomps.

The Air Max 720 is currently Nike’s tallest Air Max unit. With a 38mm height, it easily dwarfs the 32mm ante of the Air Max 270 React. If you’re someone who’s looking for an instant height booster, this sneaker easily serves the purpose. I have an average height of 170cm but I instantly went up to 174 cm after wearing this pair.
A sneaker inspired by nature should also care about the nature. Nike says 75% of the shoe’s material is made from recycled manufacturing waste which helps the company achieve a sustainable future goal.
Sizing and fit

Trying the Air Max 720 for the first time was weird and amusing at the same time. Unlike other sneakers I have, this one felt like I was walking on a huge bubble while part of my feet touch the ground.
Other reviewers said that walking with this pair takes a little bit of a learning curve especially because of Nike’s unique cushioning technology. I honestly enjoyed walking on it for the first few hours. But after around 4-5 hours of casual walking and strolling, I felt sore around my toe area.
If you’re a wide-footer like me, I would suggest going half a size (1/2 or 0.5-inch) up. My foot size is 11 but I should’ve just trusted my instinct to buy an 11.5 pair instead for that added allowance and breathing area. Nonetheless, TTS (true-to-size) runs fine as long as you wear thinner socks or if you have a narrow feet.
Performance
I’m not a gym freak yet when I tried doing home workouts, my movements felt a little bit restricted. I’m neither a professional dancer but I also tried dancing with this pair. If the choreography consists a lot of bending, flexing or even kneeling, the sneaker’s stiff base was one factor that hindered me from freely moving and gliding.
I also tried jumping and stomping on it several times — yet the bubble is firm and durable enough to support my weight (around 75 kilograms). I’ve seen no distortions after testing out its bouncing ability. Still, it’s not as comfortable as my Nike Air Max 97 or adidas UltraBoost’s cloud-like cushioning.
Even if the bounce cushioning is there, this particular sneaker isn’t meant for strenuous activities — especially if it’s basketball or any other sport. Don’t confuse Air Max 720 with the Air Max 270 React as this one doesn’t have Nike’s React technology specifically meant for running.
Is this your SneakerMatch?
If you’re just looking for a casual sneaker to wear when you run errands around the block or just want a new pair for your pandemic OOTD 🤷🏻♂️, Nike’s Air Max 720 is definitely worthy to buy. If you want to add over an extra inch to your overall stature, this sneaker also serves that purpose.
But if you’re looking for a pair that’s meant for running, workout, basketball, or any other sport with serious comfort in it, this isn’t the right one to get. Some professional dancers might like the added height boost but if you think you won’t get comfortable with this peculiar Air bubble technology especially if you move a lot around an area, consider choosing another sneaker instead.

The Nike Air Max 720 retails for US$ 180 / PhP 8,995 / SG$ 125 / INR 15,995. I was able to secure this particular colorway but it eventually got sold out except in the US. In men’s sizing, there are other colorways to choose from for as low as US$ 107.97 / PhP 5,939 / SG$ 139.90 / INR 8,497. It’s best to grab these discounted pairs before they totally run out.
Entertainment
Now Playing: Resident Evil
Horror and comedy join forces in Zach Cregger’s latest masterpiece.
The intersection between horror and comedy is separated by a thin wall of air. In modern times, we’ve seen comedy legends, such as Jordan Peele and John Krasinski, make the successful jump into horror. Some have theorized that laughter is a pain response, which links it to the adrenaline-filled thrill of experiencing horror. Personally, I believe that mastering comedic timing also complements the timing of scary moments in horror. Comedy-trained directors just get it. That’s why the melding of the two genres is always something to look for, and that’s why Zach Cregger’s Resident Evil is a must watch.
Coming from last year’s Weapons, Cregger established himself in the annals of horror history, despite learning the art of filmmaking from cult comedy classics like Miss March and The Whitest Kids U’Know. Weapons (and Barbarian before it) expertly balances the essentials of horror with dark comedy. If you’ve seen either of these movies, then you know what you’re in for with Resident Evil.
Based on the games or the past movies?
Resident Evil is tagged as second reboot of the movie franchise after 2021’s disastrous attempt, starring Kaya Scodelario, which barely registered a hiccup in the oeuvre of Resident Evil films. However, like 2021’s failure, Cregger’s take bases itself primarily on the events of the games, specifically around the plot of Resident Evil 2.
Bryan, a medical courier played by Austin Abrams, is tasked with delivering a top-priority package to Raccoon City. Unbeknownst to him, the way leading into Raccoon City (and the fabled city itself) is already overrun with mutated monstrosities.
And so, Bryan, a courier inexperienced with combat (much less surviving against zombies), must fight his way into the city to deliver his charge.
A worthy protagonist
Over the years, the franchise has seesawed between capable action heroes, like Leon Kennedy, and those who can barely survive, like Biohazard‘s Ethan Winters. On that scale, Bryan falls deeply into Winters’s side of the spectrum. He’s ill-equipped to survive a zombie apocalypse. He even admits that his barebones knowledge of guns comes from videogames. He attempts to shoot locks, thinking they’d work as they do in games. He is not a character you’d want to follow if you’re looking for a gruff man gunning down hordes of zombies with a machine gun.
But that’s exactly what makes this horror film worth watching. Bryan is us. Though there were times I was screaming at the screen because he wouldn’t do the obviously logical thing of running away from blatant traps, our fragile protagonist mimics how we would all react in a horrific situation: a deer in the headlights stuck staring.
Every situation feels more frightful. You don’t know how you’d react. He doesn’t know how he’d react. We’re just stuck trailing along for his ride. If he lingers too long looking at a zombie about to bite him, you have no choice but to look along with him. As a horror protagonist, he’s perfect.
When a camera does the work
Of course, inept protagonists aren’t new to horror. Practically all good horror films will feature a helpless hero standing up to the monster. See: the “final girl” era of horror.
Resident Evil elevates this trope by allowing the camera to do the heavy lifting. The film’s expert transitions into first-person perspectives and over-the-shoulder ones amp up the frights. When Bryan sweeps a room with a gun, the camera takes you down to the muzzle. You become the one sweeping along with him. You see the darkness as he does. The style creates an impressive layer of immersion that brings you into his trauma. Plus, if we’re going with comparisons, the transitions feel like a game taking you from a cutscene back into control of your character.
And it’s not just the perspectives, too. The film mimics several tense moments oft found in horror games, like gingerly creeping through a thin ledge when one false move can mean plummeting to your death. Resident Evil also has scenes in a dark tunnel, the sewers, and an overrun hospital. It’s a veritable who’s who of horror settings. But they all just work. It’s like you’re in a Resident Evil game.
When goofy becomes scary
But that’s enough of how the movie was made. How scary is it?
Taking them from their respective contexts, each monster is goofy. There’s an infirm zombie spewing acid bile that Bryan just bullies around. There’s a seemingly innocent young girl with a tentacle foot. There’s a zombie katamari.
And if that’s not enough, the casting is filled with masters of comedic timing like Paul Walter Hauser, Zach Cherry, and Austin Abrams himself. The first two play bumbling representatives of Umbrella Corporation, people who are too incompetent to do their job. Abrams is the bumbling everyman who can’t make heads or tails of what’s happening. Comedy is a living, breathing presence in this film.
But that’s not to say that this is a comedy film. The horror is still top notch. Cregger just knows how to time everything right.
Unlike modern films today, like in The Conjuring universe, Resident Evil is not a scare-a-minute film. It will not bombard you with jumpscares.
Now, to be fair, there are a fair bit including fakeouts. In fact, under normal circumstances, I’d dislike how many there are. But here, each jumpscare comes with a lengthy period to catch your breath. The film gives you time to relax, to laugh, and, eventually, lower your guard for the next scare. It’s a balanced pace that’s kept up throughout the entire film.
This is exactly how you should pace a horror movie.
Should you watch Resident Evil?
Even with its uniquely comedic style, Resident Evil is one of the most faithful adaptations of a video game I’ve ever seen. Like a game, Cregger’s pacing knows when to let you, the viewer, breathe and when to thrust you back into its monstrosities.
Humor will always go hand in hand with horror. Though the responses to these two categories are technically different, they’re both genres about facing the unexpected. On the box, Resident Evil says that it’s a horror film, but it’s so much more. If you want to laugh, cry, and cower in fear all in the same movie, this is the movie to watch.
Entertainment
Max vs 100 will feature Max Verstappen race against 100 go-karters
The live event will stream at midnight on September 17.
As a child, one of my favorite thought experiments is to imagine who would win in a fight between my favorite characters at the time and a number of other random beings. For example, will Superman prevail against 100 Magnetos? Those are the ways I kept my young mind occupied. Now, as a former child, I still do the same thing but with more realistic people, like imagining if Steph Curry can win against 100 high schoolers. This week, ESPN and Disney+ are making one of those imaginary fights real: Formula 1 legend Max Verstappen versus 100 go-karters.
In an upcoming live event streaming exclusively on Disney+, Max vs 100 will pit the four-time world champion against 100 go-karters from everywhere in pop culture. This gaggle of 100 will include popular content creators such as Twitch streamer ExtraEmily, car photographer Larry Chen, and NBA shooting coach Chris Matthews.
All 101 drivers will race around one of the most iconic tracks in Formula 1 history, Silverstone in England. The track will be reconfigured to match the special race.
Of course, this is more than just a parade of go-karts. Max Verstappen will start at the back of the grid, meaning he has to overtake all 100 racers to win. Now, the Dutch driver is no stranger to winning from the back. In 2024, he won the Sao Paulo Grand Prix despite starting from P17 (out of 20 racers). Max vs 100, though familiar for the driver, presents a different challenge. Can he overtake 100 times to win the race?
Max vs 100 will stream live through Disney+ on September 17, 12:00am PHT.
Cosmic Orange had a good run. For one generation, Apple’s “brave” iPhone Pro color turned into the flex color of 2025, and Android brands spent the better part of a year chasing that same citrus glow on everything from budget phones to tablets.
That cycle just repeated itself, except this time the copying started before the original even launched.
Apple made it official recently: the iPhone 18 Pro’s flagship shade is Burgundy, a deep red that leans warm and shifts toward purple depending on the light.
It’s the successor to Cosmic Orange, and Apple’s own language calls it “sophisticated.” Fair enough.
But Burgundy didn’t sneak up on the industry when Apple’s event wrapped. It’s been the worst-kept secret in tech since spring, when the first “dark cherry” and “deep red” leaks started making rounds.
By the time Apple actually confirmed the color on stage, at least four other phone makers had already shipped something wine-toned of their own.
Xiaomi got there first, on purpose
The Xiaomi 18 Fold, the company’s first wide-format foldable, launched with a Cherry Red colorway that multiple outlets pointed out looked a lot like Apple’s rumored shade, months before Apple confirmed anything.
Xiaomi timed the whole announcement to land just ahead of Apple’s own event, essentially racing to market with the same design language and a matching color story.
Whether that’s coincidence or a very calculated troll depends on how cynical you want to be about the smartphone industry, and honestly, you should be pretty cynical about it.
HUAWEI’s been circling this shade for a while
HUAWEI didn’t need to react quickly because it was already in the neighborhood.
The Pura X Max shipped in a Bordeaux Red, and the newly launched Pura X View came in a Shadow Red variant that sits comfortably in the same wine family.
HUAWEI has actually been rotating red-adjacent colorways across the Pura X lineup since last year, with Stylish Red and Stylish Orange finishes added as running refreshes rather than one-off marketing stunts.
TECNO didn’t just match the color, it named the reference
The TECNO Camon Slim 5G might be the most self-aware entry in this whole cycle.
It launched at IFA with a Burgundy Red option sitting alongside artist-inspired finishes like Van Gogh Blue and Neo Mondrian, and GSMArena‘s own unboxing coverage flat out called the color “iPhone 18-anticipatory.”
TECNO wasn’t hiding what it was doing. It saw the leaks, built the phone, and then, shipped it before Apple’s event even happened.
This isn’t Burgundy’s first lap
Wine-colored phones aren’t new, they just don’t usually get a moment like this.
Samsung quietly ran a Burgundy Red Galaxy S8 as a limited South Korea release back in late 2017, then brought the same shade back for the Galaxy S9 and S9+ the following year alongside Sunrise Gold.
A Burgundy Galaxy Z Fold4 later became an online-exclusive color that didn’t cost extra despite the exclusivity. None of those got the fanfare Apple’s version is getting now, mostly because Samsung treated Burgundy as a nice-to-have rather than the hero shade.
Burgundy used to be the tasteful alternative color buried three options deep in a lineup. Now, it’s the one every brand wants on the box art.
Why burgundy, and why now?
The appeal is pretty straightforward once you look at what came before it. Bright colors like Cosmic Orange photograph well but can feel a little loud on a device you’re carrying around all day.
Burgundy splits the difference. It reads as premium in product shots and it doesn’t look like a toy in person. Yet, it still stands out next to a wall of black and silver phones on a shelf.
It’s the color equivalent of a phone trying to look expensive without trying too hard. And after a year of neon everything, that’s clearly what buyers and brands both wanted.
Whether Burgundy becomes as inescapable as Cosmic Orange did remains to be seen. But for a color Apple hadn’t even confirmed until its event, it’s already had one of the busiest years any smartphone shade has had in a while.
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