Sony has expanded its ULT POWER SOUND lineup with three new party speakers. They are the ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5. The new models focus on deeper bass, higher sound pressure, and features designed for parties, DJ setups, karaoke, and everyday listening.

The new ULT TOWER lineup was developed with input from hip-hop sound creators. Sony says the speakers were tuned based on feedback from Grammy-nominated producer Dot Da Genius, drummer and producer Daru Jones, producer and DJ Dready, and audio engineer and producer Dennis “ROC.am” Jones.

Three speakers for different setups

ULT Tower Max

The ULT TOWER MAX sits at the top of the new range. It uses three woofers, including two front-facing units and one at the rear, alongside a high-powered amplifier delivering up to 2,150W of output. Sony positions it as the most powerful bass speaker in the ULT POWER SOUND series yet.

The ULT TOWER 7 delivers up to 420W of output, while the more compact ULT TOWER 5 reaches up to 300W. Both are designed to be easier to move around, making them suitable for parties, karaoke, DJ setups, and everyday listening.

ULT Tower 7

All three models feature Sony’s ULT button with ULT1 and ULT2 modes. ULT1 enhances deep bass, while ULT2 pushes for even more powerful bass and sound pressure. New FLAT and LIVE modes are also available. FLAT aims for a true-to-source sound and LIVE recreates the feel of a live performance.

Built for parties

The ULT TOWER MAX and ULT TOWER 7 feature 360° Party Sound, which projects audio around the speakers for wider coverage. The MAX combines four tweeters, mid-range speakers, and its rear woofer to produce room-filling sound.

Sony has also added Enhanced Sound Field Optimization. The system analyzes speaker placement and surrounding noise before adjusting the sound balance across the frequency range. The speakers can also be positioned vertically or horizontally.

Connectivity includes XLR, RCA, and USB-C, giving the lineup options for both casual listening and more involved DJ setups. Compatible speakers can also be connected in stereo for wider sound coverage.

For karaoke, users can pair the speakers with Sony’s optional ULTMIC1 microphone. The new Party Chain feature also uses Auracast to connect multiple compatible Sony speakers and synchronize their music and lighting.

Lighting modes include BEAT, WAVE, and MELLOW, giving users different lighting patterns depending on the atmosphere they want.

Made to move

ULT Tower 5

Sony has equipped the new speakers with carry handles. They also improved the wheels on the ULT TOWER MAX and ULT TOWER 7 with wider treads. The ULT TOWER 7 and ULT TOWER 5 also carry an IPX4 rating when positioned vertically, making them suitable for outdoor use.

Battery life reaches up to 30 hours on the ULT TOWER 7 and up to 20 hours on the ULT TOWER 5, although actual battery life varies depending on volume, lighting, temperature, and usage.

Sony is also highlighting the environmental aspects of the lineup. Approximately 35 percent of the plastic used in the ULT TOWER MAX is recycled plastic. The ULT TOWER 7 and ULT TOWER 5 each use approximately 20 percent recycled plastic by weight.

The company is further supporting the dance community through a sponsorship of Red Bull Dance Your Style 2026, where Sony will serve as an official wireless speaker partner for events including the USA National Final in September and World Final in Switzerland in October.

Pricing and availability

The Sony ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 will be available starting September 2026 in selected Asia Pacific markets.

In the Philippines, the ULT TOWER MAX (PHP 88,889), ULT TOWER 7 (PHP 38,889), and ULT TOWER 5 (PHP 22,229) are now available at Sony Centres and authorized dealers nationwide.

As part of the launch, customers can earn 120,000 MySony points by registering these new models for MySony and attaining Platinum membership until September 12. Members also gain access to “Beyond the Beat,” the ULT POWER SOUND launch event happening on September 19 at Okada Manila.

POCO has officially unveiled the F9 Series in Singapore, introducing the POCO F9 Ultra and POCO F9 Pro. The new flagship lineup brings upgrades across performance, displays, cameras, battery life, and audio, alongside the latest chapter of POCO’s partnership with Bose.

Both phones will be available in Singapore starting September 1, 2026, with Early Bird offers running until September 17, 2026. The promotion is available through mi.com and POCO’s official stores on Shopee and Lazada. Buyers can get gifts worth up to SGD 595, along with additional perks including three months of YouTube Premium, three months of Google AI Pro, one free screen replacement within six months, and two-year quality assurance.

POCO F9 Series pricing and availability

The POCO F9 Ultra comes in Black and Dark Cherry and is available in three configurations:

• 12GB + 256GB: SGD 1,199 RRP | SGD 1,099 Early Bird
• 16GB + 512GB: SGD 1,399 RRP | SGD 1,299 Early Bird
• 16GB + 1TB: SGD 1,699 RRP | SGD 1,599 Early Bird

The POCO F9 Pro comes in Black, White, and Aurora Green, with two storage configurations:

• 12GB + 256GB: SGD 899 RRP | SGD 849 Early Bird
• 12GB + 512GB: SGD 999 RRP | SGD 949 Early Bird

During the Early Bird period, F9 Ultra buyers also receive a free REDMI Buds 8 Pro, while F9 Pro buyers get a free REDMI Buds 8. Both models come with the other launch perks while stocks last.

POCO F9 Ultra

The POCO F9 Ultra leads the lineup with the Snapdragon 8 Elite Gen 5 Mobile Platform and the VisionBoost D8 chipset. POCO says it achieved an AnTuTu score of 4,165,108, the highest ever recorded on a POCO smartphone. The dual-chip setup also enables Smart frame rate of up to 185FPS, with Smart frame rate and AI Super Resolution able to run simultaneously.

The F9 Ultra also features WildBoost Engine, support for 185FPS gaming across more than 20 titles, and up to 185FPS through Smart frame rate in five additional games. It also packs 4,800Hz instant touch sampling, 480Hz 10-point touch sampling, 200Hz gyro sampling, and POCO 3D IceLoop cooling.

For the display, the F9 Ultra gets a 6.9-inch 185Hz HyperRGB AMOLED panel. It uses POCO HyperRGB technology and the new M11 luminescent material, with up to 4,500 nits of peak brightness and up to 10,000 nits for HDR content. It also supports Xiaomi Vision Care with TÜV Rheinland Quadruple Eye Care certification.

The phone introduces dynamic lighting on the back, with personalized effects for calls, notifications, gaming, and music.

Audio is another highlight, with dual symmetrical 1115D stereo speakers and an independent 1620 subwoofer creating a 2.1-channel setup. Sound by Bose tuning offers Dynamic and Balanced sound profiles, while Game Audio mode enhances footsteps for better directional awareness during gaming.

The F9 Ultra packs an 8,050mAh battery with 100W wired and 50W wireless HyperCharge. It also supports 27W wired and 22.5W wireless reverse charging.

For photography, the F9 Ultra features POCO’s first 200MP ultra-clear camera system with OIS, alongside a 5x periscope telephoto camera. It supports 10x lossless zoom and 20x AI Ultra Zoom, while a 32MP front camera handles selfies.

POCO F9 Pro

The POCO F9 Pro brings the same flagship dual-chip architecture to a more compact form factor. It uses a Qualcomm flagship mobile platform alongside VisionBoost D8, supporting Smart frame rate of up to 185FPS.

It features a 6.59-inch 185Hz HyperRGB AMOLED display, using the same HyperRGB technology and M11 luminescent material as the Ultra.

The F9 Pro also gets a refined design, with the Aurora Green variant featuring POCO’s first full-panel luminous design. The back can produce a soft glow in darkness after exposure to sunlight or indoor lighting, with users able to create luminous patterns using a blue-violet laser pointer.

For audio, the F9 Pro uses dual symmetrical 1115F super-linear stereo speakers with a Sealed Cavity Design. It also gets Sound by Bose tuning and the new Game Audio mode.

The phone packs a 6,330mAh battery with 100W wired and 50W wireless HyperCharge. It also supports 27W wired and 22.5W wireless reverse charging.

For cameras, the F9 Pro features the same 200MP main camera system with OIS, paired with a 50MP 2.5x floating telephoto camera capable of focusing as close as 10cm. Both phones also support 4K video with Live cinematography features, including automated focal transitions and fluid lens shifts.

The POCO F9 Series is available in Singapore from September 1, 2026, with Early Bird pricing and launch promotions running until September 17, 2026, while stocks last.

Xiaomi has launched the REDMI Note 17 Series in Singapore. The lineup has four models, including the first-ever REDMI Note Pro Max. It includes the REDMI Note 17 Pro Max 5G, REDMI Note 17 Pro 5G, REDMI Note 17 5G, and REDMI Note 17. The series focuses on battery life, durability, and long-term reliability.

Price and availability in Singapore

The REDMI Note 17 Series is available through mi.com, official Xiaomi stores on Shopee and Lazada, Xiaomi Stores, and partner stores. Pre-orders start August 27 at 8PM SGT and run until September 2. First sales begin September 3 and run until September 30, 2026.

Here are the Singapore prices:

The 6GB+256GB REDMI Note 17 Pro 5G and 6GB+128GB REDMI Note 17 are online-exclusive configurations.
Pre-order and first-sales purchases come with special warranty benefits worth up to SGD 1,266. These include battery replacement, screen repair, back cover replacement, and liquid damage repair. Buyers can also get 30% off Xiaomi Care Extended Warranty Service at selected Xiaomi Stores and mi.com. Offers are available while stocks last.

The REDMI Note 17 Pro Max 5G comes with a free REDMI Headphones Neo worth SGD 65.90. The REDMI Note 17 5G comes with free REDMI Buds 8 worth SGD 59.
All REDMI Note 17 Series purchases also include a six-month Google One trial with 200GB of cloud storage. Buyers also get a two-month YouTube Premium trial.

REDMI Note 17 Pro Max 5G leads the lineup

The REDMI Note 17 Pro Max 5G is the top model. It introduces a 10,000mAh battery. Xiaomi says it is the largest smartphone battery it has ever offered. The phone supports 100W HyperCharge and 27W reverse charging.

Xiaomi says the phone can provide up to three days of battery life. It can also provide a full day of use after 20 minutes of charging.

The Pro Max has a 6.83-inch 1.5K display. It reaches up to 3,500 nits peak brightness and supports a 3200Hz instantaneous touch sampling rate. The phone runs on the Snapdragon 6 Gen 5 Mobile Platform. It also supports up to 24GB of RAM through Memory extension.

The phone also gets Xiaomi HyperAI, Google Gemini, and Circle to Search with Google. It supports 4K 30fps video recording, Professional Video mode, and Live Moment. It also offers several AI-powered photo editing tools.

The Pro Max carries REDMI Titan Quality. Xiaomi says it has TÜV SÜD 5-star Titan Quality Certification for drop, water, and battery performance. Its 10,000mAh battery uses 16% silicon content. Xiaomi says it can retain at least 80% of its original capacity after 1,600 charge cycles.
The Pro Max comes in Cloud Blush, Purple, and Black. Cloud Blush uses a photochromic back cover. It shifts from cloud white to a warm pink-orange tone under UV light.

REDMI Note 17 Pro 5G focuses on durability

The REDMI Note 17 Pro 5G also focuses on durability. It carries TÜV SÜD 5-star Titan Quality Certification and features REDMI Titan Structure. Xiaomi says the Pro models can survive drops from up to three meters onto granite surfaces. They also use Corning Gorilla Glass Victus 2.
Both Pro models have IP66, IP68, IP69, and IP69K ratings. They also passed a 2-meter, 72-hour water-resistance test. The phones introduce Underwater Mode for the first time. Wet Touch Technology 2.0 keeps touch input responsive around water, oil, foam, and sweat.

The REDMI Note 17 Pro 5G has an 8,340mAh battery with 67W HyperCharge. It uses a 6.83-inch display with up to 3,500 nits peak brightness. The panel also has 1.5K resolution and a 3200Hz instantaneous touch sampling rate.
It comes in Sky Blue, Purple, and Black. The 8GB+256GB model costs SGD 599 at RRP and SGD 519 during the promotional period. The online-exclusive 6GB+256GB model drops from SGD 549 to SGD 499.

REDMI Note 17 5G and REDMI Note 17 round out the series

The REDMI Note 17 5G and REDMI Note 17 target users who want the REDMI Note experience at a lower price. Both models feature 7,700mAh batteries and 45W turbo charging. They also have TÜV SÜD 5-star Battery Performance Certification.

Both models use larger 6.99-inch displays. Xiaomi also brings Google Gemini and Circle to Search with Google across the entire series. All four models support dual-video recording.
The REDMI Note 17 5G comes in Celestial Purple and Sky Teal. Its 6GB+256GB configuration has an RRP of SGD 449. Its promotional price is SGD 399. It also comes with free REDMI Buds 8 during the promotional period.

The REDMI Note 17 comes in 6GB+256GB and online-exclusive 6GB+128GB configurations. Their promotional prices are SGD 349 and SGD 319, respectively.

Across the lineup, Xiaomi promises up to six years of security updates. Selected models also get up to six years of battery health. The REDMI Note 17 Pro Max 5G gets a six-year like-new software experience.