Features

Of disruptors, flagships, and price points

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What makes a smartphone a flagship phone?

Just the other day, during a weekly chat over drinks, the GadgetMatch team found ourselves in a conundrum.

While a few years back the answer was simple, these days, the imaginary lines that separate phone classes are getting murkier. That’s especially true in 2016, a year where up-and-coming brands are disrupting price points by introducing the same kinds of phones for less.

Companies like ASUS and OnePlus both offer smartphones that can compete with the best of 2016 at almost half the price. No buts, no ifs, no compromises.

The only thing separating the cream of the crop are features that are great to have but otherwise completely unnecessary: a 4K display, like most high-end televisions; water resistance; and modularity. But when it comes to high-end essentials, the disruptors have it all.

Next week, I’ll be off to New York to cover the launch of the Samsung Galaxy Note 7, the latest in a trio of high-end phones by the world’s largest smartphone manufacturer. If its little brother, the Galaxy S7, is any indicator, expect the Galaxy Note 7 to be one of the best smartphones 2016 will see.

The Note 7 has everything that makes the S7 great: a gorgeous design, weatherproofing, expandable storage, a top notch camera, a built-in stylus, and, possibly, an iris scanner for security.

I haven’t settled on my favorite phone this year yet, one that’ll I’ll keep and use everyday for a year. But in my quest for the best smartphone technology has to offer, the Galaxy Note 7 is sounding like the perfect candidate.

My current daily driver, for all of two weeks, is the OnePlus 3. One of those disruptors I’ve been talking about. The OnePlus 3 is a gorgeous $400 smartphone: all metal, with rounded edges and an ultra-slim frame.

It’s just the right size; runs one of the best Android skins I’ve used; and comes with almost all the bells and whistles I look for in a phone: fast charging; fast fingerprint scanning; and a great camera. The only high-end features this phone doesn’t have are water resistance, a 2K display, and a rich ecosystem of compatible apps, accessories, and companion devices.

But I’m okay with that. In fact, the more time I spend with the OnePlus 3, the more I tell myself, this is actually a phone I don’t mind using daily. Scratch that—this is a phone I actually enjoy using. All of a sudden, my world is turned upside down. Maybe I don’t need a $700 phone? My current $400 phone costs significantly less, but it makes me happy.

Late last week, in Vietnam, another disruptor, Taiwanese tech brand ASUS announced two new smartphones, the ZenFone 3 Laser and ZenFone 3 Max. While ASUS has a phone that competes directly with the OnePlus 3, the equally impressive ZenFone 3 Deluxe, the two just-announced phones compete at another, much lower price point. But they too are disruptive.

Also last week, we were given an opportunity to take these yet-to-be released devices for a dry run. Our verdict? Both of them are significantly better than their predecessors. Our only dilemma, how to classify them. Are they midrange phones or budget phones? Between their specs and price tags, it’s hard to tell.

Which brings us back to the question, what makes a smartphone a flagship phone? Or, for that matter, what makes a budget phone? A midrange phone?

When everything was much simpler, the answer had to do with design, choice of materials, and specs. But now, even those at lower price points, some smartphones are designed well, made from premium materials, and come with impressive specs and features. Now that the playing field is somewhat equal, it all boils down to price.

For disruptors OnePlus and ASUS, it’s a question they both currently face, weeks before for their upcoming launches in the Philippines. I expect both their flagship offerings to come in at around P20,000 ($420). With both phones equally matched in terms of specs, whichever is more affordable is likely to win.

But it’s not just about these two phones. What about the flagships whose popularity they intend on disrupting?

At around the same time both the OnePlus 3 and ASUS ZenFone 3 Deluxe are supposed to go on sale, so should the Samsung Galaxy Note 7 for about P40,000 ($850). The Galaxy S7 is slightly cheaper, about P35,000 ($740).

Bleeding-edge tech comes at a premium, but I wonder, if for the casual consumer, it is worth it. Will there come a time where users, spoiled by the promise of a premium smartphone experience for less, reject the idea of any expensive phone?

Maybe we’ve hit the nail on the head. Maybe a flagship phone is about a premium experience.

I own another phone, a second daily driver, the iPhone 6S—a smartphone so great, that on paper has never competed head-to-head with all the other greats in terms of specs, but nevertheless continues to impress.

Case in point: the budget ASUS ZenFone 3 Laser has 4GB of RAM, twice that of the premium iPhone 6S. What Apple does, however, to justify its higher price points, is that it controls all the moving parts so that the internals can take a step back and users can focus on the usage experience instead.

The challengers to Apple and Samsung seem to have caught on that principle. When you unbox the OnePlus 3, enclosed is a letter from OnePlus co-founder Carl Pei. His message is simple: “Never settle.”

The thinking at ASUS isn’t very different. ASUS CEO Jerry Shen tells me the ZenFone is about “empowering luxury.” It’s about perfecting the smartphone experience and making it possible for everyone to afford this experience.

In a world where the common belief is you get what you pay for, it is intriguing to find that premium doesn’t have to cost so much. And while I appreciate how tech companies innovate with curved displays, super-fast charging, and the like, perhaps the biggest smartphone innovation of 2016 is something less tangible.

Perhaps it’s about premium experiences we can all afford.

[irp posts=”8433″ name=”Best smartphones of 2016″]

Smartphones

Unboxing: HONOR Magic8 Pro Photography Kit

A modular accessory setup

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HONOR Magic8 Pro Photography Kit


The new HONOR Magic8 Pro isn’t just getting a camera upgrade — it’s getting an entire system built around long-range photography.

At the center of this unboxing is the HONOR Magic8 Pro Professional Imaging Kit. It’s a modular accessory setup designed to push mobile telephoto shooting further. With the attachable 2.35x Telephoto Extender, protective case, and Shot Imaging Grip, the Magic8 Pro reaches an equivalent 200mm focal length. It can also digitally extend far beyond that. It’s a bold attempt to solve one of smartphone imaging’s hardest problems: clear, stable zoom at night.

The hardware story is just as ambitious. The Magic8 Pro features a 200MP Ultra Night Telephoto camera with a large 1/1.4-inch sensor, wide f/2.6 aperture. It also has an CIPA 6.5-rated stabilization — an industry-leading benchmark for optical image stabilization. HONOR says this new system shifts from passive shake correction to proactive prediction, improving micro-shake detection and keeping distant details sharp even in low light.

Color science also gets an upgrade. The new AiMAGE Color Engine focuses on true-to-life tones, balancing complex lighting scenes like blue hour skylines or neon-lit streets. Expect cleaner highlights, preserved shadow detail, and more consistent skin tones across environments.

But the real story of this kit is experience. The Shot Imaging Grip adds DSLR-style ergonomics, complete with a shutter button, zoom lever, and quick-launch controls. There’s even support for 67mm filters, opening the door to more creative shooting setups.

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Hands-On

Samsung Galaxy S26 Series Hands-on

Play It Safe or Push Forward?

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Did Samsung push forward or play it safe with the Samsung Galaxy S26 Series? Well, it’s a little bit of both.

Here’s our Hands-on with the new Samsung Galaxy S26 series to find out.


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Hands-On

Samsung Galaxy S26 series: Chasing usability, not specs

Thoughtful software additions

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“Our philosophy has never been about chasing specs.”

That line from Samsung’s presentation captures the Galaxy S26 Series better than any spec table.

This isn’t a year of radical hardware shifts. Battery capacities remain unchanged. Megapixel counts are familiar. The design language evolves rather than transforms.

But incremental doesn’t automatically mean irrelevant.

The S26 Ultra feels like Samsung refining its priorities — usability, privacy, and AI integration — instead of pursuing headline-grabbing numbers.

Hardware refinement, not reinvention

The Galaxy S26 series looks more unified. All three models now share the same corner radius, creating a consistent visual identity. The Ultra no longer stands apart with sharper edges. It’s a small change, but it makes the lineup feel cohesive.

The camera module sits on a more defined island rather than blending into the rear panel. It’s subtle, but noticeable in person.

Samsung also trimmed weight and thickness on the Ultra. At 7.9mm and 214 grams, it handles slightly better than last year’s model. The company switched to Light Armor Aluminum, which it claims improves heat dissipation and weight. The difference in hand isn’t dramatic, but it’s appreciated during extended use.

Charging finally moves forward. The Ultra supports 60W wired charging, up from 45W. Samsung says you can reach 75 percent in around 30 minutes. That’s a meaningful improvement for quick top-ups.

However, 60W isn’t industry-leading in 2026. Competing brands have offered similar or faster speeds for years. This feels less like Samsung setting a new benchmark and more like closing a gap.

Battery capacity remains 5,000mAh. That’s consistent with previous models. While fast charging helps daily convenience, endurance gains will depend on software optimization and real-world usage.

AI and software remain the headline

Like recent Galaxy generations, the S26 Series leans heavily on software features.

Privacy Display is one of the more practical additions. It restricts viewing angles at the pixel level, functioning like a built-in privacy filter. If you’re using your phone in public spaces, people nearby will struggle to see what’s on screen.

You can toggle the feature or enable it only for specific apps. That flexibility matters. It allows privacy protection for sensitive apps while keeping general use unaffected.

This addresses a real-world problem. Public screens are inherently visible. Privacy Display doesn’t eliminate that risk, but it reduces casual glances and unwanted observation.

Audio Eraser also gets an upgrade. It now works across third-party apps. We tested it on a noisy K-pop fancam from YouTube, and the background noise reduction was noticeable without destroying audio quality.

It’s not perfect. Overprocessing can occur in extreme cases. But for cleaning up shared videos or reducing ambient noise, it proves useful.

AI Photo Assist introduces text-prompt editing directly inside the Gallery app. Users can describe edits in natural language — remove objects, expand backgrounds, or modify elements — without exporting images to external tools.

This isn’t groundbreaking technology. Similar generative edits exist in other AI platforms. The difference is integration.

By embedding generative tools inside the Gallery, Samsung turns them into part of the default workflow. Photo editing becomes more accessible rather than requiring specialized knowledge or separate apps.

That shift is meaningful. It signals that generative AI editing is becoming a standard smartphone feature rather than an experimental add-on.

Cameras: computational evolution

The camera hardware remains familiar. The Ultra continues with a 200MP main sensor and telephoto configurations similar to last year.

Improvements focus on computational photography.

Samsung widened apertures to allow more light. Stabilization has been refined. AI sharpening and Nightography processing aim to produce cleaner images with reduced noise.

From samples shown during the presentation, low-light shots appear brighter and cleaner. However, the processing can feel aggressive. Details sometimes look overly smoothed, and textures can appear artificial.

This reflects Samsung’s long-standing approach — prioritize computational enhancements over megapixel increases. The S26 continues that philosophy.

For video creators, APV (Advanced Professional Video) enables 8K recording with minimal quality degradation during edits. Super Steady Video also improves handheld stabilization.

These features cater to content creation workflows rather than casual snapshots.

Incremental but intentional

The Galaxy S26 Ultra doesn’t try to shock. It doesn’t reinvent Samsung’s design language or introduce dramatic hardware leaps.

Instead, it refines existing ideas.

Privacy Display addresses public visibility concerns. Audio Eraser improves real-world video cleanup. AI Photo Assist integrates generative editing into everyday photo workflows. Charging speeds improve without industry-leading ambitions.

Even the design changes — unified corner radii, a defined camera island, lighter materials — emphasize cohesion.

This strategy resembles the broader shift in the smartphone industry. Hardware innovation has slowed. Software and usability improvements drive differentiation.

Samsung appears comfortable with that reality.

Of course, first impressions only tell part of the story. We still need extended testing for battery life, thermal performance, camera consistency, and AI reliability.

The S26 Ultra may not represent a revolution. But refinement can matter — especially when it targets usability and practical features. 

Samsung will have to make significant hardware upgrades eventually. But for now, it feels like the company is doubling down on incremental progress. Not flashy. Not radical. But purposeful.

Whether that strategy resonates will depend on real-world performance.

Samsung Galaxy S26 Series – Specs 

Feature Galaxy S26 Ultra Galaxy S26+ Galaxy S26
Display 6.9″ Dynamic AMOLED 2X

  • QHD+ (3120 x 1440)
  • 500 ppi, 1-120Hz
  • S Pen support
6.7″ Dynamic AMOLED 2X

  • QHD+ (3120 x 1440)
  • 516 ppi, 1-120Hz
6.3″ Dynamic AMOLED 2X

  • FHD+ (2340 x 1080)
  • 411 ppi, 1-120Hz
Rear Camera: Ultra Wide 50MP, F1.9, 0.7 µm 12MP, F2.2, 1.4 µm 12MP, F2.2, 1.4 µm
Rear Camera: Wide 200MP, F1.4, 0.6 µm 50MP, F1.8, 1.0 µm 50MP, F1.8, 1.0 µm
Optical Quality 2x
Rear Camera: Telephoto 1 10MP, F2.4, 1.12 µm 10MP, F2.4, 1.0 µm 10MP, F2.4, 1.0 µm
3x optical zoom
Rear Camera: Telephoto 2 50MP, F2.9, 0.7 µm

  • 5x optical zoom
  • Optical Quality 10x
Front Camera 12MP, F2.2, 1.12 µm 12MP, F2.2, 1.12 µm 12MP, F2.2, 1.12 µm
Processor Snapdragon® 8 Elite Gen 5 for Galaxy (3 nm) Exynos 2600 (2 nm)* Exynos 2600 (2 nm)*
Memory (RAM) 12GB / 16GB 12GB 12GB
Storage 256GB / 512GB / 1TB 256GB / 512GB 128GB / 256GB / 512GB
(Micro SD: N/A)
Battery 5,000 mAh 4,900 mAh 4,300 mAh
  • Super Fast Charging 3.0
  • Super Fast Wireless Charging
  • Wireless PowerShare
Dimensions 78.1 x 163.6 x 7.9 mm

214 g (Sub6/mmWave)

75.8 x 158.4 x 7.3 mm

190 g (Sub6/mmWave)

71.7 x 149.6 x 7.2 mm

167 g (Sub6)

Colors Standard: Cobalt Violet (Hero), Sky Blue, Black, White

Online: Silver Shadow, Pink Gold

Standard: Cobalt Violet (Hero), Sky Blue, Black, White

Online: Silver Shadow, Pink Gold

Standard: Cobalt Violet (Hero), Sky Blue, Black, White

Online: Silver Shadow, Pink Gold

 

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