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First look: ASUS ZenFone 3 Laser, ZenFone 3 Max

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While the world awaits the arrival of the ZenFone 3, in Vietnam, two new ASUS budget phones were made official as the company continues its 2016 makeover of popular smartphone spin-offs.

The ASUS ZenFone 3 Laser and ZenFone 3 Max join the ZenFone 3, ZenFone 3 Ultra, and ZenFone 3 Deluxe announced in its native Taiwan last May 2016.

And just like their higher-end cousins, the 2016 Laser and Max feature polished metal unibody designs that look identical and feel better in the hand—not to mention they’re thinner and lighter than their predecessors’. It’s obvious they share the same DNA, but there are different selling points for each phone: a more capable camera for the Laser; a long-lasting battery for the Max.

The designs don’t match the premium aesthetic of the other ZenFone 3 models—we’re not entirely convinced the cases are entirely made of metal—but that can be forgiven.

Android 6.0 Marshmallow is the platform of choice for these latest ZenFones, and this time around, the software nuances that layer the interface are prettier and less intrusive and don’t seem to impact responsiveness too much. Of course, they come with (mostly) upgraded internals as well, which is expected of smartphone successors.

The one thing you won’t find on most budget phones, however, is a fingerprint scanner present on the back of both devices. It’s fast and reliable, though it bears noting the Laser unlocks faster. Neither is as good as the one on the ZenFone 3 or ZenFone 3 Deluxe. For what it’s worth, the scanner on the Laser is oblong in shape; the Max’s has a squarish design with rounded edges.

zenfone-3-laser-camera

Of the two, the ZenFone 3 Laser takes photography more seriously, with a camera bump to show for it. The device sports a 13-megpixel rear camera that takes better photos than the 13-megapixel shooter on the Max, and works well enough to allow for some background blur. There’s also an improved laser autofocus system around the back (which the Max doesn’t have) for quick, crisp shooting.

A 5.5-inch, full-resolution display with curved corners dominates the front of the device, while an octa-core Qualcomm 430 chip backed by 4GB of RAM powers the entire assembly.

The ZenFone 3 Max, meanwhile, is better equipped to handle the rigors of daily use, with its moderately sized 5.2-inch display and 4,100mAh battery and ability to charge other phones or devices.

Zenfones old and new. From left to right Zenfone 3 Max, Zenfone Max, Zenfone 3 Laser, Zenfone 2 Laser

ASUS ZenFones old and new. From left to right: ZenFone 3 Max, ZenFone Max, ZenFone 3 Laser, ZenFone 2 Laser

But although the high-capacity cell is something all road warriors will appreciate, we can’t help but question ASUS’ choice to include a smaller battery than that of the original Max. We suppose a compromise had to be made to come up with a sleeker phone, but time will tell if consumers embrace the decision. Nevertheless, the 3GB of RAM inside the new Max should be plenty for multitasking.

Anyway, you get the idea. Different phones for different types of users—ASUS followed the same formula last year to great success. The company shipped 20.5 million ZenFones in 2015; this year, it has set a grander goal: 25 million units sold globally.

The ZenFone 3 Laser and ZenFone 3 Max are priced at 5,990,000 (around $270) and 4,490,000 ($200) Vietnamese dong, respectively. They’ll soon be available in Vietnam, and a wider rollout is expected in the future. The Philippines might see them hit stores in August at the earliest; India and the rest of the world might have to wait until the third quarter of 2016.

[irp posts=”7939″ name=”ASUS ZenFone 3 Max 5.5-inch review”]

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Budget smartphone realme C100 Series launches

Long battery life, ruggedness, more

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The realme C100 Series, the brand’s latest rugged essential smartphone in the budget segment, has officially launched in the Philippines.

The series introduces up to an 8,000mAh Titan Battery on the realme C100 model, as well as IP69 Pro certification.

This means the handset has IP66, IP68, IP69, and IP69K dust and water resistance ratings to handle high-pressure water exposure and submersion for up to six meters and 30 minutes.

The C100 also supports 45W SUPERVOOC charging for quick battery top-ups. It even has a 10W reverse charging support to power other small devices.

On the other hand, the realme C100i comes with a 7,000mAh Titan Battery to likewise power all-day use. This model supports a steady 15W charging and 6W reverse charging. It is also rated IP64 for dust and water resistance.

In addition, both models support Rain Touch Mode, making the 6.8-inch 120Hz display optimized for touches even when it is wet. This panel also comes with ArmorShell Glass protection.

Powering the C100 is the MediaTek Helio G92 Max processor while the C100i has as Unisoc T7250 processor. The devices run on realme UI 7.0 (Android 16).

Price, availability

In the Philippines, the realme C100 Series comes in various storage configurations:

  • C100i (4GB+64GB): PhP 6,313 (SRP: PhP 8,999)
  • C100i (4GB+128GB): PhP 7,379 (SRP: PhP 11,999)
  • C100i (4GB+256GB): PhP 8,199 (SRP: PhP 13,999)
  • C100 (4GB+256GB): PhP 11,195 (SRP: PhP 16,999)
  • C100 (8GB+256GB): PhP 14,000 (SRP: PhP 19,999)

Limited-time launch offers are available through Lazada, Shopee, and TikTok from June 18 to June 30.

The phones are also available at realme concept stores, kiosks, and partner retailers nationwide. Potential freebies include a TechLife Smart band, extended warranty and screen damage protection, privilege card, or additional cash discount.

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Did Tim Cook just confirm that iPhone prices are going up?

Once again, it might be because of the RAM crisis.

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If there’s one thing you can count on in the smartphone world, it’s the high price of an iPhone. Unfortunately, with the ongoing RAM shortages, things might get worse. Apple’s Tim Cook has essentially confirmed that the brand is about to raise its prices.

Via an interview with The Wall Street Journal, Cook said, “Unfortunately, price increases are unavoidable.” As with other companies, the outgoing CEO is talking about the RAM crisis. With a lot of chips going to AI, consumer-ready silicon is getting scarcer and scarcer. Thankfully, some brands are shielding its users from the increases, but it’s reaching levels that aren’t sustainable for business.

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” he said.

Cook did not explain how much prices will go up or when. However, with the iPhone 18 series (and a potential iPhone Fold) just on the horizon, it seems nigh.

Apple isn’t the first brand to react to the shortages (nor will it be the last). Now, regardless of whether or not Apple has the capabilities to tank the crisis, the biggest culprit is still AI. Companies today are more than willing to use AI as a scapegoat, real or otherwise, for shady cost-cutting or profit-enhancing practices.

SEE ALSO: iPhone 17 is the best-selling phone of 2026 so far

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Apple might launch an iPhone Air 2 next year

This is despite the iPhone Air’s reportedly low demand.

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Is this the most varied that an iPhone lineup has ever been? With an iPhone Fold supposedly coming out later this year, the current lineup includes a base model, two Pro models, an ultra-thin Air model, and the affordable 17e. There’s now an iPhone for everyone. According to a new report, next year won’t be any different. Apple is reportedly launching the iPhone Air 2 early next year.

Among all the current models in the lineup, the iPhone Air does seem like the oddest of the bunch. Whereas the other models already have established niches, the Air is positioned simply as a thinner iPhone, riding on the short-lived ultra-thin phone trend. In fact, recent reports suggest that the Air isn’t as popular as its contemporaries.

Apparently, Apple doesn’t see it that way. According to Bloomberg, the brand is still surging forward with an iPhone Air 2. The upcoming version might even add a second camera and an improved processor.

Despite reports that it isn’t that popular, Apple might still believe in the model’s future. At this point, they should; Apple has always had a problem with the base model’s partner. Years of flip-flopping around what it should be, Apple wants to stay a little bit longer on the Air.

SEE ALSO: Apple has essentially confirmed the launch of the iPhone Fold

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