Enterprise

‘We don’t want to be an elitist company,’ Apple exec says

They know iPhones are too expensive

Published

February 26, 2019

Luigi Leonardo

Undoubtedly, Apple has the industry’s most expensive price tags. For example, upon launch, the iPhone X carried one of the market’s only prices hovering around US$ 1,000. Even then, the company attributes its success to the supposedly strategic pricing scheme.

Apple’s sales records, however, paint a different story. Last year, the company sold considerably fewer units than the previous year. Yet, they still refuse to fix this problematic scheme.

At the very least, an Apple executive has confirmed the company’s awareness of the issue. At Elon University in North Carolina, Apple COO Jeff Williams gave a rare speech to students. During his presentation, Williams described his twenty-year tenure at the company. He waxed romantic on Apple’s ups and downs.

At the event’s conclusion, several participants asked some questions for the COO. A hardy student challenged Apple’s pricing schemes, asking if Williams will fix the company’s shady profit margins. Currently, Apple’s prices handily exceed the company’s production costs.

To this, Williams shrugs off the accusation. “Analysts don’t really understand the cost of what we do and how much care we put into making our products,” he said.

However, he confirms that Apple already knows of the issue. “It’s something we’re very aware of. We do not want to be an elitist company. That’s not — we want to be an egalitarian company, and we’ve got a lot of work going on in developing markets,” he said.

Besides the statement’s already ironic nature, Apple’s officials once again mention the issue with “developing markets.” Previously, Tim Cook also blamed emerging markets for the company’s woes. Amidst all the finger-wagging, Apple still hasn’t addressed the elephant in the room — a new iPhone is still too expensive!

Enterprise

Global Connect Show Shenzhen empowers Chinese enterprises

Opportune time for new Chinese enterprises to go global

Published

June 2, 2026

GadgetMatch

The Global Connect Show Shenzhen 2026 (GCS SZ 2026) was successfully held on June 1 at China’s innovation hub.

More than 100 Chinese enterprises joined the event, encouraged to expand into international markets.

The program focused on three core pillars:

Chinese brand going global
Global channel connection
Dedicated “Into the Enterprise” series

China has developed a new generation of internationally competitive companies across various sectors, including:

consumer electronics
smart hardware
artificial intelligence
robotics

As these companies enter a new phase of going global, demand is growing for global communications, brand building, market trust, and localized business networks.

As such, the Global Connect Show is one of the platforms to be able to strengthen the relationship across enterprises, partners, business associations, and even media and influencers.

It is a significant window for innovative brands to enter global retail channels by building compelling brand narratives and developing strong localized operations.

This year’s GCS is the third staging of the show, which consistently aims to match Chinese brands with partners through a results-first approach. Such an approach includes hands-on product experiences, presentations, and one-on-one meetings.

Enterprise

New US-China ban might affect 75% of phones, laptops

Companies can no longer use Chinese labs to test their products.

Published

May 5, 2026

Luigi Leonardo

The United States is continuing its crusade against Chinese technology today. However, the target now isn’t a company from China but a method important to a lot of non-Chinese brands.

Today, via Reuters, the Federal Communications Commission (or FCC) has unanimously voted to prohibit companies from using Chinese labs to test their electronic devices if they are to be sold for use in the United States. Naturally, this includes smartphones and computers.

Notably, the prohibition doesn’t directly target Chinese brands. However, it will still affect a huge swath of the industry. The FCC estimates that around 75 percent of the entire market are devices tested in labs based in China.

This means that companies who wish to sell future products in the country must move their testing to labs in the United States or other countries that it deems secure. At its current iteration, the prohibition will not affect devices that already earned their certification prior. However, it might prevent them from getting recertified once their current one expires.

Now, the prohibition isn’t an absolute lock just yet. The FCC will allow the industry to submit comments about the proposal. But, with a unanimous vote from the FCC, companies might have to start looking for alternative testing sites if they want to stay operation in the United States.

Enterprise

OnePlus has reportedly merged with realme

Both brands were previously rumored for restructuring early this year.

Published

April 30, 2026

Luigi Leonardo

OnePlus has a problem. For a while now, rumors have swirled about the company’s dissolution. For their part, the company has continued to deny the reports, citing business as usual. Likely to their dismay, the reports just keep coming. Today, sources have hinted that OnePlus has merged with realme.

Back in January, it was rumored that OnePlus would be closing up shop this year. Since the company very quickly denied the rumors, the report hardly made waves. However, a suspected merger with realme is more difficult to debunk.

For one, realme is itself in a very interesting position. Also back in January, realme was reportedly moving back into being a sub-brand of OPPO. Coupled together with the OnePlus debacle, all this internal restructuring seems par for the course.

According to Digital Chat Station on Weibo, OnePlus and realme have already concluded the merger. The two brands have reportedly united their Chinese and international operations under one roof. Likewise, their marketing will be the same. Pete Lau will still be the main head for this new division.

As with anything of this nature, take this with a grain of salt. OPPO, OnePlus, and realme have not issued any official statements concerning a merger or a shutdown for any brand.