Enterprise

Apple is trademarking the slofie

Is the slofie a thing now?

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“Selfie” will always be a part of our everyday lexicon. Even if you don’t like taking selfies, you still know what a selfie is. Since the invention of the front-facing camera, everyone has taken a selfie in one form or the other. Likewise, most people also know what a groufie is — the selfie’s group-oriented cousin. Both the selfie and the groufie have seemingly covered all the bases in the front-facing phenomenon. Besides, we have enough of these terms to last us a lifetime.

Apparently, Apple doesn’t think so. At its latest iPhone 11 launch event, the company introduced another monstrosity into our packed vocabulary — the slofie, a selfie but shot in slow motion. The slofie promotes Apple’s newest camera feature. The iPhone 11 Pro’s front-facing camera packs in a slow-motion shooting capability. The camera shoots at an astonishing 120 frames per second.

As with the Animoji years ago, Apple is going all-in on the slofie. The company has applied for a trademark on the term. The trademark application covers all software involved in shooting the slow-motion selfie. Basically, Apple wants to control the market when the iPhone 11 drops. If the slofie does gain traction, it will likely face competitors and imitators. (For example, the Animoji had its fair share of imitators.) A trademark can prevent that from happening.

In another vein, Apple is still trying to make slofies a thing. Apple, please don’t make slofies a thing.

SEE ALSO: The Apple Watch Series 5 is here!

Enterprise

Apple working on an in-house modem

Saying goodbye to Qualcomm

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In-house components are on the rise. Instead of relying on other component makers, a few brands have started creating their own parts for their devices. For example, Google recently launched the Pixel 6 series with its own Tensor chipset, the company’s first in-house processor. Apple is reportedly joining the bandwagon, potentially launching an in-house modem for future iPhones.

According to Nikkei, Apple is partnering with Taiwan Semiconductor Manufacturing Co. (or TSMC) for the latter’s 4-nanometer chip technology. With the partnership, Apple is on its way to building its own 5G modems for iPhones. Apple will also work on a battery management system built for the upcoming modem.

Prior to the announcement, Apple sourced its modems from Qualcomm. Ever since 5G became a ubiquitous feature, Qualcomm helped provide modems for most smartphones. Now, almost the entire market has 5G connectivity. The company has even stopped attaching the “5G” name to its chipsets with the assumption that every forthcoming product already has the feature attached.

Though Qualcomm is still a leader in the industry, numerous brands have already started ditching Qualcomm for their own components. As such, a huge chunk of the industry reduced their reliance on the semiconductor giant. For its part, Apple has already moved away from a lot of components, especially after its current chipsets.

SEE ALSO: Apple’s Self Service Repair will let you fix your broken iPhone on your own

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Samsung teases that sliding, rolling displays are coming

Officially teased

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Since the debut of the Galaxy Fold a few years ago, Samsung has dominated the foldable smartphone market with nary a competitor to hinder its success. Of course, folding screens aren’t the only ways to revolutionize display technology. Other brands, like LG, have developed sliding and rolling displays. Now, officially announced by the company, Samsung is officially trying its hand at other form factors.

Teased on their official site, Samsung Display has teased “a new era” with Samsung OLED. The company has released a few teaser images depicting a rollable and sliding display for the future. They will be called the Rollable Flex and the Slidable Flex, respectively.

However, though the form factor is officially coming now, Samsung has not announced where the new displays will launch. Though both are certainly staples of the television market, it’s within the realm of possibility that the new form factors will also come to Samsung’s smartphone lineup.

Back in May, Samsung patented the Z Rollable branding, potentially hinting at a future smartphone with the form factor. It might take a while for sliding and rolling displays to make their debut, though. Samsung still leads the foldable industry, but the market arguably hasn’t taken the industry by storm just yet, especially because of the form factor’s price tags.

SEE ALSO: Samsung launches 1000-inch TV display

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Qualcomm Snapdragon is getting a rebranding

It’s a new era for Snapdragon

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In terms of processors, Qualcomm Snapdragon is one of the most iconic barometers of a device’s capabilities. However, new followers of the smartphone industry might find it difficult to follow all the different numbering systems. Sensing the same difficulties, Qualcomm has announced that they are rebranding (and simplifying) the chipset series’ branding.

Officially announced by Qualcomm, the new era of Snapdragon is coming. For one, Snapdragon is officially dropping Qualcomm from its name. Instead of peddling its wares as Qualcomm Snapdragon 888, for example, the company’s chips will just be known as Snapdragon [insert number scheme here].

Speaking of its number scheme, the Snapdragon rebrand will also simplify the sometimes-arcane numbering system. Going forward, Qualcomm is trading in its triple-digit scheme for a single-digit one. The Snapdragon 888 (and its contemporaries) might end up being known as the Snapdragon 8 series now.

Finally, a small change that means all the difference: Snapdragon will no longer add in “5G” in the name of its future chipsets. When 5G was a novel feature, Qualcomm added “5G’ to its naming schemes to indicate that their products came with the feature. Now that 5G is ubiquitous now, Snapdragon will drop the scheme; instead, all future chipsets will come with the assumption that they are 5G-compatible.

However, despite Qualcomm’s announcement, we still don’t know how the new branding will look like exactly. We don’t have a concrete example yet. Qualcomm usually launches the next generation near the end of the year, so we might not have to wait long for an example.

SEE ALSO: Qualcomm promises zero carbon emissions by 2040

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