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Bing is now Microsoft Bing, unveils new branding

An integral part of the Microsoft ecosystem

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Microsoft is all set to rebrand its Bing search engine as Microsoft Bing as a part of its rebranding effort. Along with the new name, it’s also getting a new branding that has fresh colors and a new logo. The new name has been deployed everywhere and the design language fits along with other Microsoft products.

The company said the new name “reflects the continued integration of our search experiences across the Microsoft family.” Bing serves as Microsoft’s in-house search engine that directly takes on Google. While Bing’s popularity isn’t very high, it plays an essential role in maintaining pressure on Google, who has a majority of the search engine market share.

Furthermore, Microsoft is expanding its Give with Bing program, which lets you accrue Microsoft Points via Bing searches and Xbox games. These points can be redeemed by the user for rewards as well as donations to charity organisations.

The Redmond-based giant has tried to incentivize Bing via the rewards program and it has worked out well for many. The points can get you an Xbox Game Pass membership, further sweetening the deal and making you an integral part of the ecosystem.

The new logo has a color palette that looks eerily similar to the Edge browser’s logo. The new branding and name make a lot of sense because Microsoft apps are getting streamlined and easier to identify.

Many expected this change was on the horizon when ‘Bing Ads’ was changed to Microsoft Ads last year. Instead of relying on standalone names, Microsoft branding has become a critical part of every product and helps in establishing a huge lineup that ranges from Surface hardware devices to the Outlook app on your phone.

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WhatsApp delays roll-out of new privacy policy until May

Signal and Telegram are trending instead

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Photo by Dimitri Karastelev on Unsplash

WhatsApp rolled out a new privacy policy that clearly specifies how the instant messaging app will leverage your data for monetization. But the new privacy policy is on hold.

WhatsApp, owned by Facebook, has announced that it will delay enforcing its new privacy terms from February 8 to May 15. In the blog post, the company says that none of its privacy-focused features are changing.

“We’re also going to do a lot more to clear up the misinformation around how privacy and security works on WhatsApp. We’ll then go to people gradually to review the policy at their own pace before new business options are available on May 15,” the statement said.

It faced massive backlash as users are worried about their personal data. When the privacy policy changes went public last week, the response from the public was downright brutal. Alternative apps like Telegram and Signal started trending worldwide as users started joining it in hopes of ditching WhatsApp.

Even though WhatsApp is end-to-end encrypted, Facebook will still fetch some crucial information like your transactions, location, and other behavioral data from linked Instagram profile. And, we all know Facebook has a nasty reputation as far as personal data management is concerned. What makes it even more outrageous is that the policy is leave or take, and there’s no third option.

In the wording used, WhatsApp says the new privacy policy will change how it partners with Facebook to “offer integrations” and that businesses can use Facebook services to manage WhatsApp chats. It said that hat all private messages between friends and family members will remain end-to-end encrypted.

According to a CNBC report, India’s technology ministry also asked WhatsApp to withdraw planned changes to its privacy policy that has drawn widespread backlash.

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Ultrahuman is an all-in-one fitness app

Workout, meditate and sleep soundly

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Staying physically and mentally fit is extra challenging during a pandemic, but it’s become essential now more than ever. Ultrahuman is a fitness app launched that offers a very convenient platform that targets the three main health points: physical exercise, meditation and sleep. It helps you stay fit from the moment you wake up until you go to bed!

This newest app, which debuted on CES 2021, features different content per category. It includes home workouts and yoga programs from world-class athletes and professional trainers to focus on your physical strength. You can choose from various workouts — from running and yoga to weightlifting and HIIT. The app is designed for all fitness levels.

With the app’s biofeedback technology, you can also track your heart rate and calories burned in real-time.

There’s also content focusing on mindfulness, including guided meditations, bedtime stories, calming meditation music, nature and sleep sounds, breathing exercises, among others. Manage stress and anxiety better by improving your mental health and sleeping patterns with the help of this series.

You can also listen to “brain music”, a section where you can find songs curated by “neuro-musicians” that aids focus, sleep and productivity.

Ultrahuman also partnered with UCLA, Mindsize, and Unified Mindfulness to bring the best of mind science and technology together.

The app is available on iOS and Android, and is already rolled out across 50+ countries globally. It’s been recognized by Apple as one of the top apps they love. Apple Watch users can also integrate their app to track their health progress real-time.

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Prepare your meals through your phone, fridge using Samsung SmartThings

The kitchen, simplified

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With everything going on in the world, it’s no surprise that people are spending more time in the kitchen and looking out for new recipes.

The good news? Samsung has just the thing to get it sorted quickly and easily. They’re bringing in Family Hub features into mobile users through the SmartThings app.

Samsung’s SmartThings Cooking service helps bring all of your Samsung kitchen appliances together. How? It lets you search, plan, purchase, and meal prep seamlessly through your phone or fridge through the SmartThings app.

On top of that, it recommends customized recipes based on your taste and preferences while considering ingredients available to you. You can scroll through recipe collections when you’re undecided or quickly zero-in on meals that suit your cravings.

SmartThings Cooking, powered by Whisk, is accessible through Samsung’s SmartThings. If you’ve got the Family Hub in your smart kitchen arsenal, there’s no need to fret.

The fridge keeps tabs of what you have and don’t, adding missing ingredients directly to your online grocery cart for at-home deliveries. Not to mention, you can shop through Walmart, Kroger, Instacart, and Amazon Fresh, using the Whisk network.

With SmartThings added to the Family Hub smart fridge, you get to enjoy all the cool features and more! You get to access your other smart kitchen gadgets through widgets on the screen, prioritize most used apps, and feature family photos, notes, and recipes.

And, if cooking is what you’re worried about, Samsung has you covered for even that. SmartThings guides you through easy cooking steps and lets you control cooking modes, temperatures, and time settings with one touch. Leaving you with little room for error.

So, with all that in mind, was it really a surprise to see Samsung’s Family Hub win its sixth consecutive CES Innovation Award this year? For us, not quite.

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