After hearing of a Sony Alpha event, we at GadgetMatch crossed our fingers hoping for the A7S III. That’s a much-awaited update on their S-series full-frame mirrorless cameras specifically made for taking videos. The event though, was for the Sony A7R IV. And while it’s not what we were waiting for, it still has so much going for it.

For one, it’s world’s first 61-megapixel 35mm full-frame sensor. That’s a huge step-up from its predecessor’s 42.4-megapixel sensor. Sony’s samples during the presentation showcases how you don’t lose detail even when you zoom in on the images thanks to its massive sensor.

You don’t lose detail even after zooming in

It also has a 15-stop dynamic range, five-axis optical in-body image stabilization, as well as 10FPS shooting with continuous autofocus as well as real-time eye-tracking for every shot. Something new that video-makers might find really useful is the addition of the real-time eye AF to video recording.

Speaking of video, the A7R IV is capable of 4K recording with S-Log 2/3, HDR for professional editing. Still with video-makers in mind, the A7R IV comes with a new system that captures digital audio signal. With this, Sony introduced two accessories to take advantage of this new tech — a digital audio shotgun mic and an XLR mic adapter kit. The accessories cost US$ 350 and $600 respectively.

As for the camera itself, the A7R IV will retail for US$ 3,500 body-only and will be available in September 2019.

With Canon and Nikon launching their own full-frame mirrorless cameras namely the EOS R and the Z6 and Z7, this was a serious flex on Sony’s part. The company is letting the world know that they continue to hold the crown as king of full-frame mirrorless shooters.

Fujifilm has just unveiled the GFX100 in the Philippines. Launched in Tokyo last May, the company’s flagship camera found its way to the country through an exclusive launch held in Illuminate Studio in Makati.

The GFX100 prides itself as the world’s first camera capable of shooting uncropped 4K videos in 30p on a medium format. It’s powered by Fujifilm’s latest X-Processor 4 to ensure the medium format camera has the power and speed to handle a large amount of data.

Set in Illumination Studio in Makati, Fujifilm lets you see first-hand how amazing the GFX100 is, especially its new features. Story soon on @gadgetmatch 😊 #FujifilmPHGFX100 #GadgetMatchLIVE pic.twitter.com/emYmuHA2wG

— The MJ Jucutan (@mj_jucutan) July 13, 2019

The camera is a real treat for those with artistic flair since it carries the newly-developed 102 megapixels image sensor. Active shooters should also rejoice! The camera has an improved phase detection AF (compared to X-series models) and built-in image stabilization, both of which are a first for a medium format digital camera.

To make it even more exciting, the GFX100 is weather-sealed, possessing dust- and water-resistant body which can also handle freezing up to -10 degrees Celsius. Its lightweight yet robust build made of magnesium alloy won’t let any kind of weather stop you from doing your craft.

Simply put, the GFX100 makes it easier to produce premium-quality output with great details, three-dimensional definition, and an accurate portrayal of a scene’s atmosphere.

In addition to loads of premium features, the GFX100 introduces the Film Simulation for the first time in the GFX series. Known from X-series cameras, the feature allows users to enjoy color and tonal reproduction.

To amplify the medium format camera’s arrival in the country, Fujifilm flew in two professional photographers who have used the GFX100 model.

Fujifilm invited Atlanta-based photographer @zarias and X-photographer @jan_gonzales to talk about the GFX100 and the importance of medium format. #FujifilmPHGFX100 #GadgetMatchLIVE @gadgetmatch pic.twitter.com/TjwCbRUZ6s

— The MJ Jucutan (@mj_jucutan) July 13, 2019

The GFX100 could be a GadgetMatch for artistic people, particularly those who work as a commercial or fashion photographer. It could also be a match made in heaven for photographers and videographers committed to producing premium quality work, or just an enthusiast moving to medium format.

As Atlanta-based photographer Zack Arias said, “Once you go medium format, you won’t settle for anything less anymore.”

The GFX100 is now available in the Philippines for PHP 599,990 (US$ 11,753) for its body only.

Canon has just announced the PowerShot G7 X III, another “vlogging” camera meant for YouTubers and Instagram creators. Vloggers will love it for its LCD touchscreen that tilts up 180 degrees.

The G7 X III boasts about shooting 4K videos at 30 FPS without cropping, something that the EOS R can’t do. It can also shoot 120 FPS slow-mo videos at 1080p resolution for cinematic effect. But more importantly, these videos you capture can be streamed live on YouTube.

Instagram influencers shouldn’t feel left out! The G7 X III has support for vertical shooting so you perfect for both Instagram Stories and IGTV. Your die-hard followers won’t have to worry about tilting their heads just to watch your vlog!

Image credit: Canon

Canon’s newest camera is packed with features dedicated to aspiring creators. It’s equipped with built-in optical image stabilization, ND filter, and microphone input.

Like every recent camera, the G7 X III has a BlueTooth and Wi-Fi feature, as well as an option to gather GPS information through the Canon Camera Connect app. Creators can also do panoramic shooting because vlogging doesn’t always have to have the vlogger in focus.

The G7 X III will be available starting August. It costs around US$ 749 for both black and silver options.

Via: Engadget