Apps

Facebook acquires face-swapping app MSQRD

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Facebook is taking steps to keep up with Snapchat by buying Masquerade, the Belarus-based startup that built face-swapping app MSQRD. A few months back, Snapchat quietly acquired Looksery, and launched Lenses, a similar product built into Snapchat’s interface, that has since allowed users to add animated effects to their selfies.

While other selfie-enhancing apps like Perfect365 let you alter photos, MSQRD allows users to add live video filters, with effects ranging from a gorilla’s face to Leonardo DiCaprio’s Oscar-winning moment.

Facebook CEO Mark Zuckerberg announced the acquisition by posting a MSQRD video of himself using an Iron Man filter.

Taking a break from coding to welcome the MSQRD team to Facebook!

Posted by Mark Zuckerberg on Wednesday, March 9, 2016

“Now, we’re excited to join forces with Facebook and bring the technology to even more people. Within Facebook, we’re going to be able to reach people at a scale like never before,” Masquerade said in a blog post.

An exact rollout date has yet to be revealed, but expect live filters to appear on the Facebook app soon.

MSQRD will continue to be available as a standalone app on the App Store and the Google Play Store.

facebook-msqrd-snapchat-20160310-02

MSQRD lets you add live face-swapping filters to your photos and videos.

This is not Facebook’s first attempt at going head to head with Snapchat. The social networking giant previously tried to acquire Snapchat for $3 billion in cash but was turned down.

It also launched Snapchat clones Poke (in 2012) and Slingshot (2014) that allowed users to share short-lived photos and videos with one another. Both apps have since been deleted on the App Store and Google Play Store.

Is this the beginning of Snapchat’s end? Or is Facebook about to face its greatest fear and become a ghost town?

[irp posts=”12138″ name=”How to take the perfect selfie”]

Apps

GCash rolls out in-app OTPs via push notifications to fight scams

SMS-based codes will be phased out by June 22

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GCash is completely changing how users secure their accounts by rolling out in-app OTPs by June 22.

This fully replaces traditional SMS-based authentication as part of heightened cybersecurity measures against phishing scams and financial fraud.

With this security upgrade, users will no longer receive their OTPs via text messages. Instead, the codes will be sent through secure push notifications directly inside the GCash app.

This provides a much safer verification experiences. The migration to internal authentication is a direct response to a directive from the Bangko Sentral ng Pilipinas (BSP) to phase out SMS-based OTPs by June 2026.

Furthermore, the shift aligns with the country’s Anti-Financial Account Scamming Act (AFASA), which mandates stricter safeguards to curb digital fraud.

For years, cybercriminals have targeted SMS-based verification codes through various spoofing and phishing tactics to gain unauthorized access to accounts.

By routing OTP requests directly through the user’s authenticated GCash app, the platform ensures that only the rightful account owner can receive and use the unique codes.

Beyond security, the switch brings some much-needed convenience. The instant, one-tap authentication removes the annoying hurdle of switching between apps, copying codes, or waiting for delayed text messages to arrive in areas with poor cellular signal.

To get in-app OTPs on the GCash app, simply turn on Push Notifications on your iOS or Android device.

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Apps

The No-Nonsense guide to mid-year shopping

Let AI do the heavy lifting for you this Lazada 6.6 Super WOW Sale

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The mid-year sale season is here, but the days of mindless impulse buying are over.

Shoppers are shifting toward intentional, value-driven decisions, focusing on quality, authenticity, and actual utility over flashy, low-quality gimmicks.

From 8:00 PM on June 5 until 11:59 PM on June 8, 2026, the Lazada 6.6 Super WOW Sale is dropping major discounts. But the real win is using the platform’s tools to maximize your budget.

Lock in the baseline discounts

Before diving into specific items, map out how to stack the core offers.

You can stretch your money by hunting down LazFlash Deals for up to 90% off, collecting up to PhP 3,000 in stackable vouchers, and ensuring every order qualifies for the free shipping offers available throughout the event.

True value comes from combining these three layers of savings on things you already need.

Jisulife: One of the participating, trusted brands you can get from LazMall

Filter for authentic value

Shopping smart means avoiding the trap of “too good to be true” counterfeits that end up in the trash.

Data shows a massive consumer shift toward trusted quality, with LazMall growth vastly outperforming standard listings during major sales.

To ensure your money goes toward genuine products with real warranties, restrict your browsing to official, brand-certified stores.

If you are upgrading your tech, parenting gear, or wardrobe, look to trusted names anchoring the sale like UGREEN, JisuLife, ANTA, Maserati Watches, Momcozy, and O.TWO.O.

UGREEN: One of the participating, trusted brands you can get from LazMall

Outsmart the noise with built-in tech

Don’t waste hours scrolling through endless listings or guessing which product is better.

The smartest way to navigate a massive mid-year event is to let the platform’s built-in features cut through choice paralysis.

Tools like AI Lazzie and AI Picks allow you to instantly compare similar items, analyze prices, and get personalized recommendations based on actual data rather than generic marketing hype.


Smart Shopper Tip: True value is a mix of the right price, verified authenticity, and a seamless return policy. Use this sale period to stock up on everyday essentials and high-quality upgrades rather than panic-buying items you’ll regret later.

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Apps

Meta adds subscriptions for Facebook, Instagram, and WhatsApp

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Is your wallet buckling from the weight of so many subscription services? Well, Meta has a trio of new subscriptions for you to sink your hard-earned cash towards. If you have a few dollars, here’s Facebook Plus, Instagram Plus, and WhatsApp Plus.

All three subscriptions are designed to add new features which can enhance the experience for those who practically live on these apps. Among the three, Instagram Plus is the meatiest. It offers users the ability to view other people’s Stories without showing up as a viewer, create more tailored audiences outside of Close Friends, and extend the duration of a Story beyond 24 hours, among others.

Since it shares similarities with Instagram, Facebook Plus offers much of the same features. WhatsApp Plus, however, offers more customization options including new themes, ringtones, and stickers.

If that’s not enough, Meta has also released a new subscription system for Meta AI. Though the basic use of the AI is still free, the new Meta One Plus and Meta One Premium plans offer more capacity and performance for power users. The company is also testing new creator-focused plans, Meta One Essential and Meta One Advanced.

Of course, the new AI-based plans are more focused on those who actually use the AI software. Meanwhile, the three app plans are more for regular users. Facebook Plus and Instagram Plus will cost US$ 3.99 per month. Meanwhile, WhatsApp Plus will cost US$ 2.99 per month.

SEE ALSO: Instagram takes on Snapchat yet again with new Instants feature

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