Last week saw Google proudly (yet not surprisingly) unleash its flagship, Nexus-killing Pixel phones. It’s so satisfying to see a pair of Androids that finally feel like worthy iPhone rivals, but they only cover the high-end spectrum. Wandering around blindly in Google’s basement is the series once destined to rule the entry-level smartphone market. Let’s take a moment to figure out what’s happening — or what happened — to Android One.
The Nexus effect
Before going any further, we have to define Android One’s intended purpose. Originally released in 2014 throughout Asia, the program’s smartphones were designed to be a gateway to Google’s mobile operating system. By delivering the latest software updates to bloatware-free phones costing around $100, the search specialist could capitalize on consumers who just wanted a handset that worked well, essentially labeling it as a role model for other entry-level Android devices.
If this sounds familiar to you, that’s because the Nexus series did the same for the premium and midrange market segments. Unlike the new Pixel lineup and its all-out specs and price approach, Google’s previous pride and joy simply maximized the hardware it collaborated on with third-party manufacturers.
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Smartphones such as 2013’s LG-produced Nexus 5 showcased how well Android could be optimized in a competitively priced package, while the two Nexus 7 tablets from ASUS did something similar by cutting down the products’ price without compromising performance.
Why, oh why, Android One
To better understand the root of Android One’s disappearance, you have to know what the internet giant offered hardware partners who were part of the program. It was basically a blueprint, laying out Google’s strict hardware and software requirements in creating a smartphone that fits its mold.
As a result, partners would be assisted in selling attractively priced smartphones; Google would spread the joy of its app suite and integrated search engine; and consumers would be able to buy into a pure Android experience at a fraction of the cost of any Nexus. That was the plan, at least.
By having a stranglehold on the requirements, Google gave third-party manufacturers no freedom in designing their own smartphones. This gave local brands a difficult time differentiating their handsets from everyone else’s.
“Google gave third-party manufacturers no freedom in designing their own smartphones.”
The situation got so bad, Google eventually relaxed its rules on features, components, and price late last year, as reported by The Wall Street Journal. Sadly, it came far too late, and local smartphone brands already lost interest in the system.
And that was just about hardware. Android One partners were also forced to apply a pure operating system on every handset, resulting in an interface free of any bloatware and unneeded features.
While that sounds great for consumers, local companies — especially the struggling ones — needed to make money out of pre-installed apps from sponsors. Those advertisement-loaded games and obscure messaging apps you’ve seen built into phones are vital in paying off a handset’s manufacturing and marketing costs.
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It’s all about branding
With a very small profit margin from $100 phones and Google’s dominant branding inside and out, there was very little incentive in producing for Android One. Now, you might be asking: Google had a similar blueprint for the Nexus series, so how did it manage to last six years? That’s a different case.
Besides receiving full support from Google and being able to sell at a higher price, Nexus partners got a lot more intangible rewards in return. For example: Like LG’s Nexus 5 and ASUS’ Nexus 7, the Huawei-made Nexus 6P became the Chinese company’s ticket to gaining more traction in the US market. It didn’t turn out as well as the two parties had hoped, but it revealed just how important branding was in the succeeding deal that didn’t push through.
“There was very little incentive in producing for Android One.”
The Nexus 6P is a fantastic phone and a great example of how stock Android should be handled, so naturally, Huawei was approached by Google to manufacture the Pixel phones. Problem: There was to be no third-party branding allowed on the new flagship devices, and Google would claim them as its own, one hundred percent.
According to insider reports, this development didn’t bode well for Huawei, who wanted as much global brand awareness as possible, and so the Pixel deal was subsequently handed over to HTC’s Taiwan-based plants instead. Why did HTC bite the bullet? Unless you’ve been living under a rock, you’d know that the former leader in refined Android design hasn’t been doing well financially in the past few years, and any sort of collaboration that involves huge sums of money is heaven-sent for the struggling company.
Dead on second arrival
With all the team shuffling Alphabet (Google’s parent company) has been experiencing, it really makes us wonder where Android One currently resides. Last we heard, the program folded into Google’s new unified hardware division under former Motorola president Rick Osterloh, and plans were set for India to see more handsets launched in the near future — both of which were reported last May by Android Authority and The Economic Times India, respectively.
These bits of news sound all well and good, but if you consider the amount of hardware Google recently introduced and how weak Android One sales have been, it’s not surprising to see the least profitable division take a step back.
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It’s a shame, really. There were signs of life when Japan launched its own Sharp 507SH, a waterproof Android One handset with a three-day battery life, three months ago. Last February, Google tried something different with the internationally available General Mobile GM5 Plus, which is the first and only midrange smartphone to come out of the One series, appropriately costing $300.
And it’s not like the older One handsets have been neglected, either. The latest version of Android has been rolling out to 2015’s second-generation lineup, and with some tinkering, owners of the first generation from 2014 can get Nougat on their devices, too.
Barely a billion
Back when I interviewed Caesar Sengupta, the VP for Product Management at Google and head of the Android One initiative at the time, when the program was slowly spreading throughout Southeast Asia, he emphasized their main goal: to deliver smartphones to the “next five billion.”
It seems like the Mountain View company’s greatest weakness is being overambitious. Remember Google Glass? Shattered to pieces. And how about Project Ara? We all know how that turned out.
This isn’t to say Android One is dead, but you can’t help but feel discouraged when you realize that releases from the likes of ASUS, HTC, and Lenovo never panned out, and likely never will. Imagine owning a high-quality HTC device equipped with the purest operating system in the market at a price below $300.
One can only dream at this point.
Why the IdeaPad is an ideal partner
For getting started and more
Every good thing we have today began with an idea. But it didn’t end as just being that.
When you’re in the late stages of college or university education or perhaps about to enter the workforce, this is the time when you’re full of youthful energy and a desire to make a dent in the world.
It’s also around this time that you’re bursting at the seams with ideas on what you want to do, and what you want to contribute to society. You might also be looking for a tool that can help you bring these ideas to life.
It’s a critical time in your life and you may not have the resources for multiple tools. So if you’re putting all your eggs in one basket — or in this case one gadget — let it be something that’s powerful, versatile, and can match all your needs.
Here’s an idea: Perhaps you should get a Lenovo IdeaPad! We think you should choose the new IdeaPad Slim 5/5i or IdeaPad Flex 5/5i. Read on to know why.
The processing power you need
The IdeaPad Slim 5/5i and Flex 5/5i are equipped with fresh Intel or AMD Ryzen processors to go along with configurations of up to 16GB of DDR4 RAM and up to 1TB of SSD internal storage. That means all the computing power and speed you would need to last you for a few years.
Whether you’re dealing with tons of documents, endless pages of spreadsheets, and slide after slide of presentations, an IdeaPad will have you more than covered.
A workhorse like you deserves a partner that can more than keep up. These IdeaPads come with batteries that can stay with you for over 10 hours. Whether you’re making things happen at home or lugging it around for necessary remote work, it’s a device that has enough juice for a day.
Tools that keep you going
If you’re working with videos and images, the IdeaPad Slim 5/5i and Flex 5/5i will surely help in bringing your ideas to life. The only limit is your imagination.
It’s peppered with ports to unlock the multimedia mage in you. IdeaPads typically have a USB-C port, two USB 3.1 ports, a DisplayPort, an SD card reader, and an audio jack. You’re also equipped with competent connectivity (WiFi 5, Bluetooth 4.2). That’s everything you need to work your magic.
If you’re really deep into the arts, the IdeaPad Flex 5/5i comes with a stylus to give your creativity even more flexibility. Flip it however you like and whatever form you’re comfortable with. This is a gadget line that won’t leave you wanting.
A worthy partner
Life is already difficult enough as it is. Make it easier on yourself by choosing a partner that will help you achieve your goals. A partner that can stay with you through the grind and enable you to do things you probably didn’t think you’re capable of.
You need a partner that you can just let loose on without fear that it will give up on you at a crucial moment. This is what Lenovo IdeaPads are built for. They’re designed to provide you better opportunities, greater connectivity, and the ability to transcend limitations with its smarter technology and solutions that unlock your potential when turning ideas into reality.
The IdeaPad Slim 5/5i and Flex 5/5i are pre-installed with Microsoft Office Home & Student 2019 and come bundled with Lenovo’s 3-Year Premium Care warranty upon purchase. This top-notch service provides customers with direct access to Lenovo engineers. They can guide you on basic troubleshooting and do an annual PC Health Check, as well as on-site repairs if absolutely necessary.
Don’t let yourself be held back by machines that fall short of the greatness you wish to achieve. With a Lenovo IdeaPad, you’re equipped with the necessary tools to make it big. Once you have one, all you really need is an idea to build on.
Contact any Lenovo authorized reseller to get your hands on an IdeaPad: http://lenovoph.com/authorizedresellers
This feature is a collaboration between GadgetMatch and Lenovo Philippines.
How to get NBA League Pass with your telco provider
There are two package options
NBA action is in full swing. In fact, it has been since August when the season restarted following a shut down that was caused by the dreaded Coronavirus pandemic. As of writing, we’re in the thick of the Conference Finals series. If you want to catch all the action, here’s how you can get NBA League Pass through different telecomm providers in the Philippines.
It’s now easier than ever to get access to the games legally. All of Smart, PLDT, and Globe are offering the same price packages.
PhP 85 — Watch any three games of your choice
PhP 485 — 30-day pass for all games including live and on-demand
Here’s how to get the subscription for each provider.
Smart Postpaid and Prepaid
(Also works with TNT and SUN Postpaid)
- Download the NBA app (iOS / Android /APKPure)
- On the app, click on the icon at the top-right corner
- Click sign-in
- A banner on top of the page will appear for Smart, Sun and TNT subscribers
- Click ‘Get Started’
- Enter mobile number for verification and a one-time PIN which will be sent to your mobile number
- Choose your provider: Smart, TNT or Sun.
- Choose your NBA League Pass Package (3-game or 30-days) and enter mobile number
- Confirm your payment by entering the one-time PIN sent to your mobile number
- Click NBA logo and start watching
- Go to pldthome.com/nbaleaguepass
- Select your preferred package
- The amount will be added to your next bill
- PLDT will give a voucher
- Download and sign-in to the NBA app
- Enter the voucher in the promotion code field
- Click NBA logo and start watching
- Open the GCash app
- Go to Buy Load
- Look for the PayTV tab
- Choose your preferred package. (Note: The chosen package is valid for 90 days).
- Confirm payment
- Open the NBA app and enjoy!
As mentioned earlier, we’re no in the Conference Finals with four teams remaining. Dueling in the West are the Los Angeles Lakers and the Denver Nuggets. Meanwhile in the East, it’s a battle between the Miami Heat and the Boston Celtics.
A new NBA champion will likely be crowned in the next 30 days so now is the best time to subscribe!
Apple Watch Series 6 vs Watch SE: Unboxing and Buyer’s Guide
There’s a new Apple Watch iteration every year — although this year, we have two new models to unbox. Other than that, we also have the newest one-piece bands called ‘Solo Loop’ — both in silicon and braided.
Although Apple completely removed the charging brick out from the usual packaging, they packed several new features on the Watch Series 6 including the new blood oxygen sensor and Always-On Altimeter. Meanwhile, the Watch SE is meant for people who’d want to experience Apple’s wearable without having to spend too much.
Between these two, which of them is your GadgetMatch? Or are you struggling to choose one?
You can head over to our latest Apple Watch Series 6 vs Apple Watch SE Unboxing and Buyer’s Guide right here to find out more.
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