Features
Project Ara’s story is all about wasted potential
After rumors recently surfaced about the cancellation of Project Ara, we now have confirmation from Google that their highly ambitious modular phone will no longer reach the consumer market. Reasons were somewhat vague, but what we do know is that it’s being done to “streamline the company’s hardware efforts.”
It was only last May when we witnessed a revived desire from Google to push the product, complete with a cool trailer and announcement of a possible consumer launch next year. Progress before and after the unveiling was typically silent, and we’ve finally confirmed that it’s been an internal structure issue all along. Now, we think about what could have been a savior for the smartphone industry.
The beginning of the end
Imagine presenting a prototype of your company’s next big thing in front of a worldwide audience, only for it to freeze during bootup and fail to even reach the home screen. No, I’m not talking about an episode of Silicon Valley. That’s actually the nightmare Google experienced back in 2014 when it presented a “working” prototype of its first modular smartphone. Thinking about it now, the incident summarizes the current situation really well.
In the most recent build of Project Ara, you had all the functions you’d expect from the modern-day smartphone you’re accustomed to, along with the ability to plug in your choice of modules to add greater functionality. Upgrades ranging from cameras to replaceable batteries stylishly fit into the main frame to create one unified pocket computer. If you think the process is as simple as playing with Lego blocks, you’re absolutely right.
An eternity in the tech world
What could this have meant for consumers had it become a commercial product? It would have been a possible game-changer in terms of phone upgrade cycles. With a smartphone having limitless module options to keep you busy, ordering that newly launched Samsung Galaxy or Apple iPhone wouldn’t be as tempting anymore.
However, it’s been a long two years since the initial reveal, and much has changed.
It’s important to take note that Project Ara was no longer a fully modular smartphone as of May 2016. The Google phone had its core components fixed into the main frame, meaning you couldn’t touch the processor, internal storage, RAM, and front display. This became a potential deal-breaker for enthusiasts wanting a PC-like handheld gadget they can fiddle around with on the go. The development led to disappointment from the community and the product’s eventual downfall, but it might have also been able to entice a more mainstream market wanting a simpler package.
In exchange for the loss of complexity, the last build came with welcome refinements. Plug and play was possible with certain modules, wherein you could hot swap the unit while the phone was on and even share with other Ara users on the spot. If you wanted to get fancy, saying “Okay Google, eject the camera” commanded the phone to do as it’s told.
Google’s very own
Looking back, it’s easy to forget how big of a deal Project Ara was when it was first announced at Google I/O 2014. Modular phone schematics were tossed around brainstorming sessions prior to that, but it was only when Google unveiled a (partially) working prototype that this concept became closer to commercial reality. Still, the fact that it froze shortly after being turned on established how much of a pipe dream it was back then, and how it continues to be one now.
During Project Ara’s downtime, a couple of companies took a crack at modular designs in attempts to overshadow the hype Google built and lost. The Fairphone 2 was the first modular phone to officially hit the market, and the LG G5 garnered even bigger headlines as a totally revamped flagship device with modular Friends you could attach to its Magic Slot. Most recently, Lenovo launched the Moto Z series, which proves that even partial modularity is still alive and kicking.
And yet, the latest announcement from Google I/O 2016 was more than just about a potential date and a sweet new trailer for Project Ara. Google was finally going to release a smart device that’s truly theirs – free of any partnership from the likes of Huawei or HTC in their long-running Nexus program.
The company’s previous attempt at controlling the hardware process came when it acquired Motorola in 2012. Google then became a competitor for a long list of smartphone brands that rely on Android as their sole operating system. This didn’t fly well with major players such as LG and Samsung, who subsequently secured backups in WebOS and Tizen, respectively, in case Google would suddenly favor its own manufacturing process for the latest Android updates, ultimately discriminating against loyal associates.
It’s uncertain how Project Ara would have impacted the search giant’s relationship with hardware partners as an indirect competitor, since modular phones might create a category of their own some day.
Let’s not get ahead of ourselves
Ironically, the highly customizable Project Ara proved that you didn’t have total control over the aesthetics and feel. While the dimensions and weight of the device vary depending on the components equipped, you’re going to end up with a bulky, blocky handset no matter what. LG saw through the weaknesses of a largely modular phone to produce the G5 we’re enjoying today. By allowing only partial modularity from the bottom end of its current flagship, the primary build remains largely intact, so there’s no need to worry about assembling a hideous product.
Our recent unboxing and hands-on review of the G5 and its add-ons showcased how much promise there is in upgrading your handset before committing to a completely different phone the following year or two. Lenovo followed shortly after with the Moto Z and its growing lineup, but it’s too early to gauge its success.
We’ve been wanting these possibilities for a while now. Smartphone technology in general has stagnated in the past years, with every manufacturer heavily focusing on simply improving on the touchscreen-optimized formula Apple established nearly a decade ago with the original iPhone. If your current smartphone already has a high-resolution display, fast-acting camera, accurate fingerprint scanner, and either a glass or metal physique, there isn’t much more you can ask for outside the realm of modularity. Well, probably better battery life, but we’ll never be satisfied with that, right?
Speaking of batteries, with news of entire Samsung Galaxy Note 7 units being recalled because of a single part, swappable components might be the solution to new-age manufacturing woes.
Or maybe, we simply aren’t ready yet for the complexity of a fully modular smartphone. Consumers have finally moved past DIY solutions for PCs in exchange for the simplicity of owning a razor-thin notebook or all-in-one laptop with as much, if not more, power. Complicating the everyday smartphone could just as easily backfire, and discriminate against users who aren’t that tech-savvy.
It’s not just about the modules anymore
Going back to Google I/O 2014, one of the presenters posed this question: Why choose a phone for its camera, when you could choose a camera for your phone? Project Ara’s vision remained the same until its demise, but we now have a more daunting question to ask: Since we’ve already reached the pinnacle of touchscreen-smartphone convenience, when will we be ready to embrace a more complex form factor?
Project Ara’s Twitter account once wondered if fans were still around after one of its long hiatuses. We, the consumers, haven’t left yet, and taking a look at the official website shows how the developers themselves haven’t let go of the project either.
[irp posts=”7634″ name=”Cancelled Project Ara prototype shows up, reveals specs”]
Image Credit: Maurizio Pesce
Features
Inside London’s biggest Samsung experience space
Samsung KX ignited my grandest domestic fantasies
Stepping into King’s Cross following an invigorating stroll past St. Paul’s Cathedral and a quick ride on the Circle Line shifted my mood into pure aspiration.
London bustled around me, and as I approached Coal Drops Yard, I felt a familiar flutter. I caught myself mentally evaluating my outfit and my posture, filled with a sudden desire for my surroundings to match my grandest domestic fantasies.
I walked forward with genuine admiration, unaware that my destination was Samsung KX, the brand’s 20,000 sq ft. experiential flagship store in the UK.
Stepping inside felt like walking into a cathedral of modern design. Massive glass windows bathed the interior in natural light and offered sweeping views of people strolling outside.
They seemed oblivious to the marvels inside, while I stood frozen, already convincing myself I needed every single item on display.
Between workstations and digital playgrounds
The store layout struck an intentional balance between high performance and everyday living. At the heart of the space stood the Samsung Vision AI displays, arranged as a central living room showcase with striking fixtures. It felt like a high-end Mayfair penthouse.
Watching the Vision AI coordinate the living space, I realized true luxury is complex technology operating so seamlessly I never had to think about how it worked.
Beside it, productivity setups featuring the Galaxy XR showed how modern work could blend into personal space just as gracefully.
Further inside, the latest mobile lineup filled the display tables with the Galaxy Z Fold7, the Galaxy Z Flip7, and a curated set of matching accessories. This was before Samsung officially unveiled the next-generation Galaxy Z Fold8 and Z Flip8.
WATCH: Hands-on: Samsung Galaxy Z Fold8, Flip8, Ultra
Beyond the devices, the space opened into a lively hub with a kitchen bar, an event workshop area, and a Gamer Bus parked near a Mobile Gaming Bus Stop.
Surrounded by tech journalists comparing specs, I realized high-stakes gaming wasn’t exactly my domain. My idea of extreme competition usually involves bidding wars on vintage decor. Still, I could appreciate the craft behind the setups.
Sanctuary for the aesthetic soul
I gravitated toward the far right of the store, where the smart home ecosystem came alive, skipping the productivity workstations behind the central hub without a second thought.
I’m helpless in front of a bespoke living space that looks like it belongs on the cover of Architectural Digest.
Samsung had divided the smart home section into distinct real-world scenarios, each one showing how connected technology could elevate a different corner of a home.
We started in the Smart Kitchen, where the Home Control system was on demo. One press on the panel turned the kitchen into a control room.
The refrigerator screen and the ambient TV both displayed live security feeds from the home CCTV. I envisioned a delightful image of myself entertaining guests while keeping an eye on my front door from the island counter.
Further in, townhouse-style suites brought the vision to life. There’s a multi-room layout with a dining area, and a garage with integrated laundry along with a dedicated AirDresser.
Nearby, a solo living setup demonstrated the Samsung Routine feature. Through SmartThings, it adapts lighting and climate the moment you step through the door.
Where whimsy meets fine art
The highlight of the tour, for me, was a dedicated Moomin zone, showcasing The Frame Pro alongside Samsung’s flagship TVs.
Tove Jansson created the Finnish fairytale trolls in 1945, filling her stories with quiet adventures in Moominvalley. Seeing the illustrations rendered on ultra-high-definition displays made the technology feel closer to gallery art than showroom tech.
View this post on Instagram
I stood there imagining how easily I could switch my living room wall from a classical oil painting to a whimsical illustration, depending on my mood. It proved that modern displays can soften a living space instead of overpowering it.
Walking out of Samsung KX, I realized the tour gave me far more than a look at new gadgets. It sparked a real desire to curate a home that feels smart and beautifully tailored to my life.
Experiencing technology through the lens of design and daily comfort makes me want to dream bigger. To build a space where every moment feels simpler and maybe… a little more elegant.
Hands-On
Hands-on: Samsung Galaxy Z Fold8, Flip8, Ultra
Samsung’s freshest foldables come out of the oven
Three foldables. Three very different people.
Samsung’s Galaxy Z Fold8 Ultra — the productivity maximizer. Heritage form factor, everything cranked to the max.
The Galaxy Z Flip8, pure style. The smallest, loudest, most you one of the bunch.
And finally, the Samsung Galaxy Z Fold8 — the new beginning.
Built for the way most of us actually use our phones: watching, reading, scrolling. The one I keep reaching for and have a feeling THE Michael Josh will be using a lot.
Same family. Three ways to experience it.
Head over to our hands-on video on the latest and greatest Galaxy Z8 family for you to know your best bet.
Apps
The case for traveling without a plan
How Grab’s 5-Star Travel Guide replaced my spreadsheets, for personal travel anyway
I have somehow acquired the reputation of a man permanently in transit.
Fill your feed with airport check-ins, road trips, hotel rooms, and race bibs for a decade, and people stop seeing travel as a hobby. They start treating it like a personality trait. And naturally, everyone is always breathless to know: “MJ, how on earth do you manage it all?”
Here’s the truth: every trip begins long before I pack a bag. A good itinerary takes time. Flights, hotels, transfers, backup plans, restaurant lists all have to fit together well enough to make the trip feel worthwhile.
My colleagues would probably call me a Type A traveler. They’ve watched me run international coverages and high-stakes business trips entirely off spreadsheets. Spreadsheets!
Timed down to the exact micro-second, complete with contingency plans for every possible disaster short of an alien invasion.
And they are completely right. For work. But personal travel? Oh, darling, personal travel plays by a completely different set of rules.
The luxury of letting go (and the panic that follows)
A month before departure, I am all about securing the basics. But once the flights and rooms are locked in? I completely let go.
I would much rather leave room for fabulous, unexpected curiosity than fill every single hour with another rigid destination.
Part of it is sheer decision fatigue. I spend so much of my professional life making executive decisions that the last thing I want to do on vacation is have a minor existential crisis at 2:00 p.m. over which artisanal café deserves the honor of my afternoon. I want to wake up, look at the sunlight filtering through the curtains, and let the universe decide.
Of course, ironically, that absolute freedom can spiral into its own fabulous brand of panic. I know I want to go somewhere chic. I just have absolutely no idea where.
Which is precisely how Grab’s 5-Star Travel Guide quietly became the most indispensable accessory of my latest getaway.
Finding somewhere to spend the afternoon
I recently flew to Cagayan de Oro to spend some quality time with my long-term, long-distance, low-commitment, casual boyfriend. (Yes, it’s complicated, but the mystery keeps it glamorous.)
I arrived with absolutely zero plans, and this was entirely deliberate. If there is one thing a strong, independent person must never do, it is rely on someone else to dictate his day — even if that someone is technically his own handsome, local tour guide.
Instead of waiting around for an itinerary to be handed to me, I simply opened my Grab app while I’m in downtown and slithered over to their Travel Guide.
My fabulous friend, Syra, glided over from Midtown, and we agreed to rendezvous in Uptown to finally check out H Proper Coffee, which was practically screaming at me from the top of the Grab list.
It’s the city’s legendary third-wave coffee pioneer — complete with a deeply impressive roastery — and it has recently, thank goodness, expanded to Makati.
- Bowerbird Coffee
The guide also flirted with other familiar, delicious names like Milestone Coffee (where Syra and I had gossiped over lattes just six months prior), alongside Bowerbird Coffee, Fukuro, Apostrophe Café, The Lone Wolf, and Grae Coffee.
I must say, the recommendations were utterly spot-on. They weren’t just highly rated by random bots; these were the actual enclaves that the city’s stylish locals genuinely know and love.
Dinner dilemma (solved!)
The Travel Guide came through yet again when the sun began to set and the crucial question of dinner arose. Now, I absolutely adore discovering hidden neighborhood gems and family-run eateries. They possess a soul that no luxury restaurant could ever replicate.
That said, every proper holiday demands at least one evening where you put on a sharp blazer, splash on some Tom Ford, and indulge in a truly beautiful meal.
Unsurprisingly, Cucina Higala seduced me all over again. Look, I am a creature of habit. If I know an establishment delivers perfection, I will return.
Seeing it sitting proudly near the top of Grab’s curated list felt like a delicious little pat on the back; a quiet validation that my impeccable taste is worth trusting after all.
Beyond the plate
Refreshingly, the guide doesn’t stop at flat whites and fine dining. Grab’s Travel Guide also highlights local luxury hotels.
Though, fair warning, a few of them are the sort that make your credit card wince slightly. (But darling, they are five-star for a reason.)
It also curates actual experiences. Browsing through the app, I found options for everything from heart-pounding whitewater rafting and sharp Pilates studios, to a world-class pottery atelier, a folkloric museum, and a sweeping, adventure-filled mountain retreat.
Some were already on my radar, but others? I would never, in a million years, have stumbled upon them myself. And that is the thrill of traveling this way. You leave just enough empty space in your diary to be utterly surprised.
For the spontaneous traveler
Let’s be clear: planning every detail down to the last centavo is not a flaw. When you’re younger or traveling on a strict budget, every single peso counts, and a meticulously plotted itinerary ensures you maximize both your wallet and your time.
But eventually, thank heavens, you reach a stage in life where the itinerary matters just a little bit less. A stage where time and budget stop being the terrifying monsters standing between you and a boarding pass.
You learn that not every single meal requires three weeks of intense counter-research. Not every hour requires a reservation confirmation number.
Sometimes, the most breathtaking, unforgettable moments happen simply because you wandered into a doorway you weren’t even looking for.
So, book the flight. Secure the hotel. Figure out how you’ll get around. Then let your feelings, and Grab’s Travel Guide, decide the rest.
-
Wearables1 week agoGarmin launches its first screenless fitness band
-
Automotive2 weeks agoMercedes-Benz celebrates 140th anniversary at the Presidential Car Museum
-
Hands-On1 week agoHands-on: Samsung Galaxy Z Fold8, Flip8, Ultra
-
Accessories7 days agoCASETiFY revives Spider-Man collection for Brand New Day
-
Cameras1 week agoSony announces new FX5 full-frame camera
-
Gaming2 weeks agoStreet Fighter 6’s first Filipina fighter arrives August 3
-
Gaming1 week agoCall of Duty, Aston Martin unveil Dreadnought for Modern Warfare 4
-
Gaming1 week agoNBA 2K27 cover athletes unveiled: Wemby, Clark, DRose



















