Cameras

Fujifilm X-T5 camera now available for pre-order

New macro lens also revealed

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Fujifilm X-T5

As the year winds down, it’s ideal for freelancers to invest in the right equipment should they pursue a career in the creative industry.

At X Summit Tokyo 2022, Fujifilm unveiled the Fujifilm X-T5, the latest iteration in its line of compact mirrorless cameras under the prestigious X Series.

It has a high-resolution 40.2MP X-Trans CMOS 5 HR sensor which has an enhanced image-processing algorithm to boost resolution without compromising quality.

And with X-Processor 5, the camera delivers twice the processing speed of its predecessor.

Among the X-T5’s features are:

  • Three top-plate dials – for ISO, shutter speed, and exposure
  • Five-axis IBIS system for up to 7.0 stops of compensation
  • Three-way tilting LCD
  • 19 film simulation modes to recreate classic colors and tones
  • Al technology-driven Auto White Balance
  • Subject-detection autofocus
  • Pixel Shift multi-shot for ultra-high-resolution 160MP image
  • 1/180,000 maximum shutter speed

And while the X-T5 focuses more on photography, it is also capable of shooting 6.2K videos in standard 30fps.

Pricing

For pre-orders, the Fujifilm X-T5 body is priced at PhP 109,990. Customers can avail of the 18-55mm Kit for PhP 134,990 or the 16-80mm Kit for PhP 141,990.

Pre-orders come with a free Manfrotto backpack and one (1) year extended service warranty.

As an option, Fujifilm has also revealed the XF30mmF2.8 R LM WR macro lens to pair with the camera.

This lens is capable of 1:1 macro, features advanced auto-focus, and is weather-resistant for users to be able to shoot in virtually any condition. For sample images, click here.

Cameras

These Polaroid x Pokémon cameras are just the cutest things

There are three cameras and a set of custom film.

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Nothing will ever stop us from desiring everything Pokémon-related. Now, the world’s most popular series of critters and creatures is lending its adorable appeal to the world of Polaroids. To celebrate Pokémon’s 30th anniversary, Polaroid is releasing a trio of cameras themed after the catchable monsters.

Let’s start with the smaller two. Making two-thirds of the trio, a couple of Polaroid Go Generation 3 cameras will don two iconic Pokémon: Pikachu and Sylveon. Though both models are technically identical to their non-themed siblings, their stylings are well worth the price. The Pikachu Edition, for one, has a yellow body and a strap shaped to look like the Pokémon’s tail. Meanwhile, the Sylveon Edition’s strap looks just like the Pokémon’s ribbons.

If you want a bigger one, Polaroid is also selling a Polaroid Now Camera Generation 3 – Pokémon Edition. Rather than focusing on a single character, the edition comes with the iconic red, white, and black of the franchise. The shutter button looks like a Poké Ball too. Specs-wise, the Now has a bigger lens (and a two-lens autofocus system) compared to the Go models.

Now, a Polaroid kit is incomplete without a set of film. Alongside the themed cameras, Polaroid is releasing a series of themed frames. The two Go models will have custom frames stylized after the two Pokémon. Meanwhile, the Now Camera will get more options. All of which will have numbered dark slides so you can, like the game, catch ‘em all.

Coming out on October 5, the two Go cameras will sell for US$ 100, and the Now Camera will sell for US$ 140. A double pack of the Go Color Film will go for US$ 25, and a single pack of Color i-Type Film goes for US$ 23.

SEE ALSO: Pokémon at 30: Massive slate of events, pop-up store, more to highlight anniversary

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Cameras

Insta360 X6 brings 8K 360 capture, AI-powered editing

Sharper 360 footage, longer battery life, and an AI that edits your clips while you charge?!

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Fresh off its global release, Insta360 brings its latest entry in the X series, the Insta360 X6, to the Philippines.

Upgraded imaging for every moment

The headline upgrade lands straight in the image sensor. Dual custom Sony 1/1.1-inch square sensors power the Insta360 X6, delivering a full 1-inch equivalent 360 imaging experience.

This hardware update brings noticeably sharper detail and stronger low-light performance compared to older X Series cameras. It shoots up to native 8K at 50fps with 10-bit color and native in-camera Dolby Vision, giving creators maximum flexibility during post-production.

Beyond the larger sensor, the X6 functions as three cameras in one: a full 360 shooter, a subject-tracking camera, and a single-lens action camera. You can capture everything around you now and pick your angle later. Alternatively, you can pull flat 4K footage through InstaFrame 2.0 or switch to single-lens mode for a traditional action cam experience.

Battery life sees a major boost as well. The new 2600mAh Xtreme Battery offers up to 140 minutes of continuous 8K30fps recording. Meanwhile, a Star-Ridge cooling system keeps the camera cool during longer 8K sessions. You also get 64GB of built-in storage (47GB usable), allowing you to start shooting immediately without a microSD card on hand.

For anyone building out a rig, the X6 supports over 100 accessories. It easily adapts to travel, motorcycle rides, cycling, diving, and other high-action pursuits.

Intelligent AI editing

Software plays an equally big role in this launch. Insta360 introduces PanoMind, its first AI model built specifically for 360 footage. Instead of analyzing a flat frame, PanoMind reads full spherical scenes.

Through AI Director, the X6 reviews your footage while charging, generates highlight edits on its own, and sends them directly to the Insta360 app. This feature saves you from spending hours scrubbing through raw clips for key moments.

If you want more say in the final cut, Auto Edit 2.0 turns single or multiple clips into finished videos, handling framing, camera movement, cuts, music, and transitions automatically. For deeper workflows, the X6 still supports I-Log, 10-bit recording, Insta360 Studio, and Insta360+ cloud editing tools.

Price, availability in the Philippines

The Insta360 X6 is now available in the Philippines through authorized retailers and official online channels.

The Standard Bundle costs PhP 45,390 and includes the X6 camera, a USB-C cable, a protective pouch, and a lens cloth.

Meanwhile, the Essentials Bundle costs PhP 49,990. It adds an extra Xtreme Battery, a 114cm Invisible Selfie Stick, a lens cap, and a Fast Charge Case on top of the base package.

Insta360 Philippines is also expanding its retail footprint across key cities while hosting hands-on community workshops tailored for travel, riding, cycling, and filmmaking enthusiasts.

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Cameras

Sony launches FE 100-400mm F5.6-8 OSS telephoto zoom lens

Super telephoto zoom lens for hobbyists

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Sony has launched the FE 100-400mm F5.6-8 OSS super telephoto zoom lens tailored for hobbyists and for a competitive price.

The compact and lightweight lens (approx. 654 grams) is meant for 35mm full-frame Alpha E-mount cameras, making it easy to carry to capture subjects that are difficult to appraoch.

This includes birds, sports scenes, and more. Landscape photography unique to super-telephoto lenses can also be enjoyed by making use of the compression effect. This makes the distance between nearby subjects and distant background elements appear closer together.

When used with a teleconverter, users can double the distance they can capture, with the lens supporting focal lengths of up to 800mm or up to 1,200m in APS-C mode.

With the latest optical design incorporating two ED glass elements and two aspherical elements, excellent image quality is achieved across the entire zoom range. These elements reduce chromatic and other aberrations for clear rendering.

Subject shooting can stand out as well in a natural and soft bokeh, with the lens’ 9-blade circular aperture. This makes the lens also ideal for close-up photography of flowers, insects, and other nearby objects.

In addition, the lens features a linear motor drive for fast, precise, and quiet AF performance to help capture moving objects. The lens also supports high-speed continuous shooting with AF/AE tracking at up to approximately 120 frames per second when used with the Alpha 9 III.

Built-in optical image stabilization also supports handheld shooting in the super-telephoto range, suppressing camera shake. Users can also utilize the camera body’s Active Mode image stabilization and coordinate image stabilization control.

In Singapore, the Sony FE 100-400mm F5.6-8 OSS will be available by the end of August for SG$ 1,099.

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