Apps
TikTok explains how its “For You” feed works
Easy hacks to improve your reach
TikTok has, for the first time, explained how its recommendation feed works and steps for personalizing the feed to avoid content you may not like or aren’t following.
Pretty much every social networking platform leverages algorithms today to filter, recommend, and prioritize content for a user. Much of the details about how these algorithms work are secret or too complex to understand. TikTok has opened up about its technology to counter accusations of creating filter bubbles.
In simple words, multiple engagement metrics like genre, followed people, likes, and comments are used to create a customized feed for the user. The TikTok algorithm uses machine learning to evaluate the quality of every video uploaded.
Once a video is posted, the level of retention and engagement is used to measure likeability. This also helps in identifying videos that have potential to go viral and are shown to more and more viewers. If you watch a video from start to end, the algorithm considers it to be a strong indication of interest.
@twice_tiktok_official
Other factors
Lesser influencing factors are things like your language preference, your country setting, and your mobile device type. However, TikTok says these factors are used to enhance video-delivery and ensure smooth user experience.
A filter bubble means the algorithm is showing you content from a particular category, genre, or segment. The user is stuck in a phase where only one type of content is delivered and there’s no room for new trends or unique styles.
Furthermore, the algorithm suppresses reviewed content found to depict things such as “graphic medical procedures” or “legal consumption of regulated goods”.
The revelation is part of a broader plan to promote openness at TikTok. The China-backed app has come under heavy criticism after legislators in the U.S. question the company’s data protection policies. The authorities are worried its parent company, Bytedance, could succumb to Chinese government pressure and give up personal data of American citizens.
The app is also under fire in India for its light-handed moderation policies. Videos endorsing violence and harassment have been widespread on the platform.
Apps
Disney+ launches a TikTok-coded vertical feed called Verts
TikTok has changed how we consume media. Everything is now vertical. Even the most established streaming services, often a bastion for traditionally horizontal content, is adopting the different format. Now, Disney+ is getting a vertical feed called Verts.
Like its contemporaries, Verts presents a continuous feed of content but tailored to show the plethora of titles from the Disney+ library. This might include the first scenes of shows or notable highlights. The hope, of course, is to direct users to the longform content.
Directly from the Verts feed, users can easily add the respective title to their watchlist or go straight to the title’s page. In turn, the feed is accessible from the homepage since it has its own tab.
According to Disney, early experiments with the feature have driven engagement to available content. Right now, the feed is mostly for clipping enticing content from shows. However, the platform will experiment further with the format for new ways to tell stories.
Though Verts surely stands for “verticals” in this case, “adverts” might fit better as its full government name. Still, it might be a useful tool if you’re figuring out what to watch for the night.
Currently, Verts is available for Disney+ subscribers in the United States. Disney also has plans to expand the feature to ESPN for sports-related content.
SEE ALSO: Live NBA action on Disney Plus now available in the Philippines
Some of today’s navigation apps are living in the future. Instead of a two-dimensional map, these apps render the user’s surroundings in 3D. It’s a nifty upgrade that helps drivers more accurately visualize directions on the fly. Finally, Google Maps is getting a much-needed upgrade and will take navigation to the third dimension.
In a new update rolling out today, the new Immersive Navigation feature will bring your surroundings to life. The 3D view creates a render of the surrounding buildings, overpasses, and terrain around the car. It takes the guesswork out of navigation by showing precisely where to turn and what landmarks to look out for.
In the same vein, you can now use Street View to preview your destination before you arrive. Google Maps will also highlight your destination’s entrance, side of the street, and nearby parking.
Outside of how the map is visualized, Google Maps is also infusing its service with Gemini. The new Ask Maps feature will let you engage with the app in a conversational manner. For example, if you’re in the middle of a long drive, you can now ask Maps where the best place is to stop over and have a coffee break. Ask Maps will provide directions, a potential itinerary, and even helpful links to book a reservation ahead of time.
Now, availability for both of these features is still a bit limited. Immersive View is rolling out today to compatible devices and vehicles in the United States. Further, availability will expand over the coming months.
Meanwhile, Ask Maps is available now in the United States and India for Android and iOS. A desktop version is coming soon.
SEE ALSO: Google Maps is finally getting a power saving mode
Apps
Apple Music, TikTok launch Play Full Song, a new music discovery experience
Rolling out worldwide exclusively through Apple Music
Ever came across a viral 15 or 30-second music snippet on TikTok that instantly became your jam on repeat?
For years, TikTok has been a regular source of songs that have become part of our playlists. And together with Apple Music, listening to the music you discover has just gotten even easier.
That’s through Play Full Song, a new music discovery experience, which launches exclusively though Apple Music.
With the new feature, Apple Music subscribers can now enjoy full-length tracks that they discover on TikTok. That’s without ever leaving that popular streaming app.
Fans who discover a song that they love on their For You or Sound Detail page can simply tap the Play Full Song button to open up an Apple Music player and enjoy the song in its entirety.
From there, subscribers can continue listening to a personalized stream of recommended songs. That means no more need to switch apps and search separately.
The new Play Full Song experience helps music fans move seamlessly from the moment of discovery to deeper listening. It’s also designed to be instant and all within the same environment.
Moreover, users can also save their favorite songs to Your Music and add them directly to their Apple Music playlists.
Built using Apple’s MusicKit, full-length song playback takes place on Apple Music. This way, streams are paid within the Apple Music service, supporting artists and rights holders while giving fans a smooth, uninterrupted experience.
Listening Party also launched
The feature builds on the success of TikTok’s Add to Music App. This was previously launched to help artists and fans convert discovery on TikTok to a playlist save in Apple Music and other streaming services.
To cap the announcement, TikTok and Apple Music are also introducing Listening Party. This new feature is designed to bring artists and fans together around music.
It creates a shared environment where fans can listen to songs from their favorite artists in real time, interact with each her, and engage directly with the artist during the session.
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