Cameras

Leica Sofort is a wallet-friendly instant camera

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Leica has been around for ages, and is well known for releasing absurdly expensive cameras. Except now: The German company decided to make something a little more affordable, and it’s called the Sofort, which translates to “immediate” in English. How’s this possible? It’s an instant film camera, and looks just like the older (and even cheaper) Fujifilm Instax mini 90.

On top of resembling the stylishly retro Instax camera, the Leica Sofort uses Fujifilm’s instant film to produce photos on the spot. Shooting is mostly automatic, but there are some manual settings Leica seems to be proud of, like adjusting the exposure and activating the flash.

leica-sofort-2

In addition to the expected selfie mode, you also get access to macro mode for close-up shots, bulb for controlled shutter speeds, self-timer for tripod setups, and other modes labeled “Party and People,” “Sport and Action,” and “Double Exposure.” That last one sounds like the most fun, since you can combine two photos in one frame.

There are three colors to choose from: mint, orange, and white. Leica is also offering a suite of accessories to pair up with the camera, including colorful cases and straps. For the specs nuts, the Sofort has a 60mm lens (equivalent to 34mm in 35mm format) with an aperture of f/12.7, as well as shutter speeds ranging from 1/8 to 1/400 seconds.

The Sofort will cost $299 and come out in November. While it’s cheap for Leica standards, it’s still quite a jump from Fujifilm’s Instax series. Is there any advantage to buying this instant shooter? Well, it has that nice red logo, and you can brag to your friends about finally owning a Leica.

leica-sofort

[irp posts=”9663″ name=”Leica aims for perfection with M10 rangefinder”]

Source: Leica, via PetaPixel

Cameras

The Sony Alpha ZV-E10 is a vlogging camera

Among other things

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The prospect of owning your very own mirrorless camera became more enticing to people after the pandemic hit and people turned to online jobs to earn living. For some, that meant putting on the digital creator hat. Perhaps seeing the trend, Sony launches a camera that addresses this need — the Sony Alpha ZV-E10.

It’s the first on Sony’s vlogging camera series to feature interchangeable lenses, giving users more versatility. This isn’t the case with the camera’s sibling, the ZV-1. It has a 24.2MP APS-C Exmor CMOS sensor, which means anyone looking to expand their lens selections should look out for e-mount lenses.

Now, about the vlogging part. It’s small, lightweight (around 343g) and includes the side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera.

The new camera also includes advanced video features:

  • Internal 4K movie recording through full pixel readout without pixel binning
  • High bit rate XAVC S™ codec at 100Mbps when recording 4K
  • Slow & Quick Motion
  • High-speed full HD recording at 120 fps
  • Interval Shooting for stunning time-lapse videos
  • Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3

A unique feature of the Alpha ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with prime lenses.

When pairing the camera with a prime lens, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from eight zoom speed settings for added creative flexibility.

Taking things further for content creators, the ZV-E10 can be purchased with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. It’s a one-handed shooting is simplified with easy to access zoom, record and a customizable button.

The camera can also be connected to your laptop or PC to function as a webcam with the Image Edge Desktop App. A mobile version of the app is also available for easier image file transfer.

Price and availability

The Alpha ZV-E10 will be available in black and white at selected retail shops. The body-only option retails for US$ 698, while the kit lens (E PZ 16-50mm F3.5-5.6 OSS power zoom) option retails for US$ 798.

In the Philippines, it retails for PhP 39,999 — that’s a packaged offer for the ZV-E10 and the kit lens. The pre-order also includes two (2) 32GB SD Cards for free.

It’s currently on pre-order in the US and the Philippines.

In Singapore, it will be available in August 2021.

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Cameras

The Polaroid Go is the smallest analog instant camera in the world

With this camera, the sky’s the limit and not the size

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Polaroid Go

Polaroid has a new, cute camera and we want it. There, I said it.

Polaroid Go is the newest, tiniest member of the Polaroid family. Dubbed as the smallest analog instant camera in the world, it only measures 4.1-inches long, 3.3-inches wide, and 2.4-inches tall. What an exciting change to Polaroid’s decade-old form factor, right?

Polaroid Go

Designed as a creative companion, the Polaroid Go sports a portable, wearable look and feel. The newest camera is available in a classic white colorway, following Polaroid’s iconic design retained in a new format apt for the new generation.

The Polaroid Go, despite its tiny size, packs mighty features. This includes a newly-developed selfie mirror, self-timer, longer-lasting battery, dynamic flash, double exposure, and travel-friendly accessories.

There’s also a Go film that reimagines Polaroid’s classic square format, to suit the newest and smallest analog instant camera.

Polaroid Go

Price and availability

Polaroid Go retails for US$ 100 while the Polaroid Go Film Double Pack costs US$ 20. The Polaroid Go will be available for purchase on April 27 at polaroid.com/go.

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Cameras

Fujifilm’s retro-style Instax Mini 40 comes with Selfie Mode

And a new instant film sheet!

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Instax Mini 40

Fujifilm decks out its newest, classic-looking instant camera, the instax mini 40. Amplifying its retro style, the instant camera comes with a high-quality texture cover adorned with premium silver accents.

Instax Mini 40

Additionally, its small figure lets you fit it into a pouch, a fanny pack, or a small bag. On another note, it has an uncanny resemblance to the instax Mini 90 Neo Classic, albeit packed with modern features.

Instax Mini 40

The instax Mini 40 hosts a plethora of features that instant-camera lovers will adore. There’s an automatic exposure function that casually adjusts the camera’s shutter speed and flashes, depending on the surrounding brightness.

There’s also a selfie mode, making it easier to take solo and group photos. All you have to do is press the power button to extend the lens, then pull out the lens to switch to Selfie Mode, with a “Selfie On” mark to signify that the camera is ready to take your selfie. Lastly, don’t forget to check your framing using the mirror.

The Fujifilm instax Mini 40 has a suggested retail price of US$ 100.

Contact sheet

Furthermore, Fujifilm introduces Contact Sheet — a mini-format instax film featuring orange text printed over a black frame. This design simulates the contact sheet — through bromide sheets — of the past used in films that let you check individual images.

The Instax Mini Contact Sheet instant film will retail for US$ 15. It will be globally released on April 21, 2021, alongside the Fujifilm instax Mini 40.

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