Luxury Smart Home

LG’s Easel is a stylish TV for a stylish home

Available in August

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One underrated aspect of smart homes is how devices look less and less conspicuous. Certainly, smart devices are way better if they meld seamlessly with your home’s interiors. Now, by far, the most obstinate example of this phenomenon is the transformation of TV sets into something less mechanical, such as in Samsung’s The Frame. Today, LG is launching its own interior-friendly TV, the Easel.

As part of its OLED Objet Collection, the Easel looks as it sounds. The device resembles an easel that you can set up in any living room. However, it’s not just a matter of looks. The device also comes with a movable fabric cover such as on an actual easel.

Controlled using the remote, the movable fabric cover can change how the device works. For example, engaging Line View will narrow the screen to a small slit. This mode works perfectly if you’re using the set as an audio player, a clock, or even just as set decoration.

Alternatively, using the device’s Full View will engage LG’s iconic OLED evo technology and 80W 4.2ch sound. Under the hood (or fabric?), the device sports the a9 Gen5 AI processor, merging hardware with software.

Naturally, the Easel does cost a pretty penny. Starting on August 1, users can purchase the device for SGD 9,999 through LG, Lazada, Shopee, and other authorized stores.

SEE ALSO: New LG monitors to make your brand stand out

Luxury Smart Home

LG PuriCare AeroTower now official in Singapore

Air Purifying Fan for your home

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AeroTower

LG has announced the launch of the new LG PuriCare AeroTower air purifying fan in Singapore.

The innovative combination of an air purifier and fan offers a three-step Filtration System (Pre-filter, 360-degree HEPA filter, Deodorization filter) designed to improve the air quality indoors.

Safeguarding health and wellbeing, the AeroTower can:

  • Trap large dust particles
  • Capture 99.97 percent of small particulates
  • Removes odors and airborne chemicals

The LG UVnano technology also reduces up to 99.9 percent of bacteria on the actual fan blades.

Comfort with ease

Additionally, this new addition to the LG PuriCare lineup has three-way AirFlow to ensure users of comfort for every situation.

There’s the Direct Mode for a strong and focused breeze, Wide Mode for room-wide coverage, and Diffused Mode for sterilized, pollutant- and allergen-free air.

When used in rotation mode, the air purifying fan has up to a 140-degree oscillation. The new device has a powerful rotation but maintains a silent airflow of just about 23dB.

Smart features

The AeroTower also supports LG ThinQ which automatically alerts users when filter replacements are required, as well as controlling the fan from afar.

Other smart features include Filter Change Alert and Smart Sensing System.

Pricing, availability

The LG PuriCare AeroTower air purifying fan is now available at all authorized dealers and LG stores in KrisShop, Lazada, and Shopee at SG$ 1,099.

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Samsung The Premiere: Turn any space into a private cinema

Enjoy a cinematic 4K resolution on your home’s blank space

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Having a home theatre is a dream for most people. The possibilities are endless; an intimate movie night with your loved ones, a relaxing lounge for destressing with your favorite films, and a space for catching up with your favorite titles dressed in a cozier atmosphere.

However, carving space dedicated to entertainment isn’t a feat that everyone can easily achieve. Even those with money to burn. Not until you come across an ultra-short-throw projector like Samsung The Premiere.

High-end, high-tech

Samsung The Premiere is dressed in an elegant, minimalist aesthetic. At a glance, it can be easily glossed over with its inconspicuous appeal. Its unobtrusive design doesn’t give an impression of an ultra-short-throw projector, despite its elephantine veneer.

It can sit quietly anywhere you place it. Seemingly fitting on any tabletop, especially against a white wall. Elegantly contoured, Samsung The Premiere can blend with any type of interior, elevating the atmosphere wherever it’s placed.

With a penchant for minimalism, the projector has an easy cable management system on its back to hide and organize unsightly wires. In addition, it won’t require any mounts since it’s perfectly suited to sit extremely close to the wall.

Special sensors are also built-in, automatically reducing the brightness to protect the eyes of whoever comes near, particularly children who get curious at the sight of a subtle projector.

Massive screen

Samsung The Premiere comes in two models: LSP9T and LSP7T. The former delivers 100- to 130-inches of screen size, while the latter projects 90- to 120-inches.

Regardless of the screen size you choose, both ultra-short throw projectors exhibit a massive screen in 4K resolution. Wherever you sit or watch, the images are incredibly crisp and optimized. Every detail is apparent, including the precise color accuracy and remarkable contrast.

Thanks to its cutting-edge triple laser technology, The Premiere is the world’s first HDR10+ certified projector dedicated to delivering realistic, vibrant viewing.

Powerful light

Even watching during the daytime, The Premiere (LSP9T) reaches a peak of 2,800 lumens of brightness that lets you enjoy the content without the need for blackout curtains or an extremely dark space.

Moreover, The Premiere delivers 20,000 hours of brilliant luminescence that powers your experience. It can last for up to 10 times longer than a regular UHP lamp.

That means you can enjoy watching over 10,000 movies — which might take years depending on your viewing consumption.

Truly cinematic impression

Apart from the breathtaking visuals, The Premiere produces an immersive listening experience. The LSP9T is equipped with 40 watts of 4.2ch audio along with Acoustic Beam technology, while the LSP7T has 30 watts of 2.2ch audio.

When you combine its prowess in both audio and visual categories, you can revel in an unparalleled, captivating phenomenon filled with terrific sights, and deep, rich room-filling sound pleasant to both the ears and the eyes.

In a nutshell, The Premiere breaks the notion of having a dedicated space for your home theatre. When you factor in its ergonomics, technicalities, and performance, you can easily turn any space into your own, private cinema. All you’ll really need is a blank space.

The Samsung TV experience

Being part of Samsung’s Lifestyle TV lineup, The Premiere carries the familiar Samsung TV experience. It runs on Tizen and comes with a user-friendly interface. There’s an array of apps for you to enjoy, most of which are OTT (Over The Top) services that are ready upon setting up.

For instance, you can choose between YouTube, Netflix, Amazon Prime Video, and more. And for the apps you might prefer like Viu, they can be easily installed through the interface.

Samsung’s renowned, elegant remote controller works well with The Premiere, too. Its compact, round design makes it look harmonious anywhere you put it.

Keeping it really smart

Of course, Samsung The Premiere can also be listed as one of your devices through the SmartThings app. You can connect it easily and control the projector as you use your smartphone as the remote controller.

Tap View, a prominent Samsung TV feature, is enabled on The Premiere. Tapping your smartphone will automatically mirror the content you’re watching or listening to through the projector.

Apps can work seamlessly with Mobile Mirroring

But if tapping isn’t your thing, you can still do Mobile Mirroring which will connect your mobile device to The Premiere.

A home theatre staple

All things considered, Samsung The Premiere can transform any space into a private cinema of some sort. You just need a blank space, a tabletop, WiFi connectivity, and of course, your smartphone, and voilà!

It’s a staple for those desiring to carve a space dedicated to home theatre. Truly, a GadgetMatch for film buffs and homebodies ready to splurge on luxurious entertainment.

Samsung The Premiere (LSP9T) retails for PhP 386,999. Meanwhile, Samsung The Premiere (LSP7T) is priced at PhP 257,999. Both smart projectors are available at authorized dealer stores and at samsung.com/ph.


This feature is a collaboration between GadgetMatch and Samsung Philippines.

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Luxury Smart Home

Ruhens unveils Captain America, Iron Man water purifiers

For Marvel comic enthusiasts

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Ruhens V Captain America

Marvel enthusiasts will definitely love bringing Ruhens Singapore’s two new water purifiers to their homes.

A leader in water purifying technology, Ruhens has released two Marvel Edition Ruhens V water purifiers which shall be available from March 18, 2022.

Featuring Captain America and Iron Man, the water purifiers come in blue and red, representing the iconic Marvel superheroes’ main colors.

For Marvel fans

Ruhens V Captain America

The Captain America edition boasts an outline of the Super Soldier in front. One side of the purifier is red, white, and blue, while on the other side is his famous shield.

The Iron Man edition, meanwhile, comes in regal red, gold, and white, the colors of Tony Stark’s armor.

Outlines of his suit and helmet are embedded in front; a full image of Iron Man in mid-flight with blasters cover the side.

Convenient multi-temperature control

Ruhens V Captain America

The Ruhens V has been an essential home product due to its multi-temperature capability that allows users to switch in between five different temperatures.

With just a touch of a button, users may select 4ºC, 27ºC, 40ºC, 60ºC, or 87ºC depending on their need, like brewing coffee or a preparing an ice-cold drink, thanks to its direct cooler and heating technology.

The purifier will also dispense precise amounts of 120ml, 550 ml, and 1,500ml automatically.

Keeping it clean

Ruhens’ cutting-edge filtration system features the Micro Antioxidant Carbon Filter which reduces sediment particles and the NanofactPlus Filter which removes water contaminants.

A filter change indicator reminds users when to change the filters too; the filters are automatically cleaned using a UV lamp as well.

The Ruhens V’s eco mode also helps reduce power consumption by up to 30 percent.

Price and availability

Ruhens V Captain America

The new Ruhens V Marvel Edition Captain America is now available for preorder. Meanwhile. the Iron Man version will be available starting from April 2022.

Both models will retail at SG$ 2,799 at the Ruhens showroom in Takashimaya from March 18, 2022, inclusive of three years’ worth of filters.

Other colors include:

  • Vanilla (white)
  • Charcoal (black)
  • Bubblegum Pink (full pink)
  • Marshmallow Pink (half pink)
  • Frosted Silver (white and silver)
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