One underrated aspect of smart homes is how devices look less and less conspicuous. Certainly, smart devices are way better if they meld seamlessly with your home’s interiors. Now, by far, the most obstinate example of this phenomenon is the transformation of TV sets into something less mechanical, such as in Samsung’s The Frame. Today, LG is launching its own interior-friendly TV, the Easel.

As part of its OLED Objet Collection, the Easel looks as it sounds. The device resembles an easel that you can set up in any living room. However, it’s not just a matter of looks. The device also comes with a movable fabric cover such as on an actual easel.

Controlled using the remote, the movable fabric cover can change how the device works. For example, engaging Line View will narrow the screen to a small slit. This mode works perfectly if you’re using the set as an audio player, a clock, or even just as set decoration.

Alternatively, using the device’s Full View will engage LG’s iconic OLED evo technology and 80W 4.2ch sound. Under the hood (or fabric?), the device sports the a9 Gen5 AI processor, merging hardware with software.

Naturally, the Easel does cost a pretty penny. Starting on August 1, users can purchase the device for SGD 9,999 through LG, Lazada, Shopee, and other authorized stores.

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